Squirrel Money
Squirrel Money is a New Zealand independent mortgage broker and savings platform serving first home buyers, property investors, business owners, savings seekers, and developers through a nine-bank lending panel, first-party savings products, and property development finance.
- Company typePrivate
- Founded2015
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Squirrel Money does
Squirrel Money (legal entity: Squirrel Group Limited) is a New Zealand-based independent mortgage broker and retail savings/investment platform headquartered in Auckland. The company connects borrowers with lenders through a panel of nine major New Zealand banks — ASB, ANZ, BNZ, Kiwibank, Westpac, TSB, SBS Bank, The Co-operative Bank, and AIA — and earns commission from lenders on successfully completed mortgage transactions. Advisers are paid the same commission regardless of which lender the customer selects, positioning the firm as an unbiased intermediary in the NZ mortgage market.
Beyond broking, Squirrel operates a first-party savings and investing franchise consisting of a high-interest On-Call account, term investment products, a Monthly Income Fund, and a Wholesale Investing tier. A third line, property development finance, provides bridging, construction, and subdivision funding to developers and builders. Revenue is generated through lender commissions on mortgaged transactions, interest rate spreads and fees on customer savings and investment balances, and transaction fees on development/construction finance.
Distribution is sales-led through expert mortgage advisers who handle complex cases (first home buyers, investment property, business owners), supplemented by a self-serve online platform for mortgage applications and account management, and phone-based support at 0800 21 22 30. The company positions itself as 'NZ's most trusted independent mortgage broker,' supported by 1,510+ five-star reviews on Shopper Approved and 500+ five-star Google reviews, and was recognized in the MPNZA Top Brokerages 2026 list. Operations are confined to a single geography (New Zealand).
Squirrel Money firmographics
Firmographics- Name
- Squirrel Money
- Legal name
- Squirrel Group Limited
- Website
- https://squirrelmoney.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Squirrel Money is a New Zealand independent mortgage broker and savings platform serving first home buyers, property investors, business owners, savings seekers, and developers through a nine-bank lending panel, first-party savings products, and property development finance.
- Ownership category
- akta.pro rank
Squirrel Money industry classification
Industry- Product category
- Mortgage Broking and Consumer Lending Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Squirrel Money is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Squirrel Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mortgage Broking Commission: Commission payments from lenders when customers complete mortgage transactions through Squirrel's brokerage. Advisers are paid the same regardless of which lender the customer chooses, ensuring unbiased recommendations.
- Savings and Investment Products: Interest rate spreads on savings accounts and term investments offered to customers, including high-interest On-Call accounts, term investment options, and Monthly Income Fund.
- Property Development Finance: Funding solutions for property developers and builders, including development finance, bridging finance, and construction funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Adviser services for mortgage broking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Squirrel Money product offering
Product offeringCore offering
Squirrel Money operates as an independent mortgage broker in New Zealand, using funding from individual investors and lending it to borrowers through its peer-to-peer/lender-intermediated model. Advisers match customers with mortgages from major NZ lenders, supplemented by high-interest savings accounts, term investment options, a Monthly Income Fund, and bespoke property development and builder funding solutions.
Product overview
Squirrel Money is New Zealand's independent mortgage broker offering a unified financial services platform with three core product areas: Mortgages (advisory services connecting borrowers with lenders including ASB, ANZ, BNZ, Kiwibank, Westpac, TSB, SBS, Co-Op, and AIA, plus refinancing and bridging finance); Saving and Investing (high-interest on-call accounts, term investments, monthly income fund, and wholesale investing options); and Property Finance (development funding and construction financing). The company also provides calculators, educational guides, and market insights content. The offering operates as a single integrated service model where mortgage advisers assess customer needs and match them with appropriate lending or investment solutions across the product range.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgages Independent mortgage broking service for New Zealand consumers, connecting borrowers with major NZ lenders through advisers who are paid the same regardless of which lender the customer chooses. Includes first-home buyer, refix and refinance, property investing, new build, moving house (bridging finance), and business owner solutions.
- High Interest On-Call Account High-interest savings account for New Zealand consumers that pays higher rates than traditional bank savings while keeping funds accessible on demand.
- Term Investment Options Fixed-term deposit products for New Zealand investors offering potentially higher returns than the On-Call account by locking funds for a set term.
- Monthly Income Fund Investment fund that provides regular monthly income distributions to New Zealand investors seeking predictable cash flow from their savings.
- Wholesale Investing Investment products available to New Zealand wholesale investors who meet specific eligibility criteria, providing access to investment options beyond the standard retail offerings.
- Property Development Finance Customized funding solutions for New Zealand property developers undertaking development and subdivision projects, providing bespoke alternatives when projects do not fit standard bank lending criteria.
- Funding for Builders End-to-end construction funding for New Zealand builders, designed to manage project-stage cash flow and risk across the build cycle.
Companies that use Squirrel Money
Customer profileSegments5 records
Ideal customer profiles4 records
Squirrel Money technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Squirrel Money partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Squirrel Money competitors and assessment
Company assessmentDirect peers
- Harmoney: New Zealand's largest licensed P2P / marketplace lender, originating personal and business loans funded by retail and wholesale investors. Most directly comparable peer to Squirrel's P2P-style funding model connecting savers with borrowers.
- Loan Market New Zealand: One of the largest mortgage brokerages in New Zealand, connecting borrowers with a panel of lenders. Closely comparable to Squirrel on adviser-led distribution, multi-lender panel, and New Zealand consumer mortgage focus.
- Mike Pero Mortgages: Established NZ mortgage broker and finance adviser serving first home buyers, investors, and business owners. Highly comparable in target customer segments, adviser-led sales motion, and independent multi-lender positioning.
- NZ Mortgages (Mortgage Supply Co.): New Zealand mortgage broking firm offering residential and investment property loans across multiple bank partners. Directly competes with Squirrel's mortgage broking core and shares a similar first-home-buyer and investor focus.
- CRL Capital Reserve Lending: NZ non-bank lender specialising in property development, bridging, and construction finance. Direct competitor to Squirrel's property development finance and builder funding vertical.
- OMF (Online Mortgage Finder): Online-first NZ mortgage broker that combines self-serve digital application with adviser support. Directly comparable to Squirrel's hybrid online-plus-adviser GTM motion across the same lender panel.
- Mortgage Express New Zealand: NZ-focused mortgage broker arranging home loans through multiple bank and non-bank lenders. Overlaps with Squirrel on residential mortgage brokerage, adviser-led sales, and first-home-buyer specialisation.
Regional players
- Fisher Funds Management: NZ retail fund manager offering KiwiSaver, managed funds, and investment products. Comparable to Squirrel's savings and investment arm in the New Zealand retail savings market.
- Generate KiwiSaver: NZ retail savings and KiwiSaver provider pooling member funds into managed portfolios. Comparable to Squirrel's Monthly Income Fund and term investment products as a regional savings and investment peer in New Zealand.
Broad incumbents
- Heartland Group Holdings: NZX-listed NZ diversified lender offering reverse mortgages, asset finance, and rural/specialty lending. Comparable in NZ consumer and small-business lending, though operating as an incumbent balance-sheet lender rather than an adviser-led broker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Squirrel Money social profiles
Digital presenceSquirrel Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squirrel Money leadership team
Management profileNumber of profiles
Squirrel Money funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squirrel Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squirrel Money
What does Squirrel Money do?
Squirrel Money operates as an independent mortgage broker in New Zealand, using funding from individual investors and lending it to borrowers through its peer-to-peer/lender-intermediated model. Advisers match customers with mortgages from major NZ lenders, supplemented by high-interest savings accounts, term investment options, a Monthly Income Fund, and bespoke property development and builder funding solutions.
Is Squirrel Money a public or private company?
Squirrel Money is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squirrel Money founded?
Squirrel Money was founded in 2015. It employs 101 to 250 people.
Where is Squirrel Money based?
Squirrel Money is headquartered in Auckland, New Zealand, in the Oceania region.
How does Squirrel Money make money?
Three revenue lines are on record. Mortgage Broking Commission is the primary driver. The others are savings and Investment Products and property Development Finance.
Who are Squirrel Money's main competitors?
Direct peers on record are Harmoney, Loan Market New Zealand, Mike Pero Mortgages, NZ Mortgages (Mortgage Supply Co.), CRL Capital Reserve Lending, OMF (Online Mortgage Finder) and Mortgage Express New Zealand. Regional players are Fisher Funds Management and Generate KiwiSaver. Heartland Group Holdings is listed as a broad incumbent.
Does Squirrel Money have an API?
No public API is recorded for Squirrel Money.
What industry is Squirrel Money in?
Squirrel Money's product category is Mortgage Broking and Consumer Lending Services. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 52231 and its SIC code is 6163.