ASOCIACIÓN GUÍAS OFICIALES COMUNIDAD VALENCIANA

What ASOCIACIÓN GUÍAS OFICIALES COMUNIDAD VALENCIANA does

ASOCIACIÓN GUÍAS OFICIALES COMUNIDAD VALENCIANA (AGOCV) is a non-profit professional association headquartered in Valencia, Spain, that aggregates 162 officially licensed tourist guides across the three provinces of the Valencian Community (Alicante, Castellón, and Valencia). The association was formed in 2015 by the unification of three predecessor provincial associations — APIT Valencia, AGUITUR Alicante, and Guías Castellón — and was officially presented at Fitur Madrid in January 2016. Guides are accredited by the Valencian Tourist Board under Valencian Laws 62/1996 and 90/2010, which restrict guided tours in protected heritage sites (BIC, World Heritage, Historic-Artistic Ensembles) to officially authorized personnel.

The association operates two primary digital products: a searchable directory of 162 guides filterable by province and language (covering 20+ languages including German, Arabic, Chinese, Japanese, Russian, and Ukrainian), and a catalog of pre-arranged guided tours across the region. Its go-to-market combines direct-to-consumer discovery via the website with a B2B coordination service that routes tour operator, travel agency, and cruise line requests to qualified members, including work with cruise operators such as MSC Cruises. Distribution channels include the website directory, organic social media (Facebook, Instagram, LinkedIn), and industry visibility at tourism fairs.

Revenue accrues to the association almost exclusively from annual membership fees of €160 per guide (with early-payment and two-instalment options). The association does not charge tourists or agencies for connections; individual guides operate independent businesses and price their own services. The association is governed by an elected structure with Vice-Presidents representing each province, holds nested memberships in CEFAPIT (Spain), FEG (Europe), and WFTGA (global), and collaborates with Red CdT and Invat.tur on professional training. There are no external investors, funding rounds, or commercial investors; the entity is entirely member-funded.

Name

ASOCIACIÓN GUÍAS OFICIALES COMUNIDAD VALENCIANA

Legal name

ASOCIACIÓN DE GUÍAS OFICIALES DE TURISMO DE LA COMUNIDAD VALENCIANA

Website

https://guiasoficialescv.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AGOCV is a non-profit professional association of 162 officially licensed tourist guides in the Valencian Community (Alicante, Castellón, Valencia), operating a multilingual directory, B2B coordination service for travel agencies and cruise lines, and member representation at Spanish, European, and global federation levels.

Ownership category

akta.pro rank

Product category

Tourism Guide Services

NAICS

Tour Operators (56152), Tour Operators (561520), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Official tourism guides
• Guided tour services
• Multilingual tour guides
• Cultural tourism services
• Professional guide association

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Official guides pay an annual association membership fee to join. The association does not charge third parties (agencies, tourists, or operators) for services; it facilitates connections between members and clients.
2. Individual guide services: Individual guides operate independent businesses, offering guided tours, cultural visits, and tourism services directly to consumers and agencies on their own terms and fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AGOCV is the professional non-profit association representing 162 officially accredited tourist guides licensed under Valencian Laws 62/1996 and 90/2010. It operates a website directory where tourists and visitors can search for guides by province (Alicante, Castellón, Valencia) and language, and provides a coordination service that routes requests from travel agencies, tour operators, and cruise companies to member guides. The association also promotes pre-arranged tour packages and represents guides at national (CEFAPIT), European (FEG), and global (WFTGA) federation levels.

Product overview

ASOCIACIÓN GUÍAS OFICIALES COMUNIDAD VALENCIANA operates as an association of licensed official tourist guides offering two main digital products: a searchable directory of 162 official guides (Nuestros Guías) filterable by location and language, and a catalog of pre-arranged guided tours (Nuestros Tours) across Valencia, Alicante, and Castellón provinces. The association itself is not a service provider but connects tourists with accredited guides for walking tours, cultural visits, gastronomic experiences, and custom itineraries. The services are regulated under Valencian Laws 62/1996 and 90/2010, with guides required to be officially accredited and authorized by the Valencian Tourist Board.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Membership (Hazte socio) Annual membership for individual officially accredited tourist guides licensed under Valencian Laws 62/1996 and 90/2010. Members gain access to the official directory listing, training programs, federal representation through CEFAPIT/FEG/WFTGA, and the association's promotional channels. Members include guides across Alicante, Castellón, and Valencia provinces.
• Pre-arranged Guided Tours (Nuestros Tours) Catalog of pre-arranged guided tour packages across the Valencian Community, including city tours of Valencia, Alicante, Castellón, Morella, Peñíscola, Altea, Benissa, Calpe, and other destinations, with durations around 2-3 hours and pricing ranging from free to approximately €15 per tour.
• B2B Guide Coordination Service for Travel Agencies and Tour Operators Coordination service that routes requests from travel agencies, tour operators, and cruise companies (e.g., MSC Cruises) to member guides based on language, location, and availability. Includes arrangements for group tours, incentive travel, corporate events, cruise ship excursions, and educational visits. Targeted at B2B partners requiring officially licensed guides.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CEFAPIT (Confederación Española de Federaciones de Guíaes Turísticos)coreStrategic or Co-development PartnerCEFAPIT is the national confederation of official tourism guide associations in Spain. Membership involves annual audits of activities, administration, and finances. The association attends annual assemblies where activities and accounts are presented, and participates in working groups and training sessions. Membership in CEFAPIT automatically grants access to the European Federation of Tourist Guides (FEG) and subsequently the World Federation of Tourist Guide Associations (WFTGA).
• FEG (European Federation of Tourist Guides)coreStrategic or Co-development PartnerFEG is the European-level federation that oversees the figure of the tourism guide across the EU, offering defense of the profession, training, and representation. It organizes annual meetings in European cities where national associations report on their situation. The association gains representation at the European level through CEFAPIT membership.
• WFTGA (World Federation of Tourist Guide Associations)coreStrategic or Co-development PartnerWFTGA is the worldwide association that oversees the official tourist guide profession. It organizes a global assembly every two years in different world cities where guides from all countries meet to discuss training, regulations, and master classes. Access is through FEG membership via CEFAPIT.
• Red CdT de la Comunidad ValencianaminorStrategic or Co-development PartnerThe Red CdT (Centros de Turismo) network of the Valencian Community is a public training and promotion body. The association collaborates with Red CdT to request and promote training courses for its members.
• Invat.tur (Instituto Valenciano de Tecnologías Turísticas)minorStrategic or Co-development PartnerInvat.tur is the Valencian Institute for Tourism Technologies. The association collaborates with Invat.tur to request training courses for its members and support professional development.
• APIT Valencia, AGUITUR Alicante, Guías Castellón (Predecessor Associations)coreStrategic or Co-development PartnerThe association was formed in 2015 by the unification of three provincial associations: APIT Valencia, AGUITUR Alicante, and Guías Castellón. This merger brought together more than 100 official tourist guides under a single representative body.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• APTAT (Asociación de Profesionales de Turismo de Andalucía): Association of official tourist guides in Andalusia under analogous regional accreditation rules (Decreto 26/2018). Comparable because it aggregates licensed guides per autonomous community, coordinates B2B bookings, and belongs to CEFAPIT/FEG/WFTGA.
• APIT (Associació Professional d'Informadors Turístics) - Barcelona: Professional association of licensed tourist guides in Catalonia with a similar regulatory moat under Catalan tourism law and a comparable directory/membership model. Most structurally comparable peer because it operates the same licensed-guide association model in a different Spanish autonomous community.
• Asociación de Guías de Turismo de Canarias: Regional association of officially accredited guides in the Canary Islands. Comparable because it operates under a regional regulatory regime, offers a public directory, and routes bookings from tour operators and cruise lines.

Emerging players

• Civitatis: Online platform selling tours and activities in Valencia, Alicante, and Castellón. Comparable because it competes for the same tourist demand for guided experiences, threatening to disintermediate the association's directory.
• GetYourGuide: Global OTA for tours and activities with strong inventory in Valencia. Comparable as a digital intermediary that captures consumer booking demand that AGOCV's directory currently routes for free.
• Viator (Tripadvisor Experiences): Major global marketplace for tours and activities with deep Valencia coverage. Comparable as a competitor to the association's directory for tourist attention and booking conversion.

Others

• Invat.tur (Instituto Valenciano de Tecnologías Turísticas): Valencian tourism technology institute that collaborates with AGOCV on guide training. Comparable as an adjacent public-sector partner that influences the professional development of AGOCV's membership.
• CEFAPIT (Confederación Española de Federaciones de Guías Turísticos): National umbrella confederation of regional official guide associations, to which AGOCV belongs. Relevant as the supervisory federation that provides national/international representation and indirectly governs AGOCV's external affairs.
• WFTGA (World Federation of Tourist Guide Associations): Global federation of tourist guide associations. Comparable as the apex industry body in which AGOCV participates through FEG; sets training standards and curates international guide certification.

Broad incumbents

• Turisme Comunitat Valenciana: Regional tourism authority that licenses official guides and promotes the Valencian Community. Comparable because it is the public body that regulates AGOCV's members and shapes demand for licensed guiding services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asociacionguiasoficialescv
• LinkedInlinkedin.com/company/asociaci%C3%B3n-gu%C3%ADas-oficiales-de-la-comunidad-valenciana
• Instagraminstagram.com/guiasoficiales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASOCIACIÓN GUÍAS OFICIALES COMUNIDAD VALENCIANA