JIMOS

Name

JIMOS

Legal name

株式会社JIMOS

Website

https://jimos.co.jp

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hakata

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. D2C E-commerce Sales: Direct-to-consumer sales of cosmetics and health products through proprietary e-commerce websites and official brand stores. Products are shipped directly to consumers with the company handling all fulfillment.
2. Wholesale to Retail Partners: Sales to department stores (伊勢丹新宿店), variety stores, and other retail outlets. The company operates physical retail locations and provides products to wholesale partners.
3. Cross-border E-commerce: Sales to China through T-MALL and JD.com via retail and wholesale partners, reaching international customers in the Chinese market.
4. DMS (Direct Marketing Solutions) Services: Consulting services providing direct marketing expertise, advertising strategies, and operational support to other companies. The company helps clients build single-product mail-order business models and improve sales performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

JIMOS is a Direct-to-Consumer (D2C) beauty and health company that develops, manufactures, and sells cosmetics and skincare products through proprietary e-commerce platforms, mail-order, and retail channels under five consumer brands (MACCHIA LABEL, SINN PURETÉ, 豆腐の盛田屋, Coyori, 健康ドラッグストア). The company operates the entire value chain in-house from product planning and ingredient development (SEEDS upcycling program) to manufacturing, call center, and logistics. It also provides DMS (Direct Marketing Solutions) consulting services to other companies seeking to build or improve D2C mail-order businesses.

Product overview

JIMOS is a D2C (Direct to Consumer) marketing company operating primarily in the beauty and health sector. The business is organized around a portfolio of five consumer brands — MACCHIA LABEL, SINN PURETÉ, 豆腐の盛田屋, Coyori, and 健康ドラッグ — covering cosmetics, skincare, functional foods, and wellness. Core operations span product planning, manufacturing, in-house logistics, e-commerce, and a proprietary contact center, all managed under a one-to-only-one marketing model. JIMOS also offers DMS (Direct Marketing Solutions), a B2B consulting service that provides business strategy, advertising, and call-center operational support to other companies leveraging its accumulated customer database of ~3.5 million. A sixth brand, MAGIA, was launched in 2023 targeting the gaming/pop culture community.

Differentiator

Problem solved

Functional benefit

Brands

• MACCHIA LABEL (マキアレイベル): D2C cosmetic brand focusing on skin beauty using original power of skin, with offerings including serums, foundations, and skincare.
• SINN PURETÉ (シンピュルテ)
• 豆腐の盛田屋
• coyori (こより)
• 健康ドラッグ斯托ア
• MAGIA (マギア)

Products and services

• MACCHIA LABEL (マキアレイベル) D2C cosmetics and skincare brand focused on 'skin original power' leveraging HPS, stem cells, glycation, and other anti-aging technologies; core offerings include essence foundations, whitening products, and base makeup. The flagship Clear Estate Veil mail-order liquid foundation series has achieved 10 million cumulative units and ranked No.1 in mail-order liquid foundation for 16 consecutive years. Sold through direct mail, e-commerce, and wholesale channels targeting Japanese women.
• SINN PURETÉ (シンピュルテ) Mindful beauty brand centered on fragrance-driven skincare and wellness, featuring aromatherapy-inspired cleansing, essence, serum, and fragrance products co-developed with fragrance experts and Keio University research on fragrance effects on brainwaves. Opened a directly managed Isetan Beauty Apothecary store at Isetan Shinjuku in March 2026. Includes the HOUSE OF SINN PURETE second-line for hair and body mist fragrance layering.
• Tofu no Moritaya (豆腐の盛田屋) Skincare and food brand leveraging fermented soy milk (豆乳) as a core ingredient sourced from Miyazaki Prefecture Shiiba village. Known for the 豆乳よーぐるとぱっく玉の輿 mask series (8.25 million cumulative units) and tofu-based soap (4.5 million cumulative units). Also develops tofu-based foods and collaborates with local producers.
• Coyori (こより) Natural materials-focused anti-aging skincare brand using Japanese plant-derived ingredients (tsubaki oil, olive oil, yuzu, rice). Features oil-based serum products and has expanded into lifestyle products including seasonal salts and a physical retail concept shop 'umi to mori.' Won the Sustainable Cosmetics Awards 2020 for oil and serum two-layer skincare product 'Beauty Serum Oil -Moon-'.
• Kenko Drugstore (健康ドラッグストア) Health-focused brand offering dietary and metabolic wellness products under a 'beauty-from-within' concept, sold through the 健康ドラッグストア e-commerce platform targeting health-conscious consumers in the mass market.
• DMS (Direct Marketing Solutions) Service B2B consulting and support service for other companies seeking to build or improve their D2C / single-product mail-order business. Leverages JIMOS's ~3.5 million customer database, call center operations, and ~20 years of accumulated direct marketing expertise. Services include business strategy, advertising production, logistics optimization, and operational support.
• MAGIA (マギア)

