Golf Club Esery
Golf Club Esery is a private French golf club on the Swiss-French border, operating two golf courses (18-hole Sacconay and 9-hole Champs des Combes), a 30-station practice facility, restaurant, ProShop, and junior golf academy for ~1,400 licensed players and 800 members, generating revenue from subscriptions, green fees, equipment sales, and corporate events.
- Company typePrivate
- Founded1990
- HeadquartersReignier, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Golf Club Esery does
Golf Club Esery is a private members' golf club founded in 1990 in Reignier-Ésery, France, operating on a 90-hectare estate at the crossroads of the Swiss and French borders, 30 minutes from Geneva and 35 minutes from Annecy. The club's core product is a dual-course golf facility: Le Sacconay, an 18-hole championship course (Par 72, 6,283m) designed by architect Michel Gayon, and Le Champs des Combes, a 9-hole technical course (Par 31, ~1,849m). Supporting infrastructure includes 30 practice stations (15 covered), 2 training bunkers, a putting green, a ProShop carrying brands such as Titleist, FootJoy and Callaway, the Les Terrasses d'Esery panoramic restaurant operated by chef David Vizzini, and a Club House housed in the 11th-century Château de Sacconay. The Esery Golf Academy fields 5 certified professional instructors and serves roughly 100 junior players from age 5, having produced PGA Tour professional Adrien Saddier (2025 Open d'Italia winner).
Revenue is generated through eight distinct streams: annual membership subscriptions structured around 800 available shares (the sole path to full membership), green fees (€130/€60 for 18-hole/9-hole respectively), ProShop and equipment rental sales, restaurant transactions, corporate seminars and team-building events, selective partnership/sponsorship deals, golf instruction packages (Le Genevois €980, annual 9-hole subscription €1,450), and ancillary rentals (carts, trolleys, practice balls). The club maintains dual affiliation with FFGolf and Swiss Golf, hosts the 300-player La Savoyarde competition annually, and was ranked 6th out of 667 French clubs and 2nd out of 86 in Auvergne-Rhône-Alpes, with a 'Golf pour la Biodiversité' Silver label awarded in 2019. Corporate structure consists of the Association du Golf et Country Club d'Esery (member organization) and SAGE (Société d'Aménagement du Golf d'Esery), the wholly-owned commercial entity that markets the membership shares.
Go-to-market is direct-to-consumer: the club sells directly to individual golfers (local residents, Geneva-based multinational executives, tourists) via its website and onsite staff, and separately targets corporate clients through a dedicated [email protected] channel for seminars, team-building, and partnership programs. Marc Gaillard serves as President and legal representative of the Association.
Golf Club Esery firmographics
Firmographics- Name
- Golf Club Esery
- Legal name
- Association du Golf et Country Club d'Esery
- Website
- https://golf-club-esery.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Golf Club Esery is a private French golf club on the Swiss-French border, operating two golf courses (18-hole Sacconay and 9-hole Champs des Combes), a 30-station practice facility, restaurant, ProShop, and junior golf academy for ~1,400 licensed players and 800 members, generating revenue from subscriptions, green fees, equipment sales, and corporate events.
- Ownership category
- akta.pro rank
Golf Club Esery industry classification
Industry- Product category
- Private Golf Club & Resort
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Golf Courses & Golf FacilitiesMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)Golf Clubs & Club Fitting Retail
Keywords
Where Golf Club Esery is headquartered
LocationHeadquarters
- HQ city
- Reignier
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Golf Club Esery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership subscriptions through share ownership (buying or renting 800 available shares). Members pay annual dues for access to all facilities including courses, pool, training areas, and receive discounts at proshop and restaurant.
- Green Fees: Visitor green fees for 18-hole Sacconay (130€ visitors, 90€ invited, 75€ twilight, 60€ juniors, 70€ young adults) and 9-hole Champs des Combes (60€ full, 50€ invited, 30€ juniors, 40€ young adults).
- Proshop Sales: Sales of branded and premium golf apparel, equipment, shoes, and accessories. Brands include Titleist, FootJoy, RLX Ralph Lauren, Lacoste, Ecco, Callaway. Members receive exclusive discounts.
- Restaurant Revenue: Les Terrasses d'Esery restaurant operated by David Vizzini, offering market-fresh seasonal cuisine. Open to all visitors and members, with special events like Friday perch fillets and Sunday brunch.
- Corporate Events & Seminars: Meeting room rental for seminars, team-building events, and corporate gatherings. Includes golf initiation sessions with pro instructors and customized catering services.
- Partnerships & Sponsorship: Selective partnership programs offering brand visibility through competition sponsorship, practice area branding, golf cart coverings, signage, and presence in club displays.
- Golf Academy & Lessons: Golf instruction programs including individual lessons, group sessions, intensive courses during school holidays. Also offers discovery packages like Le Genevois (980€) and annual 9-hole subscription (1450€).
- Equipment Rentals: Golf cart rental (50€ 18-hole, 40€ 9-hole), electric trolley (30€ 18-hole, 25€ 9-hole), golf bag rental (60€ full set), and practice balls (5€ per bucket).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 18-hole Sacconay visitor green fee - full price |
| Transaction based/ take rate | Pay-as-you-go | 9-hole Champs des Combes visitor green fee |
| Unit Pricing | Pay-as-you-go | Practice balls |
| Unit Pricing | Pay-as-you-go | Golf cart rental |
| Unit Pricing | Pay-as-you-go | Electric trolley rental |
| Unit Pricing | Pay-as-you-go | Golf bag rental |
| Subscription | Annual | Le Genevois Discovery Package - one-time |
| Subscription | Annual | Annual 9-hole subscription (January to December) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Golf Club Esery product offering
Product offeringCore offering
Golf Club Esery operates two on-site golf courses (the 18-hole championship Sacconay and the 9-hole Champs des Combes), supported by a 30-station practice facility, the Les Terrasses d'Esery restaurant, a branded pro shop, and the Esery Golf Academy. It sells access through share-based memberships (800 shares) and pay-as-you-go green fees to individual golfers, and offers corporate seminar, team-building, and sponsorship packages to business clients.
Product overview
Golf Club Esery operates a dual-course golf resort featuring two complementary courses: Le Sacconay (18-hole championship Par 72 designed by Michel Gayon) and Le Champs des Combes (9-hole Par 31 technical course), complemented by a 30-station practice facility, Les Terrasses d'Esery panoramic restaurant, a pro shop, and the Esery Golf Academy with 5 teaching professionals. The club offers corporate services including seminar venues and team-building activities, selective partnership programs, and membership options through share ownership. Positioned between Geneva and Mont Blanc, the 90-hectare property has produced PGA Tour professional Adrien Saddier and hosts annual competitions including La Savoyarde.
Differentiator
Problem solved
Functional benefit
Brands
- Esery Golf Academy: Golf school for juniors starting from age 5, providing structured training, competitions, and team spirit development under the guidance of club Pros.
Products and services
- Le Sacconay 18-Hole Championship Course An 18-hole championship golf course (Par 72, 6,283m) designed by architect Michel Gayon, offering panoramic views of the Mont Blanc chain and featuring strategic, undulating greens. Available to members and day visitors with max index 36.
- Le Champs des Combes 9-Hole Course A 9-hole technical golf course (Par 31, approximately 1,849m) featuring slopes, dog-legs, a pond, bunkers, and sloped greens. Suitable for beginners, training, and quick rounds. Course authorization required.
- Practice and Training Facilities 30 practice stations (15 covered), dedicated short-game areas, two training bunkers, and large putting greens matching course conditions. Open year-round.
- Les Terrasses d'Esery Restaurant Panoramic restaurant run by chef David Vizzini serving seasonal market-fresh cuisine, including Friday perch fillets, Sunday brunch, and winter fondue, with 180-degree mountain views. Open to members, golfers, and outside visitors.
- Proshop Golf pro shop offering branded Golf Club Esery merchandise and major golf brands (Titleist, FootJoy, RLX Ralph Lauren, Lacoste, Ecco, Callaway), with custom fitting and personalized gift options. Members receive a 10% discount.
- Seminars and Team-Building Corporate event services including two meeting rooms with 20-person capacity, professional equipment (WiFi, projectors, screens), customized catering, and team-building activities such as golf initiation sessions with pro instructors and mini-competitions.
- Esery Golf Academy Golf instruction program with five certified professional instructors offering individual lessons, group sessions, intensive holiday camps, and a junior golf school accepting children from age 5. Discovery packages include Le Genevois (€980) and an annual 9-hole subscription (€1,450).
- Membership Programs Share-based membership program offering 800 shares that grant annual subscription rights, providing access to both courses, pool, restaurant discounts, pro shop benefits, federation licensing (FFGolf and Swiss Golf), and exclusive member events.
- Corporate Partnerships and Sponsorship
Quantifiable outcome
- Ranked 2nd out of 86 clubs in Auvergne-Rhône-Alpes region
- +2 more outcomes
Companies that use Golf Club Esery
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Golf Club Esery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Golf Club Esery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fédération Française de Golf (FFGolf)coreFrench national golf federation affiliation providing membership licensing, competition calendar access, and national golfing community integration. All members subscribe to FFGolf licenses as part of membership.
- Swiss GolfcoreSwiss national golf federation affiliation enabling cross-border recognition and participation in Swiss competitions. Unique dual affiliation at the crossroads of French and Swiss borders.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Golf Club Esery competitors and assessment
Company assessmentBroad incumbents
- The Belfry Hotel & Resort: UK golf resort operator with three courses, hotel, and leisure facilities (host of multiple Ryder Cups). Broader incumbent in the European golf-hospitality segment with integrated F&B, hotel, and meetings/events comparable to Esery's seminar product.
- Le Golf National (France): FFGolf's flagship public facility near Versailles, Ryder Cup 2018 and 2024 venue with the Albatros course and Stade course. Broad incumbent in the French golf ecosystem; not a private member club, but a relevant comparable for tournament-host capability and French golf stature.
- Wentworth Club: Iconic UK private golf, health and country club in Surrey (BMW PGA Championship host). Comparable premium European member club with corporate hospitality, F&B, and tournament programming, though at materially larger scale.
Direct peers
- Golf de Saint-Nom-la-Bretèche: Top-ranked private French country club west of Paris with 36 holes, full member amenities (clubhouse, restaurant, tennis), and a strong pro/am tournament tradition. Comparable member-driven French premium golf club model targeting affluent executives.
- Evian Resort Golf Club: Premium French resort golf club on the southern shore of Lake Geneva, similarly positioned across the French-Swiss border with corporate and tournament appeal (host of The Evian Championship). Directly comparable cross-border premium positioning, member/visitor business model, and ESG-conscious affluent customer base.
- Crans-sur-Sierre Golf Club: Swiss alpine private golf club in Crans-Montana with 18-hole Seve Ballesteros-designed championship course and luxury hospitality. Comparable premium alpine member club with similar cross-border clientele and tournament-hosting profile (Omega European Masters).
- Golf Club de Genève: Swiss private golf club serving the Geneva executive community with member-only access and tournament play. Comparable full-service member club model serving the same multinational catchment as Golf Club Esery.
- PGA Catalunya Resort: Premium Spanish golf resort near Girona with two championship courses (Stadium and Tour), hotel, and residential real estate. Comparable dual-course European premium golf facility with corporate events, real estate, and pro shop retail mix.
- Monte Carlo Golf Club: Members-only club perched above the Mediterranean, founded 1911, hosting the Monte-Carlo Open on the European Tour. Comparable historic, high-prestige European member club with panoramic setting, F&B, and tournament tradition.
- Golf de Chantilly: Historic French members' club near Paris, host of multiple French Opens and Ryder Cup events. Comparable heritage French country club with championship pedigree, FFGolf affiliation, and corporate/hospitality offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Golf Club Esery social profiles
Digital presenceGolf Club Esery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf Club Esery leadership team
Management profileNumber of profiles
Profiles2 records
Golf Club Esery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Golf Club Esery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf Club Esery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf Club Esery
What does Golf Club Esery do?
Golf Club Esery operates two on-site golf courses (the 18-hole championship Sacconay and the 9-hole Champs des Combes), supported by a 30-station practice facility, the Les Terrasses d'Esery restaurant, a branded pro shop, and the Esery Golf Academy. It sells access through share-based memberships (800 shares) and pay-as-you-go green fees to individual golfers, and offers corporate seminar, team-building, and sponsorship packages to business clients.
Is Golf Club Esery a public or private company?
Golf Club Esery is a private company. It is classified as management employee owned and is currently operating.
When was Golf Club Esery founded?
Golf Club Esery was founded in 1990. It employs 11 to 50 people.
Where is Golf Club Esery based?
Golf Club Esery is headquartered in Reignier, France, in the Europe region.
How does Golf Club Esery make money?
Eight revenue lines are on record. Membership Fees are the primary driver. The others are green Fees, proshop Sales, restaurant Revenue, corporate Events & Seminars, partnerships & Sponsorship, golf Academy & Lessons and equipment Rentals.
Who are Golf Club Esery's main competitors?
Broad incumbents on record are The Belfry Hotel & Resort, Le Golf National (France) and Wentworth Club. Direct peers are Golf de Saint-Nom-la-Bretèche, Evian Resort Golf Club, Crans-sur-Sierre Golf Club, Golf Club de Genève, PGA Catalunya Resort, Monte Carlo Golf Club and Golf de Chantilly.
Does Golf Club Esery have an API?
No public API is recorded for Golf Club Esery.
What industry is Golf Club Esery in?
Golf Club Esery's product category is Private Golf Club & Resort. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAA, Golf Clubs & Club Fitting Retail. Its NAICS code is 713910 and its SIC code is 7997.