What Breakroom Choices does

Breakroom Choices is a family-owned breakroom service provider headquartered in Layton, Utah, operating over 200 unattended self-service micro markets across the Salt Lake City, Northern Utah, and Phoenix Metro markets. The company was originally incorporated in 1994 as Triple E Enterprises by the Evans family, evolved through a Healthy Choice Vending phase, and pivoted in 2014 to the modern micro-market model with its first self-checkout kiosk. Today it serves corporate offices, manufacturing and distribution facilities, healthcare environments, multi-tenant buildings, hotels, and residential communities with a portfolio that includes the Micro Market (24/7 self-service kiosks with open shelving and cashless checkout), Office Pantry (employer-funded free snacks and beverages), Residential Micro Market, Hotel Pantry Service, Coffee and Tea Services, and limited legacy Vending Services.

The company's underlying technology stack centers on cashless self-checkout kiosks, real-time inventory management with automated restock alerts, mobile and contactless payment integration, and remote equipment monitoring delivered through a ZippyAssist partnership. A 30,000 square foot purpose-built facility in Layton, UT (constructed 2018) anchors warehouse, distribution, and management operations. Add-on programs including the Bonus Bucks loyalty system, Market Gift Cards & Subsidies, and partnerships with product brands (Lavazza, KIND, Righteous Felon Jerky, Cactus Corn) and content/HR partners (Recruiting Choices, Breaktime University) layer engagement and retention mechanics on top of the core snack-and-beverage distribution business.

The business model is hybrid: micro markets and residential markets are installed at zero cost to the host business or property, with revenue earned on per-transaction product sales to end consumers; office pantry, hotel pantry, and coffee service operate on recurring monthly bulk-supply subscriptions paid by the business client. Pricing is not publicly disclosed, and revenue figures are not reported. The go-to-market motion is enterprise field sales with dedicated account managers in every market, supplemented by website-driven inbound inquiries. The customer base includes recognizable enterprise names such as FedEx, Northrop Grumman, Cargill, Morton Salt, Cricut, USANA, Sam's Club, and DHL—served at individual locations rather than enterprise-wide—across at least eight vertical industries.

Name

Breakroom Choices

Legal name

Breakroom Choices

Website

https://breakroomchoices.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Breakroom Choices is a family-owned, Utah-based provider of self-service micro markets, office pantry, coffee service, and unattended retail solutions serving corporate offices, manufacturing, healthcare, residential, and hospitality clients across Utah and Arizona with 200+ markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Micro Market Product Sales: Revenue generated from product sales through self-service micro markets. End consumers (employees, residents) purchase snacks, beverages, and fresh food at the kiosk. Business client pays nothing for installation and service.
2. Office Pantry Service: Business clients order bulk snacks, drinks, and refreshments which are delivered and stocked in their breakrooms. The business pays for products; employees enjoy items for free as an employee benefit. Recurring bulk ordering relationship.
3. Coffee & Tea Service: Full-service delivery and restocking of coffee and tea supplies, including equipment provision (brewers, cups, creamers). Revenue from product supply and equipment service.
4. Vending Machine Placement: Traditional vending services offered in limited situations, primarily serving as a gateway to recommend micro market and office pantry solutions. Snacks, drinks, and fresh options.
5. Residential Micro Market: Self-service markets installed in residential communities (apartment complexes, condominiums). Residents pay for products; property management incurs zero installation or service costs.
6. Hotel Pantry Supply: Bulk snack and beverage supply to hotels, delivered directly to properties. Hotels stock guest pantries, lobby markets, or resale areas. Opportunity for hotels to generate additional revenue through resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Breakroom Choices provides turnkey micro-market, office pantry, and coffee service solutions for workplaces, residential properties, and hotels. The company installs self-service kiosks with open shelving and glass-door coolers stocked with snacks, beverages, and fresh food, then handles ongoing restocking and maintenance at zero cost to the host business or property. End users (employees, residents, hotel guests) purchase items via cashless self-checkout.

Product overview

Breakroom Choices is a breakroom service provider offering a portfolio of refreshment solutions centered around its core Micro Market platform. The main offerings include Micro Market (self-service 24/7 workplace convenience store with open shelving, glass-door coolers, and self-checkout kiosks), Residential Micro Market (adapted for apartment/condominium communities), Office Pantry (employer-funded free snacks/drinks for employees), Hotel Pantry Service (bulk supply for hospitality), Coffee and Tea Services (traditional, single-cup, liquid dispensing, and bean-to-cup equipment with supplies), and limited Vending Services. Add-on programs include the Bonus Bucks loyalty/rewards program and Market Gift Cards & Subsidies for employee incentives. The company operates a modern 30,000 square foot facility in Layton, UT and serves over 200 markets across the Salt Lake City area.

Differentiator

Problem solved

Functional benefit

Brands

• Bonus Bucks Program: Employee rewards and loyalty program offering points for regular market use, encouraging healthy choices and engagement.

Products and services

• Micro Market Self-service, open-concept breakroom market operating 24/7 with open shelving, glass-door coolers, and self-checkout kiosk. Offers hundreds of fresh food, snack, and drink options with cashless checkout for employees and workplace users.
• Office Pantry Bulk snacks, drinks, and refreshments delivered and fully stocked in employer breakrooms. The business pays for products and employees enjoy all items for free as an employee benefit.
• Coffee and Tea Services Full-service coffee and tea solutions including traditional brewers, single-cup brewers, liquid dispensing machines (Flavia C300, Flavia C600), bean-to-cup machines (Krea Touch), and tea service equipment with ongoing supply.
• Hotel Pantry Service Bulk snack and beverage supply service for hotels, delivering directly to properties for guest markets, lobby pantries, and resale areas.
• Residential Micro Market Self-service convenience store located within residential communities (apartment complexes, condominiums, student housing, senior living) offering snacks, beverages, and fresh food options 24/7 via secure self-checkout kiosk.
• Vending Services Traditional vending machine services for community spaces, recreation centers, gyms, apartment complexes, and low-traffic workplaces offering snacks, drinks, and fresh food options.

Quantifiable outcome

• Workplace wellness programs can improve average worker productivity by over 4 percent, roughly equivalent to adding one additional productive day per month per employee.
• +2 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZippyAssistcoreTechnology or IntegrationCustomer service partnership enabling remote monitoring of vending machines and micro markets. Service alerts are automatically sent when equipment needs support, with texting capability for issue reporting directly from machines.
• Recruiting ChoicesminorGTM or Marketing PartnerHR staffing partnership integrated with the Bonus Bucks loyalty program. Employers can earn rewards toward breakroom services by using Recruiting Choices for hiring needs.
• Breaktime UniversityminorStrategic or Co-development PartnerOnline training content partnership offering bite-sized educational modules for workplace break rooms. Content designed to fit lunch or coffee breaks, with rewards redeemable at micro markets for completing training.
• KINDminorOthersHealthy snack brand partnership providing nutritionally-dense snack bars with real fruit, nuts, and whole grains as healthier breakroom options.
• LavazzaminorOthersPremium coffee brand available in micro markets and vending services, offering café-quality coffee options in workplace breakrooms.
• Cactus CornminorOthersLocal Phoenix-area product partner, providing unique local snack options that reflect regional preferences in Arizona markets.
• Righteous Felon JerkyminorOthersAll-natural, pasture-raised beef jerky brand with high protein and low sugar profile, offered as a healthier snacking option in micro markets.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Sodexo Workplace Services: Global food services and facilities management company operating workplace refreshment, micro-markets, and vending across enterprise accounts. Comparable to Breakroom Choices at the workplace segment but with global scale and broader facilities management integration.
• Vistar (PepsiCo): PepsiCo's national vending, micro-market, and office refreshment distribution arm. Comparable to Breakroom Choices across vending and micro-market supply with significantly larger scale and national reach.
• Canteen (Compass Group): Compass Group's Canteen division is one of the largest U.S. vending and micro-market operators, serving workplaces with refreshment services at national scale. Directly comparable offering to Breakroom Choices' core micro-market and pantry services but with broader geographic reach and corporate procurement scale.
• Aramark Refreshment Services: Aramark operates one of the largest U.S. refreshment and vending services businesses, serving offices, healthcare, education, and hospitality with micro-markets, coffee service, and pantry solutions. Competes with Breakroom Choices across overlapping B2B verticals at much larger scale.

Direct peers

• Five Star Food Service: Five Star is a regional micro-market, vending, and breakroom service operator in the Southeast U.S., founded as a family-owned business and now scaled to hundreds of markets. Closest structural analogue to Breakroom Choices — regional family-owned operator with the same core service portfolio.
• Five Star Breakroom Solutions: Specialized breakroom and micro-market service provider targeting workplace clients with a similar self-checkout kiosk model. Comparable product mix and customer type to Breakroom Choices, primarily operating in the Midwest.
• Choice Market (micro-market operator): Independent micro-market and workplace refreshment service provider with a similar self-service kiosk model and zero-cost-to-client installation approach. Direct comparable in business model, customer profile, and service portfolio.

Others

• Farmer Brothers Coffee: Specialty coffee roaster and supplier focused on office coffee, foodservice, and convenience channels. Comparable to Breakroom Choices' coffee and tea service line as a wholesale/installation supplier of brewers and coffee consumables.
• Keurig Dr Pepper (Office Coffee): Major office coffee and beverage provider supplying Keurig brewers, K-Cups, and related consumables to workplaces. Adjacent comparator — Breakroom Choices' coffee and tea services compete with Keurig Dr Pepper's office coffee distribution footprint.
• Lavazza Professional: Premium coffee brand and equipment supplier for office coffee, capsule, and bean-to-cup systems. Already a Breakroom Choices brand partner (Lavazza), making it an adjacent technology and product supplier rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/breakroomchoices
• LinkedInlinkedin.com/company/breakroomchoices
• Instagraminstagram.com/breakroomchoices

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakroom Choices