Quantifiable outcome

• Clear Estate Veil series achieved cumulative sales of 10 million units and ranks No.1 in mail-order liquid foundation market for 16 consecutive years
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• more trees (森林保全団体)coreStrategic or Co-development PartnerJIMOS partners with more trees forest conservation organization. For each MACCHIA LABEL product purchased, the company donates to more trees for CO2 reduction through forest conservation. This partnership supports the company's environmental sustainability initiatives under its SDG commitments.
• 公益団法人 日本アイバンク協会minorStrategic or Co-development PartnerThrough the Eye City eco project, JIMOS participates in recycling disposable contact lens cases. Revenue from recycled materials is donated in full to the Japan Eye Bank Association for medical support in developing countries.
• エコキャップ推進協会minorStrategic or Co-development PartnerJIMOS office collects PET bottle caps for recycling through the eco-cap promotion association. Caps are processed to reduce CO2 emissions and support vaccine programs in developing countries.
• ライジングゼファーフクオカcoreStrategic or Co-development PartnerJIMOS entered an official partner contract with the professional basketball team Rising Zephyr Fukuoka. Through Project Spiral, the partnership focuses on three co-creation action themes: health (women's health, children's health), welfare (child welfare facilities, food bank), and education (inclusion education, sustainable environmental education).
• Creww株式会社minorStrategic or Co-development PartnerIn 2017, JIMOS launched a startup accelerator program 'JIMOS Accelerator 2017' with Creww, Japan's largest startup community. The program invited startups in beauty, health, community, medical, family, IoT/big data, education, and lifestyle fields to co-create new businesses using JIMOS's customer base of 3.5 million and direct marketing expertise.
• Colabo ( должна活動法人)minorStrategic or Co-development PartnerJIMOS sponsors Colabo, an organization supporting teenage girls in need. MACCHIA LABEL cosmetics are donated to support girls' independence and create opportunities for dialogue through beauty products.
• 認定NPO法人 J.POSH (ピンクリボン運動)minorStrategic or Co-development PartnerJIMOS supports breast cancer awareness through Pink Ribbon movement as an official supporter. Activities include online breast cancer seminars during Pink Ribbon month (October) and product donations where a portion of sales is contributed.
• 全日本 долж学会Coffret ProjectminorStrategic or Co-development PartnerJIMOS donates cosmetics through Coffret Project to women in developing countries facing poverty and gender discrimination. The donations help women gain confidence and dignity through beauty products.
• 特定非営利活動法人 Re lifestyleminorStrategic or Co-development PartnerJIMOS supports this NPO that converts PET bottle caps into vaccine funding for children in developing countries. The partnership contributes to environmental recycling and international social contribution.
• ベルマーク教育助成財団minorStrategic or Co-development PartnerJIMOS collects Bell Marks at its offices and donates to the Bell Mark Education Assistance Foundation, which supports schools affected by disasters, rural areas, and schools struggling with mark collection.
• 慶応義塾大学 満倉教授coreTechnology or IntegrationSINN PURETE brand conducts joint research with Professor Mitsukura at Keio University's Faculty of Science and Technology on the effects of fragrance on brainwaves. This research supports the brand's mindful beauty approach and product development.
• 東京農業大学coreTechnology or IntegrationJIMOS conducts joint research with Tokyo Agricultural University and Doctors Choice Co. on the effects of kokumi extract on skin fibroblasts and epidermal cells, with research presented at the 63rd Japanese Food Science and Technology Conference.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Mandom Corporation: Japan-based personal-care and cosmetics manufacturer with brands spanning men's grooming, skincare, and fragrance. Comparable to JIMOS as a Japanese multi-brand cosmetics platform, though Mandom's strength is in mass-market retail rather than D2C mail-order.

Direct peers

• ORBIS Inc. Pola Orbis-owned D2C skincare brand built on a direct-marketing / mail-order model targeting Japanese women. Closely comparable to JIMOS's MACCHIA LABEL in the D2C skincare-for-women category, with similar channel mix and customer engagement model.
• Dr.Ci:Labo: Japanese D2C dermocosmetics brand originally built on mail-order and doctor-channel sales, now part of Johnson & Johnson. Comparable to JIMOS for the dermatologist/scientific positioning, mail-order origin, and emphasis on ingredient-led anti-aging skincare.
• FANCL Corporation: Japanese D2C cosmetics and supplement company built around mail-order and direct customer relationships, with a portfolio of skincare and health brands. Comparable to JIMOS in the direct-marketing-first approach, brand-led portfolio strategy, and reliance on loyal Japanese female customers.
• DHC Corporation: One of Japan's largest D2C cosmetics and health product companies, operating a multi-brand portfolio with a heavy mail-order and e-commerce focus. Closely comparable to JIMOS in business model (in-house R&D, manufacturing, mail-order), customer base (Japanese women seeking skincare/supplements), and channel mix.
• Noevir Holdings: Japanese cosmetics company with a strong D2C / mail-order heritage spanning skincare and inner beauty supplements. Comparable to JIMOS for the multi-brand portfolio targeting women, supplements-meets-skincare positioning, and direct-marketing sales model.

Broad incumbents

• Pola Orbis Holdings: Major Japanese cosmetics holding company encompassing POLA, Orbis, H2O Plus and other brands across direct-sales, mail-order, and department-store channels. Comparable to JIMOS as a Japanese multi-brand beauty group with significant direct-to-consumer heritage (POLA's door-to-door model is a peer D2C archetype).
• Kao Corporation: Japanese consumer-goods conglomerate with a significant prestige and mass beauty portfolio (Sensai, Curel, est, Kanebo). Comparable to JIMOS as a Japanese multi-brand personal-care platform, though Kao's scale, channel breadth, and FMCG orientation differ materially.
• Kose Corporation: Leading Japanese prestige and mass cosmetics group (Decorté, Sekkisei, Cosme Decorte). Comparable to JIMOS as a Japan-based multi-brand beauty house with both prestige and mail-order heritage (Sekkisei) and international expansion.
• Shiseido Company, Limited: Japan's largest cosmetics group with global prestige, prestige, and consumer brands. Comparable to JIMOS as a Japanese multi-brand beauty house competing for the same Japanese female consumer; Shiseido's prestige retail positioning parallels JIMOS's SINN PURETÉ Isetan strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jimosofficial
• LinkedInlinkedin.com/company/jimos-co-ltd-

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIMOS