What Atlas Marine Systems does

Atlas Marine Systems is a privately held, US-based specialty manufacturer of marine electrical power systems, headquartered in Dallas, Texas with sales offices in Fort Lauderdale and Bournemouth, UK. The company designs and builds frequency converters, isolation power conditioners, power management switchboards, dock power converters, and aircraft ground power units under the ShorPOWER, TecPOWER, AutoSHORE, and HeliPOWER brands. Its core technology centers on multi-stage AC-to-DC-to-AC power conversion with isolation transformers, accepting a wide range of input voltages and frequencies (50/60 Hz, 208–480V) and delivering regulated, isolated output to protect sensitive onboard electronics from voltage fluctuations, surges, galvanic corrosion, and frequency mismatches encountered at marinas worldwide. Differentiated features include proportional shore-power cord sharing, dual-input capability with galvanic isolation and automatic voltage/phase detection, and embedded firmware diagnostics accessible via Modbus TCP/IP and RS-485.

The company generates revenue primarily through direct sales of custom-configured hardware (ShorPOWER models spanning 12–200kVA, parallelable to 1MVA; TecPOWER switchboards from 100–2,500A) to superyacht builders, yacht owners and captains, and commercial marine operators. Enterprise field sales with regional representatives in the US and EMEA, complemented by a 20+ certified service center network and active participation in Monaco Yacht Show, Fort Lauderdale International Boat Show, and METS Trade Show, form the go-to-market. Recurring and project revenue is generated through extended warranties, service agreements, application and design engineering services, upgrade kits, and remote equipment monitoring. Recognized customers include leading yacht builders Feadship, Westport, Trinity, Oceanco, Benetti, Nordlund, and Newcastle Shipyards, along with notable individual vessels such as M/Y Bravado (Abeking & Rasmussen). Atlas also holds classification society approvals (ABS, Bureau Veritas, DNV, Lloyd's Register, RINA) and various product certifications including CE Mark, UL, CSA, ABYC, ISO 6858, and MIL-STD-704. The business traces its lineage to Atlas Energy Systems, founded in 1924, with the current marine-focused entity formed in 2002 to acquire the predecessor's assets.

Name

Atlas Marine Systems

Legal name

Atlas Marine Systems

Website

https://atlasmarinesystems.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Marine Systems is a privately held US manufacturer of marine electrical power systems, including ShorPOWER frequency converters and TecPOWER switchboards, serving superyacht builders, owners, and captains globally with custom-configured, classification-approved power conversion and management equipment.

Ownership category

akta.pro rank

Product category

Marine Electrical Power Systems

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)

akta.pro secondary industries

Integrated Marine Electrical Systems & Switchboards (IMAJAJAA), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine shore power
• Frequency converters
• Power management switchboards
• Isolation power conditioners
• Aircraft ground power

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Marine Frequency Converters: Sale of ShorPOWER brand frequency converters including SHF, SHP, ULTRA HF, ULTRA HP, ULTRA LP, and ULTRA PC models. Products range from 12kVA to 200kVA single units with ability to parallel up to 1MVA.
2. TecPOWER Switchboards: Power management switchboards including TPA (100-2,500 Amps) and TPB (100-1,000 Amps) models with varying levels of automation for power management.
3. HeliPOWER Ground Power Units: 28VDC ground power units for aircraft support on vessels, rated at 600A continuous with up to 2,000A engine start capacity.
4. Electrical Engineering Design Services: Application engineering support, design engineering services, and documentation packages for vessel electrical power systems including load analysis, voltage drop calculations, and switchboard mechanical design.
5. Service and Maintenance: Training (on-site or factory), extended warranties (12, 24, or 36 months), service agreements (full-service, preventative, or corrective maintenance), upgrade kits, and remote equipment monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Atlas Marine Systems designs, manufactures, and services marine electrical power conversion and distribution equipment for superyachts and commercial vessels. Its core product lines include shore power frequency converters, power management switchboards, isolation power conditioners, and aircraft/helicopter ground power units, supported by in-house electrical engineering design and a global authorized service network.

