ICQ Global

What ICQ Global does

ICQ Global Ltd is a UK-registered private company (company number 11394555, headquartered in Brighton) founded in 2017 by Csaba Toth. The company develops and licenses an ICF-accredited, multi award-winning portfolio of behavioral and cultural-intelligence assessments used by executive coaches, trainers, enterprises, governments, and educational institutions.

The core products are Global DISC™, an intercultural behavioral model integrating DISC personality with cultural background across three identity layers (WHAT, HOW, WHY); Growth Zone™, an assessment measuring three 'invisible forces' — psychological safety, cognitive diversity, and motivational drivers — across nine biomarkers; and Global DISC QUEST™, a 3-month, 21-mission interactive coaching platform. The supporting technology is the iDISC Assessment Platform, a cloud-based application hosted on Amazon AWS Europe servers (Frankfurt, Germany) with 256-bit TLS encryption, claiming alignment with ISO 27001/27017/27018, SOC 1/2/3, PCI DSS Level 1, C5, and GDPR. The methodology integrates 11 scientifically validated behavioral and cultural models, and the trademarks Global DISC™, Growth Zone™, and Global DISC QUEST™ are registered.

ICQ Global generates revenue through four streams: recurring assessment licenses to licensed practitioners, ICF-accredited certification (train-the-trainer) programs, workshop delivery via accredited practitioners to corporate clients, and one-time book sales ('Uncommon Sense in Unusual Times' at £8.90 Kindle). The company is privately held, founder-controlled, and bootstrapped with no disclosed funding rounds. It distributes through a global network of 200+ licensed partners operating in 40+ countries across North America, South America, Europe, Africa, Asia, the Middle East, and Oceania, supplemented by a partnership with crossculture2go (covering 140+ countries), a self-serve e-commerce storefront at aicq.icq.global, and thought-leadership channels (Forbes Coaches Council, HBR Advisory Board, LinkedIn content marketing). Named enterprise users include BBC, Ernst & Young, and the European Parliament.

Name

ICQ Global

Legal name

ICQ Global Ltd

Website

https://icq.global

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ICQ Global is a UK-based behavioral assessment company that develops and licenses the ICF-accredited Global DISC, Growth Zone, and Global DISC QUEST platforms for cultural intelligence and team performance, delivered through 200+ licensed partners in 40+ countries.

Ownership category

akta.pro rank

Product category

Leadership and Behavioral Assessment Software

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment, Certification & Qualifications Frameworks (BPADAKAL)

Keywords

• Intercultural assessment tools
• Behavioral assessment software
• Cultural intelligence training
• Leadership development solutions
• Team performance analytics

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Assessment Licenses: Licensed partners and individual practitioners pay for access to Global DISC and Growth Zone assessments. Profiles are delivered through accredited practitioners during workshops or personalized debriefing sessions.
2. Certification Programs: ICF-accredited train-the-trainer courses for coaches and trainers. Practitioners earn 7 ICF continuing coaching education points while gaining access to the full portfolio of assessments.
3. Workshop Delivery: ICQ accredited practitioners deliver workshops and coaching sessions to corporate clients, with ICQ providing the assessment tools and support platform.
4. Book Sales: Sale of 'Uncommon Sense in Unusual Times' book in digital formats (kindle mobi format) at £8.90 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ICQ Global develops and licenses ICF-accredited behavioral assessment platforms that combine personality type (DISC) with cultural intelligence to measure and optimize leadership and team performance. Its core offerings — Global DISC™, Growth Zone™, Global DISC QUEST™, and the iDISC Assessment Platform — are delivered through a global network of licensed practitioner partners to enterprise clients, executive coaches, government entities, and educational institutions.

Product overview

ICQ Global offers a suite of ICF-accredited, multi award-winning assessment and coaching solutions centred on cultural intelligence and high-performance team development. The core portfolio consists of Global DISC™ (an intercultural behavioural assessment model integrating DISC personality type with cultural background influences), Growth Zone™ (a team-level assessment measuring psychological safety, motivational drivers, and cognitive diversity), and the Global DISC QUEST™ interactive coaching platform (3 levels, 21 real-life missions delivered over 3 months). These are supported by an online iDISC Assessment Platform, the licensed practitioner certification programme, and the 'Uncommon Sense in Unusual Times' book as a companion resource. All solutions are delivered through a global network of licensed partners in over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Global DISC: ICF accredited behavioral assessment model explaining how personality type and cultural background influence behavior, communication, and teamwork.
• Growth Zone
• Global DISC QUEST

Products and services

• Global DISC™ An ICF-accredited, multi award-winning intercultural behavioral assessment model that integrates personality type (DISC) with cultural background influences to explain how individuals think, behave, and communicate across personal and cultural differences. Sold to enterprise organizations and delivered through ICQ's licensed practitioner network.
• Growth Zone™ An assessment tool that measures and optimises the 9 biomarkers of high-performance across psychological safety, motivational drivers, and cognitive diversity — the three invisible forces that drive or undermine team and organisational performance. Sold to enterprise clients and delivered through certified practitioners.
• Global DISC QUEST™ An interactive 3-month coaching platform with 3 levels and 21 real-life missions designed to expand participants' comfort zones and turn behavioral theory into practical skills, delivered via an online platform to individuals and corporate cohorts.
• iDISC Assessment Platform An online registration and assessment delivery platform for taking the Global DISC assessment, generating individual and team profiles, and accessing workshop and debriefing services through an ICQ Global-accredited practitioner.
• Uncommon Sense in Unusual Times (book) A transformational hybrid book authored by Csaba Toth, providing the foundational philosophy behind ICQ Global's Uncommon Mindset approach to leadership, cultural intelligence, and high-performance team development. Sold directly through Amazon in Kindle mobi format at £8.90 inc. VAT.
• Global DISC Licensed Practitioner Certification ICF and CPD Standards accredited train-the-trainer certification course enabling coaches and trainers to deliver Global DISC assessments and workshops to their own clients, earning 7 ICF continuing coaching education (CCE) points and creating a new revenue stream.

Quantifiable outcome

• 60-80% of potential lost due to clashes of personalities, values and leadership challenges
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• crossculture2gocoreStrategic or Co-development Partner · 30 November 2020ICQ Global partnered with crossculture2go to offer the most up to date, internationally accredited coaching and training for individuals and companies who want to thrive in an international and intercultural environment. Crossculture2go is a virtual support platform for global business & career success in 140+ countries.
• Global Partners NetworkcoreChannel Partner/ Reseller/ DistributorICQ Global has established a global network of licensed partners in 40+ countries across North America, South America, Africa, