What Yakima Valley Hops does

Yakima Valley Hops (YVH) is a Yakima, Washington-based e-commerce hop merchant and supplier founded in 2011 by Jeff Perkins. The company distributes an extensive portfolio of over 159 hop products — including domestic and international hop pellets (T90 format), whole cone hops, advanced hop extracts, and complementary fermentation ingredients — to two primary customer segments: homebrewers (DTC e-commerce) and commercial craft breweries (via a separate "Craft Customer Account" program). The product mix spans commodity and premium SKUs priced from under $1 per unit (e.g., CTZ at $0.75) to over $900 per specialized unit (e.g., INCOGNITO 16g at $950), with bulk and volume tiers for larger commercial orders.

The company's technical differentiation rests on its distribution of advanced hop processing platforms rather than in-house R&D. YVH carries proprietary lines from partners John I. Haas (LUPOMAX, LUPOCORE, HOPAID Antifoam, HopHaze, CO2 Hop Extract, Hop Hash) and BarthHaas (INCOGNITO, SPECTRUM, FLEX, and the 2025-launched PRYSMA — a flowable, liquid hop flavor platform with 100% hop-derived carrier technology). It also offers the Euphorics line of 14 hop-derived flavor expressions targeted at beverage formulation beyond traditional beer. Underlying infrastructure is a Shopify-powered storefront with a separate bulk ordering page, multiple payment rails (ACH, Apple Pay, PayPal, major cards), and applied GOVX-based discounts for military, first responders, government employees, and teachers.

The revenue model is transactionally simple: one-time unit sales of physical product across DTC and craft-tier channels, plus modest revenue from branded merchandise and educational resources (Hops Companion book, BarthHaas aroma standards kit). There are no subscriptions, no contracts, and no disclosed recurring contracts. YVH's go-to-market is direct-to-consumer-first with an enterprise-light craft brewer overlay, supported by organic social (Facebook, Instagram, LinkedIn, YouTube), content marketing, and "The Late Addition" podcast sponsorship. Free US ground shipping on orders over $500 and a no-contract value proposition are positioned as competitive differentiators against traditional multi-year grower contracts.

Name

Yakima Valley Hops

Legal name

Yakima Valley Hops LLC

Website

https://yakimavalleyhops.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Yakima Valley Hops is a Yakima, Washington-based e-commerce hop merchant founded in 2011 that distributes 159+ hop and fermentation products — domestic and international pellets, advanced extracts, and the Euphorics flavor line — to homebrewers and craft breweries via direct online sales and craft customer accounts.

Ownership category

akta.pro rank

Product category

Brewing Ingredients

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Hop pellets
• Craft brewing supplies
• Hop extracts
• Brewing ingredients
• Homebrew supplies

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hop Product Sales: Direct sale of hop pellets (T90), whole cone hops, and advanced hop products (extracts, concentrates). Products sold in various sizes from 2oz to 11lb for pellets, with specialized products in different formats.
2. Fermentation Products: Sale of yeast and yeast nutrients for brewing
3. Merchandise: Sale of YVH branded merchandise including apparel and accessories
4. Educational Resources: Sale of brewing educational materials including Hops Companion book and BarthHaas Hop Aroma Standards Kit

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Yakima Valley Hops is an e-commerce hop merchant supplying domestic and international hop pellets, whole cone hops, advanced hop extracts (INCOGNITO, SPECTRUM, FLEX, LUPOMAX, LUPOCORE, PRYSMA), and Euphorics flavor expressions to homebrewers and commercial craft breweries. The company differentiates through a no-contracts procurement model and the largest online hop portfolio, sourcing directly from Yakima Valley growers and partners such as John I. Haas and BarthHaas.

Product overview

Yakima Valley Hops operates as a hop merchant and supplier offering an extensive portfolio of hop products and fermentation ingredients for craft and commercial brewers. The core product lines include domestic and international hop pellets (T90 format) with over 159 products across various hop varieties including Citra, Mosaic, Simcoe, Cascade, Amarillo, Centennial, El Dorado, Strata, and Hallertau Mittelfrüh. The advanced hop products segment features enhanced pellet products (LUPOMAX, LUPOCORE) and liquid hop extracts (INCOGNITO, SPECTRUM, FLEX, CO2 Hop Extract, HopHaze, Hop Hash) designed to maximize flavor and brewing efficiency. The company also offers specialty products including the new PRYSMA Hop Extract with hop-derived carrier technology, and Euphorics flavor expressions in 14 varieties. Supporting products include fermentation ingredients (yeast and nutrients), brewing additives (HOPAID Antifoam), and merchandise. The company emphasizes no-contract sourcing for flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Hop Pellets (T90) T90 hop pellets made from US-grown hops including varieties such as Citra, Mosaic, Simcoe, Cascade, Amarillo, Centennial, El Dorado, Strata, Azacca, Cashmere, Sabro, and BRU-1; sold in 2oz, 4oz, 8oz, 16oz, 5lb, and 11lb sizes for homebrewers and commercial brewers.
• International Hop Pellets (T90) Premium T90 hop pellets sourced from international growing regions including Australia, Czech Republic, France, Germany, New Zealand, Poland, Slovenia, South Africa, and the United Kingdom.
• Whole Cone Hops Whole hop cones for traditional brewing applications.
• LUPOMAX Hop Pellets Enhanced hop pellet product line offering concentrated hop flavor and aroma characteristics, supplied via the BarthHaas network.
• LUPOCORE Hop Pellets Advanced hop pellet product designed for enhanced hop utilization and flavor delivery.
• INCOGNITO Hop Extract Hop extract designed for whirlpool additions, available in Centennial, Chinook, Citra, Ekuanot, El Dorado, Mosaic, Sabro, Dolcita, and Krush varieties in 16g, 160g, 1kg, and 2kg formats.
• SPECTRUM Hop Extract Hop extract product for brewing applications, providing concentrated hop character.
• FLEX Hop Product Advanced hop product offering brewing flexibility.
• HopHaze Hop product designed to create haze in beer, particularly for hazy IPA styles; sold in 1kg format.
• CO2 Hop Extract Carbon dioxide extracted hop product for brewing applications.
• Hop Hash Limited and seasonal hop product concentrate.
• HOPAID Antifoam Antifoam product for preventing and managing foam in brewing processes.
• Euphorics Flavor Expressions Flavor expression products available in 14 varieties (Pomelo Daydream, Peachy Keen, Pineapple Paradise, Strawberry Surge, Cloud Lime, Orange Overdrive, Mango Mirage, Wild Watermelon, Moonlit Dark Berry, Hypnotropic, Cosmic Guava, Copa Colada, Diesel Delite, Frosted Fruits) in 50mL and 500mL sizes.
• PRYSMA Hop Extract Flowable, liquid hop flavor platform utilizing unique 100% hop-derived carrier technology, available in Cascade, Citra, Eclipse, Galaxy, Mosaic, and Dolcita varieties in 1kg format; no bitterness, no resinous notes, all variety-specific flavor.
• Yeast and Yeast Nutrients Fermentation products including yeast strains and nutrients for brewing.
• YVH Branded Merchandise Yakima Valley Hops branded apparel and accessories including the Harvest Tee, Bandana, Backpack Cooler, Classic Trucker Hat, and order photo prints.
• Hops Companion (4th Edition) Brewing educational book sold under YVH's Education & Resources category.
• BarthHaas Hop Aroma Standards Kit Brewing educational aroma standards kit supplied by BarthHaas, sold through YVH.
• Bulk Ordering Program One-page ordering system for larger hop orders, designed for commercial breweries seeking quick bulk purchases without contracts.
• Craft Customer Account Program Application-based account program for commercial brewers providing volume pricing, dedicated support, and access to bulk hops and advanced hop products without contract commitments.

Quantifiable outcome

• Free shipping on US Ground orders over $500
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• John I. HaascoreStrategic or Co-development PartnerProud Partner of John I. Haas - a major US hop supplier with deep roots in Yakima Valley hop growing and processing.
• BarthHaascoreStrategic or Co-development PartnerAffiliated with BarthHaas, a leading German hop merchant and processor. BarthHaas supplies advanced hop products including LUPOMAX, INCOGNITO, SPECTRUM, FLEX, and PRYSMA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yakima Chief Hops: Grower-owned hop supplier headquartered in the Yakima Valley, supplying domestic and international hop varieties to brewers globally. Direct competitor in hop sourcing with shared geographic base, though Yakima Chief operates upstream as a grower cooperative rather than a retail storefront.
• Northern Brewer: Large homebrewing supply retailer offering hops, malt, yeast, equipment, and education. Closest e-commerce peer in the homebrewer segment with comparable category breadth and DTC storefront model.
• MoreBeer: Long-standing homebrewing and craft brewing supply retailer with extensive hop, ingredient, and equipment offerings. Comparable DTC e-commerce model with strong homebrewer customer base.
• Adventures in Homebrewing: Online retailer specializing in hops, brewing ingredients, and equipment for homebrewers. Smaller-scale but directly comparable e-commerce model in the same DTC homebrew niche.
• Country Malt Group: Wholesale brewing ingredients supplier offering hops, malt, and adjuncts to craft breweries. Directly comparable supply portfolio and target customer base, though distribution-led versus YVH's hybrid DTC/retail approach.
• Hopsteiner: Multi-generational hop breeder, grower, and merchant supplying hops and hop products globally. Comparable portfolio of advanced hop products (extracts, pellets) and direct brewery relationships, though more B2B-focused than YVH's e-commerce-led model.
• Crosby Hops: Yakima-based hop merchant offering whole leaf hops, pellets, and hop products to craft brewers and homebrewers. Directly comparable sourcing geography and craft-brewery customer focus.
• Brewers Supply Group (BSG Craftbrewing): Large-scale wholesale distributor of brewing ingredients including hops, malt, yeast, and adjuncts to craft and commercial brewers. Most directly comparable to YVH in product breadth and craft-brewery customer focus, though BSG operates at significantly larger scale with a B2B-heavy model.

Emerging players

• Freshops: Independent Oregon-based hop and homebrewing supply retailer offering domestic and imported hop varieties. Comparable product focus on hop-forward homebrewing customers, though smaller scale and narrower assortment than YVH.

Broad incumbents

• John I. Haas: Major US hop merchant, grower, and processor that is both a core supplier and a structural reference point for YVH. Comparable at the hop-product level, though John I. Haas operates as a much larger upstream B2B supplier rather than a downstream e-commerce retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/yakimavalleyhops
• Facebookfacebook.com/YakimaHops
• LinkedInlinkedin.com/company/yakimavalleyhops
• Instagraminstagram.com/yakimavalleyhops
• Xx.com/yakimahops

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yakima Valley Hops