Crow Wing Power Credit Union

What Crow Wing Power Credit Union does

Crow Wing Power Credit Union (CWPCU) is a not-for-profit, member-owned financial cooperative that opened in January 1999 to serve the Brainerd Lakes area of Minnesota. Membership eligibility is restricted to individuals affiliated with its two sponsors — Crow Wing Power and People's Security — including members, employees, and their family members, with a $5 minimum opening deposit for a Membership Savings Account that confers member-owner status and voting rights in board elections. Operated from a single headquarters branch at 17330 MN-371, Brainerd, MN, the credit union is governed by a nine-member volunteer board of directors elected by members and is federally insured by the NCUA up to $250,000 per account, with NMLS #408088 for mortgage activity. Its president is Joan Wileman, with Laurie Hoenig serving as board Chair.

CWPCU runs a full-service community-banking product set centered on a no-monthly-fee Simple Checking account, a 0.25% APY Savings account, a 0.30% APY Holiday Savings account, Certificates of Deposit (3.35%–4.25% APY across 6-month to 2-year terms), and Traditional, Roth, and IRA Certificate products. Lending spans vehicle and boat loans, recreation loans (RVs, snowmobiles, ATVs, jet skis), home loans (new construction, fixed-rate mortgages in 10–30-year terms, home equity loans up to $500,000, and HELOCs up to $200,000 with a WSJ-Prime variable rate and 4.00% floor), personal lines of credit up to $15,000, fixed-term personal loans amortized over up to 84 months, and student loans. Mortgages are delivered through a partnership with AmeriCU Mortgage, and student loans are delivered through ISL Education Lending — both core strategic relationships that allow the credit union to expand product breadth without building origination infrastructure.

The digital platform is built on Fiserv, delivering PowerTeller online banking and the CWPCU mobile app (iOS/Android) with real-time balances, transfers, mobile check deposit, biometric fingerprint login, Google Maps-based ATM and branch navigation, alerts, and card management, all accessed via OIDC-authenticated login through financial-net.com. Distribution is rounded out by access to nearly 30,000 surcharge-free ATMs through the CO-OP network and 37,000+ surcharge-free ATMs through Money Pass. Revenue is generated primarily through net interest income on loans, deposit-related fees (NSF, stop payment, wire transfers, dormant accounts), and member share/dividend activity, with surplus returned to members in the form of higher deposit rates, lower loan rates, and free services rather than shareholder returns. Community engagement (The Credit Connection newsletter, tech recycling events, shred days, Financial Fraud Fighters programming with peer credit unions) supports a member-acquisition motion anchored on local trust.

Name

Crow Wing Power Credit Union

Legal name

Crow Wing Power Credit Union

Website

https://cwpcu.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Crow Wing Power Credit Union is a not-for-profit member-owned financial cooperative founded in 1999, serving Crow Wing Power and People's Security members and their families in the Brainerd Lakes, Minnesota area. It offers checking, savings, CDs, IRAs, and consumer/mortgage lending via a single Brainerd branch, Fiserv-powered digital banking, and partner ATMs.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Credit union lending
• Consumer deposit accounts
• Home loan products
• Member-owned cooperative

Headquarters

HQ city

Brainerd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: The credit union generates primary revenue through interest earned on various loan products including vehicle loans, home mortgages, home equity loans, personal loans, recreation loans, and student loans. Rates are competitive and based on creditworthiness.
2. Deposit Account Fees: Fees collected for various account services including NSF checks/ACH/ATM items ($25), stop payments ($20-$35), debit card replacement ($10), deposited item returns ($10), dormant accounts ($30 annual), account reconciliation ($20/hour), garnishment/levy processing ($50), wire transfers ($20), Fed Global ACH ($15), and return loan payment fees ($25).
3. Member Share/Dividend Distribution: As a not-for-profit cooperative, profits are returned to members through better rates on deposits and loans, and more free services compared to for-profit banks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Crow Wing Power Credit Union is a not-for-profit financial cooperative offering consumer banking and lending products to eligible members in the Brainerd Lakes area. Core offerings include checking and savings accounts, IRAs, certificates of deposit, and a full range of loans (vehicle, boat, recreation, mortgage, home equity, personal, and student loans), supported by PowerTeller online banking and a Fiserv-powered mobile app.

Product overview

Crow Wing Power Credit Union is a not-for-profit financial cooperative offering a comprehensive suite of banking and lending products. The core banking platform centers on Simple Checking and Savings accounts with digital access via PowerTeller Online Banking and the CWPCU Mobile App. Investment products include Traditional and Roth IRAs, IRA CDs, and standard Certificates of Deposit. The lending portfolio spans vehicle/boat loans, recreation loans, home mortgages (via AmeriCU Mortgage partnership), home equity products, personal lines of credit, and student loans (via ISL Education Lending partnership). The credit union emphasizes member ownership, better rates, and free services compared to for-profit banks.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Checking
• Membership Savings Account
• Holiday Savings Account
• Instant Issue Debit Card
• PowerTeller Online Banking
• CWPCU Mobile App
• Traditional IRA
• Roth IRA
• Certificate of Deposit (CD)
• IRA CD
• Vehicle and Boat Loans
• Recreation Loans
• New Construction Loans
• Mortgage Loans
• Home Equity Loans
• Home Equity Line of Credit (HELOC)
• Personal Line of Credit
• Personal Loans
• Student Loans

Quantifiable outcome

• Interest rates on savings accounts range from 0.15% to 0.30% APY depending on account type
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Financial Fraud FightersminorStrategic or Co-development Partner · 16 April 2026A collaboration of local credit unions that co-hosts community events such as tech recycling initiatives to provide fraud protection resources and safe technology disposal options for members.
• AmeriCU MortgagecoreStrategic or Co-development PartnerCWPCU partners with AmeriCU Mortgage to offer competitive fixed-rate mortgages in 10, 15, 20, or 30-year terms. This partnership allows the credit union to provide comprehensive mortgage products while leveraging AmeriCU's mortgage expertise and processing capabilities.
• ISL Education LendingcoreStrategic or Co-development PartnerCWPCU works with ISL Education Lending, a nonprofit organization, to offer private student loans for college expenses and refinancing options. ISL Education Lending has decades of student loan experience and offers lower-priced loans compared to many alternatives.
• PCs for PeopleminorStrategic or Co-development PartnerTechnology recycling partner that receives donated devices from the Financial Fraud Fighters tech recycling events. Items are refurbished and recycled responsibly.
• CO-OP Shared Branch NetworkcoreTechnology or IntegrationCO-OP is the largest credit union-owned ATM network in the United States, providing nearly 30,000 surcharge-free ATMs for credit union members nationwide.
• Money PasscoreTechnology or IntegrationSurcharge-free ATM network with 37,000+ machines nationwide, providing additional ATM access for credit union members.
• FiservcoreTechnology or IntegrationTechnology provider powering the CWPCU mobile app, enabling features such as real-time account access, mobile check deposit, transfers, alerts, and card management.
• MMFCU (Mille Lacs Federal Credit Union)minorStrategic or Co-development PartnerLocal credit union co-hosting the Tech Recycling Event at their Brainerd Office location (200 S 6th St, Brainerd) on June 9, 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TopLine Federal Credit Union: Minnesota community credit union offering checking, savings, vehicle, home, and personal lending products with a multi-branch footprint that directly competes for members in overlapping central MN markets.
• CBI Federal Credit Union: Smaller Minnesota community credit union offering deposit accounts, vehicle loans, and personal lending — closely comparable in scale and member-relationship-driven model to Crow Wing Power Credit Union.
• Members Cooperative Credit Union: Minnesota-based cooperative credit union with community-cooperative membership roots similar to CWPCU, offering deposit accounts, mortgages, vehicle loans, and shared branching across the state.
• Magnifi Financial Credit Union: Central Minnesota-headquartered community credit union serving similar Brainerd Lakes / central MN geographic territory with comparable deposit, lending, and digital banking products, including vehicle, home, and personal loans.

Broad incumbents

• Spire Credit Union: Larger Minnesota credit union operating across the Twin Cities and greater MN, offering a similar suite of deposit and lending products but with greater scale, branch density, and digital capabilities.
• TruStone Financial Credit Union: Large MN-based credit union offering comparable consumer lending and deposit products, including vehicle, home, and personal loans, with broader geographic reach and product depth than CWPCU.
• Wings Financial Credit Union: Affinity-based Minnesota credit union with similar member-owned cooperative structure, offering deposit accounts, mortgages, vehicle loans, and digital banking to defined membership groups.

Others

• Fiserv: Core digital banking and mobile app platform provider to CWPCU and hundreds of other community financial institutions; relevant as the technology enabler powering CWPCU's digital member experience.

Regional players

• First Alliance Credit Union: Rochester, MN-based community credit union serving a different MN region with comparable deposit, vehicle loan, mortgage, and digital banking offerings to members in its chartered geography.
• Anoka Hennepin Credit Union: Community credit union operating in a different region of Minnesota but offering a comparable community-cooperative value proposition, member-owned structure, and core consumer banking/lending products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cwp.cu
• Instagraminstagram.com/cwp.cu
• LinkedInlinkedin.com/company/crow-wing-power-credit-union

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crow Wing Power Credit Union