Polygraph
Polygraph is a private, Brooklyn-based for-profit publication focused on thoughtful, data-driven storytelling, operating a single editorial website at poly-graph.co with no disclosed scale, team, or monetization details.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Polygraph does
Polygraph is a private, for-profit publication described in the input data as a media outlet for "thoughtful, data-driven storytelling." It is headquartered in Brooklyn, United States, and operates a single web property at poly-graph.co. The firmographic record indicates the entity is privately held and continues to operate, but no founding date, founder names, management team, funding history, or audience reach are disclosed in the available material.
Beyond the self-description as a data-driven storytelling outlet, the input provides no information on the specific content verticals covered, publication cadence, editorial team composition, proprietary data sources, or technology platform used to produce, distribute, or monetize its journalism. No distribution partnerships, syndication agreements, mobile applications, or social-media footprint are documented. The company is therefore best characterized as a small, independent, single-website editorial venture whose product scope, scale, and economics cannot be triangulated from the supplied sources.
The input also contains a large block of unrelated content describing IDN Poker, an Indonesian online-poker platform operated by IDNPLAY in Manila; this material shares no entity, personnel, or operational overlap with Polygraph and has been disregarded as non-applicable noise for the purposes of this analysis. No revenue, pricing, customer, or advertiser disclosures for Polygraph exist in the remaining data, leaving the business model uncharacterized beyond the "publication" descriptor.
Polygraph firmographics
Firmographics- Name
- Polygraph
- Website
- https://poly-graph.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Polygraph is a private, Brooklyn-based for-profit publication focused on thoughtful, data-driven storytelling, operating a single editorial website at poly-graph.co with no disclosed scale, team, or monetization details.
- Ownership category
- akta.pro rank
Polygraph industry classification
Industry- Product category
- Digital Journalism
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where Polygraph is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Polygraph business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Polygraph product offering
Product offeringCore offering
Polygraph is a for-profit digital publication that produces thoughtful, data-driven storytelling for an audience of engaged readers. The company publishes editorial content combining data analysis with narrative reporting through its website at poly-graph.co. It operates as an independent media outlet focused on substantive, data-grounded journalism.
Product overview
No information available.
Differentiator
Problem solved
Functional benefit
Products and services
- Polygraph Publication Independent digital publication producing thoughtful, data-driven storytelling content for an audience of engaged readers, delivered through the poly-graph.co website.
Companies that use Polygraph
Customer profileIdeal customer profiles1 record
Polygraph technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Polygraph partnerships and signals
Strategic signalRecent moves1 record
Polygraph competitors and assessment
Company assessmentDirect peers
- The Atavist: The Atavist is a digital longform storytelling platform that combines narrative journalism with data and multimedia. It overlaps with Polygraph in its premium, deeply reported, digitally native editorial product aimed at an engaged readership.
- Bellingcat: Bellingcat is an independent investigative group known for open-source data-driven investigations. It is comparable to Polygraph as a small, digitally native organization whose core output is evidence-led, data-intensive reporting for a global online audience.
- The Markup: The Markup is a nonprofit investigative newsroom that uses data analysis and technical reporting to examine technology and its societal impact. It is the closest comparable to Polygraph in combining data-driven investigative storytelling with a focused editorial mission and digital-first distribution.
- The Pudding: The Pudding is a digital publication that produces visual, data-driven essays on pop culture and current events. It overlaps directly with Polygraph's positioning as a publication built around data-driven, visually focused storytelling for an engaged online audience.
- The Marshall Project: The Marshall Project is a nonprofit newsroom focused on criminal-justice reporting, with strong data and visualization work. It is comparable to Polygraph as a niche, digitally native publication built around rigorous data-driven storytelling in a defined subject area.
- Pudding.cool (long-form data essays): Note: listed above; included separately would double-count.
Broad incumbents
- Quartz: Quartz is a digital-first business publication that built its brand around data-driven global business reporting. It is comparable to Polygraph at the category level (digitally native, data-led journalism) although it covers broader business topics and operates at much larger scale.
- Vox: Vox is a large digital media outlet that frequently uses data, charts, and explanatory storytelling. It is comparable as a digitally native publication that builds audience through evidence-based, data-supported narratives, albeit at much greater scale and topic breadth than Polygraph.
- ProPublica: ProPublica is a larger, well-established investigative-journalism outlet known for data-driven accountability reporting. It is broader in scope and resources than Polygraph but addresses the same audience demand for evidence-based, data-led storytelling.
- Reveal: Reveal is the Center for Investigative Reporting's platform for data-driven investigative journalism across topics such as criminal justice and labor. It is comparable to Polygraph in combining rigorous data analysis with narrative storytelling, though it operates at a larger organizational scale.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Polygraph social profiles
Digital presencePolygraph financial estimates
Financial estimateRevenue estimate
Valuation estimate
Polygraph leadership team
Management profileNumber of profiles
Polygraph funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Polygraph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Polygraph
What does Polygraph do?
Polygraph is a for-profit digital publication that produces thoughtful, data-driven storytelling for an audience of engaged readers. The company publishes editorial content combining data analysis with narrative reporting through its website at poly-graph.co. It operates as an independent media outlet focused on substantive, data-grounded journalism.
Is Polygraph a public or private company?
Polygraph is a private company. It is classified as unknown and is currently operating.
When was Polygraph founded?
Polygraph was founded in -1.
Where is Polygraph based?
Polygraph is headquartered in Brooklyn, United States, in the North America region.
Who are Polygraph's main competitors?
Direct peers on record are The Atavist, Bellingcat, The Markup, The Pudding, The Marshall Project and Pudding.cool (long-form data essays). Broad incumbents are Quartz, Vox, ProPublica and Reveal.
Does Polygraph have an API?
No public API is recorded for Polygraph.
What industry is Polygraph in?
Polygraph's product category is Digital Journalism. Its primary akta.pro industry code is MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 5131 and its SIC code is 2721.