Bonjour

What Bonjour does

Bonjour is a Montreal taxi brand network launched on April 23, 2017, by the City of Montreal and the Montreal Taxi Bureau (BTM) as a unified brand image for the city's taxis. Modeled after New York's Yellow Cabs, the two-tone livery standardized the visual identity of Montreal taxis while individual operating companies retain distinct roof colors. The brand is not a single corporate entity but rather a network of independent professional taxi operators sharing the Bonjour identity, with a central dispatch operation (Montreal Bonjour Taxi) headquartered at 410 avenue Lafleur, Suite 4, LaSalle, Quebec.

The core service portfolio comprises 24/7 local taxi rides across Greater Montreal (Montreal, Laval, Longueuil, South Shore, North Shore, Dorval, Brossard, Terrebonne), Montreal-Trudeau Airport (YUL) transfers with real-time flight tracking for delay adjustment, and long-distance intercity trips by reservation to Quebec, Sherbrooke, Trois-Rivières, Drummondville, Gatineau/Ottawa, Mont-Tremblant, Kingston, and Toronto. Ancillary services include wheelchair-accessible vehicles, corporate transportation, battery boost assistance, parcel delivery, vehicle unlock, and pet-friendly transport. The technology stack is a traditional taxi dispatch operation with phone-based booking (514-366-3333), website reservations, and walk-up street hail; no mobile app or API is offered.

Revenue is generated through government-regulated metered taxi fares (base price plus per-kilometer cost plus waiting time) and fixed-rate airport transfers ($48.40 day / $55.65 night between downtown Montreal and YUL). Surge pricing is prohibited under Quebec law. The go-to-market is direct-to-consumer via phone, website, and physical taxi stands, with a dedicated corporate account channel for business clients. Customer segments span individual consumers (primary), business and corporate clients, tourism and hospitality, and people with reduced mobility.

Name

Bonjour

Legal name

Montreal Bonjour Taxi

Website

https://bonjour.taxi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Bonjour is a Montreal taxi brand network launched in 2017 by the City of Montreal and Montreal Taxi Bureau, offering 24/7 local rides, YUL airport transfers, intercity service, and corporate transportation across Greater Montreal and select Quebec/Ontario cities through a network of independent professional drivers.

Ownership category

akta.pro rank

Product category

Taxi Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Intercity / Long-Distance Taxi & Chauffeur (THADAEAH)

Keywords

• Taxi service
• Airport transfers
• Local transportation
• Intercity transportation
• Wheelchair accessible taxi

Headquarters

HQ city

LaSalle (Montreal)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Metered taxi fares: Standard metered taxi service using regulated taxi meters governed by Quebec taxi regulations. Fares include base price, cost per kilometer traveled, and waiting time where applicable.
2. Fixed rate airport transfers: Fixed official fares for specific high-demand routes, primarily downtown Montreal to YUL Airport. Day rate (05:00-22:59) and night rate (23:00-04:59).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Bonjour Taxi operates a 24/7 professional taxi service throughout Greater Montreal and surrounding areas, providing local rides, Montreal-Trudeau Airport (YUL) transfers with real-time flight tracking, and long-distance intercity trips to cities in Quebec and Ontario. The brand, established in 2017 by the City of Montreal and the Montreal Taxi Bureau (BTM), represents a network of certified, independent taxi drivers aligned under the unified Bonjour brand identity. Additional specialized services include wheelchair-accessible vehicles, corporate transportation, battery boost assistance, parcel delivery, vehicle unlock assistance, and pet-friendly transportation.

Product overview

Bonjour is a taxi service brand operating in Greater Montreal, Quebec, since 2017. The company provides a unified taxi service network through independent professional drivers who share the Bonjour brand identity. The core offering consists of 24/7 local taxi rides, airport transfers (specializing in Montreal-Trudeau Airport/YUL), and long-distance intercity trips. Additional specialized services include wheelchair-accessible vehicles, corporate transportation solutions, emergency roadside assistance (battery boost, vehicle unlock), parcel delivery, and pet-friendly transportation. The brand represents a network of licensed taxi drivers offering consistent, high-quality service throughout the metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Taxi Service 24/7 local taxi rides throughout Greater Montreal, covering Montreal, Laval, Longueuil, South Shore, North Shore, and surrounding areas with certified, courteous drivers and clean, regularly inspected vehicles. Fares are calculated by regulated taxi meter based on distance, travel time, and traffic conditions.
• Airport Transfers (YUL) Specialized Montreal-Trudeau Airport (YUL) transfer service with real-time flight tracking system to monitor schedule changes and adjust pickup times accordingly. Fixed rates apply for downtown Montreal to YUL routes: $48.40 (day: 05:00-22:59) and $55.65 (night: 23:00-04:59). Airport minimum fare: $20.60 (day) and $23.70 (night).
• Long-Distance Trips Intercity transportation service from Greater Montreal to distant cities including Quebec, Sherbrooke, Trois-Rivières, Drummondville, Gatineau/Ottawa, Mont-Tremblant, Kingston, and Toronto. Operates exclusively from or to Greater Montreal by reservation. Ideal for travelers, families, professionals, or anyone wanting direct, safe, and personalized transportation without connections or waiting time.
• Corporate Transportation Customized transportation solutions for businesses including corporate transportation, services for meetings, conferences and events, pickup of international visitors, and transportation for night shift employees or atypical schedules. Includes smooth organization, reliable drivers, and impeccable service for guests and colleagues.
• Wheelchair-Accessible Vehicles (WAV) Accessible taxi service for individuals with disabilities, featuring vehicles equipped with ramps or lifts to accommodate passengers with mobility challenges. Dispatch must be notified in advance to ensure appropriate vehicle assignment.
• Battery Boost Assistance Emergency roadside assistance service for dead car batteries, with vehicles equipped with jumper cables and drivers trained to perform battery boost operations safely. Additional service fee: $30. Available 24/7.
• Fast Parcel Delivery Urgent document and package delivery service within the metropolitan area, handling confidential documents with discretion and guaranteeing delivery within agreed timeframes. Additional fee: $35 for package delivery.
• Vehicle Unlock Assistance Emergency vehicle unlock service to help customers who have accidentally locked their keys in their car, using professional tools and techniques to unlock without damage. Additional service fee: $35.
• Pet-Friendly Transportation Pet transportation service welcoming well-behaved dogs and cats in vehicles, provided they are properly restrained with a leash or in a carrier. Advance notice required.

Quantifiable outcome

• Real-time flight tracking automatically adjusts driver schedules for flight delays

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Via Transportation: On-demand shared transit and ride-pooling platform operating in multiple North American cities. Competes for shared-ride and corporate-shuttle demand with technology-led service, a model that could pressure Bonjour's traditional dispatch in adjacent segments.
• Curb Mobility: North American taxi-focused mobile app and dispatch platform partner of licensed taxi fleets. Comparable technology/dispatch layer serving traditional taxis, and a potential partner or competitor as Bonjour considers app-based booking.

Direct peers

• Taxi Diamond: One of the largest Montreal taxi fleets operating under the Bonjour brand framework. Directly comparable licensed-taxi operator in the same Greater Montreal market, serving airport transfers, local rides, and corporate accounts with similar regulated fare structure.
• Taxi Hochelaga: Established Montreal taxi company participating in the Bonjour unified brand network. Comparable on licensed-taxi service, dispatch operations, airport transfers, and adherence to Quebec's regulated fare rules.
• Blue Line Taxi (Co-op Taxi Montréal): Cooperative of Montreal taxi drivers operating under the Bonjour brand umbrella. Directly competes for the same Montreal riders, airports, and corporate accounts using the same regulatory fare structure.

Broad incumbents

• Uber: Global rideshare incumbent operating in Montreal with a mature mobile app, dynamic pricing, and large driver supply. Competes for the same passengers and airport-transfer trips, but operates under a different (non-regulated-meter) pricing model.

Regional players

• NTV Taxi (Ottawa): Licensed Ottawa taxi company providing dispatch, airport transfer, and corporate services under Ontario's regulated framework. Comparable in operating model and intercity Montreal-Ottawa corridor exposure.
• Beck Taxi (Toronto): Toronto's largest licensed taxi company offering app-based dispatch, airport service (YYZ), and corporate accounts. Highly comparable business model in a different Canadian metropolitan market with similar regulated-fare dynamics.
• Taxi Hendrick (Ottawa): Licensed Ottawa taxi operator offering dispatch service and airport transfers. Directly comparable licensed-taxi operations in another Canadian capital, overlapping on the Montreal-Ottawa intercity corridor Bonjour serves.
• 418 Taxi (Quebec City): Licensed taxi dispatch serving Quebec City and surrounding area under Quebec's regulated framework. Operates the same business model (dispatch, metered rides, airport transfers) in a nearby but non-overlapping Quebec market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bonjourmontreal
• YouTubeyoutube.com/channel/bonjourmontreal
• Facebookfacebook.com/bonjourmontreal
• LinkedInlinkedin.com/company/bonjourmontreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour