ArtNow

What ArtNow does

ArtNow (ArtNow.NZ) is a privately held, New Zealand-based digital platform that aggregates contemporary art content from more than 60 dealer and public galleries across Aotearoa New Zealand, with additional international coverage spanning Australia, London, New York, Singapore, Hong Kong, and the Pacific Islands. The platform operates as a centralised content hub with eight interconnected product surfaces: Exhibitions and Events directories, a Galleries directory, a monthly commissioned Essays series backed by Creative New Zealand Toi Aotearoa and the Aotearoa Public Gallery Directors' Network (APGDN), News listings, Editions (limited edition artworks), Books (independently published NZ art books), and curated Walks (art walking tours). It also integrates the My ART interest-free art financing service, offering loans from NZ$1,000 to NZ$50,000 through partner galleries.

The underlying technology is a web-based content platform with location- and category-based URL structures that support organic search discovery, an imgix-powered media delivery layer, and a weekly email newsletter distribution system. There is no disclosed mobile application, no public API, no AI/ML capabilities, and no patents or proprietary algorithmic differentiation — the value is in the curated aggregation, editorial essays, and audience reach rather than in the underlying technology stack.

ArtNow's business model is community-led and dual-sided. Galleries subscribe (annual billing cadence, pricing not publicly disclosed) to have their exhibitions, events, and artworks featured, with both commercial dealer galleries and publicly funded galleries participating. Editions and Books listings extend into commerce facilitation, with sales executed through the partner galleries at price points ranging from NZ$40 (books) to over NZ$7,000 (editioned artworks), though ArtNow appears to act as a listing aggregator rather than primary merchant. The company is headquartered in Auckland, has no disclosed institutional investors or funding rounds, and appears to operate as a small, owner-operated team.

Name

ArtNow

Legal name

ArtNow

Website

https://artnow.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ArtNow is a New Zealand-based digital platform aggregating contemporary art content from 60+ galleries across Aotearoa, offering exhibitions, events, commissioned essays, limited edition artworks, and art publications to art-interested consumers via gallery subscriptions.

Ownership category

akta.pro rank

Product category

Online Art Platform

NAICS

Art Dealers (459920), Museums, Historical Sites, and Similar Institutions (7121), Software Publishers (5132)

SIC

Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Arts & Culture Appreciation (Art History, Film Appreciation, Music Appreciation) (EDAAAGAO)

Keywords

• Contemporary art platform
• Gallery aggregation
• Exhibition directory
• Limited edition artworks
• Art newsletter publishing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Gallery Subscriptions: ArtNow generates revenue through gallery subscriptions where galleries pay to have their exhibitions, events, and art works featured on the platform. Galleries provide content directly to the platform.
2. Editions Sales: The platform showcases limited edition artworks available for purchase through partner galleries, with various price points from NZ$100 to NZ$7,550. While the platform aggregates these listings, sales are facilitated through the galleries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ArtNow is a digital platform that aggregates and publishes content from 60+ contemporary art galleries across Aotearoa New Zealand, offering curated directories of exhibitions, events, galleries, and art walks alongside commissioned essays, news, and listings of limited edition artworks and independently published art books. Galleries pay recurring subscriptions to have their exhibitions and artworks featured, while art-interested consumers and collectors access the platform via the website and a weekly email newsletter.

Product overview

ArtNow is an online arts platform and publishing platform for Aotearoa New Zealand featuring eight interconnected core products: Exhibitions and Events directories for discovering shows and activities across 60+ partner galleries; a Galleries directory organized by location; Essays as a monthly commissioned critical writing series; News for career and gallery opportunities; and three commerce-oriented sections — Editions for limited edition artworks, Books for art publications, and Walks for curated art walking tours. The platform also integrates with My ART, a partner service providing interest-free art loans from $1,000 to $50,000 through participating galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Aotearoa Public Gallery Directors' Network (APGDN)coreStrategic or Co-development Partner · 1 January 2020APGDN is an informal consortium of publicly funded galleries from throughout Aotearoa New Zealand. The network conceived the idea to establish a digital platform for independent art writing in partnership with ArtNow.NZ during the 2020 COVID-19 lockdown. Essays are commissioned by APGDN representatives and published on ArtNow.NZ with support from member galleries.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Artnet: Long-standing online art marketplace and price database connecting galleries and collectors. Comparable as a gallery aggregation and art-commerce platform with editorial content, similar business model to ArtNow's gallery subscriptions plus transaction revenue.
• Artsy: Global online platform aggregating galleries, auctions, and art content with editorial features and marketplace functionality. Comparable as a centralized contemporary-art discovery and commerce platform, though Artsy operates globally versus ArtNow's NZ focus.
• Widewalls: Online contemporary art magazine and marketplace featuring gallery listings, editorial content, and artwork sales. Comparable as an editorial-driven art aggregation platform with marketplace elements, similar to ArtNow's content-plus-commerce model.
• ArtRabbit: Art exhibitions and events listings platform for contemporary art across multiple cities. Comparable to ArtNow's Exhibitions and Events directories, with similar event-discovery value proposition though operating primarily in Europe.
• Ocula: Contemporary art platform aggregating international galleries, fairs, and editorial content. Closely comparable to ArtNow in offering gallery directories, editorial essays, and exhibitions listings, though serving a broader Asia-Pacific/global audience.

Emerging players

• MutualArt: Art market data and gallery-aggregation platform with editorial coverage. Comparable as an online aggregator of gallery and auction activity with editorial features, though more data/research-focused than ArtNow's exhibitions-first emphasis.
• Artlogic: Software platform serving galleries with inventory management, website, and CRM tools. Comparable as gallery-facing technology, though Artlogic sells SaaS to galleries whereas ArtNow is an aggregator that galleries subscribe to for reach.

Broad incumbents

• Saatchi Art: Large online art marketplace owned by Christie's selling original artworks and limited editions directly to consumers. Comparable on the editions/transactions side of ArtNow's business, though Saatchi Art is a broader global incumbent with direct sales rather than referral-based commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Facebookfacebook.com/artnow.nz
• Instagraminstagram.com/artnow.nz
• Xx.com/artnownz
• LinkedInlinkedin.com/company/artnownz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtNow