John I. Haas, Inc.
John I. Haas is a Yakima, Washington-based hop products company and U.S. subsidiary of the BarthHaas Group that breeds proprietary hop varieties and supplies advanced pellets, extracts, and brewing aids to professional breweries globally.
- Company typePrivate
- Founded1914
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What John I. Haas, Inc. does
John I. Haas, Inc. is a Yakima, Washington-based hop products company that has operated continuously since 1914 and has been a wholly-owned subsidiary of the German BarthHaas Group since 1977. The company supplies raw hops, advanced hop pellets, hop extracts, and specialty brewing aids to professional breweries worldwide, operating a 2,700-acre farm base and a private hop breeding program that plans 150 crosses and studies ~15,000 new seedlings annually. Its branded product portfolio includes LupoMAX® (concentrated lupulin pellets with up to 50% greater flavor intensity), LupoCORE™ (enhanced T90 pellets with Sensory Plus™ validation), Incognito®, SPECTRUM, FLEX®, Euphorics™, PRYSMA™, and HopHaze®—a range that addresses brewing efficiency, process loss reduction, light-stable bittering, and haze stability. The proprietary variety catalog includes industry benchmarks such as Citra®, Mosaic®, Sabro®, and Talus®, created through the Hop Breeding Company joint venture.
Haas serves U.S. professional brewers through a direct sales force and the shop.johnihaas.com e-commerce platform, international brewers through 14+ regional distribution partners (including exclusive U.S. rights to Australian varieties via Hop Products Australia), and homebrewers/small-batch brewers through its wholly-owned subsidiary Yakima Valley Hops. Revenue is generated via multi-year hop supply contracts with brewers, spot purchases, education services through the Hops Academy, and a tier of high-touch services including a 2.5-hectoliter Innovations Brewery for customer recipe co-development. The company is privately held, with 101-250 employees, and is not separately listed.
John I. Haas, Inc. firmographics
Firmographics- Name
- John I. Haas, Inc.
- Legal name
- John I. Haas, Inc.
- Website
- https://johnihaas.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- John I. Haas is a Yakima, Washington-based hop products company and U.S. subsidiary of the BarthHaas Group that breeds proprietary hop varieties and supplies advanced pellets, extracts, and brewing aids to professional breweries globally.
- Ownership category
- akta.pro rank
John I. Haas, Inc. industry classification
Industry- Product category
- Brewing Ingredients (Hop Products)
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hop Farming (AFAGAGAB)
Where John I. Haas, Inc. is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
John I. Haas, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Hop Product Sales: Primary revenue stream from selling hops, hop pellets, and advanced hop products including LupoMAX, LupoCORE, Incognito, FLEX, SPECTRUM, Euphorics, PRYSMA, and brewing aids to professional breweries worldwide. Products sold through direct sales, distribution partners, and e-commerce platforms.
- Hop Contracts: Long-term hop supply contracts with professional brewers for proprietary hop varieties. Contracts typically negotiated through Haas Sales Representatives with delivery schedules spanning multiple crop years.
- Education and Training Services: Revenue from Hops Academy programs, workshops, and custom training sessions delivered at the Innovations Center in Yakima, on the road at industry events, or onsite at customer breweries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Contract pricing for professional brewers |
| Transaction based/ take rate | Pay-as-you-go | Spot purchase through distributors |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
John I. Haas, Inc. product offering
Product offeringCore offering
John I. Haas, Inc. is a hop products company that breeds, grows, processes, and sells hops and advanced hop products (pellets, extracts, and brewing aids) to breweries worldwide. The company supplies 80+ hop varieties from the Pacific Northwest, Europe, Australia, and New Zealand, along with proprietary value-added products (LupoMAX®, LupoCORE™, Incognito®, Spectrum, Prysma™, Euphorics™, FLEX®, hop extracts) engineered to improve brewing efficiency, reduce process loss, and deliver consistent flavor. Its customers are commercial brewers (served direct and via global distribution partners) and homebrewers (served through the Yakima Valley Hops e-commerce subsidiary).
