Gentec

What Gentec does

GENTEC is a privately held Pakistan-based ERP software provider, founded in 2001 and headquartered in Karachi, with a secondary office in Muscat, Oman. The company builds and sells the GEN SOFT platform in two main product lines — GEN SOFT (Retail) for POS and store operations across verticals such as restaurants, supermarkets, pharmacies, apparel, footwear, furniture, vape shops, and beauty/cosmetics; and GEN SOFT (Industries) for manufacturing operations in rice, flour, sugar, textile, security, and steel/pipe sectors. The platform is complemented by modular add-ons including a CRM Field Force suite, GEN E-Commerce, GEN Cloud (VPS, dedicated, and business hosting), GEN TRAC hardware devices, GEN HRIS, financial and asset management modules, and productized compliance integrations with Pakistan's Federal Board of Revenue (FBR Digital Invoicing and FBR Fiscalization) and Sindh Revenue Board (SRB Integration).

GENTEC's revenue model combines subscription/recurring software licensing with professional services revenue across implementation, web development, hardware support, digital marketing, MIS audit, training, and system support. Pricing is not publicly listed; deals are quote-based, multi-year, and tailored to customer requirements, with customer acquisition driven by direct enterprise field sales, an inbound inside-sales hotline (UAN 021-111 GENTEC), a 'Become a Partner' reseller channel, and digital marketing across website, social, YouTube, and LinkedIn. The company cites 450+ customers, 11,400 active users, presence in 5+ countries, a 97.6% customer satisfaction score, and ISO 27001 certification.

Strategically, GENTEC's differentiation rests on deep localization for Pakistan's regulatory environment, vertical-specific templates that reduce implementation friction for SMEs, and 24+ years of operating history in the domestic market. Growth signals include the 2025 launch of a new-generation ERP, expansion into Oman, the formalization of a partner program, and incremental product additions such as Microsoft Power BI integration, while headcount, revenue, and funding data are not disclosed, limiting visibility into scale and growth rates.

Name

Gentec

Legal name

GENTEC

Website

https://gentecsoft.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

GENTEC is a Pakistan-based, privately held ERP software provider founded in 2001, serving 450+ retail and manufacturing SMEs with its GEN SOFT platform, compliance modules (FBR, SRB), and adjacent services across Pakistan and Oman.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• ERP software solutions
• Retail point of sale
• Industry-specific ERP
• Field force CRM
• FBR digital invoicing

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Software Sales: Sale and implementation of customized ERP software solutions across retail, industry, and service verticals.
2. Software Solutions: Contemporary software solutions including GEN SOFT products, CRM systems, and e-commerce solutions.
3. Web Development: E-commerce, web application, and dynamic website development services.
4. Hardware Support: Data recovery, malware removal, system diagnostic, and system updation services.
5. Digital Marketing: Social media marketing, SEO, SEM, and SMM re-marketing services.
6. Cloud Services: VPS Server, Dedicated Server, and Business Hosting services.
7. Training: Advanced research skills training and organizational attribute development.
8. MIS Audit: Business activity analysis and optimization services.
9. System Support: Technical support and helpdesk support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GENTEC develops and sells customized ERP and POS software through its proprietary GEN SOFT platform, serving retail verticals (restaurants, supermarkets, pharmacies, apparel, furniture, cosmetics) and industrial sectors (rice, flour, sugar, textile, security, steel/pipe). The portfolio extends to CRM/field force management, e-commerce platforms, cloud hosting, HRIS, asset management, and Pakistan FBR/SRB tax compliance modules, complemented by professional services including web development, digital marketing, training, and technical support.

Product overview

GENTEC offers a comprehensive ERP software ecosystem primarily through its GEN SOFT platform, which comprises two main product lines: GEN SOFT (Retail) providing industry-specific POS solutions for restaurants, supermarkets, medical/pharmacy, books/publishers, sweets/bakery, distribution, automobile, apparel, footwear, furniture, and cosmetics retail; and GEN SOFT (Industries) serving rice, flour, sugar, textile, security, and steel/pipe sectors. The portfolio extends through modular add-ons including CRM (Field Force), GEN E-Commerce, GEN Cloud (VPS/Dedicated/Business Hosting), GEN TRAC (devices), GEN HRIS, FBR Digital Invoicing/Fiscalization, SRB Integration, GEN Financial, GEN Price, ASSTRIX, and Power BI solutions. The company also provides professional services including web development, hardware support, digital marketing, MIS audit, system support, training, and mobile application development. Additional sub-brands include GEN Commerce, Hisab Kitaab, GEN SMS, and BS Pro.

