more trees
more trees is a Tokyo-based nonprofit forest conservation organization founded in 2007 by Ryuichi Sakamoto and led by architect Kengo Kuma, operating diverse afforestation programs across 22 Japanese and 2 overseas sites, serving corporate sustainability partners, individual donors, and municipalities through Corporate Forest sponsorships, carbon offset services, and designed wood products.
- Company typePrivate
- Founded2007
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What more trees does
more trees is a Tokyo-based general incorporated association (nonprofit) founded in July 2007 by internationally renowned musician Ryuichi Sakamoto alongside co-founders Haruomi Hosono, Yukihiro Takahashi, Shinichi Nakazawa, and Moichi Kuwahara. Since Sakamoto's passing, the organization has been led by architect Kengo Kuma as representative director. The organization's stated mission is to create a society where forests and humans coexist, operationalized through a 'connect urban and forest' model that channels urban economic value back to rural forest sites.
The organization's core activities span four domains: (1) diverse afforestation — planting indigenous, regionally-sourced tree species rather than monocultures, using a methodology grounded in ecological science; (2) Forest-derived carbon offset services for corporations; (3) wood utilization — designing and selling original wood products under the 'more trees design' sub-brand, including Kengo Kuma-designed TSUMIKI wooden toys, KODACHI, and ODEN Stool; and (4) community engagement through eco-tours, lectures, workshops, and events. As of 2024, the organization operates forest conservation activities across 22 domestic Japanese locations and 2 overseas sites (Indonesia East Kalimantan and Philippines Quirino Province), with the orangutan habitat restoration project in East Kalimantan targeting 266 hectares of fire-damaged land.
more trees' revenue is generated through four streams: corporate donations and 'Corporate Forest' (企業の森) sponsorship programs, individual donations (one-time and recurring), product sales via the more trees online store, and carbon offset service fees. The Corporate Forest program has engaged more than 25 companies across 31 forest locations, while a broader base of 200+ corporate supporters and sponsors are listed on the website. Customers span Japanese corporates across financial services, retail, fashion, manufacturing, hospitality, and insurance, including Sumitomo Mitsui Card, Dai-ichi Life, Citizen Watch, UGG, Callaway Golf, Tokyo Station Hotel, and Aoyama Shoji. Individual supporters donate via the website (JPY 500–10,000 tiers, monthly or one-time) and through international platforms such as Syncable and GlobalGiving. The organization is independent — no parent company, no venture capital or equity investment, and no public listing.
more trees firmographics
Firmographics- Name
- more trees
- Legal name
- 、一般社团法人more trees
- Website
- https://more-trees.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- more trees is a Tokyo-based nonprofit forest conservation organization founded in 2007 by Ryuichi Sakamoto and led by architect Kengo Kuma, operating diverse afforestation programs across 22 Japanese and 2 overseas sites, serving corporate sustainability partners, individual donors, and municipalities through Corporate Forest sponsorships, carbon offset services, and designed wood products.
- Ownership category
- akta.pro rank
more trees industry classification
Industry- Product category
- Forest Conservation Services
- NAICS
- Support Activities for Forestry (11531), Forestry and Logging (113)
- SIC
- Forestry (800)
- akta.pro primary industry
- Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)
- akta.pro secondary industries
- Forestry & Reforestation (BPAGAGAD), Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)
Keywords
Where more trees is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
more trees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Corporate Donations and Sponsorship: Companies make ongoing financial contributions to support forest conservation activities in exchange for recognition as a '企業の森' (Corporate Forest) partner. Corporate supporters also provide donations through charity-linked merchandise, point program contributions, and one-time giving campaigns.
- Individual Donations: Individual supporters donate via credit card, bank transfer, and click-donation mechanisms. Recurring monthly donation options are available for ongoing support.
- Product Sales (more trees design): more trees operates an e-commerce storefront (more trees store) selling original wood products and domestic timber items, including TSUMIKI (Kengo Kuma-designed wooden toy system), ODEN stool, and other wood craft goods. Proceeds support forest conservation activities.
- Carbon Offset Services: Forest-derived carbon offset services for corporations — companies offset CO2 emissions from their business activities by purchasing carbon credits generated by forests in more trees' activity areas. Revenue is returned to local regions and supports forest conservation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time or recurring donations for the Orangutan Forest Restoration Project |
| Unit Pricing | Pay-as-you-go | MODRINAE (Return Seedling) kit — nurturing and returning seedlings to Ponta Forest in Bihoro Town, Hokkaido |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
more trees product offering
Product offeringCore offering
more trees runs forest conservation activities that include planting and nurturing biodiverse forests of indigenous broadleaf trees, ongoing forest management (thinning, grass cutting, replanting), and the sale of original domestically-sourced wood products. It also sells forest-derived carbon offsets to companies and operates the "Corporate Forest" sponsorship program that pairs companies with specific forest sites for ongoing afforestation, employee engagement tours, and wood-based corporate goods.
Product overview
more trees is a forest conservation organization offering a portfolio of services and products centered on forest preservation and wood utilization. The core offerings include the "Diverse Forest Creation" (多様性のある森づくり) program for tree planting and forest management, the "Corporate Forest" (企業の森) corporate sponsorship program, and carbon offset services. The product line includes original wood products under the "more trees design" sub-brand, featuring architect-designed items such as TSUMIKI (wooden building blocks by Kengo Kuma), KODACHI, and ODEN Stool. Additional services include eco-tours, lectures, events, and the international "Orangutan Forest Restoration Project" in Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- more trees design: more trees' original product brand featuring architectural designs by Kengo Kuma, including TSUMIKI wooden building blocks and KODACHI products, developed in collaboration with creators, artists, and local craftsmen to bring out new possibilities of wood.
Products and services
- TSUMIKI (つみき)
Quantifiable outcome
- LIFE311 disaster relief raised 240,318,079 yen, funding 93 wooden temporary housing units for 2011 Great East Japan Earthquake victims
- +3 more outcomes
Companies that use more trees
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
more trees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
more trees partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, flagship and supporting.
- Aogusa-gumi (青葉組)coreForest regeneration specialist group acting as on-site operations partner for diverse afforestation in Ofunato City, Iwate Prefecture. Established a local base in Ofunato in August 2025 and consolidated over 110 hectares of forestland through dialogue with property owners. Conducts seedling cultivation and planting operations.
- Nanto City, Toyama PrefecturecorePartnership for forest conservation and regional activation signed September 26, 2024, making Nanto City the 23rd domestic activity site. Collaboration involves Shimada Mokuzai Co., Ltd. and Michiruwa Group Co., Ltd., combining sustainable forestry (SGEC-certified) with disability employment through seedling cultivation.
- Citizen Watch Co., Ltd.flagshipCorporate Forest ('シチズンの森') partnership established June 2024 in Nebamura, Nagano Prefecture. Citizen Watch donates a portion of sales from flagship stores and online shop to more trees, and participates in the Corporate Forest program planting Japanese oak, zelkova, and kihada seedlings. Also custom-manufactured a wooden watch stand from local timber.
- Nebamura, Nagano PrefecturecoreForest conservation and regional activation partnership signed November 27, 2023. Nebamura is the 20th domestic activity site, featuring a unique model where the village head serves simultaneously as forest cooperative director, with all households owning forestland and holding SGEC certification.
- DINOS CORPORATIONcore'Dinos Forest' in Kiso Town, Nagano Prefecture (Kiso highlands) since 2023. Planting diverse broadleaf species including Japanese white birch, green ash, konara oak, mizunara, chinquapin, and bigleaf maple using a patch-planting method with expert guidance from Gifu Prefecture Forest Culture Academy.
- Shimojima Co., Ltd.core'Shimojima Forest' in Odai Town, Mie Prefecture since November 2023. Planted 90 seedlings across 24 broadleaf species. Also offers donation-linked packaging materials and charitable giving programs for clients.
- Aoyama Shoji Co., Ltd. (AOYAMA)core'AOYAMA Forest' program in Yusuhara Town, Kochi Prefecture since 2019, with formal partnership agreement signed December 2022. Plans to plant 1,590 seedlings across 2.7 hectares over 3 years. Also donates from clothing recycling program and suit sales revenue.
- TRACEcore'TRACE Forest' in Tenkawa Village, Nara Prefecture since 2022 and Nakatosacho, Kochi Prefecture since 2024. As a member of 1% for the Planet, TRACE donates 1% of annual revenue. Employees actively participate in planting chinquapin, Japanese oak, ubame oak, and Japanese chestnut.
- Callaway Golf Co., Ltd.core'Callaway Forest' in Chizu Town, Tottori Prefecture since 2022, in collaboration with the Ashizu Property Association and more trees. Third year of diverse afforestation in 2024, including seed collection and planting activities with university student participants.
- Deckers Japan G.K. (UGG brand)flagship'UGG Forest' program launched in Tenkawa Village, Nara Prefecture in 2021 as part of UGG's sustainable product initiative. Deckers donates seedlings and organizes annual employee planting tours, with Kihada (Phellodendron amurense) and Japanese maple planted for ecological restoration.
- Loyalty Marketing Inc. (Ponta)flagship'Ponta Forest' established in Bihoro Town, Hokkaido in 2021. Also partnered on the innovative MODRINAE (return seedling) program where consumers nurture Mizunara oak seedlings at home for ~2 years before returning them to the forest. Combines loyalty program engagement with hands-on conservation.
- Dai-ichi Life Insurance Companycore'Dai-ichi Life Forest' in Ashoro Town, Hokkaido since June 2022. Planted 500 Mizunara oak seedlings in the third-year planting festival, with participation from employees, families, Hokkaido University forestry students, and local community members.
- Sumitomo Mitsui Card Co., Ltd.flagshipMajor multi-regional Corporate Forest partner operating dedicated forest programs across 5 locations: Sumita Town (Iwate), Komoro City (Nagano), Tenkawa Village (Nara), Yusuhara Town (Kochi), and Morotsuka Village (Miyazaki). Funding sourced from paper statement digitization savings redirected to forest conservation.
- BOS Foundation (Borneo Orangutan Survival Foundation)coreLocal partner for the Orangutan Forest Restoration Project in East Kalimantan, Indonesia. BOS Foundation is an Indonesian nonprofit established in 1991 dedicated to orangutan conservation and forest preservation. more trees collaborates with BOS Foundation to reforest 266 hectares of fire-damaged orangutan habitat in Samboja, East Kalimantan, planting Dipterocarpaceae and fruit trees for orangutan rehabilitation.
- Sumitomo Life Insurance Co., Ltd.supportingListed as a corporate supporter and sponsor on the official more trees website, contributing to forest conservation activities.
- Sumitomo Mitsui Financial Group / SMFLsupportingListed as a corporate supporter and sponsor on the official more trees website, contributing to forest conservation activities.
- Salesforce Japan Co., Ltd.supportingListed as a corporate supporter on the official more trees website, supporting forest conservation activities.
- Shimojima Co., Ltd.supportingListed as a corporate supporter on the official more trees website. Also operates its own dedicated 'Shimojima Forest' program in Odai Town.
- au Jibun BanksupportingListed as a corporate supporter on the official more trees website.
- Super Hotel Co., Ltd.supportingListed as a corporate supporter on the official more trees website.
- Welcia Union Co., Ltd.supportingListed as a corporate supporter on the official more trees website, supporting forest conservation activities.
- Toyota Motor CorporationsupportingListed as a corporate supporter on the official more trees website, supporting forest conservation activities.
- Dai-ichi Life Holdings, Inc.supportingListed as a corporate supporter on the official more trees website, supporting forest conservation activities.
- Hyundai Motor JapansupportingListed as a corporate supporter on the official more trees website.
- SMBC Trust BanksupportingListed as a corporate supporter on the official more trees website.
- KNT (Kinki Nippon Tourist Co., Ltd.)supportingListed as a corporate supporter on the official more trees website.
- Aioi Nissay Dowa Insurance Co., Ltd.supportingListed as a corporate supporter on the official more trees website, also conducting employee forest tours at multiple activity sites.
- KIRecub Co., Ltd.coreLocal business partner in Yusuhara Town, Kochi Prefecture. A regional revitalization company staffed by former regional revitalization cooperation team members, KIRecub manages on-site afforestation operations and launched a seedling cultivation project ('KIRecub-きりかぶ-苗木園') for regional seedling production.
Scale indicators6 records
Recent moves12 records
Expansion highlights10 records
more trees competitors and assessment
Company assessmentEmerging players
- Plant-for-the-Planet: Plant-for-the-Planet is a youth-led global tree-planting initiative with corporate partnerships and individual donor engagement focused on climate awareness and restoration. It overlaps with more trees' mission but is smaller and more focused on education and global advocacy than sustained forest stewardship.
- Ecosystem Restoration Camps: Ecosystem Restoration Camps is a global volunteer-driven initiative that runs hands-on forest and ecosystem restoration projects with corporate and donor support. It overlaps with more trees' eco-tour and planting-tour engagement model and represents an emerging player in experiential conservation.
Direct peers
- Trees for the Future: Trees for the Future is an international tree-planting nonprofit that partners with donors and corporate sponsors to establish agroforestry and forest restoration projects in developing countries. It shares more trees' combination of donor-funded afforestation, corporate partnerships, and international program sites.
- Green Belt Movement: The Green Belt Movement is a community-led tree-planting and environmental advocacy organization founded by Nobel laureate Wangari Maathai. Its model of celebrity-driven brand, community-led afforestation, and donor support is structurally similar to more trees' artist-founded, community-engaged approach.
- Arbor Day Foundation: Arbor Day Foundation is a U.S.-based tree-planting and forest conservation nonprofit with strong corporate partnership programs and individual donor engagement. Its mission focus on reforestation and tree-planting aligns closely with more trees' core afforestation model.
- OISCA International: OISCA is a Japanese international forest conservation and rural development NGO that runs corporate-sponsored afforestation programs, youth training, and overseas tree-planting initiatives. It directly mirrors more trees' combination of domestic corporate forest partnerships, individual supporter engagement, and overseas afforestation operations.
Regional players
- National Land Afforestation Promotion Organization (緑の募金): The National Land Afforestation Promotion Organization coordinates Japan's national green fund and afforestation awareness campaigns, working with municipalities, schools, and corporate donors. It is a regional Japanese counterpart focused more on national-level fundraising than site-specific corporate forest partnerships.
Broad incumbents
- The Nature Conservancy: The Nature Conservancy is a global conservation organization with major forest programs, corporate partnerships, and nature-based carbon offset offerings. It competes with more trees for corporate ESG budgets and provides comparable forest-derived carbon credits at global scale.
- WWF Japan: WWF Japan is the local affiliate of a large global environmental organization, running corporate partnerships, individual donor programs, and forest conservation projects across Japan and Asia. It is a broader incumbent operating a wider portfolio of campaigns beyond afforestation.
- Conservation International: Conservation International operates global forest conservation and nature-based climate programs with corporate partnerships similar to more trees' international orangutan project. It is a larger incumbent with a broader biodiversity and climate portfolio.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
more trees social profiles
Digital presencemore trees financial estimates
Financial estimateRevenue estimate
Valuation estimate
more trees leadership team
Management profileNumber of profiles
Profiles2 records
more trees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
more trees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about more trees
What does more trees do?
more trees runs forest conservation activities that include planting and nurturing biodiverse forests of indigenous broadleaf trees, ongoing forest management (thinning, grass cutting, replanting), and the sale of original domestically-sourced wood products. It also sells forest-derived carbon offsets to companies and operates the "Corporate Forest" sponsorship program that pairs companies with specific forest sites for ongoing afforestation, employee engagement tours, and wood-based corporate goods.
Is more trees a public or private company?
more trees is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was more trees founded?
more trees was founded in 2007.
Where is more trees based?
more trees is headquartered in Tokyo, Japan, in the Asia region.
How does more trees make money?
Four revenue lines are on record. Corporate Donations and Sponsorship is the primary driver. The others are individual Donations, product Sales (more trees design) and carbon Offset Services.
Who are more trees's main competitors?
Emerging players on record are Plant-for-the-Planet and Ecosystem Restoration Camps. Direct peers are Trees for the Future, Green Belt Movement, Arbor Day Foundation and OISCA International. National Land Afforestation Promotion Organization (緑の募金) is listed as a regional player. Broad incumbents are The Nature Conservancy, WWF Japan and Conservation International.
Does more trees have an API?
No public API is recorded for more trees.
What industry is more trees in?
more trees's product category is Forest Conservation Services. Its primary akta.pro industry code is IMAMAAAE, Reforestation & Afforestation Services (Planting, Site Prep, Regeneration), with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 11531 and its SIC code is 800.