STUFF.

What STUFF. does

STUFF is an Israel-based, privately-held consultancy founded circa 2013 that specializes in people and culture development for large enterprises. The firm is organized around three service pillars — Strategy & Innovation (HR strategy, innovation and intrapreneurial programs, ideation sessions), People Growth & Development (leadership and talent programs, manager development, workshops and learning capsules), and Culture & Communication (employer branding, values implementation, internal communication, and company storytelling) — delivered through tailored pulse checks, roundtable discussions, and creative content production such as Netflix-style internal series.

The company's underlying delivery model blends consulting engagements with creative production; in 2023 it added an AI Lab that convenes corporate leaders, AI pioneers, L&D specialists, designers, and prompt engineers to experiment with applied AI tools for corporate learning and innovation. Technology stack details, proprietary software, or platform architecture beyond this Lab are not disclosed in the available sources.

STUFF operates as a sales-led, professional-services consultancy generating revenue from project-based engagements with corporate and government clients. Pricing is quote-based and not publicly disclosed. Customers include Bank Hapoalim, H&M, KPMG, Strauss, Check Point, Elbit, Maccabi, AppsFlyer, 888, Clalit, Amazon, Appleseeds, Align, and the Israeli Ministry of Economy. The firm is founder-owned, bootstrapped with no disclosed funding rounds, and self-describes as 'a small team of dedicated individuals.'

Name

STUFF.

Legal name

STUFF

Website

https://wearestuff.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

STUFF is an Israel-based boutique consultancy, founded around 2013, that delivers HR strategy, leadership development, employer branding, and culture-change programs to large enterprises, and operates an applied-AI Lab for corporate learning.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Organizational development consulting
• HR transformation services
• Leadership development programs
• Employer branding consulting
• Corporate culture consulting

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: STUFF generates revenue through consulting engagements including HR strategy, innovation implementation programs, leadership development programs, and employer branding services. The company provides tailored organizational assessments, strategic planning, and experiential learning content to corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

STUFF provides tailored organizational pulse checks, roundtable discussions, brainstorming sessions, and management alignment processes to create data-driven organizational plans with measurable KPIs. The firm then produces hi-end engaging and experiential digital content, workshops, and learning materials. Services span HR strategy, innovation implementation, intrapreneurial programs, leadership and talent development, employer branding, values implementation, and internal communication, delivered to major corporations across multiple industries.

Product overview

STUFF is an award-winning Israeli consultancy specializing in people and culture development, offering a unified suite of services structured around three core pillars: Strategy & Innovation (HR strategy, innovation implementation, intrapreneurial programs, ideation), People Growth & Development (leadership programs, managers development, workshops, learning capsules), and Culture & Communication (employer branding, values implementation, internal communication, storytelling). The company also operates an AI Lab focused on exploring cutting-edge AI tools for corporate learning and innovation. Their project portfolio showcases client work across major organizations including Bank Hapoalim, Strauss, H&M, KPMG, Check Point, Elbit, and Maccabi, with offerings spanning development programs, employer branding, strategy implementation, and digital content production.

Differentiator

Problem solved

Functional benefit

Brands

• AI Lab: STUFF's AI Lab is where the company explores, experiments, and innovates with cutting-edge AI tools while tapping into the potential of corporate learning, development, and innovation. It brings together corporate leaders, AI pioneers, and specialists from various fields including automation experts, L&D gurus, designers, and prompt engineers.

Products and services

• Strategy & Innovation Services A consulting service pillar covering HR strategy development, innovation implementation programs, intrapreneurial programs, and ideation sessions. Designed for large enterprises and corporations seeking data-driven organizational plans with measurable KPIs.
• People Growth & Development Services
• Culture & Communication Services
• AI Lab An exploration and experimentation initiative that brings together corporate leaders, AI pioneers, automation experts, L&D specialists, designers, and prompt engineers to develop tailor-made AI solutions for corporate learning and innovation challenges.

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered notable and core.

• AmazonnotableStrategic or Co-development PartnerCollaborative ideation and entrepreneurial projects through 'HACK THE CLOUD' program with Bank Hapoalim's tech division. First-of-a-kind cross-organizational collaboration combining Amazon's technology expertise with corporate innovation needs.
• AI Lab Community MemberscoreStrategic or Co-development PartnerBuilding a diverse team of corporate leaders, AI pioneers, and specialists including automation experts, L&D gurus, designers, and prompt engineers to tackle corporate challenges and develop AI solutions.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Bain & Company (Organization Practice): Bain's Organization practice advises on culture change, leadership, and operating model transformation. Similar consulting-style interventions targeting large enterprise clients, though part of a broader strategy consultancy.
• Cegos: International training and development consultancy offering leadership, learning, and organizational change solutions to global enterprises. Comparable in delivering corporate learning content and development programs at larger scale.
• Deloitte (Human Capital): Deloitte's Human Capital practice offers organizational transformation, leadership development, and learning services to large enterprises globally. Overlaps with STUFF's HR strategy, culture, and L&D offerings as part of a much broader portfolio.
• Accenture (Strategy & Consulting): Accenture's Talent & Organization practice delivers HR transformation, learning, and change management to large global enterprises. Overlaps with STUFF's culture, communication, and people growth offerings at much larger scale.
• McKinsey & Company: Global management consultancy with a substantial Organization Practice covering leadership, culture, and HR transformation. Comparable to STUFF in addressing corporate people and culture challenges, but operating at vastly larger scale across all industries and geographies.

Direct peers

• DDI (Development Dimensions International): Specialist leadership and talent development consultancy offering assessment, manager development, and learning programs — directly comparable to STUFF's manager development and experiential learning capsules.
• Korn Ferry: Global organizational consulting firm specializing in talent management, leadership development, and HR advisory — directly comparable to STUFF's core focus areas of leadership/talent programs, organizational development, and employer branding.
• Spencer Stuart: Executive search and leadership advisory firm that supports senior leadership development and organizational consulting. Comparable to STUFF in serving enterprise needs around leadership pipelines and culture.
• Mercuri Urval: Global consultancy with a strong practice in leadership development, executive assessment, and talent management. Comparable to STUFF in targeting enterprise clients with bespoke people and culture programs.
• PDI (Personnel Decisions International): Consultancy specializing in leadership assessment, talent analytics, and organizational development — overlaps with STUFF's talent programs, top-talents work, and people analytics-adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUFF.