Andalucia

What Andalucia does

Andalucia is the public corporate name (Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, S.A.) under which the Junta de Andalucía operates the official regional destination marketing organization for the Andalusia autonomous community in Spain. Headquartered in Sevilla and structured with 101-250 employees, the entity's mandate is the coordinated promotion of tourism across all eight Andalusian provinces (Almería, Cádiz, Córdoba, Granada, Huelva, Jaén, Málaga, and Sevilla). Its operational reach is grounded in a sizable certified-asset base: 13 UNESCO designations (9 World Heritage sites including Alhambra, Mezquita, and Medina Azahara, plus 3 Intangible Heritage designations including Flamenco), 156 Blue Flags awarded for 2024, and partner-coordination with eight provincial tourism patronates and hundreds of municipalities.

The entity's core product is the official tourism portal www.andalucia.org, built and operated on technology infrastructure provided by Simpleview Inc., delivering content in Spanish, English, German, and French across categories including beaches, nature parks, cultural heritage, gastronomy (Michelin-starred and DO-certified products), sports (golf, Sierra Nevada skiing, cycling), flamenco, and MICE. The platform aggregates more than 20,000 tourism resources and integrates an e-newsletter, an editorial blog, a tourist information service desk, and downloadable brochures. Distribution extends across physical tourism offices in all eight provinces, Fitur (Madrid) with a 5,300 m² exhibition footprint, digital advertising campaigns (e.g., Andalusian Crush, #ViveAndalucía), influencer collaborations on Instagram and TikTok, press relations, and international partnerships including Turespaña, the EU, Necstour, and Latin Grammy.

The business model is non-commercial: as a government-owned entity (Empresa Pública), the organization is funded entirely through public budgets from the Junta de Andalucía, with supplementary cofinancing from the European Union and the Spanish Ministry of Finance. Its 'revenue' is therefore its annual operating appropriation rather than transactional sales, and its customers are diffuse end-users (domestic and international tourists served indirectly via travel agencies, tour operators, and the regional tourism business ecosystem). No pricing structure exists; the strategic objective is regional tourism volume and yield, evidenced by 30.6 million visitors and €21 billion economic impact attributed to Andalusian tourism in 2018.

Name

Andalucia

Legal name

Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, S.A.

Website

https://andalucia.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, S.A. is the Junta de Andalucía's official destination marketing organization, promoting tourism across Andalusia's eight provinces via the www.andalucia.org portal, Fitur exhibitions, and multi-channel campaigns, funded by regional government budgets with EU cofinancing.

Ownership category

akta.pro rank

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Promotion Services: As a public entity under the Junta de Andalucía, the organization is funded through government budgets to promote tourism across the region. It operates the official tourism portal www.andalucia.org as the primary digital channel for destination marketing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Andalucia operates the official tourism portal www.andalucia.org, providing comprehensive destination information and trip planning resources for all eight Andalusian provinces, including accommodations, activities, beaches, cultural heritage, gastronomy, events, and nature tourism. As the regional destination marketing organization under the Junta de Andalucía, it promotes Andalusia to domestic and international travelers through digital marketing campaigns, social media, tourism fair participation, and partnerships with travel agencies and tourism businesses.

Product overview

Andalucia.org is the official tourism portal of the Junta de Andalucía, operated by the public company Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, S.A. The platform provides a comprehensive digital gateway for tourism promotion, offering visitors information across all eight provinces (Almería, Cádiz, Córdoba, Granada, Huelva, Jaén, Málaga, Sevilla). The core product is the website itself, supplemented by an e-Newsletter subscription service, an editorial Blog with reportages and stories, a Tourist Information Service connecting users with regional offices, and downloadable Digital Publications and Brochures. The site organizes tourism content by categories including beaches (Costa de Almería, Costa de la Luz, Costa del Sol, Costa Tropical), nature (national parks, natural monuments, protected landscapes), culture and heritage (museums, monuments), gastronomy (wines, jamón, cheeses, oils with denomination of origin), sports (golf, skiing in Sierra Nevada, cycling), flamenco, shopping (artisan crafts, gourmet stores, shopping centers), leisure, health and beauty (spas, Arab baths), meetings and congresses, and astrotourism. Events coverage includes Semana Santa, Carnival, April Fair, and various festivals throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Tourism Portal (www.andalucia.org) The official tourism website of Andalusia providing comprehensive destination information, accommodations listings, activities, attractions, events, and trip planning tools for visitors across all eight provinces of the region. Available in Spanish, English, German, and French.
• Tourist Information Service Contact and inquiry service connecting visitors with regional tourist offices for destination information and trip planning assistance across Andalusia.
• Digital Publications and Brochures Downloadable and printable tourism publications, brochures, and guides covering cities, coasts, zones, and specialized topics about Andalusia.

Quantifiable outcome

• 156 Blue Flag certifications for beaches, ports, and vessels in 2024 - best result since award inception
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• Latin GrammyminorGTM or Marketing Partner · 13 April 2024Joint digital marketing campaign celebrating Paco de Lucía's legacy, utilizing Latin Grammy's brand association to promote flamenco culture and tourism to young audiences
• Simpleview Inc.coreTechnology or IntegrationWebsite platform provider and technology partner powering the official tourism portal www.andalucia.org with digital infrastructure, content management, and multimedia capabilities
• Junta de AndalucíaflagshipStrategic or Co-development PartnerParent government entity (Consejería de Turismo y Andalucía Exterior) providing funding, strategic direction, and policy alignment for regional tourism promotion activities
• TurespañacoreStrategic or Co-development PartnerNational tourism promotion body collaborating on international marketing initiatives such as the halal tourism guide for Muslim travelers
• 8 Provincial Tourism PatronatescoreStrategic or Co-development PartnerPartnership with provincial tourism organizations (Almería, Cádiz, Córdoba, Granada, Huelva, Jaén, Málaga, Sevilla) for coordinated regional promotion and local tourism development
• Necstour (Network of European Regions for Sustainable and Competitive Tourism)minorStrategic or Co-development PartnerEuropean tourism network for sustainable and competitive tourism development, with 2017 General Assembly held in Andalucía with 150 participants
• Andalusian MunicipalitiescoreStrategic or Co-development PartnerCollaboration with municipalities across all 8 provinces for local tourism promotion, Blue Flag certifications, and destination management initiatives
• BIOPARC FuengirolaminorStrategic or Co-development PartnerPartnership for wildlife tourism promotion, highlighting BIOPARC as a major attraction and conservation initiative in Costa del Sol
• EAZA / Borneo Nature FoundationminorStrategic or Co-development PartnerConservation partnerships for orangutan protection, with BIOPARC Fuengirola participating in European Breeding Programme and supporting habitat conservation

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Visit Flanders: Visit Flanders is Belgium's Flemish regional DMO with comparable scope (heritage, gastronomy, cycling, events) and a similar digital platform model. Comparable in tier (regional rather than national) and in product verticals.

Direct peers

• Atout France: Atout France is France's national tourism development agency, functioning as the state-level destination marketing and quality-labeling body. Peer in scope (country-scale DMO with heritage, gastronomy, and beach verticals) and governance structure (state-funded agency).
• VisitBritain: VisitBritain is the UK's national tourism agency operating an official destination portal with content marketing, influencer campaigns, and global market activation. Highly comparable in operating model, scope of product verticals, and reliance on public funding.
• Turisme de Catalunya: Catalan Tourist Board is a Spanish regional DMO operating catalunya.com with comparable functions: destination portal, event-driven promotion at Fitur, multi-language content, and cultural heritage focus. It is the principal domestic competitor for regional tourism share inside Spain.
• Tourism Australia: Tourism Australia is the Australian national DMO with a sophisticated digital platform, globally awarded creative campaigns, and a remit to drive inbound demand. Peer in scale of marketing ambition, campaign-led brand work, and use of destination portals to support a multi-product tourism economy.
• Turisme de la Comunitat Valenciana: Visit Valencia is a Spanish regional DMO operating an official destination portal covering beaches, culture, gastronomy, and events. Peer in geographic scope (Mediterranean Spanish coast, regional level) and in offering mix (sun-and-sand plus cultural heritage).
• Visit California: Visit California is a US state-level DMO running an award-winning digital destination platform with influencer, content, and paid media campaigns at scale. Peer in function (state/regional DMO with destination portal and global marketing remit) and approach (creative-led brand campaigns like the Andalusian Crush).
• Turespaña (Instituto de Turismo de España): Turespaña is Spain's national tourism promotion body and the direct hierarchical counterpart to Andalucia within the same country structure. Both operate official destination portals, run international marketing campaigns, and coordinate with regional tourism entities — making Turespaña the closest functional peer and a strategic partner.
• Visit Portugal (Turismo de Portugal): Turismo de Portugal is the national DMO for Portugal with a comparable digital platform, multi-language coverage, cultural-heritage and beach product verticals, and similar scale of tourism economic impact. Operates as a direct Mediterranean/Iberian peer competing for the same international visitor pool.

Broad incumbents

• Tripadvisor: Tripadvisor is the largest private destination discovery and review platform globally. It is a broad incumbent competing for the same traveler attention as the DMO portal and increasingly partners with (and threatens the direct traffic of) official tourism sites. Comparable as a digital destination discovery channel serving overlapping audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Andaluciaconart
• LinkedInlinkedin.com/company/turismo-y-deporte-de-andalucia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andalucia