Plaza Cables

What Plaza Cables does

Plaza Cables, legally Plaza Wires Limited, is an Indian electrical wire and cable manufacturer headquartered in Okhla Industrial Area Phase-II, New Delhi. Founded in 1988 as R K Cable and rebranded to Plaza Cables, the company has operated for approximately 35 years in the Indian electrical products market and completed an Initial Public Offering in 2023, transitioning to a publicly listed entity subject to SEBI LODR regulations. The firm manufactures and sells PVC-insulated wires and cables — including HR/FR, FR-LSH, ZHFR, coaxial, LAN, telephone, CCTV, submersible, LT power, control, and aerial bunched cables conforming to IS:694:2010 — alongside a diversified consumer electrical portfolio of ceiling, wall, table, pedestal, and exhaust fans under the Plaza Fan brand, plus immersion heaters and PCG products. Its proprietary differentiator is the Plaza Cables 3D wire, marketed as India's first triple-layer insulated 3D wire claimed to save up to 30% electricity.

The business operates a sales-led, channel-partner driven go-to-market model, distributing through 100+ channel partners and 7+ branch offices across India, supplemented by direct-to-consumer listings on Amazon India, Flipkart, Paytm Mall, Pepperfry, and the Government e Marketplace (GEM). Customer segments span residential house wiring, commercial and industrial electrical fit-outs, and government/public sector procurement. Revenue is generated almost entirely through hardware sales of wires, cables, and fans, with pricing not publicly disclosed but available via a downloadable PVC wire and cable price list. The company maintains a corporate office in New Delhi and a single disclosed manufacturing unit equipped with sophisticated manufacturing and testing equipment, supported by an R&D cell focused on product standardization and quality improvement.

Name

Plaza Cables

Legal name

Plaza Wires Limited

Website

https://plazacables.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaza Cables (Plaza Wires Limited) is an Indian manufacturer of PVC-insulated wires, specialty cables, and ceiling/table/exhaust fans, founded in 1988 and publicly listed in 2023, serving residential, commercial, industrial, and government customers across India through 100+ channel partners, 7+ branch offices, and major e-commerce marketplaces.

Ownership category

akta.pro rank

Product category

Electrical Wires and Cables

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

akta.pro secondary industries

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC), Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

Keywords

• Electrical wire manufacturing
• Cable manufacturing
• Ceiling fan manufacturing
• House wiring products
• Flame retardant cables

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wire and Cable Sales: Manufacturing and selling electrical wires and cables including PVC wires, FR-LSH cables, HRFR cables, coaxial cables, LAN cables, telephone cables, flat submersible cables, CCTV cables, LT power cables, control cables, and aerial bunched cables. Products conform to IS : 694 : 2010 standards.
2. Fan Sales: Manufacturing and selling ceiling fans, wall fans, table fans, pedestal fans, and exhaust fans under Plaza Fan brand with various models including Crazi'a, Classic Air, Thunder, Runner, E-saver, Neo, and Airvent series.
3. Action Cables: Single core HRFR-PVC insulated multi-standard flexible copper conductor heavy duty cables for house wiring at voltage grade 1100V.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Plaza Cables (legally Plaza Wires Limited) manufactures and supplies electrical wires and cables, including HR/FR wires, FR-LSH cables, ZHFR wires, coaxial, LAN, telephone, CCTV, submersible, LT power, control, and aerial bunched cables conforming to IS:694:2010. The company also manufactures and sells ceiling fans, wall fans, table fans, pedestal fans, and exhaust fans under the Plaza Fan brand, along with immersion heaters and irons.

Product overview

Plaza Cables is an Indian electrical wire and cable manufacturer, formerly known as R K Cable, with 35 years of industry experience. The company offers a diversified product portfolio consisting of two main categories: (1) Wires and Cables including Home Shield HR/FR, Extra Shield FR-LSH, Plaza Cables 3D (India's first 3D wire), Ultra Shield ZHFR, Action Cables, and various specialized cables such as coaxial, LAN, telephone, CCTV, submersible, and power cables; and (2) Fans including ceiling fans (Crazi'a, Classic Air, Thunder, Runner, E-saver series), table fans, wall fans, pedestal fans, and exhaust fans (Airvent series). The company also offers immersion heaters and iron products under its PCG product line. Plaza Cables operates manufacturing facilities, maintains branch offices across India, and sells through e-commerce marketplaces including Amazon, Flipkart, and Government e Marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Plaza Cables 3D: India's first 3D wire that saves up to 30% electricity
• Extra Shield FR-LSH
• Ultra Shield ZHFR
• Action Cable
• CraZi'a
• Elect'r
• E-saver

