BikeSD

What BikeSD does

BikeSD Outreach, Inc. (operating as BikeSD) is a 501(c)(3) nonprofit grassroots advocacy organization headquartered at 3900 Cleveland Ave, Suite A, San Diego, California, dedicated to making San Diego a world-class bicycling city through safer streets and active transportation infrastructure. Its mission centers on advocating for protected, complete bike networks, advancing Vision Zero goals, and serving under-resourced communities with limited access to safe transportation. The organization is led by an Executive Director (Anar Salayev), a Director of Programs and Engagement (Keala Rusher), and a small staff supplemented by an Open Streets Intern; governance is provided by a 9-member voting board with deep domain expertise across transportation planning, law, engineering, and public administration.

BikeSD's core offerings are advocacy campaigns and community programs rather than a technology product. Active campaigns include Finish the Rapid 215! (a multimodal transit initiative with MTS and SANDAG), Bring Bikeshare Back to San Diego, Fix the Fork (intersection reconfiguration), Complete Robinson Bikeway, and state legislation support for AB43 and AB413. Programs include Bike Match (donor-to-recipient bicycle redistribution), Bike Valet (event parking services for clients such as North Park Main Street, San Diego Pride, and December Nights), and the Vision Zero Dashboard (a public data tool tracking traffic fatalities and injuries on San Diego streets). The organization also publishes an advocacy blog, a Stolen Bike San Diego social media presence, and a Bike Match and Bike Index integration for theft recovery.

The business model is a diversified nonprofit funding stack. Revenue streams include individual donations across seven tiers ranging from $25 Supporter to $1,500 Business Hero (one-time, monthly, or annual), corporate and event sponsorships, percentage-of-sales fundraisers with a network of local businesses (North Park Creamery, Blind Lady Ale House, GEM Coffee, Pretzels and Pints, Nice N Easy), Printify-powered merchandise sales, and professional bike valet services. The organization files IRS Form 990-N (e-Postcard), indicating annual gross receipts at or below $50,000, and operates with a 3-person paid staff. The customer base is concentrated in San Diego County — particularly the Mid-City, Uptown, North Park, University Heights, and Hillcrest neighborhoods — with advocacy partnerships extending to SANDAG, MTS, Caltrans, AARP, and the League of American Bicyclists.

Name

BikeSD

Legal name

BikeSD Outreach, Inc.

Website

https://bikesd.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

BikeSD Outreach, Inc. is a 501(c)(3) nonprofit advocacy organization that campaigns for safer streets, protected bike infrastructure, and active transportation across San Diego County through grassroots organizing, community programs, and policy partnerships.

Ownership category

akta.pro rank

Product category

Bicycle Advocacy and Active Transportation

NAICS

Recreational Goods Rental (532284)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Bicycle advocacy
• Active transportation
• Vision zero
• Community programs
• Nonprofit advocacy

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals at various tiers ($25 Supporter to $1,500 Business Hero), with options for one-time, monthly, or annual donations. Donations support advocacy, programs, and outreach.
2. Business Partnership Fundraisers: Partnerships with local businesses (North Park Creamery, Blind Lady Ale House, GEM Coffee, Pretzels and Pints, Nice N Easy) where percentage of sales are donated to BikeSD.
3. Merchandise Sales: Sale of BikeSD branded merchandise through their online store (Printify integration).
4. Bike Valet Services: Professional bike valet services provided to event organizers (North Park Main Street, San Diego Pride, December Nights), potentially generating revenue for events.
5. Sponsorships: Corporate sponsorships from businesses and organizations, particularly for events like Gears & Cheers fundraiser.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BikeSD is a 501(c)(3) nonprofit that advocates for safer streets and active transportation in San Diego through policy advocacy, coalition campaigns, and community programs. Its sellable offerings include the Bike Match program (donating used bikes to people who need transportation), Bike Valet (professional bike parking for events), the Vision Zero Dashboard (a public safety tracking tool), and merchandise sold via its online store.

Product overview

BikeSD operates as a 501(c)(3) non-profit bicycle advocacy organization rather than a technology company. Its offerings consist of advocacy programs, community services, and digital resources including: Bike Match (connecting bike donors with recipients), Bike Valet (event parking services), Vision Zero Dashboard (traffic safety tracking), and various advocacy campaigns (Rapid 215, Fix the Fork, Robinson Bikeway). The organization does not offer a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Match Community bike donation and request program that connects individuals with unused bicycles to people who need them for essential transportation in San Diego.
• Bike Valet Professional bicycle parking service provided to event organizers, offering secure bike storage to promote eco-friendly transportation and support car-free attendance at community events.
• Vision Zero Dashboard Public accountability dashboard that tracks traffic fatalities and severe injuries on San Diego streets to monitor progress toward Vision Zero goals.
• BikeSD Merchandise Online store selling BikeSD-branded merchandise such as apparel and accessories, powered by Printify, to support the organization's advocacy work.
• Advocacy Campaigns Suite of named advocacy initiatives including Finish the Rapid 215!, Bring Bikeshare Back to San Diego, Fix the Fork (El Cajon Blvd/Park Blvd/Normal Street intersection), Complete Robinson Bikeway, and legislation support for AB43 and AB413.

Quantifiable outcome

• FY26 Budget includes DIF funding for Fix the Fork campaign intersection improvements
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, major and minor.

• RideSDcoreStrategic or Co-development PartnerCo-campaign partner for the Rapid 215 bus rapid transit improvement campaign. Joint advocacy for faster, more reliable public transit.
• SD350coreStrategic or Co-development PartnerCo-campaign partner for the Rapid 215 bus rapid transit improvement campaign. Climate-focused organization advocating for sustainable transportation.
• AARPmajorGTM or Marketing PartnerFunding and support provided for the Fairmount Avenue Bike Walk Audit project, enabling community engagement in transportation planning.
• League of American BicyclistsmajorGTM or Marketing PartnerCollaborative partner supporting the Fairmount Avenue Bike Walk Audit project with expertise and resources.
• Uptown Community Planning GroupcoreStrategic or Co-development PartnerJoint letter calling for reconfiguration of the dangerous El Cajon Blvd/Park Blvd/Normal Street intersection.
• North Park Planning CommitteecoreStrategic or Co-development PartnerJoint letter with Uptown Community Planning Group calling for intersection safety improvements.
• Assemblymember Chris WardmajorStrategic or Co-development PartnerSent formal letter of support for Fix the Fork campaign to reconfigure dangerous intersection.
• University Heights Community AssociationcoreStrategic or Co-development PartnerSubmitted letter of support for Fix the Fork campaign and partnered on community bike rides.
• Vision Zero CoalitioncoreStrategic or Co-development PartnerCoalition including San Diego County Bicycle Coalition, Families for Safe Streets San Diego, Climate Action Campaign, Circulate San Diego, SanDiego350, and BeautifulPB working collectively on Vision Zero goals and Street Design Manual recommendations.
• North Park Main StreetcoreGTM or Marketing PartnerOngoing partnership for bike valet services at community events and festivals, promoting sustainable transportation at local events.
• San Diego PridecoreGTM or Marketing PartnerBike valet services provided for Pride events, supporting eco-friendly transportation options.
• December NightscoreGTM or Marketing PartnerBike valet services for San Diego's largest holiday festival, enabling car-free attendance.
• Families for Safe Streets San DiegocoreStrategic or Co-development PartnerCollaboration on advocacy for safer streets; Monica de la Cruz volunteers with this organization. Joint events including World Day of Remembrance.
• GEM CoffeeminorGTM or Marketing PartnerMonthly advocacy meeting venue where 10% of sales are donated to BikeSD on first Sundays.
• North Park CreameryminorGTM or Marketing PartnerMonthly happy hour partner on third Tuesdays where 15% of sales are donated to BikeSD.
• Blind Lady Ale HouseminorGTM or Marketing PartnerMonthly happy hour partner on first Wednesdays where 10% of sales are donated to BikeSD.
• Pretzels and PintsminorGTM or Marketing PartnerVenue for annual Gears & Cheers fundraiser and group ride destination.
• Nice N EasyminorGTM or Marketing PartnerGroup ride partner for 12-mile social ride benefiting BikeSD, stopping at local breweries.
• SANDAGcoreStrategic or Co-development PartnerRegional planning agency partner for bikeway projects including Robinson Bikeway, and Flexible Fleets program. Recipient of advocacy for Rapid 215 improvements.
• MTS (Metropolitan Transit System)coreStrategic or Co-development PartnerTransit agency partner for Rapid 215 campaign to improve bus rapid transit service on San Diego's busiest bus line.
• CaltranscoreStrategic or Co-development PartnerCalifornia Department of Transportation; board member Oliver Asis works in Caltrans Engineering Hydraulics Branch reviewing projects in San Diego and Imperial Counties.
• GRID AlternativesminorStrategic or Co-development PartnerMonica de la Cruz works at GRID Alternatives supporting Solar on Multifamily Affordable Housing Program marketing and outreach.
• Kensington-Talmadge Community Planning GroupminorStrategic or Co-development PartnerExecutive Director Anar Salayev volunteers on multiple committees for this community planning group.
• Normal Heights Community AssociationcoreStrategic or Co-development PartnerThird-year partnership on Holiday Home Decorating Community Bike Ride and bike lane clean-up events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PeopleForBikes: National bicycle advocacy and industry coalition. Comparable to BikeSD in mission (better biking infrastructure and policy) but operates nationally and includes industry partners, providing grant funding and policy frameworks used by local advocacy groups like BikeSD.
• League of American Bicyclists: National bicycling advocacy organization. Directly comparable as a peer of BikeSD but at national scale; collaborates with BikeSD on projects like the Fairmount Avenue Bike Walk Audit and provides expertise and resources for community bike advocacy.

Direct peers

• San Diego County Bicycle Coalition: The county-level bike advocacy organization serving San Diego. Operates in the same geography with overlapping campaigns (Vision Zero, regional bikeways) and is named alongside BikeSD in coalition work; both pursue protected bike networks and street-safety policy at the local and regional level.
• Climate Action Campaign: San Diego climate advocacy coalition that frames transportation decarbonization as a core pillar. Co-member of the Vision Zero Coalition and aligns with BikeSD on active transportation as a climate strategy at the city and SANDAG level.
• Families for Safe Streets San Diego: Local Vision Zero advocacy group for survivors of traffic violence. Co-member of the Vision Zero Coalition with BikeSD; co-hosts World Day of Remembrance events and pushes for the same intersection-safety and street-design changes BikeSD campaigns on.
• Circulate San Diego: San Diego-focused transportation advocacy nonprofit working on transit, safe streets, and land-use reform. Co-member of the Vision Zero Coalition with BikeSD and frequently partners on shared campaigns (e.g., Robinson Bikeway, Rapid 215-style transit improvements).
• SanDiego350: Climate-focused advocacy organization and confirmed Rapid 215 co-campaign partner with BikeSD. Works the same municipal and regional decision-makers on sustainable transportation and climate-aligned street design.
• BeautifulPB: Pacific Beach community advocacy group that is part of the Vision Zero Coalition with BikeSD. Engages on street design, safety, and community planning in overlapping San Diego neighborhoods.
• RideSD: San Diego public-transit advocacy organization and direct co-campaign partner on the Rapid 215 bus rapid transit improvement campaign. Shares BikeSD's active-transportation mandate and works the same regional agencies.

Emerging players

• Walk San Diego: San Diego pedestrian-advocacy nonprofit with overlapping Vision Zero and street-safety goals. Adjacent to BikeSD because both push for protected, multimodal street design in the same corridors (e.g., Normal Street, Park Boulevard, El Cajon Blvd).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BikeSD
• Instagraminstagram.com/stolenbikesandiego
• Xx.com/bikesd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BikeSD