Hubboards
Hubboards is a privately held, family-owned direct-to-consumer brand that designs, manufactures, and sells high-performance bodyboards, swim fins, wetsuits, and accessories developed with multiple-time world champions for competitive and recreational bodyboarders.
- Company typePrivate
- Founded2013
- HeadquartersVista, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hubboards does
Hubboards, LLC is a privately held, family-owned direct-to-consumer brand that designs, produces, and sells high-performance bodyboarding equipment. Founded in 2013 and headquartered in Bonsall, California, the company operates with 11-50 employees and sells exclusively through its own e-commerce website (hubboards.com), shipping to the United States and Costa Rica with stated geographic exclusions for Puerto Rico and Guam. Its product portfolio is organized around five categories: bodyboards, swim fins, wetsuits, accessories, and apparel, with boards forming the premium-priced core (ranging from approximately $189.99 for entry PE models up to $429.99 for the Hubb Edition QuadCore Sci-Five). The company has no external institutional funding, no parent company, and no subsidiaries.
The company's technical differentiation rests on proprietary bodyboarding engineering rather than digital technology. Flagship innovations include the QuadCore Technology (a two-layer mesh suspension fused with Polypro designed to increase speed, projection, and durability), the Sci-Five Channel System (five narrow hydrodynamic channels producing tail lift via cavitation), Limestone-based non-petroleum neoprene with solvent-free lamination for wetsuits, all-natural Malaysian rubber for fins, and 9mm BASF premium German urethane coils for leashes. Products are co-developed and signed by multiple-time World Champions Jeff Hubbard, Dave Hubbard, and 2x World Champion Jared Houston, providing direct elite-athlete validation of the equipment.
Hubboards monetizes through one-time hardware sales across its catalog, with prices spanning $12.99 fin tethers to $429.99 premium boards. Customer segments include competitive and professional bodyboarders (primary), recreational bodyboarders (primary), and youth/beginner users (secondary). Marketing is conducted through organic social channels (Facebook, Instagram, Twitter, YouTube), a blog ("Good Times"), and email newsletters, with no paid advertising, marketplace presence, or wholesale distribution visible in the data. Strategic positioning emphasizes brand-led differentiation via athlete endorsement and proprietary materials technology rather than scale or price competition.
Hubboards firmographics
Firmographics- Name
- Hubboards
- Legal name
- Hubboards, LLC
- Website
- https://hubboards.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubboards is a privately held, family-owned direct-to-consumer brand that designs, manufactures, and sells high-performance bodyboards, swim fins, wetsuits, and accessories developed with multiple-time world champions for competitive and recreational bodyboarders.
- Ownership category
- akta.pro rank
Hubboards industry classification
Industry- Product category
- Bodyboarding Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industries
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Hubboards is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hubboards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Hubboards generates revenue through direct sales of bodyboarding equipment including boards, swim fins, wetsuits, accessories, and apparel through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bodyboards - Premium performance boards |
| Unit Pricing | Pay-as-you-go | Swim Fins - Performance fins |
| Unit Pricing | Pay-as-you-go | Wetsuits - Various thickness options |
| Unit Pricing | Pay-as-you-go | Leashes - Big wave performance leashes |
| Unit Pricing | Pay-as-you-go | Accessories - Bags and gear |
| Unit Pricing | Pay-as-you-go | Apparel - Rashguards and clothing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Hubboards product offering
Product offeringCore offering
Hubboards designs, manufactures, and sells high-performance bodyboarding equipment including bodyboards with proprietary QuadCore and Sci-Five technologies, swim fins constructed with all-natural Malaysian rubber, wetsuits using Limestone-based neoprene, and supporting accessories such as leashes, fin tethers, bags, and apparel. Products are developed and tested by multiple-time world champions and sold directly to consumers through the brand's own e-commerce website at premium price points.
Product overview
Hubboards is a bodyboarding equipment company offering a comprehensive product portfolio centered on high-performance bodyboards and associated gear. The core product line includes multiple bodyboard editions (Hubb Edition, Dubb Edition, Houston models) featuring proprietary technologies like QuadCore construction, Sci-Five channel systems, and various core materials (PP Pro, PE, HD). Supporting the board lineup are specialized swim fins (Air Hubb, DubZero, Boost'n Houston), a full range of Superior Stretch wetsuits (2mm to 5/4mm thickness for different temperature ranges), and essential accessories including leashes, fin tethers, bags, and apparel. The product ecosystem is designed for competitive and recreational bodyboarders, with signature products developed in collaboration with world champions Jeff Hubbard, Dave Hubbard, and Jared Houston.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Jeff Hubbard achieved perfect 10 and highest heat score total of 19.50 at 2026 Pipeline Championship
- +1 more outcomes
Companies that use Hubboards
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Hubboards technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hubboards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Breadfruit Institute, National Tropical Botanical GardenminorDubZero Swim Fins include a commitment where 2% of profits are donated to the Breadfruit Institute, National Tropical Botanical Garden. This is a charitable giving initiative tied to the DubZero product line.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hubboards competitors and assessment
Company assessmentDirect peers
- Science Bodyboards: Science Bodyboards is a performance-focused bodyboard brand with its own signature riders and proprietary core/channel designs. It targets the same elite competitive bodyboarder segment as Hubboards and operates with a similar premium-pricing, athlete-validated positioning.
- VS Bodyboards: VS is a high-end performance bodyboard brand co-founded by bodyboarding world champion Andre Botha. It competes head-to-head with Hubboards in the premium pro-tier and shares the signature-rider, proprietary-tech approach to bodyboard design.
- Churchill Swim Fins: Churchill is a long-established performance swim-fin brand for bodyboarding and bodysurfing. It directly competes with Hubboards' swim-fin line and shares the bodyboarder-first target customer and premium-positioning approach.
- Pride Bodyboards: Pride is an Australian bodyboard manufacturer with a strong global presence in the performance bodyboarding segment. It competes directly with Hubboards on international stage and shares the signature-rider, premium-pricing approach.
- Custom X Bodyboards: Custom X is a well-known performance bodyboard brand with a strong team-rider roster and deep roots in competitive bodyboarding. It competes with Hubboards in the premium tier and shares the athlete-endorsed, technology-forward product strategy.
- NMD Bodyboards (Mike Stewart): NMD is the signature bodyboard line of multi-time world champion Mike Stewart. It competes directly with Hubboards in the high-end performance bodyboard category, leveraging pro-pedigree and proprietary board architectures.
- Da Fin: Da Fin is a leading performance swim-fin brand specifically designed for bodyboarding. It competes directly with Hubboards' Air Hubb and DubZero fin lines and shares the same target customer of competitive and serious recreational bodyboarders.
- Moreyshine: Moreyshine is a long-established, family-operated bodyboard manufacturer based in California — the most direct comparable to Hubboards in terms of bodyboard specialization, pro-athlete endorsements, and DTC-led premium positioning in the performance segment.
Broad incumbents
- O'Neill: O'Neill is a broad water-sports apparel and wetsuit incumbent that sells bodyboards, wetsuits, and related gear through extensive wholesale surf-shop distribution globally. It overlaps with Hubboards on wetsuits and accessories but competes across a much wider product portfolio.
- Rip Curl: Rip Curl is a major global surf and wetsuit brand whose product range overlaps with Hubboards on wetsuits, rashguards, and accessories. It is a broad incumbent competing on distribution scale and brand reach rather than bodyboard-specific performance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hubboards social profiles
Digital presenceHubboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubboards leadership team
Management profileNumber of profiles
Profiles3 records
Hubboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubboards
What does Hubboards do?
Hubboards designs, manufactures, and sells high-performance bodyboarding equipment including bodyboards with proprietary QuadCore and Sci-Five technologies, swim fins constructed with all-natural Malaysian rubber, wetsuits using Limestone-based neoprene, and supporting accessories such as leashes, fin tethers, bags, and apparel. Products are developed and tested by multiple-time world champions and sold directly to consumers through the brand's own e-commerce website at premium price points.
Is Hubboards a public or private company?
Hubboards is a private company. It is classified as family owned and is currently operating.
When was Hubboards founded?
Hubboards was founded in 2013. It employs 11 to 50 people.
Where is Hubboards based?
Hubboards is headquartered in Vista, United States, in the North America region.
How does Hubboards make money?
One revenue line is on record: product Sales.
Who are Hubboards's main competitors?
Direct peers on record are Science Bodyboards, VS Bodyboards, Churchill Swim Fins, Pride Bodyboards, Custom X Bodyboards, NMD Bodyboards (Mike Stewart), Da Fin and Moreyshine. Broad incumbents are O'Neill and Rip Curl.
Does Hubboards have an API?
No public API is recorded for Hubboards.
What industry is Hubboards in?
Hubboards's product category is Bodyboarding Equipment. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its NAICS code is 33992 and its SIC code is 3949.