Differentiator

Problem solved

Functional benefit

Brands

• GEN SOFT: ERP software product line covering retail solutions (Restaurant, Supermarket, Medical & Pharmacy, Books & Publishers, Sweets & Bakery, Distribution, Automobile, Apparel & Garments, Shoes & Bags, Crocker & Cutlery, Furniture, Vape Shops, Beauty & Cosmetics) and industry solutions (Rice ERP, Flour ERP, Sugar ERP, Textile ERP, Security ERP, Steel & Pipe ERP).
• GEN TRAC
• GEN E-COM
• GEN CLOUD
• GEN HRIS
• GEN FINANCIAL
• GEN PRICE
• CRM (FIELD FORCE)
• BS Pro
• ASSTRIX
• Plannify
• Hisab Kitaab
• GEN SMS
• Gen Feed

Products and services

• GEN SOFT (Retail) A comprehensive POS and ERP software suite for retail businesses, offering industry-specific modules for restaurants, supermarkets, pharmacies, bookstores, bakeries, apparel stores, footwear, furniture, vape shops, and cosmetics retailers.
• GEN SOFT (Industries) Enterprise ERP software tailored for industrial sectors including rice, flour, sugar, textile, security, and steel/pipe manufacturers.
• CRM (Field Force) Field force management solution with complaint management, sales management, user tracking, and survey management modules for sales teams and trading businesses.
• GEN E-Commerce E-commerce solutions including customized platforms and standard eCommerce offerings for businesses moving online.
• GEN Cloud Cloud infrastructure services including VPS Server, Dedicated Server, and Business Hosting solutions.
• GEN HRIS Human Resource Information System software for HR digitalization in Pakistani businesses.
• FBR Digital Invoicing Pakistan FBR-compliant digital invoicing solution for tax compliance and electronic invoice management.
• SRB Integration Sindh Revenue Board integration for provincial tax compliance in Pakistan.
• Software Solutions Service Core software solutions services providing contemporary enterprise software implementations.
• Web Development Service E-commerce, web application, and dynamic website development services.
• Mobile Applications Development Service Custom mobile application development services for iOS and Android platforms.
• Digital Marketing Service Digital marketing services covering market audit, SEO, SEM, and social media marketing.

Quantifiable outcome

• 97.6% Customer Satisfaction
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FBR (Federal Board of Revenue)coreStrategic or Co-development PartnerGENTEC integrates FBR Digital Invoicing and FBR Fiscalization solutions into their ERP software, enabling Pakistani businesses to comply with government tax digitization requirements. This is a critical compliance partnership for Pakistani businesses.
• SRB (Sindh Revenue Board)coreStrategic or Co-development PartnerGENTEC provides SRB Integration services, enabling businesses in Sindh to meet provincial revenue board requirements as part of their comprehensive tax compliance offerings.
• PASHA (Pakistan Software Houses Association)minorGTM or Marketing PartnerIndustry association membership providing networking, advocacy, and credibility within Pakistan's IT sector.
• Business Solution ProminorChannel Partner/ Reseller/ DistributorPartner brand featured on the website as a client and potentially as a distribution partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tally Solutions: Dominant SMB accounting and ERP vendor in South Asia, with growing presence in Pakistan. Highly comparable in customer segment (small business), deployment model, and localization focus.
• Odoo: Open-source modular ERP/CRM platform widely adopted by SMBs globally including in South Asia. Closely comparable in target customer (SMB), modular approach, and breadth of verticals — competing directly with GENTEC's GEN SOFT suite.

Regional players

• Focus Softnet: ERP vendor with strong Middle East and South Asia presence including Pakistan. Highly comparable vertical focus and SMB customer base, making it one of the closest direct competitors in GENTEC's home market.

Broad incumbents

• SAP Business One: SAP's SMB-focused ERP suite sold globally and increasingly in Pakistan through local partners. Competes with GENTEC for mid-market Pakistani businesses but targets larger customers and offers broader functionality at a higher price point.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs with deep Office 365 integration. A direct competitive threat in Pakistan and the broader region as Microsoft expands its partner channel across South Asia.
• Sage Group: Global SMB-focused accounting and ERP vendor (Sage 50, Sage Intacct, Sage X3). Competes for the SMB and mid-market ERP customer that GENTEC serves, particularly through local channel partners.
• Oracle NetSuite: Cloud-native ERP from Oracle serving SMB and mid-market customers worldwide. Represents the cloud-first competitive alternative to GENTEC's more customized, on-premise-leaning deployments.

Emerging players

• Deskera: Asia-focused cloud ERP/CRM/accounting platform headquartered in Singapore. Targets SMBs across South and Southeast Asia with subscription pricing — a direct cloud alternative to GENTEC.
• HashMicro: Singapore-headquartered cloud ERP provider expanding across Southeast Asia and into Pakistan. Competes for the same mid-market ERP customer with cloud-native delivery, contrasting with GENTEC's more customized model.
• Acumatica: Cloud-native mid-market ERP with growing Asia-Pacific channel. Represents the modern, subscription-based alternative GENTEC's customers may evaluate when upgrading or replacing legacy deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gentecsoft
• YouTubeyoutube.com/channel/UCdJZvwfhyKlh_7eEZFfZCjg/featured
• Facebookfacebook.com/gentecsoft
• LinkedInlinkedin.com/company/gentec-pakistan
• Instagraminstagram.com/gentecsoft

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentec