Golf Club Crans-sur-Sierre

What Golf Club Crans-sur-Sierre does

Golf Club Crans-sur-Sierre is a private members golf club operating as an association (Verein) under Swiss law, headquartered in Crans-Montana, Valais, Switzerland. Formally founded in 1924 with roots tracing to 1905, the club operates two championship courses at 1,500m altitude: the 18-hole Severiano Ballesteros Course (Par 71, 6,274m) and the 9-hole Jack Nicklaus Course (Par 35, 2,655m). The club is the host venue of the Omega European Masters, a DP World Tour event originated as the Swiss Open in 1939.

The club generates revenue through five primary streams: annual membership subscriptions (CHF 775-2,600 for adults across four tiers: 3 Premium Clubs, 3 Clubs, General, Jack Nicklaus-only), per-round green fees (CHF 40-184 depending on season and course), tournament registration fees, golf academy services delivered through the Crans-Montana Golf Academy (8 professional instructors offering private lessons, group courses, and youth programs), and the indoor Performance Center with three Trackman radar simulators enabling year-round training. Distribution is direct-to-consumer via online tee-time booking (teetime.golfcrans.ch), iOS/Android mobile applications, and direct club office sales. Pricing follows a four-season structure (Early, Standard, High, End) with early-bird discounts up to approximately 6%.

The club serves individual golfers segmented across multiple demographics: adult members split into Category 1 (local residents/property owners requiring CHF 1,000-2,000 share plus CHF 7,000-13,000 entry) and Category 2 (others at CHF 9,000-17,000), Young Members (22-35) at CHF 3,000 total entry, Juniors (190 active members), Ladies (80+ members), Seniors, and visiting green-fee players. Member access extends globally through reciprocal agreements with clubs in Switzerland (Sierre, Leuk, Noas), Hong Kong, Singapore, Australia (Royal Sydney), Brazil (Gavea), Argentina (Olivos), and Kenya (Windsor Nairobi). Title sponsorship is held by OMEGA, with additional sponsorship from UBS, J.Lindeberg, and Vaudoise Assurances.

Name

Golf Club Crans-sur-Sierre

Legal name

Association Golf-Club Crans-sur-Sierre

Website

https://golfcrans.ch

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Swiss golf club (Association, founded 1924) operating two championship courses in Crans-Montana at 1,500m altitude—Severiano Ballesteros (18-hole) and Jack Nicklaus (9-hole)—and hosting the annual Omega European Masters DP World Tour event, serving individual members and visitors through subscriptions, green fees, and academy services.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf club membership
• Championship golf courses
• Golf instruction services
• Golf tournament hosting
• Alpine golf resort

Headquarters

HQ city

Crans-Montana

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual and seasonal membership subscriptions offering unlimited or tiered access to the Ballesteros (18-hole) and Nicklaus (9-hole) courses. Categories include 3 Premium Clubs, 3 Clubs, General, and Jack Nicklaus-only subscriptions.
2. Green Fees: Per-round green fee charges varying by season, time slot, and course. Pricing ranges from CHF 40-184 for Ballesteros and CHF 40-63 for Nicklaus depending on period.
3. Golf Academy Services: Private lessons, group courses (weekend, 3-day, weekly), kids camps, and the Performance Center with Trackman simulators generating revenue from both members and visitors.
4. Tournament Fees: Registration fees for club competitions and championships including the Mémorial Olivier Barras, Ladies Trophy, and Seniors Trophy.
5. Equipment Rentals: Rental equipment including golf cars (CHF 60 for 18 holes), electric trolleys (CHF 25), hand carts (CHF 5), and clubs (CHF 40 for 18 holes).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Association Golf-Club Crans-sur-Sierre operates two championship golf courses in Crans-Montana, Switzerland — an 18-hole Severiano Ballesteros course and a 9-hole Jack Nicklaus course — and provides member services including a Golf Academy with eight professionals, a Trackman-equipped Performance Center, clubhouse hospitality, and tiered memberships (individual, couple, family, junior, corporate, and honorary). The club also hosts the annual Omega European Masters tournament, a long-standing European Tour event.

