Latino Connection

What Latino Connection does

Latino Connection is a Harrisburg, Pennsylvania-based marketing and communications agency that specializes in health equity outreach to the Latino/Hispanic community in the United States. Founded in 2013 and operating as Latino Connection LLC, the firm delivers a portfolio of professional services including Community Health Workers, Brand Ambassadors, Mobile Engagement Units, VIBRÓ Digital Displays, Project Management, Marketing, Translations & Interpretations, Public Health Programming, and Tobacco Prevention and Control. Its go-to-market is community-led and event-driven: bilingual staff and mobile assets deliver culturally competent programming in-person, while signature events such as the PA Latino Health Summit and the Annual Latino Ball anchor stakeholder engagement. The company positions itself as a national leader in social determinants of health education, framing its offerings around the five components of social determinants of health.

The firm's technology stack is intentionally lightweight. VIBRÓ Digital Displays — proprietary mobile digital signage deployed through Mobile Engagement Units — is the only explicitly named proprietary asset, used to deliver health education and brand messaging in underserved community locations. There are no disclosed software products, APIs, or AI/ML capabilities; the business model is services-led rather than software-led. Distribution combines direct project engagement (organizations initiate via Project Request and Event Request forms), corporate and nonprofit partnerships, and a field-based Community Health Worker network.

Latino Connection earns revenue primarily through project-based professional services engagements with healthcare organizations and public health agencies, corporate partners executing CSR and multicultural marketing initiatives, nonprofit organizations, and educational institutions. Pricing is not publicly disclosed and contracts appear quote-driven. The company was honored with the 2024 CMS Health Equity Award for its CATE Initiative, validating its positioning in federal-level health equity work. With 11–50 employees, no disclosed funding, and no public financials, the firm operates as a focused, privately held agency serving a structurally growing Latino demographic that represents roughly 18.5% of the US population.

Name

Latino Connection

Legal name

Latino Connection LLC

Website

https://thelatinoconnection.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Latino Connection is a Latino-focused marketing and communications agency that delivers health equity outreach via Community Health Workers, Brand Ambassadors, Mobile Engagement Units, and VIBRÓ Digital Displays to healthcare, corporate, nonprofit, and education clients across the United States.

Ownership category

akta.pro rank

Product category

Healthcare Community Outreach and Multicultural Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Multicultural marketing services
• Community health outreach
• Health equity programs
• Public health education
• Spanish translation services

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services: Revenue generated through service offerings including Project Management, Marketing, Translations & Interpretations, Community Health Workers, Public Health Programming, and Brand Ambassadors programs for corporate and nonprofit partners.
2. Tobacco Prevention Programs: Specialized tobacco prevention and control programs delivered to communities and organizations addressing public health concerns.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Latino Connection is a social determinants of health marketing and communications agency that designs and delivers culturally competent community education and health outreach programs for the U.S. Latino/Hispanic population. It sells service engagements spanning community health worker deployment, mobile outreach units, tobacco prevention programs, public health programming, Spanish translation/interpretation, marketing, brand ambassadors, and digital display advertising through its VIBRÓ platform. Customers are healthcare organizations, public health agencies, corporations, nonprofits, and educational institutions seeking trusted access to underserved Latino communities.

Product overview

Latino Connection is a social determinants of health marketing and communications agency that offers a comprehensive suite of service offerings organized around health equity outreach and community education. The portfolio includes core service offerings such as VIBRÓ Digital Displays, Community Health Workers, Mobile Engagement Units, Project Management, Tobacco Prevention and Control, Marketing, Translations & Interpretations, Public Health Programming, and Brand Ambassadors. These services are supported by three key expertise areas: Social Determinants of Health Services, Health Equity Education, and Experiential and Grassroots Marketing. The company also operates flagship programs including the CATE Initiative, which received the 2024 CMS Health Equity Award. The company positions itself as a service-based agency rather than a software product company, with offerings primarily focused on in-person community outreach, education, and marketing services for the Latino community.

Differentiator

Problem solved

Functional benefit

Brands

• VIBRÓ Digital Displays: Digital display advertising solution for health outreach and community engagement

Quantifiable outcome

• Better health outcomes and higher life expectancy in communities served through health literacy programs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Corporate PartnerscoreGTM or Marketing PartnerLatino Connection partners with corporations seeking to address the Latino community through corporate social responsibility initiatives and market outreach programs. These partnerships focus on unified mission of educating, empowering and uplifting the Latino community through first-of-their-kind initiatives.
• Nonprofit PartnerscoreStrategic or Co-development PartnerPartnerships with nonprofit organizations working on community health, social determinants of health, and Latino community advancement. Collaborations span across the nation with focus on health equity and underserved community outreach.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Richards/Lerma: Hispanic-focused advertising agency (now part of Dentsu) providing full-service creative, media, and digital services targeting U.S. Latino consumers, highly comparable in target audience and agency model.
• Alma: Independent multicultural creative agency focused on the Hispanic market, providing advertising, branded content, and cultural marketing - directly comparable in terms of specialization, target audience, and service menu.
• The Axis Agency: Multicultural marketing agency specializing in Hispanic, Asian, and African American consumer engagement through content, experiential, and digital campaigns, comparable in scope and audience focus to Latino Connection.
• LatinWorks Marketing: Austin-based Hispanic/diversified marketing agency offering advertising, branding, and engagement programs targeting Latino consumers, closely overlapping with Latino Connection's multicultural marketing and community engagement services.
• Sensis: Cross-cultural marketing agency providing digital, advertising, and public relations services to brands targeting Hispanic, African American, and Asian American audiences, comparable in audience focus and service breadth.
• Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the US, providing full-service advertising, communications, and community outreach to corporate clients seeking to reach Latino audiences, directly comparable to Latino Connection's multicultural agency model.
• Dieste: Dallas-based multicultural agency serving brands targeting Hispanic and Latin American consumers with creative, media, and experiential campaigns, directly competitive with Latino Connection's core offering.

Emerging players

• GMMB: Public affairs and social-impact communications agency with deep health-equity practice, working with nonprofits, foundations, and government clients - adjacent to Latino Connection's public health and community outreach focus.

Broad incumbents

• Dentsu Creative: Global creative network that owns Richards/Lerma and other multicultural shops, serving the same Hispanic and multicultural marketing space with much broader resources and geographic reach than Latino Connection.
• Havas Creative: Global advertising holding company with multicultural and Hispanic practice areas (e.g., Havas Latino), serving similar corporate clients with broader portfolios including media, PR, and health communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LatinoConnectPA
• YouTubeyoutube.com/channel/UCQ59UNI4Wx-iz9OANRMbATQ
• Facebookfacebook.com/LatinoConnection
• LinkedInlinkedin.com/company/latino-connection
• Instagraminstagram.com/latinoconnection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Connection