iDesign Group

What iDesign Group does

iDesign Group is a privately held, Service-Disabled Veteran-Owned creative agency founded in 1994 by cousins Tavit Hadeshian and Michael Hadshian, headquartered at 2081 Boston Post Rd in Larchmont, NY. The firm operates an integrated service stack spanning brand strategy and identity, graphic design, web design and development, commercial printing, vehicle and storefront graphics, event signage, and a full marketing practice covering SEO, email, social media, and paid advertising on Google, Meta, LinkedIn, and TikTok. Its go-to-market is partner-led direct sales with a discovery-first methodology: free discovery calls, free audit tools (SEO Analyzer, Playbook, Website Audit), and quote-based engagements with fixed scope and clear pricing, targeting SMB and mid-market businesses primarily in Westchester County and New York City with documented national reach. iDesign's customer base includes both long-tail SMB clients across home services, real estate, health and wellness, professional services, restaurants, and nonprofits, as well as a smaller set of enterprise references including Jägermeister, Bacardi, and Casamigos.

The company has invested in two AI product lines. iPilot™ is a productized AI automation service with six integrated systems (after-hours call/text capture, lead qualification and routing, review automation, proposal drafting, internal knowledge assistants, and onboarding workflow automation) offered in five vertical specializations including HIPAA-compliant configurations for med spas and wellness. Custom AI is a bespoke offering that builds knowledge assistants, sales and operations automation, and customer-facing chat on OpenAI models hosted on owned Cloudflare Workers infrastructure, with zero-retention options. Underlying technical assets include hand-coded static websites built for performance and SEO, integrations with platforms such as Shopify, Jobber, Square Appointments, Booksy, Vagaro, ChiroTouch, Jane App, GA4, Google Business Profile, Classy, Bloomerang, and Stripe, and a registered iPilot™ trademark.

iDesign generates revenue through a mix of project-based professional services, retainers, subscriptions (BrandRocket domains from $12.99/yr, professional email from $5.99/mo), unit-priced print products (business cards at $99 per 500), and paid diagnostic plus installation pricing for iPilot with monthly optimization. The company explicitly positions itself as intentionally small and senior-led with partners engaged on every engagement, and is certified as a Service-Disabled Veteran-Owned Small Business eligible for government set-aside contracting.

Name

iDesign Group

Legal name

iDesign

Website

https://idesignny.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

iDesign Group is a privately held, Service-Disabled Veteran-Owned creative agency in Larchmont, NY, founded in 1994, offering branding, web design, printing, marketing, and a productized AI automation service (iPilot™) to SMB and mid-market clients across Westchester, NYC, and nationwide.

Ownership category

akta.pro rank

Product category

Creative Branding Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Creative branding agency
• Web design services
• Commercial printing services
• Vehicle wrap installation
• Marketing automation services

Headquarters

HQ city

Larchmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Branding and Identity Services: Brand strategy, logo design, visual identity systems, brand voice development, brand guidelines, and file packages. Projects typically scoped with fixed pricing through discovery process.
2. Web Design and Development: Custom website design, development, and maintenance. Includes SEO foundation work, lead capture setup, analytics configuration, and CMS integration when needed.
3. Commercial Printing and Production: Full-service printing from design through delivery. Includes business cards, brochures, signage, large format banners, trade show packages, packaging, promotional items, uniforms, and direct mail. Business card special at $99 for 500 cards.
4. Marketing Services: Integrated marketing campaigns, digital advertising (Google, Meta, LinkedIn, TikTok), email marketing, social media management, local SEO, and marketing automation. Typically delivered as retainer or project-based engagements.
5. iPilot™ AI Implementation: AI automation implementation with assessment (half-day paid diagnostic), installation (on-site build and team training), and monthly optimization. Entry point is assessment; installation pricing depends on scope.
6. Storefront and Vehicle Graphics: Design, production, and professional installation of window graphics, vinyl lettering, frosted privacy vinyl, exterior signs, vehicle wraps, and fleet graphics. Full wraps, partial wraps, and fleet branding options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

iDesign Group is an integrated creative agency that delivers branding, logo design, graphic design, web design and development, commercial printing, vehicle wraps, storefront graphics, event signage, and full marketing services (SEO, email, social media, paid advertising) to small and mid-market businesses. The company also offers two proprietary AI products—iPilot™ AI (a productized AI automation service with six integrated systems) and Custom AI (bespoke solutions built on OpenAI and Cloudflare Workers)—plus the BrandRocket infrastructure sub-brand for domains, hosting, and professional email.

Product overview

iDesign Group is an integrated creative agency offering a portfolio of services centered on branding, design, web development, printing, and marketing, plus two AI-powered products. The core offering consists of traditional creative services (branding, logo design, graphic design, web design, printing, vehicle wraps, storefront graphics, event signage, marketing, SEO, email, social media, paid advertising) supplemented by two distinct AI products: iPilot™ AI (a productized AI automation service with six systems including after-hours capture, lead qualification, review automation, proposal drafting, knowledge assistants, and onboarding workflows) and Custom AI (custom-built AI solutions for individual businesses). BrandRocket serves as an infrastructure sub-brand providing domains, hosting, and professional email. The company operates as a Service-Disabled Veteran-Owned Small Business founded in 1994, serving clients across Westchester County, NYC, and nationwide from Larchmont, NY.

Differentiator

Problem solved

Functional benefit

Brands

• iPilot™: AI assistant product line for small businesses - practical AI installed where businesses work
• BrandRocket
• iDesign Labs

Products and services

• Branding Brand strategy, visual identity systems, logo design, brand voice development, and brand guidelines creation for businesses establishing or refreshing their identity.
• Logo Design Custom logo design delivered as complete systems including primary, secondary, icon, and monochrome variants with production-ready files for all formats.
• Graphic Design Design services for print and digital including pitch decks, social media graphics, marketing collateral, infographics, email newsletters, and digital ad creative.
• Web Design Hand-coded static websites with custom responsive design, SEO foundation (schema, metadata, sitemaps, speed optimization), lead capture, CMS integration when needed, and GA4 analytics setup.
• Printing

Quantifiable outcome

• 200+ brands served since 1994
• +1 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature4 records

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Big Drop Inc: NYC-based full-service digital agency offering branding, web design, and marketing to mid-market clients. Comparable to iDesign on integrated service portfolio, NYC presence, and mid-market customer orientation.
• WebFX: Pennsylvania-based full-service digital marketing agency offering web, SEO, and content services to SMB and mid-market clients. Comparable to iDesign on customer segment and integrated digital service mix, though materially larger in scale.
• Clay: User experience and branding agency serving mid-market and enterprise clients with integrated design, web, and digital products. Comparable to iDesign on full-service creative positioning and premium client work.
• SmartSites: New Jersey-based digital marketing and web design agency serving SMB clients with integrated services across web, SEO, and paid media. Comparable to iDesign on SMB customer focus, Northeast base, and full-service approach.
• Bop Design: B2B-focused branding and web design agency serving professional services and industrial SMB clients. Comparable to iDesign on the SMB/mid-market segments, vertical specialization, and branding-led approach.
• Lounge Lizard: Long-running NYC-based full-service creative and digital agency offering branding, web design, and marketing to SMB and mid-market clients. Closely comparable to iDesign in geographic base, service mix, and customer segment focus.
• Thrive Internet Marketing Agency: Multi-location digital marketing agency offering web design, SEO, and paid media to SMB clients. Comparable to iDesign on SMB focus and integrated digital service portfolio.
• Ruckus Marketing: NYC-based branding and marketing agency serving a mix of local and national brands. Comparable to iDesign on NYC location, integrated service offering, and breadth of brand identity work.
• Blue Fountain Media: NYC-based integrated digital agency providing branding, web development, and marketing services to mid-market and enterprise clients. Comparable to iDesign across the full-service creative stack and B2B mid-market focus.

Broad incumbents

• Deloitte Digital: Global consulting-led digital agency offering branding, CRM, and marketing transformation services. Comparable to iDesign on the integrated creative-to-marketing capability set, but operates at enterprise scale and does not specialize in the SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idesign55
• Facebookfacebook.com/IDesignNY
• LinkedInlinkedin.com/company/idesign-group-ny
• Instagraminstagram.com/idesign_94
• TikToktiktok.com/@idesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDesign Group