Product overview

Golf Club Crans-sur-Sierre operates as a traditional golf club offering two championship courses: the Severiano Ballesteros Course (18 holes) hosting the Omega European Masters, and the Jack Nicklaus Course (9 holes). The club provides the Crans-Montana Golf Academy for instruction, a Performance Center with Trackman indoor simulators for year-round training, online tee time booking, and various membership programs with access to partner clubs in the region.

Differentiator

Problem solved

Functional benefit

Brands

• Crans-Montana Golf Academy: Golf instruction and training academy with 8 professional golf teachers, located between holes 8 and 12 of the Ballesteros course
• Performance Center

Products and services

• Severiano Ballesteros 18-Hole Course Championship 18-hole course co-designed by Severiano Ballesteros, used for member play, visiting green-fee play, and tournament rounds including the Omega European Masters. For members, guests, and tournament participants.
• Jack Nicklaus 9-Hole Course Nine-hole course co-designed by Jack Nicklaus, complementing the 18-hole Ballesteros course and providing additional playing options for members and guests.
• Crans-Montana Golf Academy On-site golf academy staffed by eight golf professionals delivering individual lessons, group clinics, and structured coaching programmes for members, guests, and visiting golfers of all levels.
• Performance Center with Trackman Simulators Performance centre fitted with three Trackman simulators offering swing analysis, launch-monitor-based coaching, and indoor practice sessions for members, academy students, and corporate guests.
• Omega European Masters (hosted tournament) Annual European Tour professional tournament hosted at the club, drawing professional players, sponsors, hospitality clients, and spectators. Generates sponsorship, hospitality, and tournament-related revenue for the club.
• Membership Programme (individual, couple, family, junior, corporate, honorary) Tiered private club membership programme offering access to both championship courses, the Golf Academy, the Performance Center, and clubhouse facilities. Categories include individual, couple, family, junior, corporate, and honorary memberships.

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship, major, core and minor.

• OMEGA (Omega European Masters)flagshipStrategic or Co-development PartnerOMEGA is the title sponsor of the annual Omega European Masters tournament held at Golf Club Crans-sur-Sierre. The tournament, originally Swiss Open (1939) and renamed European Masters (1983), is one of Europe's premier professional golf events.
• UBSmajorGTM or Marketing PartnerUBS is a sponsor of the Golf Club Crans-sur-Sierre, appearing on the website as a partner logo.
• J.LindebergmajorGTM or Marketing PartnerJ.Lindeberg is a sponsor and partner of the Golf Club Crans-sur-Sierre, appearing on the website as a partner logo.
• Vaudoise AssurancesmajorGTM or Marketing PartnerVaudoise is a sponsor and partner of the Golf Club Crans-sur-Sierre, appearing on the website as a partner logo.
• Golf Club SierrecoreStrategic or Co-development PartnerPartner golf club in the Valais region. GCCS members with annual passes can purchase reciprocal access to Sierre and Leuk courses for CHF 800 per year.
• Links Leuk GolfresortcoreStrategic or Co-development PartnerPartner golf club in the Valais region. GCCS members with annual passes can purchase reciprocal access to Leuk and Sierre courses for CHF 800 per year.
• Golf de NoascoreStrategic or Co-development PartnerPartner golf club in Chermignon d'en Bas. GCCS members with annual passes receive CHF 100 discount on annual passes at Golf de Noas.
• Hong Kong Golf ClubminorStrategic or Co-development PartnerInternational reciprocal club in China. All GCCS members can play 14 days per year free of charge.
• Singapore Island Country ClubminorStrategic or Co-development PartnerInternational reciprocal club in Singapore. All GCCS members can play 6 days per year free of charge.
• Windsor Golf & Country Club NairobiminorStrategic or Co-development PartnerInternational reciprocal club in Kenya. All GCCS members receive 50% discount on green fees, with complimentary access to all social facilities including fitness, swimming, tennis, and cycling paths.
• Royal Sydney Golf ClubminorStrategic or Co-development PartnerInternational reciprocal club in Australia. All GCCS members can play 6 days per year free of charge.
• Gavea Golf & Country ClubminorStrategic or Co-development PartnerInternational reciprocal club in Rio de Janeiro, Brazil. All GCCS members can play 3 days per year free of charge.
• Olivos Golf ClubminorStrategic or Co-development PartnerInternational reciprocal club in Buenos Aires, Argentina. Listed as a reciprocal partner.
• Swiss GolfcoreOthersSwiss Golf is the Swiss Golf Association - the governing body for golf in Switzerland. GCCS is affiliated and its course access tests (PR, API) are recognized by Swiss Golf.
• A.V.G (Association Valaisanne de Golf)coreOthersValais Golf Association - the regional golf governing body for the Valais canton where Crans-Montana is located.
• DP World TourflagshipStrategic or Co-development PartnerThe DP World Tour (formerly European Tour) sanctions and manages the Omega European Masters tournament held at Golf Club Crans-sur-Sierre.
• The Royal and Ancient Golf Club of St AndrewscoreOthersThe R&A is the governing body for golf worldwide (outside the US and Mexico). GCCS references adherence to R&A rules and standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Engadin St. Moritz Golf Club: Swiss Alpine golf club also located in an Upper Engadin resort destination at high altitude. Direct structural peer as a Swiss seasonal championship-style course with member access, tournament hosting, and short playing window.
• Wentworth Club: UK private members club and home of the BMW PGA Championship (DP World Tour flagship). Comparable as a prestigious European tournament-host members club with tiered membership, reciprocal arrangements, and premium positioning.
• Le Golf National (France): French championship venue (host of the 2018 Ryder Cup and annual DP World Tour event). Comparable as a tournament-anchored European championship club with strong brand identity, public/member access layers, and major sponsor ecosystem.
• Valderrama Golf Club: Spanish members club (formerly host of the Ryder Cup and annual DP World Tour event). Comparable as a southern-European elite private golf club with limited membership, prestige pricing, and tournament-driven brand equity.
• Evian Resort Golf Club: French Alpine championship golf venue that hosts a major LPGA/DP World Tour event (The Amundi Evian Championship). Comparable as a premium European alpine tournament-host club with resort lodging integration, member/visitor dual-revenue model, and similar prestige positioning.
• Golf & Country Club de Lausanne: Swiss private golf club in the Vaud/Lausanne region offering championship course play and member services. Comparable as a Swiss championship-level private member club competing in the same domestic premium segment.
• Golf Club de Genève: Major Swiss private golf club near Geneva, competing in the same Swiss premium member segment with similar championship course characteristics, clubhouse amenities, and tournament hosting heritage.
• Andermatt Swiss Alps Golf Course: Swiss Alpine championship course developed within the Andermatt resort destination in central Switzerland. Closely comparable as a high-altitude resort-integrated course competing for the same premium Alpine golf tourist and member segments.

Others

• Omega (Sponsor): Title sponsor of the Omega European Masters tournament hosted at the club. Flagship commercial partner and central to the tournament's premium brand positioning; ecosystem participant rather than competitor.
• Trackman Golf: Provider of the radar simulator technology and booking platform (YourGolfBooking) used in the Performance Center. Enabler/ecosystem partner rather than competitor; relevant for benchmarking the indoor golf offering.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Golf-Club-Crans-sur-Sierre-officiel-1417060311894173
• Instagraminstagram.com/golfclubcrans
• LinkedInlinkedin.com/company/golf-club-crans-sur-sierre

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Club Crans-sur-Sierre