Products and services

• Home Shield - HR/FR Wire High-retardant (HRFR) wire with more than 100% conductivity, 100% bunching, and flame retardant properties designed for house wiring applications.
• Extra Shield - FR-LSH Wire Flame retardant low smoke halogen wire with higher operating temperature, more than 100% conductivity, superior insulation resistance, higher current carrying capacity, and superior heat resistance.
• Plaza Cables 3D Wire India's first 3D wire with triple layer insulation that saves up to 30% electricity, marketed under the Plaza Cables 3D sub-brand.
• Ultra Shield - ZHFR Wire Ultra shield wires with more than 100% copper conductivity and zero halogen flame retardant (ZHFR) technology that do not catch fire.
• Action Cable Single core HRFR-PVC insulated multi-standard flexible copper conductor heavy duty cable for house wiring at voltage grade 1100V, conforming to IS:694:2010.
• Coaxial Cables (RG6 Series) RG6 series coaxial cables designed for television and communications signal transmission applications.
• LAN Cables (CAT 6 Series) Category 6 LAN cables for high-speed networking and data transmission applications.
• Flat Submersible Cables (Multicore) Multicore flat submersible cables designed for underwater and pump applications.
• CCTV Cables (3+1 & 4+1 category) Cables designed for CCTV surveillance system installations in 3+1 and 4+1 configurations.
• LT Power Cables Low tension power cables for industrial and commercial power distribution applications.
• Aerial Bunched (AB) Cables Aerial bunched cables used for overhead power distribution in utility applications.
• Crazi'a Ceiling Fan Premium ceiling fan with Gen Next design, 14 pole motor for silent operation, innovative styling, and extra wide aluminium blades for high air thrust.
• E-saver 50 Ceiling Fan Energy saving ceiling fan rated at 50 Watts designed to consume significantly less electricity than ordinary fans.
• E-saver 30 Ceiling Fan Ultra energy efficient ceiling fan rated at 30 Watts with copper wound motor for consistent performance.
• Neo Table Fan Table fan with elegant streamlined looks, copper wound motor for high air delivery, designed for Indian weather conditions.
• Neo Wall Fan Wall-mounted fan with high speed motor and copper wound construction for consistent performance.
• Pawandoot Pedestal Fan Heavy duty pedestal fan with capacitor start induction motor for better energy efficiency, aerodynamically designed 3 leaf blades, and telescopic height adjustment.
• Airvent Exhaust Fan Exhaust fan designed for silent consistent operation, ideal for kitchens and bathrooms with aerodynamically designed blades.

Quantifiable outcome

• Saves up to 30% electricity with 3D wire technology
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RR Kabel: Indian wire and cable manufacturer with house-wiring, power, and specialty cables; comparable product breadth and channel partner-led distribution approach.
• V-Guard Industries: Indian electrical products company spanning wires, switchgear, and appliances, distributed through a similar multi-tier dealer network targeting residential and small commercial customers.
• Finolex Cables: Specialist wire and cable manufacturer with strong presence in house-wiring and power cables; directly comparable product mix and Indian distribution model.
• KEI Industries: Manufacturer of house-wiring, power, control, and instrumentation cables serving infrastructure and industrial customers — overlapping substantially with Plaza's cable portfolio.
• Havells India: Major Indian electrical brand with overlapping wires and cables, fans, and small appliances businesses, competing for the same dealer and institutional customers.
• Polycab India: India's largest wire and cable manufacturer, with a comparable house-wiring, power cable, and accessories portfolio serving the same residential, commercial, and institutional customer base.
• Bajaj Electricals: Diversified Indian electricals player with a significant fan and small appliance business sold through national retail and dealer networks — comparable in product mix and GTM model.
• Orient Electric: Direct peer in the fan category (ceiling, wall, table, exhaust) and a broader electricals player; competes with Plaza Fan for the same dealer shelf and online marketplace presence.
• Crompton Greaves Consumer Electricals: Large Indian fan and electrical appliance manufacturer with strong retail distribution; closely comparable to Plaza's fan business and overlapping brand positioning in the mid-market.

Emerging players

• Goldmedal Electricals: Indian electrical brand with growing presence in wires, switches, and fans; competes with Plaza in the mid-market across both online marketplaces and traditional dealer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plaza_cables
• Facebookfacebook.com/plazacable
• LinkedInlinkedin.com/company/plaza-cables-industries-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Cables