What Finch Marketing does

Finch Marketing, operated as a DBA of MOCE Marketing, LLC, is a healthcare-exclusive marketing agency headquartered in Des Moines, Iowa, serving independent healthcare providers and small healthcare organizations across the United States. The firm delivers an integrated portfolio of marketing services — Brand Development, Website Design (including ADA-compliant and AI-search-optimized builds), Targeted Advertising (Google Ads, social ads, geofencing/geotargeting with retargeting pixels), Social Media Management, Strategic Planning, Email Marketing, Outreach, Blog/Content Creation, and Press Release Writing & Distribution — sold primarily as project or retainer engagements to healthcare clients.

Underlying the service offering is a marketing technology stack that combines standard paid-media platforms (Google Ads, social advertising), email marketing tools, geo-targeting/geofencing technology with retargeting pixels, and SEO-optimized websites built for AI-driven search discovery. Finch references a 'trusted partner' relationship with IQVIA to power healthcare audience targeting, and operates a wholly-owned sister company, GRX Marketing, which exclusively serves independent pharmacy owners and acts as a referral channel within that vertical. The firm monetizes via professional services and managed-services retainers, pricing on a quote basis with a free initial consultation, and supports lead generation through an owned healthcare-marketing blog and the 'Marketing Vitals' podcast. Headcount is small (1–10 employees with 6 named team members led by President Nicolle McClure), the firm is privately held with no outside funding rounds disclosed, and the customer set is dominated by micro and SMB healthcare practitioners.

Name

Finch Marketing

Legal name

MOCE Marketing, LLC

Website

https://finchmarketingsolutions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Finch Marketing is a Des Moines, Iowa-based, healthcare-exclusive marketing agency delivering brand, website, advertising, social media, and content services to independent healthcare providers and small practices across the United States, operating as a DBA of MOCE Marketing, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services (Professional Services): Revenue generated through professional marketing services including strategic planning, brand development, website design, social media management, targeted digital advertising, outreach, content creation, and email marketing campaigns sold as ongoing engagements or projects to healthcare businesses.
2. Managed Marketing Services (Retainer): Ongoing marketing support delivered as a continuous service covering regular social media management, email marketing campaigns, outreach materials, and digital ad creation/implementation — positioned as an alternative to hiring a full-time in-house marketing team.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

Finch Marketing is a healthcare-exclusive marketing agency that provides strategy, brand development, website design, targeted digital advertising, social media management, outreach, and content creation to healthcare businesses such as independent pharmacies, chiropractors, podiatrists, and holistic health practices. Engagements are sold as project work or ongoing managed-service retainers delivered by an in-house Des Moines, Iowa team serving clients nationwide.

Product overview

Finch Marketing (operated by MOCE Marketing, LLC, dba Finch Marketing) is a healthcare-exclusive marketing agency rather than a single unified SaaS product; it delivers a portfolio of interrelated service modules that together form its client offering. Core service modules include Brand Development, Website Design, Targeted Advertising, Social Media Management, Outreach, Strategic Planning, Digital Ad Creation + Implementation, Email Marketing Campaigns, Blog + Content Creation, Press Release Writing + Distribution, Local + National Media Research, and Trade Show + Event Advertising. These modules are designed to interoperate as an integrated marketing system — for example, branding and website design establish identity and digital presence, while targeted advertising, social media management, email marketing, and outreach activate that presence against defined audiences, with strategic planning, content creation, and media research supporting the other modules. The agency's owned content offering, the Marketing Vitals podcast, complements the service portfolio by providing thought leadership on healthcare marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Vitals: Healthcare marketing podcast hosted by Nicolle McClure (President, Finch Marketing) and Kelly Bailey (Vice President, GRX Marketing).

