KinetaCore

What KinetaCore does

KinetaCore is a privately held, for-profit continuing education company headquartered in Ashburn, Virginia, founded in 2006. The firm is narrowly focused on Functional Dry Needling training for licensed manual physical therapists, occupying a specialty niche within the physical therapy continuing education market. Publicly available information indicates a small operating footprint of 11-50 employees, with Edo Zylstra identified as the founder and owner.

The company's go-to-market is consistent with a specialist CE provider serving individual practicing physical therapists seeking advanced clinical skills in dry needling. There is no public pricing disclosure, no enumerated product catalog beyond its core training, and no documented distribution partnerships, geographic footprint details, or revenue figures in the supplied dataset. The business model is implied to be tuition-based, fee-for-service training delivered to individual practitioners rather than enterprise contracts.

A notable observation: KinetaCore's publicly listed contact telephone number (888.709.7096) matches the number of Evidence In Motion, a separate but adjacent PT/OT continuing education company with a much larger catalog (300+ CE courses), broader specialty coverage, and an established Canvas-based LMS. This suggests a partnership, distribution, or back-office arrangement between the two entities, though no formal press release, partnership disclosure, or M&A documentation is present in the input. Investors should treat this relationship as an unverified hypothesis requiring confirmation via direct disclosure, filings, or due diligence.

Name

KinetaCore

Legal name

Evidence in Motion, LLC

Website

https://kinetacore.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

KinetaCore is a privately held US continuing education company founded in 2006 and based in Ashburn, Virginia, that delivers Functional Dry Needling training to licensed manual physical therapists.

Ownership category

akta.pro rank

Product category

Continuing Education / Professional Clinical Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Dry needling training
• Manual therapy education
• Physical therapist continuing education
• Functional dry needling courses
• Clinical skills certification

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Continuing Education Courses: Fee-for-service model where healthcare professionals pay tuition for individual continuing education courses, available in online and in-person formats. The company offers over 300 courses covering topics like Manual Therapy, Pain Science, Dry Needling, Musculoskeletal, and more.
2. Certifications: Revenue from specialized certification programs that provide credentials in areas such as pelvic health, sports, geriatrics, and hand therapy.
3. Residencies and Fellowships: Tuition-based programs combining mentorship with virtual and hands-on experiences for post-professional training in physical therapy specialties.
4. Test Prep Courses: Preparation courses for licensure and certification exams for physical therapists and occupational therapists.
5. Access Membership: Subscription-style membership program providing ongoing access to educational resources and member benefits.
6. University Partnerships: Partnerships with universities for post-professional degree programs including DPT and OTD degrees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

KinetaCore provides Functional Dry Needling continuing education training courses to licensed manual physical therapists. The training combines online coursework with in-person hands-on clinical experiences, delivered through a Canvas-based learning management system (EIM Classroom) and tracked via a student portal (EIM Community), enabling working clinicians to develop specialized dry needling competencies.

Product overview

Evidence In Motion (EIM) operates as a unified healthcare education platform offering a comprehensive portfolio of products and services for Physical Therapists, Physical Therapist Assistants, and Occupational Therapists. The core offerings include over 300 Continuing Education courses available online or in-person, Test Prep courses for licensure preparation, Specialized Certifications, and Residencies & Fellowships. These educational products are delivered through EIM Classroom (Canvas-based LMS) and managed via EIM Community student portal. EIM also provides supplementary content including Podcasts (PT Elevated, Practice Leadership), Webinars, and Blog resources. The company maintains University Partnerships for post-professional degree programs (DPT, OTD) and hosts annual symposia (Elevate Pelvic Health Symposium, Elevate Pain Symposium). Course topics span Manual Therapy, Pain Science, Dry Needling, Musculoskeletal, Lifestyle Medicine, Behavioral Health, Pelvic Health, Sports, Geriatrics, Hand Therapy, and Trauma Informed Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Dry Needling Training Continuing education training in Functional Dry Needling delivered to licensed manual physical therapists, combining online coursework with in-person hands-on clinical experiences to build specialty dry needling competency.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EIMpartnerships.com (University Partnerships)coreStrategic or Co-development PartnerUniversity partnership program allowing colleges and universities to collaborate with EIM for curriculum delivery, residency programs, and post-professional degree programs including DPT and OTD. EIM provides the educational infrastructure while universities provide student access and academic credentials.

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Direct peers

• Evidence In Motion (EIM): Hybrid healthcare education platform offering 300+ continuing education courses for physical and occupational therapists, including dry needling within a broader specialty catalog. Directly comparable as a PT-focused CE provider that bundles multiple modalities and shares the same customer base.
• Great Lakes Seminars: Provides manual therapy continuing education workshops for physical therapists across the U.S. Comparable in delivery model (in-person, workshop-style) and target audience to KinetaCore.
• North American Institute of Orthopedic Manual Therapy (NAIOMT): Provides manual therapy continuing education and post-professional training for physical therapists. Comparable as a specialty PT continuing education provider serving manual therapists.
• International Spine and Pain Institute (ISPI): Evidence-based spine and pain science continuing education for physical therapists and other healthcare providers. Comparable as a specialty clinical CE provider focused on manual/pain therapy practitioners.
• Herman & Wallace Pelvic Rehabilitation Institute: Specialty provider of pelvic health continuing education courses for physical therapists. Comparable as a niche PT continuing education brand built around a specific clinical specialty.
• Myopain Seminars: Specialty provider of dry needling and manual trigger point therapy courses for healthcare professionals. Closest direct peer to KinetaCore given shared focus on dry needling training for physical therapists.
• IAOM-US (International Academy of Orthopedic Medicine – US): Provides orthopedic manual therapy training and continuing education for physical therapists. Comparable in specialty focus and delivery approach to KinetaCore's manual therapy training.
• Postural Restoration Institute (PRI): Offers post-graduate CE courses in postural and movement-based therapy for physical therapists and other clinicians. Comparable as a niche manual-therapy-focused CE provider targeting the same customer segment.
• Dr. Ma's Integrative Dry Needling Institute: Focused dry needling education provider offering certification-level training for clinicians. Comparable in scope and customer profile to KinetaCore's Functional Dry Needling programs.

Broad incumbents

• University of St. Augustine for Health Sciences (USAHS): Broader health sciences institution offering DPT and continuing education programs for physical therapists. Comparable as an incumbent PT education provider, though significantly larger and more diversified than KinetaCore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/KinetaCoreEd
• Facebookfacebook.com/EIMTeam
• LinkedInlinkedin.com/company/kinetacare-physical-therapy
• Instagraminstagram.com/eimteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KinetaCore