Product overview
John I. Haas is a hop products company offering a comprehensive portfolio organized into five main categories: (1) Raw hop varieties from global growing regions including proprietary varieties like Citra®, Mosaic®, Sabro®, Galaxy®, and 65+ others; (2) Advanced hop pellets including LupoCORE™ (enhanced T90 pellets with Sensory Plus™ validation) and LupoMAX® (concentrated lupulin pellets with ~50% greater flavor intensity); (3) Hop extracts including CO2 Extract, Isohop®, Flex®, Kettle Redi, Redihop®, TetraHop Gold®, HexaHop®, and IKE for bittering and light-stability applications; (4) Flavor and aroma products including Incognito®, Spectrum, Prysma™, Euphorics™ (water-soluble hop-oil flavors), Aromahop®, and PHA®; and (5) Brewing aids including HopHaze® (haze stabilization), HopAid® Antifoam, and Hop Aroma Standards Kit for sensory training. The company also operates Hops Academy education program and the Haas Innovations Brewery for R&D and customer collaboration. Products are distributed through Yakima Valley Hops (retail), shop.johnihaas.com (U.S. professionals), and global distribution partners including BarthHaas, Hop Products Australia, and regional distributors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- LupoCORE: Enhanced T90 hop pellets engineered for peak sensory performance and ultimate peace of mind.
- LupoMAX
- Euphorics
- PRYSMA
- Incognito
- Spectrum
- FLEX
- HopHaze
- HopAid
- Hop Aroma Standards Kit
- Yakima Valley Hops
Quantifiable outcome
- LupoMAX provides up to 50% greater flavor intensity per pound compared to traditional T90 pellets
- +5 more outcomes
Companies that use John I. Haas, Inc.
Customer profileNamed customers10 records
Segments4 records
John I. Haas, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
John I. Haas, Inc. partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, regional and minor.
- BarthHaas GroupcoreIn 1977, John I. Haas became part of the Barth-Haas Group, the world's leading hops supplier. This partnership provided continuity for the company following Fred Haas's leadership with no children of his own to inherit. The Barth family began in the hop business in 1794. The group includes BarthHaas Germany, BarthHaas UK, BarthHaas X, Hop Products Australia, BetaTec, and Yakima Valley Hops.
- Hop Products Australia (HPA)coreHop Products Australia is Australia's largest hop grower, producing 90% of Australia's hops from farms in Southern Tasmania and North-East Victoria with over 150 years of growing experience. Haas is the exclusive U.S. distributor of Australian hops from HPA. HPA operates Hop Central, a state-of-the-art pelleting, packaging and cold-storage facility.
- Yakima Valley HopscoreWholly-owned subsidiary of John I. Haas serving homebrewers and small batch brewers through e-commerce platform. Provides spot purchase options for Haas hop products and serves as retail channel for consumer market.
- Hops Connect CanadaregionalCanadian distribution partner for professional brewers outside the U.S.
- BarthHaasregionalEuropean and African distribution partner for professional brewers.
- BarthHaasX (BarthHaas Craft)regionalCraft-focused European distribution partner for professional brewers.
- Maltas e Insumos Cerveceros SA / MICerveSAregionalMexican distribution partner for professional brewers.
- LNF Latino AmericanaregionalDistribution partner for Brazil, Paraguay, and Uruguay.
- GECorpregionalDistribution partner for Argentina, Chile, Ecuador, Peru, and Colombia.
- KataokaregionalJapanese distribution partner for professional brewers.
- Ohnishi ShojiregionalJapanese distribution partner for professional brewers.
- Barthhaas - Beijing / Hong KongregionalChina distribution partners for professional brewers.
- Shanghai Century FoodsregionalChina distribution partner for professional brewers.
- HOÀNG MINH TRADING IMPORT EXPORT & SERVICES CO., LTDregionalVietnam distribution partner for professional brewers.
- Bronson & Jacobs InternationalregionalThailand distribution partner for professional brewers.
- BetaTec Hop ProductsregionalDistribution partner for non-brewing hop applications.
- Intrepid BeveragesminorCollaborated with Haas Brewing Solutions Team to develop Euphorics hop-oil-based flavor solutions. Intrepid Beverages contributed to product development and formulation.
- Stone & WoodminorAustralian brewery collaborated on beer recipe book featuring Australian hops, contributing Ella Hefeweizen recipe and participating in hop breeding trials for Luna variety.
- Mountain GoatminorAustralian brewery contributed recipes to beer recipe book featuring Aussie hops, including Ella Hefeweizen recipe.
- Young HenrysminorAustralian brewery contributed recipes to beer recipe book featuring Australian hops.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
John I. Haas, Inc. competitors and assessment
Company assessmentDirect peers
- Hopsteiner: Global hop breeder, grower and processor (originally S.S. Steiner) competing head-to-head with Haas across proprietary varieties (e.g., Apollo, Calypso), pellet products, and hop extracts sold to commercial brewers worldwide.
