Gawk
Gawk Outdoor is a privately held Australian outdoor advertising operator running ~486 regional billboards (422 static, 64 digital) across Victoria, NSW and SA. It serves national enterprises and regional SMBs with rotating digital LED and static billboard inventory, plus creative and printing services.
- Company typePrivate
- Founded2018
- HeadquartersEltham, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gawk does
Gawk Outdoor (legal entity Regional Billboard Co Pty Ltd, ABN 44 623 929 215) is an Australian privately held outdoor advertising company founded in 2018 by brothers Luke and James Course. The company operates a regional billboard network spanning Victoria, New South Wales and South Australia, comprising approximately 422 static panels and 64 digital LED billboards (totalling ~486 sites), making it the largest independent outdoor advertising operator in Regional Victoria and the second-largest portfolio behind ASX-listed oOh!Media. Its digital panels run rotating ad slots (typically 30-second slots, up to ~1,680 plays per week and up to 10 advertisers per board) and support features such as QR-code engagement tracking, while static panels provide long-term high-impact presence with minimum 4-week bookings.
Gawk's commercial model combines direct SMB sales (websites, phone, email, Foundation Program 52-week reduced-rate packages for new launch sites) with an in-house national agency sales function led by dedicated directors for NSW & QLD and VIC & SA, following the 2026 termination of its partnership with oOh!Media. Revenue is generated from billboard rental (subscription-style campaign bookings ranging from 1 week to 52+ weeks), in-house artwork and creative services, and printing/installation fees (including terminal removal fees of $1,350 for Super 8 and $1,800 for Supersite panels). The company serves a dual customer base of national enterprise advertisers (Coles, Commonwealth Bank, McDonald's, Toyota, Telstra, Deakin University, Harvey Norman, Metricon, BASF) and regional SMBs (home builders, real estate, tradies, agriculture, local retail), positioning itself on the proposition that lower regional advertising clutter delivers higher engagement per impression than metro alternatives.
Gawk firmographics
Firmographics- Name
- Gawk
- Legal name
- REGIONAL BILLBOARD CO PTY LTD
- Website
- https://gawk.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gawk Outdoor is a privately held Australian outdoor advertising operator running ~486 regional billboards (422 static, 64 digital) across Victoria, NSW and SA. It serves national enterprises and regional SMBs with rotating digital LED and static billboard inventory, plus creative and printing services.
- Ownership category
- akta.pro rank
Gawk industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where Gawk is headquartered
LocationHeadquarters
- HQ city
- Eltham
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Gawk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Billboard Advertising Rental: Revenue generated from renting billboard panels (both digital and static) to advertisers for campaign durations ranging from 1 week to 52+ weeks. Digital panels display multiple advertisers in rotation.
- Creative Services: Artwork creation and printing services for billboard advertising campaigns, including production and installation fees.
- Printing Fees: Additional fees for printing advertising material, especially for static billboard changes. Installation fees also charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Digital Billboard - Short-term (4-25 weeks) |
| Subscription | Multi-year contract | Digital Billboard - Long-term (26+ weeks) |
| Subscription | Monthly | Static Billboard - Minimum 4-week campaigns |
| Subscription | Annual | Foundation Program (Leeton/Griffith) |
| Unit Pricing | One time/ perpetual license | Printing and Installation Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Gawk product offering
Product offeringCore offering
Gawk Outdoor operates a regional Australian network of digital and static billboards (approximately 486 sites across Victoria, NSW and South Australia) and rents advertising space to businesses of all sizes for campaigns ranging from 1 week to 52+ weeks. Digital LED billboards (Super 8 format) rotate multiple advertisers on a 30-second cycle, while static billboards (including Supersite format) display a single fixed advertisement for a minimum 4-week period. The company also provides in-house artwork creation, printing, installation, and end-to-end campaign management for advertisers.
Product overview
Gawk Outdoor is a regional Australian outdoor advertising company offering a unified billboard advertising platform. The core offering comprises digital billboards (Super 8 format with LED displays and rotating content) and static billboards (Supersite and various sizes) across Victoria, New South Wales, and South Australia. The product portfolio includes billboard advertising as the primary service, supplemented by artwork creation services, Foundation Programs for new locations, and campaign management. Gawk operates 422+ static billboards and 64 digital billboards, making it the largest regional outdoor advertising operator in Victoria. Digital billboards feature 30-second rotation schedules with up to 10 clients per board, while static billboards offer long-term high-impact presence with minimum 4-week bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Billboard Advertising
- Digital Billboards
- Static Billboards
- Super 8 Digital Billboards
- Supersite Billboards
- Artwork Services
- Foundation Program
- Campaign Management
Quantifiable outcome
- 55% of Australians say they take action after seeing a billboard ad
- +3 more outcomes
Companies that use Gawk
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Gawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gawk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pepper Brand ManagersminorBallarat-based brand agency that managed Gawk's complete rebrand from Regional Billboard Co to Gawk Outdoor. Pepper helped express Gawk's values of fun, premium, memorable, honest, regional and easy to deal with through the new brand identity.
Scale indicators10 records
Recent moves11 records
Expansion highlights5 records
Gawk competitors and assessment
Company assessmentDirect peers
- oOh! Media: ASX-listed (OML) largest OOH operator in Australia. Gawk explicitly positions itself as the #2 player in Regional Victoria behind oOh! Media; both sell static and digital billboard advertising to national advertisers and agencies across Australia.
- Val Morgan Outdoor (VMO): Australian outdoor advertising operator with a national static and digital billboard portfolio. Alex Anthony, Gawk's newly hired Group Agency Sales Director for NSW & QLD, progressed from Account Manager to NSW Sales Director at VMO before joining Gawk — a direct talent and capability parallel.
Broad incumbents
- Clear Channel Outdoor: Global OOH media company operating billboards, transit, and street furniture across multiple countries. Comparable asset-heavy billboard business model but at much larger global scale, with broader channel mix than Gawk's regional billboard focus.
- JCDecaux Australia: Global OOH leader with substantial Australian presence spanning street furniture, transit, and billboards as part of a wider portfolio. Comparable in format (digital + static) but operates across the full OOH mix rather than focusing on regional billboards.
- Lamar Advertising: US-listed (LAMR) one of the largest outdoor advertising companies globally, operating a static and digital billboard portfolio. Closely comparable business model (billboard leasing, multi-state rollout, enterprise + SMB mix), though at vastly greater scale and primarily in North America.
Regional players
- Bishopp Outdoor Advertising: Australian family-owned outdoor advertising business with a regional billboard portfolio. Closest head-to-head comparable in business model (regional billboards, mixed static/digital, regional SMB and national brand advertisers), but operates in different Australian regions with smaller scale.
Emerging players
- Cactus Outdoor: Australian independent outdoor advertising company with a national portfolio of large-format and digital billboards. Comparable independent OOH operator profile to Gawk, though focused on larger-format and metropolitan locations rather than regional Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gawk social profiles
Digital presenceGawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gawk leadership team
Management profileNumber of profiles
Profiles8 records
Gawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gawk
What does Gawk do?
Gawk Outdoor operates a regional Australian network of digital and static billboards (approximately 486 sites across Victoria, NSW and South Australia) and rents advertising space to businesses of all sizes for campaigns ranging from 1 week to 52+ weeks. Digital LED billboards (Super 8 format) rotate multiple advertisers on a 30-second cycle, while static billboards (including Supersite format) display a single fixed advertisement for a minimum 4-week period. The company also provides in-house artwork creation, printing, installation, and end-to-end campaign management for advertisers.
Is Gawk a public or private company?
Gawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gawk founded?
Gawk was founded in 2018. It employs 1 to 10 people.
Where is Gawk based?
Gawk is headquartered in Eltham, Australia, in the Oceania region.
How does Gawk make money?
Three revenue lines are on record. Billboard Advertising Rental is the primary driver. The others are creative Services and printing Fees.
Who are Gawk's main competitors?
Direct peers on record are oOh! Media and Val Morgan Outdoor (VMO). Broad incumbents are Clear Channel Outdoor, JCDecaux Australia and Lamar Advertising. Bishopp Outdoor Advertising is listed as a regional player. Cactus Outdoor is listed as an emerging player.
Does Gawk have an API?
No public API is recorded for Gawk.
What industry is Gawk in?
Gawk's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7310.