32 Decembre

What 32 Decembre does

32 Décembre is an independent, full-service communication agency founded in 2010 and headquartered in Saint-Étienne, France. The firm operates from a ~200m² workspace in a former armory and employs approximately nine staff, structured under a co-founder/partnership model led by founder Alexandre (Associé – Directeur de création) and Marie (Associée – Directrice Stratégie & Projets, since 2017). It delivers brand strategy, print design and publishing, custom web development, and packaging design for mid-sized to large B2B clients in banking, healthcare, food and beverage, industrial, public sector, and cultural institution segments.

The agency's service offering is anchored by three proprietary, trademarked methodologies — Brandiscours® (brand discourse and positioning), Brand Me Up® (collaborative identity creation), and Webthinking® (bespoke web strategy and development). These are supported by four service categories: brand and strategy, print, web (built on WordPress with custom development and integrated SEO), and packaging. Production capabilities include catalogues, annual and RSE reports, magazines, signage, websites, e-commerce, and seasonal packaging. The firm has logged 244+ strategic projects, 7,689 print pages, and 2,428 hours of workshops since 2019, alongside an 81% client loyalty rate. Notably, multiple enterprise clients have multi-year engagements: Cafés Chapuis (since 2010), Chocolats Weiss (since 2015), Astrée Software (since 2018), Crédit Agricole Loire Haute-Loire (since 2020), and Socomec (since 2024).

The business model is project-based professional services with quote-based pricing tied to scope, complexity, and team involvement; no subscription, usage-based, or productized offerings are evident. Acquisition is consultative and high-touch, driven by direct relationships, referrals, and workshop-led entry points rather than paid media. Distribution is entirely direct via the Saint-Étienne office, with no resellers, marketplaces, or product storefronts. The firm is privately held with no disclosed external investment, parent company, or acquisition history, and operates within a regional Auvergne-Rhône-Alpes market while serving select clients nationally.

Name

32 Decembre

Legal name

32 Décembre

Website

https://32-decembre.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

32 Décembre is a Saint-Étienne-based independent communication agency serving mid-sized and large B2B clients across brand strategy, print, custom web development, and packaging design, anchored by three proprietary trademarked methodologies and a team of approximately nine specialists.

Ownership category

akta.pro rank

Product category

Brand Strategy and Creative Communication Services

akta.pro primary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand strategy services
• Creative communication agency
• Print design services
• Web development services
• Packaging design services

Headquarters

HQ city

Saint Etienne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Brand Strategy & Creative): The agency generates revenue primarily through project-based professional service engagements across brand strategy, visual identity, print production, web development, and packaging design. Fees are quoted per project based on scope, complexity, and team involvement. No subscription, usage-based, or freemium models are employed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

32 Décembre is a full-service communication agency that helps companies realign their brand identity with their evolved corporate reality. It delivers brand strategy, visual identity, print design and publishing, custom WordPress web development, and packaging design through three proprietary methodologies (Brandiscours®, Brand Me Up®, Webthinking®), serving mid-sized to large enterprises, premium brands, and public institutions across France.

Product overview

32 Decembre is a full-service communication agency founded in 2010 in Saint-Étienne, France, operating three proprietary methodologies — Brandiscours® (brand discourse), Brand Me Up® (brand identity), and Webthinking® (web design and development) — supported by four core service categories: Marque et stratégie (brand strategy and communication), Print (print design and publishing), Web (digital and web development), and Packaging (custom packaging design). The agency's portfolio of work includes brand creation for clients such as CHU Saint-Étienne, Groupe Cheval, Astrée Software, Crédit Agricole Loire Haute-Loire, and Chocolats Weiss, spanning sectors including healthcare, industry, finance, food and beverage, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandiscours® A proprietary brand discourse methodology (trademarked in 2019) combining workshops, audits, co-construction sessions, sprints, and runs to develop differentiating and durable brand positioning and messaging for companies seeking to realign their brand with their evolution.
• Brand Me Up®

Quantifiable outcome

• 81% client loyalty rate
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uzineto: French independent branding and design studio with comparable focus on brand identity, packaging, and editorial design for premium clients. Similar boutique positioning with strong craft emphasis in the French market.
• Dragon Rouge: French-headquartered brand consultancy offering brand strategy, naming, packaging, and design across multiple sectors. Most directly comparable to 32 Décembre in service scope, though operating at significantly larger scale internationally.
• Rosapark: Paris-based independent creative agency offering brand strategy, advertising, and integrated campaigns. Comparable independent ownership model and full-service creative scope, though operating at larger scale from Paris.
• Sid Lee: Independent creative agency with French/Canadian roots offering brand strategy, design, digital, and content services. Comparable integrated full-service creative model, though operating at international scale.
• Herezie: French independent creative agency delivering brand strategy, advertising, and digital campaigns. Similar independent, founder-driven structure with comparable integrated brand and digital offering.

Broad incumbents

• Publicis Groupe: French multinational advertising and communications group offering brand strategy, creative, media, and digital through multiple agency brands. Dominant incumbent in the broader French market where 32 Décembre operates.
• Havas: French multinational advertising and communications group with deep French heritage. Operates across brand strategy, creative, media, and healthcare communications — the broader competitive context for any French branding agency.
• Interbrand: Global brand consultancy operating across brand strategy, naming, identity, and design. Directly comparable category (branding/strategy) but at much larger scale and with multinational client roster.
• Landor & Fitch: Global brand consulting and design firm with strong presence in France, offering brand strategy, identity, and experience design. Operates in the same brand strategy category as 32 Décembre with a much broader geographic footprint.
• BETC: Major French creative agency (Havas) offering brand strategy, advertising, and integrated communications. Comparable service categories but at significantly larger scale and with global multinational clients.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/32-d-cembre
• Instagraminstagram.com/32decembre
• Xx.com/_32Decembre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 32 Decembre