We Are

What We Are does

WeAre.xyz, operated by We Are Unforgettable Ltd (founded 2016; Cambridge, UK, with a Santa Monica presence), is a cloud-based SaaS platform for building interactive family-history archives and one-place-study archives. Core technology combines GEDCOM import/export, a family-tree builder and indexer, a 3D globe map builder supporting historical overlays, granular role-based privacy (Super Admin through Viewer), and an integrated blog linked bidirectionally to archive content. A native YouTube embed extends media modalities, while 'Ghostwriter' — a ChatGPT integration — provides tiered AI writing assistance (200 to 1,000 monthly queries) for drafting genealogical narratives and blog posts.

The business model is a self-serve, product-led freemium SaaS: a free Blogger tier (100 MB storage) plus three paid Archiver tiers priced at $4.99, $11.99, and $19.99 per month (or $49, $119, $199 annually), each upscaling storage, archive count, member seats, and AI query allocation. A 30-day no-credit-card trial precedes all paid plans, and distribution is entirely digital through app.weare.xyz with no resellers or marketplace presence.

Target customers are individual family historians, genealogists, and One Place Study researchers, with indirect reach through Family History Societies and genealogy influencers (e.g., Rootstech, former APG president). The company is founder-led (Simon Davies), bootstrapped with no disclosed institutional capital, and serves a worldwide market via its website.

Name

We Are

Legal name

We Are Unforgettable Ltd

Website

https://weare.xyz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WeAre.xyz is a cloud SaaS platform that lets individual family historians and place-study researchers build interactive genealogy and heritage archives with GEDCOM import, 3D globe mapping, family-tree building, and ChatGPT-powered writing assistance under a tiered subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription SaaS (Archiver Plans): Tiered subscription model with three paid tiers (Archiver $4.99/mo, Archiver Plus $11.99/mo, Archiver Unlimited $19.99/mo) offering increasing storage (100GB to unlimited), archive counts (3 to 10+), and member limits (10 to 50+). Annual billing available at discounted rates ($49, $119, $199/year respectively). All tiers include Ghostwriter AI queries. Free Blogger tier provides limited 100MB storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WeAre.xyz is a cloud-based SaaS platform that enables users to build collaborative online family history and ancestry archives. Users can upload GEDCOM files to auto-generate structured archive sections, build indexed family trees, visualize family locations on an interactive 3D globe, and invite relatives to contribute content via five-tiered permission levels. The platform also offers dedicated One Place Study archives for documenting geographic locations such as houses, villages, and heritage sites.

Product overview

WeAre.xyz is a genealogy, family history and ancestry archive website builder operated by We Are Unforgettable Ltd. The platform consists of two core products: Family Archive for collaborative digital records of family past/present/future, and One Place Study Archive for documenting places like houses, villages, or heritage sites. Both products share a common architecture including a family tree builder and indexer, 3D globe map builder, GEDCOM import capability, integrated blog feature, and Ghostwriter AI (ChatGPT-powered) for content assistance. The platform is offered across four pricing tiers: Blogger (free with 100MB, limited features), Archiver ($4.99/month with 100GB), Archiver Plus ($11.99/month with 1TB), and Archiver Unlimited ($19.99/month with unlimited storage), each tier increasing archive count, member limits, and AI query allocations.

Differentiator

Problem solved

Functional benefit

Products and services

• WeAre.xyz Family Archive

Quantifiable outcome

• 30-day free trial with no credit card required lowers barrier to entry
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FindMyPast: UK-centric genealogy subscription service with family tree building and a large British/Irish records catalog. Comparable to WeAre.xyz as a family history subscription product and directly relevant given WeAre's Cambridge, UK incorporation.
• Ancestry: The dominant genealogy subscription platform, offering family tree building, billions of historical records, and DNA testing. Directly comparable to WeAre.xyz as a family history SaaS target, though differentiated by its massive records database vs. WeAre.xyz's archive/presentation focus.
• Geni.com: Collaborative world family tree (now part of MyHeritage) with profile-based contributions and family-site publishing. Closely comparable to WeAre.xyz as a collaborative family-tree + family-site web platform.
• Legacy Family Tree: Desktop genealogy software with web-tree publishing, record hints, and DNA integration. Comparable to WeAre.xyz as a family history tool aimed at enthusiast genealogists, though delivered as downloadable software rather than a pure cloud archive.
• MyHeritage: Global genealogy platform with family trees, historical records, and DNA testing, plus web-based family site publishing. Closely comparable to WeAre.xyz in offering online family sites and collaborative archives, with stronger record-database depth.
• FamilySearch: Free genealogy platform operated by The Church of Jesus Christ of Latter-day Saints, offering collaborative family trees and the largest free records library. Directly comparable as a free/collaborative family history web platform competing for the same user base.
• WikiTree: Free collaborative world family tree with profile-based contributions and community moderation. Comparable to WeAre.xyz as a collaborative, community-driven family history platform, though with a more genealogy-research orientation than storytelling.
• RootsMagic: Long-standing desktop genealogy software with full GEDCOM support and web-tree publishing via RootsMagic Web Trees. Comparable to WeAre.xyz in target customer (serious family historians) and core data model (GEDCOM-centric tree).

Emerging players

• BillionGraves: Cemetery-focused genealogy platform combining headstone photos, GPS-tagged records, and family trees. Comparable to WeAre.xyz as a niche genealogical web platform serving enthusiast communities with collaborative content capture.
• Gramps: Open-source desktop genealogy software with full GEDCOM support and a web companion (Gramps Web). Comparable to WeAre.xyz in target user and data model; differentiates as a free, open-source alternative rather than a paid cloud archive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are