Products and services

• Brand Development Branding service that transforms a healthcare business's vision into a complete brand identity, including logos, color palettes, typography, and style elements delivered as a comprehensive set of brand guidelines.
• Website Design Custom-built, ADA-compliant, SEO-optimized, mobile-friendly website design and management service tailored to healthcare brands, with structured-data and AI-driven search discoverability considerations.
• Targeted Advertising Strategic digital advertising service covering social media advertising, Google Ads campaigns, geo-campaigns (geotargeting, geofencing, and website retargeting), and email marketing with full-funnel optimization.
• Social Media Management Ongoing social media service for healthcare brands including content creation, eye-catching graphics, advertising campaigns, page monitoring, reputation management, and performance reporting.
• Outreach Outreach service for building and strengthening business connections via direct mailers, presentations, and local or national event participation, with strategic planning and curated materials.
• Strategic Planning Strategic marketing planning service that reviews the company's goals, competitors, and demographic/behavioral data to develop a custom marketing plan aligned to specific business objectives.
• Digital Ad Creation + Implementation Creation and implementation of digital advertising assets, including copy and design, deployed across digital channels such as Google Ads, Facebook, LinkedIn, geofencing, and retargeting campaigns.
• Email Marketing Campaigns Targeted email marketing service delivering personalized, relevant emails to current and prospective audiences, with reported performance such as weekly newsletter open rates.
• Blog + Content Creation Content creation service covering blog posts, articles, and supporting copy designed to support SEO and multi-channel content strategies for healthcare clients.
• Press Release Writing + Distribution Press release writing and distribution service that crafts compelling press releases to effectively communicate client messages to local and national media outlets.
• Local + National Media Research Media research service that identifies and analyzes local and national media outlets most relevant to a client's target audience for outreach and PR planning.
• Trade Show + Event Advertising Design and production of trade show displays and event advertising materials that effectively showcase a healthcare brand's offerings.
• Marketing Vitals Podcast Healthcare marketing podcast hosted by Nicolle McClure (President of Finch Marketing) and Kelly Bailey (Vice President of GRX Marketing), featuring trusted partners, business owners, and healthcare leaders such as IQVIA's Jeff Ward.

Quantifiable outcome

• 83% increase in website impressions over two months for a client via a targeted Google Ads campaign
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core / flagship.

• IQVIAcore / flagshipTechnology or IntegrationIQVIA is referenced as a 'trusted partner' of Finch Marketing. Jeff Ward of IQVIA joined the 'Marketing Vitals' podcast to explain how Finch harnesses IQVIA's data to create laser-focused campaigns that convert for clients. The partnership is foundational to Finch's targeted-advertising value proposition, particularly for healthcare audience targeting.
• GRX Marketingcore / flagshipStrategic or Co-development PartnerGRX Marketing is Finch Marketing's sister-company under MOCE Marketing, LLC. GRX exclusively supports independent pharmacy owners with creative, personalized and affordable marketing solutions. Finch routes independent-pharmacy-owner inquiries to GRX via a referral pathway on the contact page. Kelly Bailey, VP of GRX Marketing, also co-hosts Finch's 'Marketing Vitals' podcast with Finch President Nicolle McClure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthcare Success: Healthcare-exclusive marketing agency delivering digital strategy, patient acquisition, and brand services to medical practices. Comparable in healthcare-only positioning and full-funnel service portfolio to Finch.
• Doctor.com: Healthcare marketing and practice-growth platform serving providers with listings, reputation management, website, and patient acquisition. Comparable healthcare-vertical focus and SMB practice customer base to Finch.
• Officite: Healthcare web design and digital marketing agency serving medical and dental practices (now part of Tebra). Comparable in website, SEO, and digital advertising services targeted at independent healthcare providers.
• GMR Web Team: Healthcare digital marketing agency offering web design, SEO, and PPC for medical practices. Comparable to Finch in healthcare-vertical focus, services mix, and small/independent practice clients.
• Intrepy Healthcare Marketing: Healthcare marketing agency serving medical practices and groups with branding, web, SEO, and paid media. Directly comparable to Finch in vertical focus, multi-channel offering, and SMB healthcare target market.
• Crystal Clear Digital Marketing: Healthcare-focused digital marketing agency offering SEO, paid media, and web design for medical practices. Directly comparable to Finch in vertical specialization, service mix (digital ads, web, SEO), and SMB healthcare client base.
• Practice Builders: Marketing agency serving healthcare practices with website design, SEO, and patient acquisition. Comparable in healthcare-specialized services and small-practice client base, similar consultative sales motion to Finch.
• Quaintise: Healthcare marketing and advertising agency offering brand strategy, digital, and content services to medical groups and practices. Comparable in healthcare-vertical specialization and full-service agency model to Finch.

Broad incumbents

• Tebra (formerly PatientPop + Kareo): Large healthcare practice platform offering marketing, EHR, and patient experience software to medical practices. Comparable as a healthcare-focused marketing provider but at much larger scale and with a software-platform business model rather than pure services.
• Scorpion: Large multi-vertical marketing technology and services company with a dedicated healthcare practice. Overlaps with Finch on web, advertising, and SEO offerings for healthcare clients but operates at much greater scale and across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finchmarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finch Marketing