Postma Makelaars

What Postma Makelaars does

Postma Makelaars is a privately-held, full-service real estate brokerage firm headquartered at Kazernestraat 26, 7411 CJ Deventer, Netherlands, operating with 11-50 employees under the legal structure of a Dutch private limited company (KvK 08145673). The firm serves both residential and commercial clients across the Deventer region and seven surrounding towns (Twello, Gorssel, Wijhe, Diepenveen, Olst, Schalkhaar, Steenenkamer), functioning as an NVM-certified broker under the largest Dutch real estate association. Its go-to-market is sales-led, anchored in personal consultations and a six-step transaction process (introduction, assignment, presentation, viewings, deal closing, completion), with a free property valuation ("Gratis Waardebepaling") as the primary lead-generation mechanism.

The company's core product set centers on two transactional services — Verkopen (selling) and Aankopen (buying) — supplemented by Taxaties (NWWI-validated property appraisals) and Bedrijfsmakelaar (commercial brokerage including project development). Adjacent financial services are delivered through a related entity, Postma Hypotheken & Verzekeringen, offering mortgage and insurance advisory under AFM oversight and Kifid dispute resolution. Additional offerings include Nieuwbouw (new construction), a Zoekopdracht property-search matching service, and professional listing presentation (photography, video, 360° tours, staging). Distribution channels combine direct field sales with marketplace listings on Funda and Pararius, supported by a website (postma.nl), WhatsApp, social media, and Google reviews.

Revenue is generated primarily through transaction commissions on completed residential and commercial deals, supplemented by appraisal fees and mortgage/insurance advisory fees. Pricing is quote-based and not publicly disclosed. The firm holds no proprietary technology platform, no patents or trademarks, and discloses no AI/ML capabilities; its competitive position rests on local brand reputation, NVM/NWWI/AFM credentials, multi-service bundling, and regional coverage density rather than technology differentiation. The customer base is composed of individual residential clients (with documented testimonials from M. Van Koppen, Maria Pooler, Jeroen van den Boomen, Nancy Irisarri), with no disclosed enterprise or institutional accounts.

Name

Postma Makelaars

Legal name

Postma Makelaars

Website

https://postma.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Postma Makelaars is a privately-held, full-service Dutch real estate brokerage based in Deventer, offering property sales, purchases, valuations, and mortgage/insurance advisory to residential and commercial clients across the Deventer region and surrounding towns.

Ownership category

akta.pro rank

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Services: Commission-based revenue from residential and commercial property buying, selling, and renting services. The company earns fees on completed transactions for both sellers and buyers.
2. Property Appraisals: Valuation services for properties, generating revenue through appraisal fees.
3. Mortgage Advisory Services: Referral and advisory services for mortgages through Postma Hypotheken & Verzekeringen.
4. Insurance Advisory Services: Insurance advisory services through Postma Hypotheken & Verzekeringen.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Postma Makelaars is a Dutch real estate brokerage firm based in Deventer offering residential and commercial property sales, purchases, valuations, mortgage advisory, and insurance services to clients in Deventer and surrounding municipalities. The firm operates as an NVM-certified full-service brokerage providing personalized agent matching and complimentary property valuations.

Product overview

Postma Makelaars is a full-service real estate broker operating in Deventer and surrounding areas (Twello, Gorssel, Wijhe, Diepenveen, Olst, Schalkhaar, Steenenkamer). The company offers an integrated portfolio of real estate services built around two core offerings: the Verkopen (selling) service for property sellers and the Aankopen (buying) service for purchasers. Supporting these core services are Taxaties (property valuations) for certified appraisal reports, and Bedrijfsmakelaar (commercial brokerage) for business premises. The company has expanded into adjacent financial services including Hypotheken (mortgage advisory) and Verzekeringen (insurance), all delivered through Postma Hypotheken & Verzekeringen. Additional offerings include Gratis Waardebepaling (free valuation) as a lead-generation tool, Nieuwbouw (new construction) project services, and Zoekopdracht (property search) for buyers. This multi-service approach allows clients to handle all aspects of a property transaction—buying, selling, valuation, financing, and insurance—through a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Aankoopbegeleiding (Purchase Guidance)
• Verkoopbegeleiding (Sales Guidance)
• Taxatie (Property Valuation)
• Bedrijfsmakelaardij (Commercial Brokerage)
• Hypotheekadvies (Mortgage Advisory)
• Verzekeringen (Insurance Services)
• Nieuwbouw (New Construction Services)
• Gratis waardebepaling (Free Property Valuation)

Quantifiable outcome

• Houses sold successfully with professional presentation including photography, video, 360° tours, and staging

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM is the largest Dutch real estate association. Postma Makelaars operates as an NVM-certified broker, adhering to strict quality standards and ethical guidelines set by the association.
• FundacoreGTM or Marketing PartnerPrimary real estate marketplace platform in the Netherlands where properties are listed. Postma Makelaars lists all properties on Funda for maximum visibility.
• ParariusminorGTM or Marketing PartnerDutch rental property platform where Postma Makelaars lists rental properties.
• NWWI (Nederlands Woning Waarde Instituut)coreTechnology or IntegrationValidation institute for property appraisals. NWWI validates appraisal reports to ensure quality and reliability.
• AFM (Autoriteit Financiële Markten)coreOthersDutch financial markets regulator. Postma Hypotheken & Verzekeringen operates under AFM oversight for mortgage and insurance services.
• Kifid (Klachteninstituut Financiële Dienstverlening)minorOthersIndependent dispute resolution for financial services complaints.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eigen Huis Makelaar: Dutch real estate brokerage affiliated with the ANWB/Vereniging Eigen Huis consumer association. Comparable as a NVM-style residential brokerage offering sales, purchase, and valuation services to Dutch homeowners.
• Makelaarsland: One of the largest Dutch real estate brokerages with a franchise model and many locations nationwide. Comparable as a full-service residential brokerage offering selling, buying, and appraisal services to Dutch consumers.
• Ooms Makelaars: Established Dutch real estate brokerage with offices in multiple cities, offering residential and commercial services. Comparable as a regional Dutch brokerage with similar NVM-style full-service offerings.
• Van der Linden Makelaars: Large Dutch regional real estate brokerage with multiple offices across the Netherlands, offering residential sales, purchases, valuations, and NVM-certified services. Directly comparable as a multi-location Dutch brokerage serving regional markets.
• Rotsvast Groep: Dutch real estate organization operating in brokerage, valuations, and rental management across multiple regions. Comparable as a multi-service Dutch real estate firm offering sales, rental, and valuation services.
• Hypotheekshop: Largest independent Dutch mortgage advisory chain, often co-located with real estate partners. Comparable as an adjacent financial services peer to Postma's mortgage and insurance advisory arm.

Others

• Funda: Primary Dutch real estate listing platform on which Postma Makelaars lists all properties. Relevant as a key infrastructure/ecosystem partner rather than a direct competitor, but a platform that increasingly shapes brokerage economics.

Regional players

• Boekee & Bijkerk: Dutch real estate brokerage with a regional presence offering residential brokerage and advisory services. Comparable as a regional Dutch brokerage in a similar local market positioning.

Broad incumbents

• RE/MAX Netherlands: Franchise arm of the global RE/MAX network operating across the Netherlands. Comparable as a residential brokerage competitor offering similar services with stronger brand recognition and broader geographic coverage.
• ERA Makelaars: Dutch franchise of the global ERA real estate network, providing residential and commercial brokerage across multiple Dutch cities. Comparable as a national brokerage competitor with similar service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/postma-deventer-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postma Makelaars