Assistanspoolen

What Assistanspoolen does

Assistanspoolen, operating under the legal name Hedera Assistans, is a Swedish for-profit personal assistance services provider founded in 1994 and headquartered in Färjestaden, Sweden. The company is a wholly-owned subsidiary of Hedera Group, a privately-held Swedish conglomerate; in April 2025 the company was consolidated with other legacy Hedera entities into a single unified Hedera brand. Assistanspoolen delivers individualized disability and personal care services to people with functional limitations across Sweden, organized into three regional operations (Syd, Väst, and Mitt) with training infrastructure in Kalmar and Helsingborg.

The core offering is personlig assistans, which bundles four components: customized assistance delivery, support for client self-determination, full employer responsibility assumed by the provider, and integrated legal assistance for cases involving rejected assistance applications. Since May 2025 the legal component has been anchored by an in-house lawyer (Sofia), converting what was previously a referral-only capability into an in-house service differentiator.

The business model is a managed services revenue stream funded primarily through the Swedish social insurance system (assistansersättning administered by Försäkringskassan) under the LSS framework, supplemented by direct client arrangements. Pricing is not publicly disclosed and is determined by approved assistance hours. Go-to-market is direct-to-consumer via website inquiries (Bli kund/Jobba hos oss), regional offices, and organic social channels (Facebook, LinkedIn, Instagram). Headcount is 101-250 employees, and revenue figures are not disclosed. The company has no disclosed funding rounds, no acquisitions, no patents, and no external investors, operating as a privately-held subsidiary within Hedera Group.

Name

Assistanspoolen

Legal name

Hedera Assistans

Website

https://assistanspoolen.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Assistanspoolen (legal name Hedera Assistans) is a Swedish personal assistance services provider founded in 1994, serving people with disabilities across Syd, Väst, and Mitt regions, funded through the Swedish assistansersättning system and operated as a subsidiary of Hedera Group.

Ownership category

akta.pro rank

Product category

Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Personal assistance services
• Disability support services
• LSS personal assistance
• Employer responsibility services
• Swedish social care

Headquarters

HQ city

Färjestaden

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Assistance Services: Revenue generated from providing personal assistance services to individuals in Sweden, funded through the Swedish social insurance system (assistansersättning) and direct client arrangements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hedera Assistans (operating as Assistanspoolen) provides personalized assistance services in Sweden for individuals with disabilities or functional limitations who need help with daily activities, household support, personal care, and community participation. The service includes full employer responsibility, self-determination support, and in-house legal assistance for clients facing rejections of personal assistance applications. Services are delivered across regional offices covering the Syd, Väst, and Mitt regions of Sweden and funded primarily through the Swedish social insurance system (assistansersättning).

Product overview

Hedera Assistans is a personal assistance service provider offering tailored support to individuals in Sweden. The company operates as part of Hedera Group and provides a unified personal assistance service with components including custom-tailored assistance, self-determination support, full employer responsibility, and integrated legal help. The service is delivered across multiple regions (Syd, Väst, Mitt) throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Personlig assistans (Personal Assistance Services)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hedera GroupparentOthersHedera Assistans is a part of Hedera Group. Hedera Group is the parent company overseeing the assistance operations. The company transitioned from older Hedera pages to a unified Hedera brand in April 2025.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Assistansjuridik: Swedish firm specializing in legal assistance for LSS and personal assistance matters, including handling rejections of assistansersättning applications — overlapping with Hedera Assistans's differentiated in-house legal offering.
• Olivia Assistans: Swedish personal assistance provider offering tailored LSS services to individuals with disabilities. Closely comparable in service model and target customer to Hedera Assistans.
• Frösunda: One of Sweden's largest dedicated personal assistance (LSS) providers, directly competing with Hedera Assistans for clients funded through assistansersättning. Operates with a similar nationwide, regional-office model.
• PlusVi (Plus Vård): Swedish personal assistance and care provider competing for LSS-funded clients with a similar focus on tailored, self-determination-driven support.

Broad incumbents

• Nytida: Swedish provider of support and care services for people with disabilities and psychosocial needs, including personal assistance. Operates as part of a larger group and competes for the same LSS-funded clients.
• Attendo: Major Nordic care provider operating across elderly care, disability services, and personal assistance in Sweden. Overlaps with Hedera Assistans in LSS-funded personal assistance but as part of a much wider portfolio.
• Humana: Large Nordic care and personal assistance provider with operations across Sweden, including individual- and family-focused services. A broader incumbent with overlapping personal assistance capability plus adjacent care lines.
• Samhall: Swedish state-owned enterprise providing employment and support services to people with disabilities. Operates adjacent to but not directly competing in the LSS personal assistance market.

Emerging players

• Funkibator: Smaller Swedish personal assistance and disability support provider with a focus on user-driven and self-determination-led service models, partially overlapping with Hedera Assistans's value proposition.

Others

• Tunstall Nordic: Nordic provider of digital care and assistive technology solutions. Not a direct competitor but an adjacent ecosystem participant in Swedish disability and elderly care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HederaAssistans
• LinkedInlinkedin.com/company/assistanspoolen-omsorg-sweden-ab
• Instagraminstagram.com/hederaassistans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistanspoolen