Kasa Store
Kasa Store is a privately held Italian direct-to-consumer online furniture and lighting retailer, operating as a brand of M&L Design and shipping across 18 European countries. It combines a 492-SKU proprietary Kasa-Store line with 100+ third-party designer brands, serving individual consumers and design professionals.
- Company typePrivate
- Founded2017
- HeadquartersFirenze, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kasa Store does
Kasa Store is the e-commerce brand of Italian parent M&L Design, headquartered in Poggibonsi (Siena), Italy, founded in 2017. It operates a direct-to-consumer online furniture and lighting platform targeting European consumers, shipping to 18 countries with 15+ localized languages and six currency displays (EUR, GBP, DKK, NOK, SEK, CHF). The catalog spans living-area, bedroom, children's bedroom, bathroom, office, lighting, outdoor, vintage/industrial, and contract categories, combining a proprietary Kasa-Store private-label line (492 SKUs) with resale of 100+ international designer brands including Magis, Fatboy, Qeeboo, Slide Design, Nardi, La Seggiola, and Horm-Casamania, alongside designer collections attributed to Zaha Hadid, Philippe Starck, Marcel Wanders, Karim Rashid and others.
The underlying technology is a standard e-commerce storefront with category-based browsing, filters, secure checkout, and order tracking; no proprietary AI, ML, API, or SDK layer is documented. Distribution is anchored on the owned kasa-store.com domain, supplemented by listings on price-comparison and shopping platforms (Lionshome, Shoppydoo, Trovaprezzi, HomeTiger) and a physical showroom in Poggibonsi open six days a week. Marketing is conducted via organic social (Facebook, Instagram, YouTube), email newsletter, an SEO-oriented blog covering design history and AR guides, and multi-language SEO.
The revenue model is unit-pricing on individual product sales across a €80 to >€5,000 price range, with free shipping within Italy and quote-based shipping elsewhere. The primary customer segment is individual consumers furnishing homes (B2C); a secondary segment is interior designers, architects, and contract furnishers served through a dedicated 'For professionals' portal with VAT deduction options. The business is privately held with no external funding, 1–10 employees, and no disclosed financials.
Kasa Store firmographics
Firmographics- Name
- Kasa Store
- Legal name
- M&L Design
- Website
- https://kasa-store.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kasa Store is a privately held Italian direct-to-consumer online furniture and lighting retailer, operating as a brand of M&L Design and shipping across 18 European countries. It combines a 492-SKU proprietary Kasa-Store line with 100+ third-party designer brands, serving individual consumers and design professionals.
- Ownership category
- akta.pro rank
Where Kasa Store is headquartered
LocationHeadquarters
- HQ city
- Firenze
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Kasa Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Furniture and Home Goods Sales: Kasa Store generates revenue through direct one-time sales of furniture, lighting, outdoor furniture, and home accessories to consumers. Products are sold at individual price points displayed on the website, with no subscription model. Revenue is generated entirely through product transactions on their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - no tiered subscription model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kasa Store product offering
Product offeringCore offering
Kasa Store is an online e-commerce retailer of furniture, lighting, and home decor products, operating as a brand of M&L Design from Poggibonsi, Siena, Italy. The platform offers products from 100+ international designer brands (Magis, Fatboy, Qeeboo, Slide Design, Nardi, La Seggiola, etc.) alongside a proprietary Kasa-Store private label, spanning living room, bedroom, kitchen, bathroom, office, and outdoor categories. The company ships throughout Europe with free shipping within Italy and operates a physical showroom in Tuscany.
Product overview
Kasa Store is an online furniture retailer operated by M&L Design, offering a comprehensive e-commerce platform for modern and designer furniture across multiple categories. The product portfolio spans living areas (tables, chairs, sofas, modular living rooms), sleeping areas (beds, mattresses, wardrobes, children's furniture), bathrooms, office furniture, lighting (pendant lamps, ceiling fans, wall lamps), outdoor/garden furniture, vintage/industrial collections, and contract furniture for businesses. The store carries numerous third-party brands (Magis, Fatboy, Qeeboo, Slide Design, Nardi, La Seggiola, and 100+ others) alongside its proprietary Kasa-Store brand. Product categories include tables by material (wood, glass, plexiglass, ceramic) and style, seating solutions, bedroom furniture with themed children's collections, bathroom fixtures, and comprehensive outdoor furniture lines. The platform operates as a single unified e-commerce website with no modular architecture.
Differentiator
Problem solved
Functional benefit
Brands
- M&L Design: Parent company brand under which Kasa Store operates as a commercial brand.
Products and services
- Living Area Furniture
- Living Room Furniture
- Entrance Furniture
- Office Furniture
- Bedroom Furniture
- Children's Bedroom Furniture
- Bathroom Furniture
- Lighting
- Outdoor Furniture
- Furnishing Accessories
- Vintage Furniture
- Contract Furniture
- Kasa-Store Brand Furniture
- Designer Collections
Companies that use Kasa Store
Customer profileSegments2 records
Ideal customer profiles2 records
Kasa Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kasa Store partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kasa Store competitors and assessment
Company assessmentDirect peers
- Home24: Berlin-headquartered online furniture retailer operating across multiple European markets; directly comparable to Kasa Store on the inventory-led multi-brand online furniture model and cross-country European fulfillment.
- Made.com: UK-founded online designer furniture retailer shipping across Europe with own-brand and curated third-party SKUs; directly comparable to Kasa Store on multi-brand designer furniture e-commerce and cross-border European delivery.
- Maisons du Monde: French omnichannel furniture and home decor retailer with strong multi-country European presence and a mix of own-brand and curated designer products; comparable to Kasa Store on style-led multi-category home assortment and European reach.
- Bolia: Scandinavian designer furniture retailer with its own-brand collections and an online-led, multi-country European store model; comparable to Kasa Store on design-led positioning, premium price points, and cross-border European e-commerce.
- Westwing Group: Pan-European curated online home and furniture retailer selling premium designer brands across multiple countries; the closest direct comparable to Kasa Store in terms of multi-brand designer positioning and European geographic footprint.
Broad incumbents
- Wayfair: Global online home goods giant operating across Europe (including Wayfair.co.uk, .de, .it, .fr); competes with Kasa Store across the same furniture and home accessories categories but at vastly greater scale and catalog breadth.
- IKEA: Global furniture and home accessories incumbent with deep European omnichannel presence; competes with Kasa Store for European home-furnishing budgets but at a different price tier, brand position, and supply-chain scale.
- Vitra: Swiss designer furniture and lighting brand with omnichannel distribution in Europe; comparable to Kasa Store because several of its designer collaborations appear in Kasa Store's catalog, and it competes for the same design-conscious European furniture customer.
Regional players
- Arredare Moderno: Italian online furniture retailer focused on contemporary and designer home furnishings; comparable to Kasa Store as an Italy-based, Italian-language competitor operating in the same domestic market with a similar mid-market designer assortment.
Emerging players
- Connox: German online retailer specializing in designer furniture, lighting, and home accessories from premium European brands; comparable to Kasa Store on the curated multi-brand designer model, though currently more focused on the DACH region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights3 records
Customer concentration
Kasa Store social profiles
Digital presenceKasa Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kasa Store leadership team
Management profileNumber of profiles
Kasa Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kasa Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kasa Store
What does Kasa Store do?
Kasa Store is an online e-commerce retailer of furniture, lighting, and home decor products, operating as a brand of M&L Design from Poggibonsi, Siena, Italy. The platform offers products from 100+ international designer brands (Magis, Fatboy, Qeeboo, Slide Design, Nardi, La Seggiola, etc.) alongside a proprietary Kasa-Store private label, spanning living room, bedroom, kitchen, bathroom, office, and outdoor categories. The company ships throughout Europe with free shipping within Italy and operates a physical showroom in Tuscany.
Is Kasa Store a public or private company?
Kasa Store is a private company. It is classified as corporate owned and is currently operating.
When was Kasa Store founded?
Kasa Store was founded in 2017. It employs 1 to 10 people.
Where is Kasa Store based?
Kasa Store is headquartered in Firenze, Italy, in the Europe region.
How does Kasa Store make money?
One revenue line is on record: furniture and Home Goods Sales.
Who are Kasa Store's main competitors?
Direct peers on record are Home24, Made.com, Maisons du Monde, Bolia and Westwing Group. Broad incumbents are Wayfair, IKEA and Vitra. Arredare Moderno is listed as a regional player. Connox is listed as an emerging player.
Does Kasa Store have an API?
No public API is recorded for Kasa Store.