Postural Restoration Institute

What Postural Restoration Institute does

The Postural Restoration Institute (PRI), founded in 2000 by Ron Hruska in Lincoln, Nebraska, is a private continuing education institute that teaches a proprietary clinical methodology called Postural Restoration® to licensed healthcare and certified fitness professionals. PRI's science is built on the premise that the human body is fundamentally asymmetrical, and that polyarticular chains of muscles drive predictable patterns of postural adaptation (the proprietary Left AIC and Right BC pattern frameworks); the methodology combines non-manual exercise programs with manual techniques to restore proper alignment, respiratory dynamics, and reciprocal function. The core technology is the curriculum itself — 12 post-graduate courses organized in three tiers (3 Primary, 5 Secondary, 4 Tertiary), with no primary course prerequisites — delivered in three formats: live in-person at US and international venues, live stream via Zoom, and online home study, with the PRIvy video subscription platform as a complementary on-demand channel.

PRI monetizes through course tuition ($580-$1,000 per primary/secondary seat, with 50% discounts for credentialed holders, 25% for students, and group discounts), professional credentialing application and testing fees for the Postural Restoration Certified (PRC, established 2004) and Postural Restoration Trained (PRT, established 2011) programs, a $3,000 six-week Mini Residency Program at four approved centers, an annual Interdisciplinary Studies Summit, and a catalog of branded educational products (manuals, illustrations, patient guides, apparel). The credentialing programs are the primary differentiation and retention mechanism: 267 PRC and 79 PRT designations have been earned cumulatively, and 300+ credentialed providers are listed on a public Find a Provider map across 12 countries. International expansion is delivered through PRI Japan LLC (a licensed joint entity) and a licensed instructor in Poland. The company operates with 1-10 employees, has no disclosed funding or external investment, and is privately held.

Name

Postural Restoration Institute

Legal name

Postural Restoration Institute

Website

https://posturalrestoration.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Postural Restoration Institute is a private continuing education institute, founded in 2000 in Lincoln, Nebraska, that teaches a proprietary asymmetrical posture methodology to licensed healthcare and certified fitness professionals worldwide through a 12-course catalog, PRC/PRT credentialing programs, and a global network of 300+ credentialed providers.

Ownership category

akta.pro rank

Product category

Professional Continuing Education (Physical Therapy and Movement Science)

NAICS

Colleges, Universities, and Professional Schools (6113)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Postural restoration courses
• Continuing education healthcare
• Physical therapy credentialing
• Asymmetrical movement science
• Polyarticular chain training

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition (Live In-Person, Live Stream, Home Study): PRI's primary revenue stream comes from tuition fees for its post-graduate courses across three levels: Primary Courses (Myokinematic Restoration, Postural Respiration, Pelvis Restoration), Secondary Courses (Impingement & Instability, Cervical Revolution, Advanced Integration, Human Evolution), and Tertiary Courses (Cranial Resolution, Occlusal Cervical Restoration, Voice Box Resonation, Forward Locomotor Movement, Visual Vestibular Refinement). Courses are offered as live in-person, live stream via Zoom, and online home study formats. Early registration discounts are available. PRC/PRT credentialed professionals receive a 50% discount on listed courses; students receive a 25% discount. Group discounts of 10% (2+ registrants) and 15% (5+ registrants) are also offered.
2. Professional Credentialing Programs (PRC and PRT): Revenue is generated through credentialing application and testing fees for PRC (Postural Restoration Certified) and PRT (Postural Restoration Trained) programs. PRC applications are due September 15th annually; PRT applications are due October 15th annually. Testing is conducted annually in Lincoln, NE. To date, 267 PRC and 79 PRT credentials have been earned. Additionally, a credentialing scholarship (full scholarship) is offered for qualified candidates.
3. PRI Mini Residency Program: A 6-week formal post-professional education and mentorship program at approved PRI Mini Residency Centers. The fee is $3,000, paid directly to the residency center. This creates a revenue stream from mentorship/education services provided by PRC/PRT professionals at affiliated residency centers including Divergence Physical Therapy, Hruska Clinic, Pilates Central Wellness, and Thrive Proactive Health.
4. Products (Apparel, Illustrations, Manuals, Patient Guides): PRI sells branded products including apparel, anatomical illustrations, manual technique programs, non-manual technique programs (CD/video/USB), patient guides, and supportive clinical materials. Digital download products are non-refundable once approved. Physical products carry standard refund policies.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Postural Restoration Institute (PRI) is a private continuing education institute founded in 2000 that delivers post-graduate courses, professional credentialing programs, and educational products to licensed healthcare and certified fitness professionals. Its core offerings comprise 12 organized courses across Primary, Secondary, and Tertiary tiers covering asymmetrical postural patterns, polyarticular muscle chains, and respiratory dynamics, plus the PRC and PRT credentialing programs, a Mini Residency mentorship program, the annual Interdisciplinary Studies Summit, an online Home Study platform, and the PRIvy video subscription.

Product overview

The Postural Restoration Institute (PRI) is an educational institute offering a structured portfolio of post-graduate courses and professional credentialing programs for licensed healthcare and certified fitness professionals. The core offering consists of 12 courses organized in three tiers: 3 Primary Courses (Myokinematic Restoration, Postural Respiration, Pelvis Restoration) that introduce the foundational PRI science without prerequisites; 5 Secondary Courses (Impingement and Instability, Cervical Revolution, Advanced Integration, Human Evolution, Primary Non-Manual Techniques Workshop) requiring prior primary course completion; and 4 Tertiary Courses (Cranial Resolution, Occlusal Cervical Restoration, Voice Box Resonation, Forward Locomotor Movement, Visual Vestibular Refinement) providing advanced specialized learning. PRI also offers an annual Interdisciplinary Studies Summit, online Home Study versions of primary courses, the PRI Video for You (PRIvy) subscription platform, professional credentialing programs (PRC and PRT), a Mini Residency Program for mentorship, and supplemental products including illustrations, manuals, and patient guides. The institute operates primarily as a continuing education provider rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Myokinematic Restoration Primary lecture and lab course exploring biomechanics of contralateral and ipsilateral myokinematic lumbo-pelvic-femoral dysfunction, emphasizing restoration of pelvic-femoral alignment and recruitment of specific rotational muscles to reduce pathomechanic asymmetry. Intended for licensed healthcare and certified fitness professionals.
• Postural Respiration Primary lecture and lab course structured to help clinicians gain appreciation for postural influences of rib torsion, asymmetrical oblique strength, inconsistent breathing patterns, and positionally restricted diaphragm, focusing on assessment and restoration of polyarticular muscular chain function of the thorax. NSCA CEU approved in home study format.
• Pelvis Restoration Primary lecture and lab course designed to assist clinicians with complex patients struggling to restore reciprocal function of the pelvis, exploring influences of asymmetrical pelvis and how imbalance contributes to pelvis dysfunction through integration of pelvic inlets, outlets, respiratory diaphragm, and pressure control.
• Impingement and Instability Secondary course enhancing understanding of underlying impingement (compression) and instability (malalignment) considerations associated with typical impingement or instability syndromes, integrating calcaneal impingement with femoral instability, pelvis impingement, and scapula instability.
• Cervical Revolution Secondary lecture and lab course emphasizing the role the cervical spine plays in management of cranial function and position, covering intercervical, atlanto, occipital, and cranial assessment for occiput, sphenoid, and temporal orientation.
• Advanced Integration Four-day advanced lecture and demonstration course structured for clinicians to gain appreciation for the relationship between pathomechanic and behavioral patterns, exploring Left AIC and Right BC pattern integration with focus on synchronous breathing, tri-planar integration, and thoracic scapular integration.
• Human Evolution Secondary course designed to assist physical therapists, occupational therapists, speech and language pathologists, and pediatric interdisciplinary team members in obtaining optimal outcomes for humans developing dysfunctional patterns of movement-based, cognitive, communicative, proprioceptive, and kinesthetic behavior.
• Cranial Resolution Tertiary course focusing on how cranial structures responsible for underlying ANS tension and CNS tone can be self-regulated through oscillatory integration of rhythmic function and alternating cycles of sense, addressing pressure regulation by the palatopharyngeus muscle.
• Occlusal Cervical Restoration Tertiary course designed for dentists and healthcare professionals interested in occlusal pathomechanic behavior related to common upright human unaligned cervical patterns, including specific cervical assessment tests, equilibration recommendations, and PRI evidence-based occlusal orthotics.
• Voice Box Resonation Tertiary course outlining vocalization and associated extrinsic postural voice muscle function considerations using PRI methodology to enhance alignment and arrangement of muscle and soft tissue of the hypopharyngeal regions, addressing vocal fold vibration and resonance.
• Forward Locomotor Movement Tertiary course examining gait, ambulation, walking, bipedalism, and locomotion by addressing cortical coordination of human limbs responsible for individual forward locomotor movement patterns, covering neurological and physiological dominance related to hemispheric loading.
• Visual Vestibular Refinement Tertiary course outlining the role human eyes play in centering the head and body in standing, addressing visual vertical related implications, visual heterophorias, strabismus, astigmatism inconsistencies, and amblyopia in relation to postural orientation.
• Home Study Courses Online home study courses modeled from live 15-hour lecture and lab courses, available for Myokinematic Restoration, Postural Respiration, and Pelvis Restoration; accessible for 3 weeks with video content, ~200-page digital PDF course manual, and online post-test. NSCA CEU approved.
• Postural Restoration Certified (PRC) Credentialing Program Credentialing program for Physical Therapists, PT Assistants, Occupational Therapists, OT Assistants, Chiropractors, Athletic Trainers, and Athletic Therapists who demonstrate advanced training and devotion to PRI science. Requires completion of required PRI courses, an in-depth application with case studies, and clinical and analytical testing conducted in-person in Lincoln, NE.
• Postural Restoration Trained (PRT) Credentialing Program Credentialing program for Personal Trainers, Strength and Conditioning Coaches, Exercise Physiologists, Registered Kinesiologists, Pilates Instructors, and Yoga Instructors who demonstrate advanced training and devotion to PRI science through application and practical and analytical testing. Annual application deadline October 15th.
• PRI Mini Residency Program Six-week formal post-professional education and mentorship program for PRI-minded healthcare and movement professionals who have completed all three PRI primary courses and applied coursework for at least one year. Delivered at four approved residency centers (Divergence Physical Therapy, Hruska Clinic, Pilates Central Wellness, Thrive Proactive Health); fee $3,000 paid directly to the residency center.
• Interdisciplinary Studies Summit Annual two-day summit featuring presentations on multiple areas of study for attendees interested in PRI, exploring how multiple disciplines intersect, with presentations, networking opportunities, and evening social events in Lincoln, Nebraska. Includes ticketed Hillcrest Country Club dinner and complimentary reception.
• PRI Video for You (PRIvy) Video subscription platform offering discussions on topics related to PRI course material, techniques, case studies, and interdisciplinary management for professional development. Accessible through the PRI website as a recurring digital subscription.
• Non-Manual Techniques Products Digital download and physical media products including Non-Manual Techniques CD, Non-Manual Techniques Video Program, and Manual Techniques DVD providing technique instruction for PRI practitioners.
• Patient Guide 16-page patient-facing guide outlining daily activities commonly performed in dominant or patterned positions, demonstrating alternate ways to perform activities for patients to address asymmetrical imbalances.
• Restoring Alternation Daily Living Guides Guides demonstrating techniques for restoring alternation in daily living activities (breathing, eating, office work, sleeping, speaking, standing, walking), available in customizable formats with shipping included for US orders.

Quantifiable outcome

• 267 individuals have earned the Postural Restoration Certified (PRC) designation; 79 have earned Postural Restoration Trained (PRT)
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PRI Japan LLCcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Postural Restoration Institute Japan LLC has been granted the right to offer PRI educational courses and products translated into Japanese for healthcare and fitness professionals in Japan. Licensed courses include Myokinematic Restoration, Postural Respiration, Pelvis Restoration, Impingement & Instability, Primary Non-Manual Techniques Workshop, Advanced Integration, and PRI Non-Manual Technique CD Collections (Digital Download). PRI Japan also has its own faculty including Kentaro Ishii (PRP), Sayuri Abe-Hiraishi (PRT), Taichi Oshita (PRP), Makiko Ise (PRP), and Shinri Suzukawa (PRP).
• Michal Niedzielski (Poland)minorChannel Partner/ Reseller/ DistributorMichal Niedzielski has been granted the right to offer PRI educational courses translated into Polish for healthcare and fitness professionals in Poland. Courses are listed at szkolenia.inspirowaniruchem.pl. This partnership extends PRI's reach into Central/Eastern Europe.
• National Strength and Conditioning Association (NSCA)coreOthersNSCA has approved CEUs for PRI's Myokinematic Restoration home study course (1.9 CEUs, code J1072-HSMYR) and Postural Respiration home study course (1.2 CEUs, code J1072-HSPR), valid for calendar year 2026. Live PRI courses can be self-submitted to NSCA in the non-approved category. This partnership provides professional continuing education credits that are essential for strength and conditioning professionals maintaining their certifications.
• Concordia University of Edmonton / Isaac Physiotherapy (Canada)minorChannel Partner/ Reseller/ DistributorPRI courses (Myokinematic Restoration) are hosted at Concordia University of Edmonton and Isaac Physiotherapy in Alberta, Canada, enabling Canadian healthcare professionals to access PRI education without traveling to the US. This partnership is part of PRI's strategy to expand geographically into Canada.
• University of the Incarnate Word (San Antonio, TX)minorChannel Partner/ Reseller/ DistributorThe University of the Incarnate Word in San Antonio, TX serves as a venue host for PRI's Pelvis Restoration course, providing facilities including access to a cadaver lab for hands-on anatomical education. Hosted by Reid Fisher ATC, Joanna Soles ATC LAT, and Joseph Hernandez ATC.
• All Systems Health (Silicon Valley, CA)minorOthersAll Systems Health is a deeply integrated health and human movement practice in Silicon Valley CA that combines knowledge from multiple professions (PT, vision, audiology, dentistry, sleep medicine) to create a universal movement system. They actively recruit PRI-trained Movement Coaches and Physical Therapists through the PRI community portal, seeking professionals who can apply PRI principles in an interdisciplinary setting. This represents an employer relationship where PRI serves as a talent pipeline.
• Divergence Physical Therapy & WellnessminorOthersAn approved PRI Mini Residency Center offering 3 resident positions per year (October, February, June). Residents participate in the full Physical Therapy process and bridge the gap to high-level personal training. The center offers a structured 6-week mentorship program under Dan Houglum PRC and Donna Parise Byrne.
• Hruska Clinic (Lincoln, NE)coreOthersThe Hruska Clinic is the original clinic where the science of PRI began under founder Ron Hruska and is located on PRI's campus in Lincoln, NE. It serves as a PRI Mini Residency Center providing residents with experience managing complex patients in collaborative care with other health professionals. Minimum 8 weeks application lead time required.
• Pilates Central WellnessminorOthersAn approved PRI Mini Residency Center where residents learn PRI positional tests, Hruska Adduction/Abduction/Squat/Alternating Reciprocal Rotation Tests, PRI reference centers, and PRI-Pilates integration. Applications reviewed on a rolling basis.
• Thrive Proactive HealthminorOthersAn approved PRI Mini Residency Center providing interdisciplinary experience including PT, massage, cupping, acupuncture, energy medicine, fitness training, mindset training, and performance psychology. Residents receive structured feedback via competency evaluations every 2 weeks. Applications accepted year-round on an as-needed basis.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• North American Seminars: Continuing education company offering live and home study courses for physical therapists with CEU approvals. Comparable in course catalog depth, multi-format delivery, and PT/AT professional audience.
• Great Lakes Seminars: Continuing education provider offering live manual therapy and orthopedic courses for physical therapists and athletic trainers. Comparable in size, course portfolio, and target audience of licensed PT/OT/AT professionals.
• Herman & Wallace Pelvic Rehabilitation Institute: Specialized continuing education institute for pelvic floor physical therapy, offering live courses, home study, and credentialing (PRPC). Directly comparable to PRI as a niche PT-focused CE provider with proprietary methodology, multi-format delivery, and a credentialed practitioner network.
• Titleist Performance Institute (TPI): Education and certification organization for golf-fitness professionals, offering proprietary methodology (TPI Certified) and a global certified provider network. Comparable to PRI in its proprietary assessment methodology, tiered certification (TPI Certified), and Find-a-Pro provider directory.
• Gray Institute: Continuing education provider for physical therapists, athletic trainers, and fitness professionals offering courses in Applied Functional Science (CAFS credential). Comparable as a movement-science CE provider with proprietary methodology and certification pathways.
• MedBridge Education: Large-scale online continuing education and patient engagement platform serving physical therapists, occupational therapists, and athletic trainers. Comparable as a CE provider to PT/OT/AT professionals with on-demand video, home study courses, and CEU approvals.
• The McKenzie Institute International: International organization offering credentialed continuing education (Cred. MDT) in mechanical diagnosis and therapy for musculoskeletal disorders. Directly comparable as a long-established PT CE institute with proprietary methodology, multi-tier credentialing, and global provider network.
• Institute of Physical Art: Provider of manual therapy and functional movement continuing education courses for physical therapists, with proprietary techniques and certification pathways. Comparable to PRI in its focus on hands-on, methodology-driven PT CE with dedicated instructor networks.

Broad incumbents

• PESI (Professional Education Services Institute): Large continuing education provider offering seminars, online courses, and certifications across healthcare disciplines including PT, OT, nursing, and behavioral health. Comparable as a multi-format CE provider, but serves a much broader professional audience than PRI's postural-restoration specialty.
• Evidence in Motion (EIM): Larger PT-focused education company offering continuing education, residency programs, and post-professional degrees. Comparable in audience (PT/OT professionals) and education format, but broader scope including formal academic programs beyond short courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/posturalrestoration
• Facebookfacebook.com/pages/Postural-Restoration-Institute/114166948662298
• Instagraminstagram.com/posturalrestoration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postural Restoration Institute