Rosh

What Rosh does

Rosh Srl is an Italian private limited company (società a socio unico) founded in 1970, headquartered in Milan with operations in Genoa, that designs, manufactures, and distributes self-adhesive products under the Letterfix brand (known throughout Europe for nearly 50 years) and the Milord decorative collection. The company operates two main product lines: Visual Communication (Comunicazione Visiva), its original line comprising adhesive characters, transferable characters, adhesive plates, pictograms, adhesive velcro, anti-slip and reflective materials, and safety blisters and tapes; and Visual Decoration (Decorazione Visiva), added in the 1990s, covering adhesive stickers, border tapes (300 references across 7 collections), decorative adhesive plastics (200 references), electrostatic films for glass, cabinet linings, scented drawer paper, mural frescoes, and trompe l'oeil. The core technology consists of adhesive-product manufacturing and processing for visual communication and decorative applications, augmented by custom-engineered modular display stands (espositori componibili) designed to rationalize self-service retail assortments.

Rosh distributes through a B2B2C model anchored by a proprietary Italian commercial network of approximately 25 sales agents and 25 merchandisers providing nationwide store visits, shelf arrangement, and replenishment. Products reach end consumers through major retail chains including Leroy Merlin, Brico Center, Obi, Marketing Trend, and Self Gardino, plus specialized retail and wholesale channels in paints, hardware, DIY, and stationery. Revenue is generated almost entirely through one-time product sales (no subscription, licensing, or service model disclosed), with no publicly disclosed pricing. The company maintains warehouse stock to support rapid delivery, a competitive differentiator the company explicitly highlights. Rosh's stated value proposition is its ability to compete effectively against multinational sector companies thanks to nearly 50 years of brand history, extensive catalog breadth, in-house merchandising service, and supply reliability.

The operating footprint is primarily Italy with limited international presence in Europe; the company does not disclose subsidiaries, M&A activity, funding rounds, external investors, leadership team composition, or financial figures. Its owned brand assets (Letterfix, Milord) and proprietary distribution infrastructure are the principal identifiable intangible assets. No digital product, app, API, or AI/ML capability is present in the source material.

Name

Rosh

Legal name

ROSH S.r.l. società a socio unico

Website

https://roshsrl.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosh Srl manufactures and distributes self-adhesive products (plaques, ribbons, stickers, decorative films) under the Letterfix brand, serving Italian and European retail chains in DIY, hardware, paints, and stationery via a 25-agent sales network and major accounts including Leroy Merlin, Brico Center, and Obi.

Ownership category

akta.pro rank

Product category

Adhesive Products Manufacturing

NAICS

Sign Manufacturing (339950)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

akta.pro secondary industries

Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Adhesive products manufacturing
• Visual communication products
• Decorative adhesive stickers
• DIY retail supplies
• Self-adhesive materials

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Visual Communication: Sale of adhesive characters, transferable characters, adhesive signs, velcro, anti-slip, reflective materials, and safety tapes. Products sold through large-scale retail distribution and specialized retail chains.
2. Product Sales - Decorative: Sale of decorative adhesive stickers, border tapes (300 references in 7 collections), decorative plastic films (200 references), electrostatic plastic for glass decoration, cabinet linings, scented drawer paper, and mural frescoes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Rosh S.r.l. designs, manufactures, and supplies self-adhesive products under the Letterfix brand, organized into Visual Communication (adhesive characters, plates, velcro, anti-slip and reflective tapes, security products) and Visual Decoration (stickers, border tapes, decorative plastic films, electrostatic glass films, cabinet coverings, scented drawer paper, wall frescoes, trompe l'oeil). The company also produces custom modular display stands engineered for retail self-service environments and distributes these offerings through large-scale retail chains and a nationwide network of 25 sales agents and 25 merchandisers across Italy.

Product overview

Rosh Srl operates as a manufacturer and distributor of self-adhesive products under the Letterfix brand, present on the national and international market since 1970. The company offers two main product lines: Comunicazione Visiva (Visual Communication) for adhesive characters, plates, velcro, anti-slip and reflective materials; and Decorazione Visiva (Visual Decoration) for stickers, borders, decorative plastic, and wall treatments. The Letterfix brand is complemented by modular sales displays (espositori componibili) designed for retail self-service, enabling product rationalization and visibility optimization. The product portfolio spans approximately 300 adhesive border references in 7 collections and 200 decorative plastic references, distributed through major retail chains across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Letterfix: The primary commercial brand of Rosh S.r.l., known throughout Europe for almost 50 years. Produces and commercializes plaques, ribbons, adhesive characters, and other products for visual communication and decorative applications. Distributed through major retail chains including Leroy Merlin, Brico Center, Obi, Marketing Trend, and Self Gardino.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• AS Création: AS Création is a major European wallpaper and wall decoration manufacturer, selling through DIY and home improvement chains including those that carry Rosh. Directly comparable for decorative wall products including frescoes and trompe l'oeil offerings.
• Komar Products: Komar Products specializes in wall murals, wallpaper, and decorative wall art distributed through European retail. Directly comparable to Rosh's mural frescoes and trompe l'oeil products for DIY and home decoration consumers.
• UHU: UHU (Bolton Group) is a heritage European adhesive brand with broad DIY, school, and craft product ranges. Directly comparable to Rosh for adhesives, stickers, and craft/decorative products sold through European retail and stationery channels.
• Coccoina: Coccoina is a historic Italian adhesive and stationery brand sold through Italian retail and stationery channels. Comparable to Rosh's Letterfix brand for adhesive heritage products distributed in Italy with similar heritage-style positioning.
• Tesa: Tesa (Beiersdorf subsidiary) is a global leader in pressure-sensitive adhesive tapes and consumer DIY products. Directly comparable to Rosh's visual communication line of adhesive characters, plates, anti-slip and reflective tapes, and labels, serving overlapping retail and DIY channels.

Others

• Lyreco: Lyreco is a major European distributor of office supplies, stationery, and workplace products. Comparable to Rosh as a channel partner reaching many of the same SMB and institutional customers through complementary distribution.

Broad incumbents

• Bostik: Bostik (Arkema subsidiary) is a global adhesives manufacturer serving DIY, construction, and industrial markets. Comparable to Rosh for adhesive tapes, labels, and decorative film categories, with broader geographic and category reach.
• 3M: 3M's Command, Scotch, and reflective product lines compete directly with Rosh's adhesive plates, anti-slip/reflective tapes, and visual communication range across European retail and DIY channels.
• Henkel: Henkel owns leading DIY adhesive brands including Pattex, Pritt, and Loctite, with broad global distribution in DIY, hardware, and stationery. A larger incumbent whose portfolio overlaps Rosh's visual communication and decoration lines.

Regional players

• Edding: Edding is a German manufacturer of markers and writing instruments sold through European DIY, stationery, and office channels. Comparable for the writing/marking and decorative adjacency, serving overlapping retail customers with complementary products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rosh-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosh