EDI Institute

What EDI Institute does

The EDI Institute is a Boston-based non-profit organization founded in 2013 by Steven Koppel that develops and licenses Expressive Digital Imagery (EDI) technologies for use in therapeutic settings. Its core product is the MyMoments suite, which comprises a mobile application designed specifically for non-verbal self-expression through digital imagery, a cloud platform that supports integration of EDI into evidence-based therapies such as CBT, DBT, and Motivational Interviewing, and a worldwide image repository that aggregates participant-created imagery for use in workshops, education, advocacy, and research. As of the latest data, more than 8,000 participants have created over 25,000 images in leading healthcare institutions using the platform.

The Institute serves three primary constituencies: patients dealing with cancer, mental illness, addiction, autism, cardiac disease, chronic pain, and bereavement; healthcare caregivers (nurses, physicians, clinical staff) seeking resilience and team-connection tools; and healthcare organizations that license the technology and integrate it into clinical and staff programs. Its go-to-market is enterprise field sales through direct licensing and strategic co-development partnerships with leading institutions, including McLean Hospital, Dana-Farber Cancer Institute, Gosnold, Bridgeport Hospital (Yale New Haven Health), the Cleveland Clinic, and Eli Lilly-supported cancer centers; the mobile app is distributed in French, Spanish, and Portuguese.

Revenue mechanics are anchored in technology licensing described as "easily and affordably" priced with minimal ongoing support requirements, supplemented by donations (visible PayPal support link on the website). The Institute operates with a lean team of 11-50 employees, draws on a clinical advisory bench from Harvard Medical School, Massachusetts General Hospital, Yale University, Partners HealthCare, and Lesley University, and outsources core engineering to Mobile Jazz, a Barcelona-based technology firm of 20 engineers and designers that built the MyMoments Mobile and Cloud platforms.

Name

EDI Institute

Legal name

The EDI Institute

Website

https://ediinstitute.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Boston-based non-profit that licenses the MyMoments mobile platform (Expressive Digital Imagery) to healthcare organizations, enabling patients and caregivers to engage in non-verbal self-expression integrated with evidence-based therapies. Customers include McLean Hospital, Dana-Farber, Yale New Haven Health, and Eli Lilly-supported cancer centers.

Ownership category

akta.pro rank

Product category

Digital Therapeutics / Behavioral Health Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro industry

PRIMARYHLACAEAJ

Adherence, Reminders & Engagement Automation (Medication/Follow-up)

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

Keywords

• Expressive digital imagery
• Digital therapeutics platform
• Behavioral health technology
• Patient engagement software
• Healthcare technology licensing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Technology Licensing: EDI technologies are designed to be licensed easily and affordably, with minimal ongoing support requirements. The solution is offered as a secure, licensable solution integrated with minimal training or disruption.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EDI Institute develops and licenses the MyMoments technology suite (Mobile App, Cloud, and Image Repository) that delivers Expressive Digital Imagery (EDI) programs for healthcare organizations. The platform enables patients and caregivers in hospitals, cancer centers, and behavioral health facilities to engage in non-verbal self-expression through mobile-created digital imagery, integrated into evidence-based therapies such as CBT, DBT, and Motivational Interviewing.

Product overview

EDI Institute offers the MyMoments suite of technology products—a platform-plus-modules architecture centered on Expressive Digital Imagery programs. The core platform consists of the MyMoments Mobile App (the first mobile app designed specifically for therapeutic self-expression through digital imagery), MyMoments Cloud (cloud-based platform supporting EDI integration into evidence-based therapies), and the MyMoments Image Repository (a worldwide database of EDI imagery). These core products are supported by add-on modules including EDI Education and Support (training and support guide for EDI professionals) and EDI Outcomes Measurement (research and development programs to measure EDI best practices). Together, these products enable healthcare organizations to integrate expressive digital imagery into proven therapies for patients and caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• MyMoments Mobile App

Quantifiable outcome

• 98% of participants enjoyed using EDI
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• McLean HospitalcoreStrategic or Co-development Partner · 2 December 2015Strategic partnership with the top-ranked psychiatric hospital in the country to implement and study EDI programs in clinical settings across psychiatric conditions, levels of care, and delivery models. McLean serves as an ongoing learning laboratory for EDI integration and testing.
• Dana-Farber Cancer InstitutecoreStrategic or Co-development PartnerFirst healthcare institution to adopt EDI practices, initially as part of The Leonard P. Zakim Center for Integrative Therapies. Dana-Farber is expanding EDI programs across multiple patient and staff areas with the goal of integrating expressive imagery into the fabric of patient and staff experiences.
• GosnoldcoreStrategic or Co-development PartnerOne of the country's leading providers of addiction and mental health services on Cape Cod, Gosnold has led the nation in the use of EDI programs for addiction treatment, integrating EDI practices broadly into therapeutic programs across multiple levels of care.
• Bridgeport HospitalmajorStrategic or Co-development PartnerPart of Yale New Haven Health, Bridgeport Hospital is implementing EDI practices throughout programs for patients, families, and caregivers across diverse areas including geriatrics, psychiatry, and pediatrics.
• Eli Lilly and CompanymajorGTM or Marketing PartnerLilly Moments created in support of Lilly's ongoing commitment to enhance the patient experience. EDI Institute partnering with Lilly at cancer centers across the country.
• New England Research InstitutesmajorStrategic or Co-development PartnerPartnered to conduct quantitative pilot research on EDI at Gosnold Addiction Center, measuring outcomes including participant satisfaction and treatment effectiveness.
• Mobile JazzcoreTechnology or IntegrationBarcelona-based technology team that developed the MyMoments.Mobile and MyMoments.Cloud technology. Founded in 2012, team of 20 engineers and designers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace Health: Headspace Health combines Headspace's consumer mental wellness app with Ginger's on-demand coaching/therapy services. It is comparable to EDI Institute as a digital mental health platform serving both patients and caregivers, though it operates at much broader scale and consumer subscription model.
• Calm Health: Calm Health is the B2B arm of Calm, providing mental health and wellness content to employers, health plans, and healthcare organizations. It overlaps with EDI Institute in delivering digital mental health tools to healthcare settings for patient and provider well-being.
• Talkspace: Talkspace operates a virtual behavioral health platform connecting users to licensed therapists via messaging and video. It is broadly comparable to EDI Institute as a behavioral health technology provider operating with healthcare and employer customers.
• Lyra Health: Lyra Health provides a mental health benefits platform connecting employees and healthcare organizations to therapy, coaching, and digital tools. It is comparable to EDI Institute in serving healthcare organizations and targeting emotional well-being, though with a focus on therapy delivery rather than expressive imagery.

Emerging players

• Akili Interactive: Akili Interactive develops FDA-cleared digital therapeutics for cognitive dysfunction, including ADHD and depression. It is comparable to EDI Institute as a digital therapeutics company targeting behavioral and emotional health, but with a video game-based delivery model.
• Pear Therapeutics: Pear Therapeutics developed prescription digital therapeutics (PDTs) for substance use disorder and other behavioral conditions. It was comparable to EDI Institute as a digital therapeutic targeting emotional and behavioral health conditions but focused on FDA-cleared software-based treatments.

Direct peers

• Wellbe: Wellbe provides digital patient engagement tools for hospitals and health systems to guide patients through care episodes. It is comparable to EDI Institute as a patient engagement platform serving healthcare organizations, though focused on procedural care pathways rather than emotional expression.
• Meru Health: Meru Health provides a digital mental health program combining therapy, biofeedback, and peer support for depression, anxiety, and burnout. It is comparable to EDI Institute in offering a digital therapeutic program integrated into healthcare and employer settings.
• Big Health: Big Health creates digital therapeutics for mental health, including Sleepio for insomnia and Daylight for anxiety, sold to health systems and employers. It is comparable to EDI Institute in providing clinically-validated digital mental health tools to healthcare organizations.
• Woebot Health: Woebot Health develops an AI-driven conversational mental health platform for patient engagement and emotional support. It is comparable to EDI Institute as a digital therapeutic tool deployed in healthcare settings for emotional self-expression and well-being, though using chat-based rather than imagery-based modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ediinstitute
• LinkedInlinkedin.com/company/edi-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDI Institute