EXTOL International
EXTOL International, operating as Cleo, provides a cloud-based supply chain integration and EDI/API orchestration platform that connects ERP, TMS, WMS, marketplace, and trading partner systems for manufacturers, logistics providers, retailers, and food & beverage companies.
- Company typePrivate
- Founded1989
- HeadquartersPottsville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
EXTOL International firmographics
Firmographics- Name
- EXTOL International
- Legal name
- Cleo
- Website
- https://extol.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EXTOL International, operating as Cleo, provides a cloud-based supply chain integration and EDI/API orchestration platform that connects ERP, TMS, WMS, marketplace, and trading partner systems for manufacturers, logistics providers, retailers, and food & beverage companies.
- Ownership category
- akta.pro rank
EXTOL International industry classification
Industry- Product category
- B2B Integration & EDI Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industries
- iPaaS (Cloud Integration Platforms) (HDAEAIAB), Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where EXTOL International is headquartered
LocationHeadquarters
- HQ city
- Pottsville
- HQ country
- United States
- HQ region
- North America
Markets served
EXTOL International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription / Software Licensing: Subscription-based model for access to Cleo Integration Cloud platform, EDI software, and AI-powered automation features. Supports various deployment options including self-service, managed, and hybrid configurations.
- Managed Services: Extended team services where Cleo experts manage onboarding, monitoring, support, mappings, and day-to-day operations for customers who need additional support.
- Professional Services: Implementation, onboarding, and consulting services to support customer deployment and optimization of the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service |
| Subscription | Annual | Managed Services |
| Hybrid | Annual | Hybrid |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EXTOL International product offering
Product offeringCore offering
EXTOL International delivers integration, automated any-to-any data transformation, and data workflow orchestration solutions for B2B and supply-chain operations. Its platform, Cleo Integration Cloud, unifies EDI, API automation, managed file transfer, partner onboarding, AI-driven exception management, and visibility/analytics for trading-partner networks. It supports modern EDI standards (ANSI X12, EDIFACT, TRADACOMS, VDA, ODETTE) and offers pre-built ERP, TMS, WMS, and marketplace integrations, sold as tiered Self-Service, Managed, and Hybrid offerings.
Product overview
Cleo offers a platform-plus-modules architecture built around Cleo Integration Cloud as the core platform, supplemented by Cleo AI as an AI-powered automation layer. The portfolio includes EDI Software, EDI & API Automation, Web EDI, Managed File Transfer, Trading Partner Onboarding, Document Automation, Managed Services, Visibility & Analytics, Intelligent Exception Management, Procurement Orchestration, Chargeback Prevention, Scorecarding, Supply Chain Orchestration, Order-to-Cash Automation, Procure-to-Pay Automation, ERP/Back-Office Integration, eCommerce & Marketplace Integration, and EDI Compliance. The platform also acquired DataTrans Solutions (DTS) to enhance procurement automation capabilities. Industry-specific solutions cover Manufacturing, Logistics & Transportation, Food & Beverage, Retail & Grocery, and Healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleo Integration Cloud The flagship software-as-a-service platform that delivers any-to-any data transformation, EDI/API automation, partner onboarding, and supply-chain orchestration for global enterprises operating complex trading-partner networks.
- Cleo AI An AI layer on top of the Cleo platform that automates exception handling, document extraction, trading-partner onboarding, and operations via conversational AI for customers running complex supply chains.
- Web EDI A web-based EDI offering that enables trading partners to exchange EDI documents through a browser portal, lowering onboarding friction and supporting self-service onboarding of smaller partners.
- Managed Services A services offering in which the company's experts operate and maintain a customer's integration environment, including partner onboarding, mapping, EDI/API operations, and ongoing monitoring and support.
- DataTrans Solutions (DTS) DataTrans Solutions (DTS) is a product line within the company, including DataTrans POS, a retail-oriented EDI and invoice reconciliation offering acquired into the platform.
Quantifiable outcome
- 4,000+ customers worldwide
- +5 more outcomes
Companies that use EXTOL International
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
EXTOL International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature8 records
EXTOL International partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- DataTrans Solutions (DTS)flagshipCleo acquired DataTrans Solutions (DTS), a cloud-based procurement automation and EDI solutions provider, to drive next-generation procurement automation capabilities. The acquisition enhances Cleo's procurement orchestration offerings.
- SAP S/4HANAcorePre-built connector to integrate SAP S/4HANA workflows across the trading partner ecosystem. Enables customers to automate SAP transactions and partner workflows.
- NetSuitecorePre-built integration to automate NetSuite transactions and partner workflows. Connects NetSuite to supply chain workflows.
- Microsoft Dynamics 365coreIntegration with Microsoft Dynamics 365 for supply chain automation. Connect Dynamics 365 with trading partners.
- Microsoft Dynamics Business CentralcoreConnect Business Central to supply chain workflows with pre-built integration.
- ShopifycoreConnect Shopify commerce workflows to the Cleo Integration Cloud platform.
- Amazon MarketplacecoreAutomate Amazon Marketplace transactions through pre-built integration.
- Walmart MarketplacecoreConnect Walmart Marketplace workflows through pre-built integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
EXTOL International competitors and assessment
Company assessmentDirect peers
- Orderful: Cloud-native EDI network and API-first alternative to legacy EDI providers. Cleo explicitly compares against Orderful; both target modern EDI modernization and partner onboarding.
- Boomi: iPaaS leader (backed by Bain Capital) offering API management, EDI, and integration orchestration. Cleo explicitly compares against Boomi; both target enterprise integration buyers with cloud platforms that span EDI and API automation.
- TrueCommerce: B2B integration and EDI platform (part of Cincom) serving manufacturers, distributors, and retailers. Cleo maintains an explicit comparison page against TrueCommerce, signaling direct head-to-head competition in EDI and supply chain integration.
- SPS Commerce: Public SaaS leader in retail EDI and supply chain integration, serving thousands of suppliers and retailers. Most directly comparable to Cleo's EDI and trading-partner-onboarding offerings, with similar vertical focus on retail and grocery and an overlapping customer persona.
- DiCentral: EDI and supply chain integration vendor focused on manufacturers, distributors, and retailers. Closely comparable mid-market EDI/B2B integration competitor with overlapping customer base in food & beverage and logistics.
Broad incumbents
- OpenText (GXS): Large enterprise software incumbent that acquired GXS, the legacy EDI/managed services provider. Cleo explicitly compares against OpenText; OpenText offers a much broader information-management portfolio but overlaps in EDI and B2B integration.
- MuleSoft (Salesforce): Enterprise iPaaS/API platform owned by Salesforce. While not EDI-native, MuleSoft competes for the broader integration budget that includes EDI workflows, particularly in large enterprises with Salesforce CRM/ERP footprints.
- IBM Sterling: IBM's B2B integration and supply chain suite, descended from Sterling Commerce. A large incumbent in on-prem and cloud EDI, managed file transfer, and partner onboarding, directly competing for enterprise EDI modernization deals.
Emerging players
- Workato: Cloud iPaaS and automation platform with growing EDI and supply chain integrations. Targets enterprise and mid-market integration buyers with an API-first approach, increasingly overlapping with Cleo's API/EDI automation value proposition.
- Liaison Technologies: Provider of managed file transfer, EDI, and data integration services for regulated and supply-chain-heavy industries. Overlaps with Cleo's MFT and managed services offerings, particularly in healthcare and manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EXTOL International social profiles
Digital presenceEXTOL International compliance and trust
Trust signalCompliance1 record
EXTOL International financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXTOL International leadership team
Management profileNumber of profiles
Profiles6 records
EXTOL International subsidiaries and ownership
Company hierarchySubsidiaries1 record
EXTOL International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXTOL International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXTOL International
What does EXTOL International do?
EXTOL International delivers integration, automated any-to-any data transformation, and data workflow orchestration solutions for B2B and supply-chain operations. Its platform, Cleo Integration Cloud, unifies EDI, API automation, managed file transfer, partner onboarding, AI-driven exception management, and visibility/analytics for trading-partner networks. It supports modern EDI standards (ANSI X12, EDIFACT, TRADACOMS, VDA, ODETTE) and offers pre-built ERP, TMS, WMS, and marketplace integrations, sold as tiered Self-Service, Managed, and Hybrid offerings.
Is EXTOL International a public or private company?
EXTOL International is a private company. It is classified as unknown and is currently operating.
When was EXTOL International founded?
EXTOL International was founded in 1989. It employs 51 to 100 people.
Where is EXTOL International based?
EXTOL International is headquartered in Pottsville, United States, in the North America region.
How does EXTOL International make money?
Three revenue lines are on record. Platform Subscription / Software Licensing is the primary driver. The others are managed Services and professional Services.
Who are EXTOL International's main competitors?
Direct peers on record are Orderful, Boomi, TrueCommerce, SPS Commerce and DiCentral. Broad incumbents are OpenText (GXS), MuleSoft (Salesforce) and IBM Sterling. Emerging players are Workato and Liaison Technologies.
Does EXTOL International have an API?
Yes. Cleo provides API-based integration capabilities for B2B transactions and ecosystem integration. The platform supports EDI and API automation workflows across customers, suppliers, marketplaces, logistics providers, and internal business systems. The product includes API-based integration features under the Technology section.
What industry is EXTOL International in?
EXTOL International's product category is B2B Integration & EDI Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of HDAEAIAB, iPaaS (Cloud Integration Platforms). Its NAICS code is 5415 and its SIC code is 7370.