What Moilo does

Moilo Oy is a Helsinki-based private creative production company founded in 2017 that develops story-driven educational content for children and the adults around them. Its portfolio spans live-action drama series (Vilda for ages 3–6, Restaurang Miljon for ages 3–6 with a mathematics focus), a web drama aimed at older audiences (Badrumsliv, ages 16–25), the Moka Mera family of educational applications, an in-development 3D animation series (Moka Mera & Atlas, ages 2–5), and a pedagogical documentation research project conducted with the University of Helsinki and Åbo Akademi University. The company distributes primarily through co-production agreements with Nordic public broadcasters — YLE in Finland, SVT in Sweden, NRK in Norway, DR in Denmark, and VRT in Belgium — supplemented by direct distribution of pedagogical materials to Finnish kindergartens and digital availability on platforms such as Yle Areena, Vimeo, and mokamera.com.

The business model is built around public-broadcaster co-productions, which typically fund content production in exchange for broadcast and commercial rights (e.g., YLE holds commercial rights to Badrumsliv), with secondary revenue from the Moka Mera app ecosystem, educational materials distributed to early-childhood institutions, and IP licensing for international remakes (evidenced by the 2020 Belgian remake of Badrumsliv for VRT). Moilo's value proposition centers on multi-platform, multi-language (Finnish, Swedish, English) children's content with a pedagogical backbone, positioning it within the Finnish Ministry of Education's National Core Curriculum for Early Childhood Education and Care.

With 11–50 employees, no disclosed funding rounds, no institutional investors, and no public revenue figures, Moilo operates as a founder-led, self-funded content studio. Its strategic risk profile is shaped by a high dependence on a small number of Nordic public broadcasters, while its upside rests on the portability of its IP into additional markets (as demonstrated by the VRT remake) and into adjacent formats such as the Moka Mera & Atlas animation series and kindergarten-focused educator tools.

Name

Moilo

Legal name

Moilo Oy

Website

https://moilo.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Moilo Oy is a Helsinki-based children's content studio founded in 2017 that produces story-driven live-action and animation series, educational apps (Moka Mera), and pedagogical research tools, distributed primarily through Nordic public broadcasters (YLE, SVT, NRK, DR) and directly to Finnish kindergartens.

Ownership category

akta.pro rank

Product category

Children's Educational Media

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Live-Action Kids & Family Production (MPADABAF)

akta.pro secondary industries

Social-Emotional Learning (SEL) & Character Development (EDAGACAC), Digital/Interactive SEL Apps & Media for Early Childhood (EDACAOAL)

Keywords

• Children's educational content
• Story-driven media production
• Early childhood education
• Nordic broadcasting production
• Educational animation series

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels2 records

Core offering

Moilo is a creative company producing high-quality, story-driven educational content for children across multiple platforms. The company's portfolio includes live-action drama series (Vilda, Restaurang Miljon, Badrumsliv), 3D animation (Moka Mera & Atlas), educational applications (Moka Mera), and pedagogical documentation research resources. Content targets children aged 2-25 and is produced in multiple languages for Nordic and international markets.

Product overview

Moilo is a creative company producing high-quality, story-driven content for children across multiple platforms. The company's portfolio includes several distinct products: Moka Mera family of educational applications and tools (including Moka Mera & Atlas animation series for ages 2-5); Vilda live action drama series for ages 3-6; Restaurang Miljon live action series teaching mathematics to ages 3-6; Badrumsliv (Bathroom Stories) web drama for ages 16-25; and Pedagogical Documentation research project with University of Helsinki and Åbo Akademi. The offerings span animated series, live action productions, educational applications, and pedagogical research resources.

Differentiator

Problem solved

Functional benefit

Brands

• Moka Mera: A family of educational, playful applications and tools for children, teachers, and parents. Includes web-based resources at mokamera.com.

Products and services

• Moka Mera

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• VRT (Vlaamse Radio- en Televisieomroep)minorChannel Partner/ Reseller/ Distributor · 1 January 2020Produced a remake of Badrumsliv for VRT in 2020 by Belgian production company Sputnik.
• YLE (Finnish Broadcasting Company)coreChannel Partner/ Reseller/ DistributorPrimary broadcast partner for Finnish market. YLE holds commercial rights to Badrumsliv (Bathroom Stories) and has aired Vilda and Restaurang Miljon. Major co-production partner for children's content.
• NRK (Norwegian Broadcasting Corporation)coreChannel Partner/ Reseller/ DistributorNordic co-production partner for series including Badrumsliv and Restaurang Miljon. Distributes Moilo content in the Norwegian market.
• DR (Danish Broadcasting Corporation)coreChannel Partner/ Reseller/ DistributorNordic co-production partner for Badrumsliv and Restaurang Miljon. Distributes Moilo content in the Danish market.
• SVT (Sveriges Television)coreChannel Partner/ Reseller/ DistributorCo-production partner for Restaurang Miljon, distributing the series in the Swedish market.
• University of HelsinkicoreStrategic or Co-development PartnerResearch partnership for pedagogical documentation project. Cooperation on examining pedagogical documentation in early childhood education and care.
• Åbo Akademi UniversitycoreStrategic or Co-development PartnerResearch partnership for pedagogical documentation project examining documentation practices in Nordic kindergartens.
• Moka MeracoreOthersA family of educational, playful applications and tools for children, teachers, and parents. Related product family under the Moilo creative umbrella, with its own dedicated website (mokamera.com).
• Finnish Ministry of EducationminorStrategic or Co-development PartnerThe Ministry drafted the National Core Curriculum for Early Childhood Education and Care, which includes pedagogical documentation as a component. Moilo's research aligns with this framework.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WildBrain: Canadian children's entertainment and animation company (Peanuts, Teletubbies, Strawberry Shortcake) producing and distributing educational kids' content globally. Comparable as a content production + distribution model focused on the same preschool/family demographic Moilo targets.
• Aardman Animations: UK-based producer of premium stop-motion and live-action children's entertainment with strong educational and family angles (Shaun the Sheep, Wallace & Gromit). Directly comparable to Moilo as a creator-owned studio producing story-driven, educational children's content distributed through public broadcasters and streamers.
• Studio 100: European entertainment group producing animated and live-action children's content (Maya the Bee, Heidi) across multiple European markets. Directly comparable as a European creator/distributor of IP-driven educational kids' shows with multi-territory broadcasting.

Broad incumbents

• PBS Kids: US public broadcaster's children's brand producing curriculum-aligned educational content and apps (Daniel Tiger, Sesame Street). Relevant as a benchmark for how mission-driven, research-aligned educational kids' content scales via public-broadcaster distribution plus digital products — exactly Moilo's structural model in Nordic markets.
• Sesame Workshop: Global non-profit producer of research-backed educational children's media (Sesame Street). Comparable as a content producer with deep pedagogical and SEL grounding, though vastly larger scale and a broader portfolio than Moilo's focused Nordic productions.

Regional players

• Anima Vitae: Finnish animation studio producing children's and family content distributed internationally (e.g., Gigglebug). Directly comparable geographically and as a small Nordic animation producer serving similar commissioning broadcasters.
• Tumblehead Animations: Norwegian stop-motion animation studio producing short-form children's content with a Nordic distribution footprint. Comparable as a small Nordic creative studio producing premium educational kids' programming for public broadcasters.

Emerging players

• Pinkfong (SmartStudy): South Korean creator of digital educational children's content and apps (Baby Shark). Comparable as a children's educational IP owner bridging video content and digital products, representing the digital-first direction Moilo's Moka Mera sub-brand is pursuing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moilofinland
• LinkedInlinkedin.com/company/moilo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moilo