- Yakima Chief Hops: U.S. hop grower-owned cooperative and the largest direct competitor to John I. Haas in North America — supplies the same portfolio of proprietary and public hop varieties, pellets, and extracts to professional brewers globally through an overlapping distribution network.
- Crosby Hops: Oregon-based independent hop grower and processor focused on aroma varieties for the craft market — comparable because it farms, processes (proprietary hop pellets), and supplies the same craft brewer customer base as Haas.
- BSG Hops (Brewers Supply Group): U.S. craft-brewery-focused hop and ingredient distributor carrying multiple proprietary varieties and pellet products to professional brewers — competes with Haas in distribution, hop product portfolio, and customer relationships.
- Charles Faram & Co: Historic UK-based hop merchant and breeder comparable to Haas in its integrated grower-processor model, proprietary variety development program, and global export of aroma hops to craft brewers — a strong international peer.
- Hop Products Australia: Australia's largest hop grower (90% of Aussie hops) — sister company within the same BarthHaas Group, operating as a parallel breeding, growing and pelleting entity that supplies the same proprietary varieties (Galaxy, Vic Secret, Eclipse, Luna, Ella) to international brewers.
Others
- Döhler: Global beverage ingredient supplier (flavors, extracts, natural ingredients, hop products) — adjacent peer because it supplies hop-derived flavors and extracts to beverage manufacturers (including beer) and competes where Haas is pushing into non-beer beverages with Prysma and Euphorics.
Emerging players
- Indie Hops: Oregon craft-focused hop breeder and supplier working with public breeding programs to commercialize proprietary aroma varieties — an emerging peer that competes selectively with Haas's breeding pipeline and craft customer relationships.
Broad incumbents
- BarthHaas (Germany): Haas's parent group since 1977 and the world's largest hops supplier; operates as a direct competitor in Europe, UK, and Asia with overlapping product lines (pellets, extracts, brewing aids) — comparable because it sells through the same international brewers that Haas supplies.
Regional players
- Hollingberry & Son: Long-established UK hop merchant operating in a similar niche as Haas (specialist hop supplier to brewers), but primarily serving UK and EU customers — a regional peer comparable through business model and product mix rather than direct U.S. competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
John I. Haas, Inc. social profiles
Digital presenceJohn I. Haas, Inc. compliance and trust
Trust signalCompliance2 records
John I. Haas, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
John I. Haas, Inc. leadership team
Management profileNumber of profiles
John I. Haas, Inc. subsidiaries and ownership
Company hierarchySubsidiaries2 records
John I. Haas, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John I. Haas, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John I. Haas, Inc.
What does John I. Haas, Inc. do?
John I. Haas, Inc. is a hop products company that breeds, grows, processes, and sells hops and advanced hop products (pellets, extracts, and brewing aids) to breweries worldwide. The company supplies 80+ hop varieties from the Pacific Northwest, Europe, Australia, and New Zealand, along with proprietary value-added products (LupoMAX®, LupoCORE™, Incognito®, Spectrum, Prysma™, Euphorics™, FLEX®, hop extracts) engineered to improve brewing efficiency, reduce process loss, and deliver consistent flavor. Its customers are commercial brewers (served direct and via global distribution partners) and homebrewers (served through the Yakima Valley Hops e-commerce subsidiary).
Is John I. Haas, Inc. a public or private company?
John I. Haas, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was John I. Haas, Inc. founded?
John I. Haas, Inc. was founded in 1914. It employs 101 to 250 people.
Where is John I. Haas, Inc. based?
John I. Haas, Inc. is headquartered in Washington, United States, in the North America region.
How does John I. Haas, Inc. make money?
Three revenue lines are on record. Hop Product Sales are the primary driver. The others are hop Contracts and education and Training Services.
Who are John I. Haas, Inc.'s main competitors?
Direct peers on record are Hopsteiner, Yakima Chief Hops, Crosby Hops, BSG Hops (Brewers Supply Group), Charles Faram & Co and Hop Products Australia. Döhler is listed as an others. Indie Hops is listed as an emerging player. BarthHaas (Germany) is listed as a broad incumbent. Hollingberry & Son is listed as a regional player.
Does John I. Haas, Inc. have an API?
No public API is recorded for John I. Haas, Inc..
What industry is John I. Haas, Inc. in?
John I. Haas, Inc.'s product category is Brewing Ingredients (Hop Products). Its primary akta.pro industry code is AFAGAGAB, Hop Farming. Its NAICS code is 3121 and its SIC code is 2080.