What Meng & Company does

Meng & Company A/S is a privately held Danish consulting and training firm headquartered in Copenhagen, founded in 1990 by Henrik Meng, who continues to lead the business after 35+ years. The firm specializes in three interconnected practice areas: leadership development, employee engagement, and customer experience (or "guest experience") consulting. Its core service offering consists of bespoke corporate training programs covering needs analysis, leader training, kickoff events, employee training sessions, and ongoing coaching/sparring sessions, typically scoped as multi-month or multi-year professional services engagements with enterprise and mid-market clients across Denmark.

The company monetizes through four revenue streams: (1) customized corporate training and development programs sold on a professional services basis; (2) keynote speaking engagements delivered personally by Henrik Meng, which also function as top-of-funnel demand generation; (3) physical and digital products (books, e-books, audiobooks, posters, games, branded accessories) sold via the meng.dk webshop; and (4) the Meng Flightsimulator, a productized online conversational dilemma game based on cognitive behavioral training (CBT) principles, sold at 99 DKK (Basic, 20 dilemmas) and 249 DKK (Premium, 150 dilemmas) tiers with a quote-based Premium Custom tier for bespoke scenarios. The Flightsimulator is available in six languages (Danish, English, German, Polish, Swedish, Norwegian). Proprietary methodologies include the THRILL framework (Trust, Helpful, Recognition, Innovation, Listening, Leadership) for team and customer experience development, and proprietary NPS/eNPS analysis tooling.

The firm serves primarily Danish enterprise and mid-market clients across banking, healthcare, shipping, energy, logistics, telecommunications, amusement parks, and retail — including long-term retained relationships with Fårup Sommerland (since 2001), Martin & Co (since 2009), BEUMER Hotline (since 2013), Messe C (since 2014), and youSee (since 2018). Distribution combines direct enterprise sales, keynote-driven demand generation, public procurement access via the SKI framework agreement 17.13, and e-commerce. The operating footprint is described as Europe, with no formal claim of global presence; revenue, headcount, and ownership structure are not publicly disclosed.

Name

Meng & Company

Legal name

Meng & Company a/s

Website

https://meng.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Meng & Company is a Danish consulting and training firm founded in 1990 by Henrik Meng, specializing in leadership development, employee engagement, and customer experience programs for enterprise and mid-market clients across Denmark, with a productized CBT-based Flightsimulator tool and books sold via webshop.

Ownership category

akta.pro rank

Product category

Corporate Training & Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Conflict Resolution & Negotiation (EDABAMAE)

Keywords

• Corporate training consulting
• Leadership development services
• Employee engagement consulting
• Customer experience training
• Keynote speaking services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Corporate Training & Development Programs: Customized leadership, employee development, and customer experience training programs for enterprise clients. Engagements typically include needs analysis, leader training, kickoff events, employee training sessions, and ongoing pitstop/sparring sessions. Revenue is generated through professional services fees based on engagement scope and duration.
2. Keynote Speaking Engagements: Henrik Meng delivers keynote presentations on leadership, collaboration, and customer experiences. These engagements serve as both standalone revenue and top-of-funnel acquisition for deeper consulting engagements.
3. Products & Merchandise: Sale of books authored by Henrik Meng (including 'Den ekstra mil', 'Der var du jo!', and 'Værtens bedste service'), posters, games, accessories, e-books, and audiobooks through the company's webshop.
4. Flightsimulator Subscriptions: The Flightsimulator product is sold in tiers: Basic (99 DKK) provides 20 dilemmas with no category filtering; Premium (249 DKK) provides 150 dilemmas with category filtering. Premium Custom service offers bespoke dilemmas tailored to specific client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Meng & Company is a Danish consulting and training firm that delivers customized corporate leadership development, employee engagement, and customer experience programs to enterprise clients. Engagements typically include needs analysis, leader training, kickoff events, employee training sessions, and ongoing sparring/coaching. The firm also sells books, the Flightsimulator dilemma-based training game, keynote speaking engagements, and creative/strategic analysis services.

Product overview

Meng & Company operates as a consulting and training firm specializing in organizational development, leadership, employee engagement, and customer experience. The core product is the Meng Flightsimulator, an innovative dilemma-based training game. The company offers a portfolio of service offerings including Leadership Training, Employee Development, Guest Experiences, Keynotes, and Creative Solutions & Analysis. Additionally, the company operates a webshop selling physical and digital products including books (such as 'Den ekstra mil', 'Der var du jo!', 'Værtens bedste service'), e-books, audiobooks, posters, postcards, games, and accessories. The services and products are designed to work together, with training programs often incorporating books and games as learning tools.

Differentiator

Problem solved

Functional benefit

Brands

• Flightsimulator by Meng: An innovative online dilemma game designed to strengthen decision-making abilities in complex situations using cognitive behavioral training principles. Available in multiple languages (Danish, English, German, Polish, Swedish, Norwegian).

Products and services

• Meng Flightsimulator An online conversational dilemma game based on cognitive behavioral training (CBT) principles, designed to strengthen decision-making abilities in complex workplace situations. Available in Basic (20 dilemmas, 99 DKK) and Premium (150 dilemmas with category filtering, 249 DKK) tiers, with a Premium Custom bespoke offering. Available in Danish, English, German, Polish, Swedish, and Norwegian.
• Leadership Training Customized leadership programs cultivating management styles that promote trust, engagement, and collaboration to build high-performing leader teams for enterprise clients.
• Employee Development Programs developing the company's most important resource—its workforce—focusing on culture, service quality, and sales activities for large organizations.
• Guest Experiences (Gæsteoplevelser) Services focused on creating 'værtskab' (hostmanship) class guest experiences that can be felt in mind, heart, body, and wallet—primarily for hospitality, tourism, events, and service-driven enterprises.
• Keynotes Keynote presentations by Henrik Meng focused on human relations that create lasting improvements in well-being, customer satisfaction, and bottom-line results. Delivered at corporate events, conferences, and industry gatherings.
• Creative Solutions and Analysis Strategic analysis and creative execution services that strengthen brands, including visual identity, design manuals, infographics, visualizations, illustrations, video, and icons.
• Books by Henrik Meng Published books including 'Den ekstra mil', 'Der var du jo!' and 'Værtens bedste service' authored by Henrik Meng, available through the Meng webshop.

Quantifiable outcome

• Kæbekirurgisk Klinik achieved NPS of 100 (from 92) after 3 years of engagement
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SKI (Statens og Kommunernes Indkøbsservice)minorOthersMeng & Company is a supplier on SKI framework agreement 17.13 for management consulting services. This allows the company to deliver consulting services at competitive rates to public sector clients, meeting criteria for quality, environment, and social responsibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Implement Consulting Group: Danish-headquartered management consulting firm with similar scale and Nordic focus, specializing in change management, people transformation, and leadership development for enterprise clients across Scandinavia.
• Mercuri Urval: Nordic-origin consulting firm offering leadership development, executive assessment, and organizational consulting; directly competes for similar Danish and Scandinavian enterprise mandates.
• Development Dimensions International (DDI): Global leadership development company specializing in selection, training, and succession for enterprise customers; overlaps with Meng's leadership training and employee engagement offerings.
• Mannaz A/S (Catalyze Group): Danish corporate training and capability development consultancy offering leadership, project management, and organizational learning programs to enterprise and public sector clients.

Broad incumbents

• FranklinCovey: Global leadership and effectiveness training company offering enterprise-wide programs across many industries, operating at much larger scale than Meng but addressing similar leadership development needs.
• Ken Blanchard Companies: Global leadership development and training company serving enterprise customers worldwide, comparable to Meng's leadership and management training offerings but at greater scale.
• Right Management (ManpowerGroup): Global talent and career development consultancy offering leadership and employee development solutions to enterprise clients, overlapping with Meng's leadership and employee engagement work.
• Dale Carnegie Training: Long-established global corporate training provider focused on leadership, communication, and interpersonal skills development; overlaps with Meng's soft-skills training portfolio.
• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and executive search; competes for the same senior leadership development budgets as Meng.
• Heidrick & Struggles: Global leadership advisory and executive search firm that also offers leadership consulting and culture transformation services; addresses the same enterprise leadership development segment as Meng.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mengcompany
• LinkedInlinkedin.com/company/meng-&-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meng & Company