Product overview

Atlas Marine Systems offers a comprehensive marine electrical power system portfolio centered on ShorPOWER frequency converters and TecPOWER switchboards. The product line ranges from compact 12-15 kVA power conditioners (AutoSHORE 12/30, ShorPOWER ULTRA LP/PC) for smaller vessels to high-capacity 150-200+ kVA converters (ShorPOWER ULTRA HP, SHF, SHP) with dual-input proportional load sharing for superyachts. Dock power solutions (ShorPOWER Docker HF/HP) serve marina infrastructure, while HeliPOWER provides 28VDC aircraft ground power. The TecPOWER switchboard line (TPA/TPB) delivers power management from basic manual to fully automated systems with seamless transfer. System power ratings scale from 40kVA to 1MVA through paralleling. The portfolio provides complete single-source electrical power solutions for design, equipment, and upgrade services.

Differentiator

Problem solved

Functional benefit

Brands

• ShorPOWER: Marine frequency converters for shore power conversion, including models SHF, SHP, ULTRA HF, ULTRA HP, ULTRA LP, and ULTRA PC.
• TecPOWER
• AutoSHORE
• HeliPOWER
• ShorPOWER Docker

Products and services

• AutoSHORE 12 Compact automatic power management switchboard that automatically transfers the vessel's electrical load between ship power, shore power and emergency sources, designed for superyacht and commercial marine applications.
• AutoSHORE 30 Larger automatic power management switchboard in the AutoSHORE line, providing automatic source transfer and load management for higher-power yacht and commercial vessel installations.
• ShorPOWER ULTRA LP (ULP) Low-profile shore power frequency converter in the ShorPOWER Ultra line, converting dock power frequency and voltage to match vessel electrical standards for superyacht applications.
• ShorPOWER ULTRA PC (UPC) Shore power frequency converter in the ShorPOWER Ultra line configured for personal craft / paralleling operation, converting and routing dock power for vessel loads.
• ShorPOWER ULTRA HF (UHF) High-frequency shore power frequency converter in the ShorPOWER Ultra family, providing dock-to-vessel frequency conversion for superyachts with high hotel and navigation loads.
• ShorPOWER ULTRA HP (UHP) High-power shore power frequency converter in the ShorPOWER Ultra family, delivering the largest kVA ratings in the line for very large superyachts and commercial vessels.
• ShorPOWER SHF Classic-form-factor shore power frequency converter (ShorPOWER SHF) for superyachts, providing dock-to-vessel frequency conversion in the legacy Classic I footprint with SmartBOX dual shore cord capability.
• ShorPOWER SHP Classic-line shore power frequency converter (ShorPOWER SHP), a parallel/redundant configuration of the legacy Classic I converter for critical superyacht loads.
• ShorPOWER Docker HF (DHF) High-frequency ShorPOWER Docker converter, a portable/lower-cost variant in the ShorPOWER Docker family aimed at yacht and small commercial vessel shore power needs.
• ShorPOWER Docker HP (DHP) High-power ShorPOWER Docker converter, a portable/lower-cost variant in the ShorPOWER Docker family aimed at higher-load yacht and small commercial vessel shore power applications.
• HeliPOWER Marine-rated aircraft ground power unit designed for installation onboard vessels with helicopter or fixed-wing aviation facilities, providing hangar power for charging and pre-flight checks at the helideck.
• TecPOWER TPA TecPOWER TPA aviation ground power unit, providing onboard power for aircraft and helicopter battery charging and pre-flight servicing on marine vessels.
• TecPOWER TPB TecPOWER TPB aviation ground power unit, a higher-capacity configuration of the TecPOWER line for onboard aircraft power on marine vessels.
• ShorPOWER SHF Isolation / Transformer Products Marine isolation transformers and shore power conditioning products that provide galvanic isolation, voltage regulation and surge protection for sensitive vessel electronics onboard superyachts.
• Electrical Engineering Design Services In-house electrical engineering design, consultation and full-system electrical design services for newbuild and refit yachts and commercial vessels, supporting shipyards and naval architects.
• Service and Maintenance Service, maintenance, training and field support for installed Atlas Marine electrical power equipment, delivered through the company's network of more than 20 authorized service centers worldwide.

Quantifiable outcome

• Enables drawing maximum available power from mismatched marina outlets - e.g., 150A from 100A+50A outlets vs 100A with fixed split
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor.

• MCA (Maritime Crafts Association)minorOthersIndustry membership organization supporting maritime crafts and services. Atlas participates as a member company.
• US Superyacht AssociationminorOthersUS Superyacht Association member supporting the superyacht industry in the United States.
• International Yacht Brokers AssociationminorOthersInternational trade association for yacht brokers. Atlas holds membership for industry representation.
• ABS (American Bureau of Shipping)minorOthersClassification society providing classification and certification services for marine vessels. Atlas products receive classification approval.
• Bureau VeritasminorOthersClassification society providing classification and certification services for marine vessels. Atlas products receive classification approval.
• DNVminorOthersClassification society providing classification and certification services for marine vessels. Atlas products receive classification approval.
• RINA (Royal Institution of Naval Architects)minorOthersProfessional naval architect organization providing classification and certification. Atlas holds membership.
• Lloyd's RegisterminorOthersClassification society providing classification and certification services for marine vessels. Atlas products receive classification approval.
• USCG (United States Coast Guard)minorOthersUS Coast Guard regulatory body. Atlas maintains compliance and certifications for US waters.
• ABYC (American Boat and Yacht Council)minorOthersStandards development organization for marine industry. Atlas products meet ABYC guidelines.
• ISS (International Superyacht Society)minorOthersInternational organization representing the superyacht industry. Atlas holds membership.
• SeaKeepersminorOthersNon-profit organization dedicated to marine research and ocean conservation. Atlas is a member company.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Victron Energy: Victron Energy produces marine and off-grid power conversion equipment (inverters, chargers, isolation transformers) widely used in yacht electrical systems, competing for similar onboard power-conversion sockets.
• Newmar: Newmar manufactures marine and industrial DC power systems, inverters and battery chargers for vessels, with comparable onboard power-conversion product positioning to Atlas ShorPOWER and AutoSHORE offerings.
• Analytic Systems: Analytic Systems designs and manufactures power conversion products including inverters, chargers and frequency converters for marine and military applications, competing in adjacent marine power-electronics sockets.
• ASEA Power Systems (ABB Marine): ASEA Power Systems, now part of ABB, has historically been one of the most direct competitors to Atlas in marine shore-power frequency converters and switchboards for yachts and commercial vessels, serving the same shipyard and OEM customers.
• Mastervolt (Brunswick): Mastervolt, owned by Brunswick Corporation, designs and manufactures marine power conversion, battery and inverter systems for yachts and commercial vessels — overlapping directly with Atlas ShorPOWER frequency converters and AutoSHORE isolation products.
• Charles Industries: Charles Industries supplies marine and industrial power conversion and shore-power equipment, overlapping with Atlas in yacht and small-commercial frequency conversion and power conditioning.

Broad incumbents

• Siemens Energy: Siemens Energy supplies large marine electrical propulsion, switchboard and power-management systems for offshore and commercial vessels, with capability overlap on the switchboard and energy management side of Atlas's product portfolio.
• ABB: ABB provides large-scale marine electrical systems, switchboards, drives and power conversion across commercial shipping and offshore; Atlas's TecPOWER switchboards compete at the smaller end of ABB's installed-base.
• Schneider Electric: Schneider Electric's industrial and marine electrical portfolios (switchgear, power conversion, monitoring) overlap with Atlas's TecPOWER switchboards and ShorPOWER converters, particularly on larger commercial vessel programs.
• Eaton: Eaton manufactures marine switchboards, power distribution and conversion equipment for commercial and military vessels, providing broader-portfolio competition to Atlas's TecPOWER line in particular.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-marine-systems-inc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Marine Systems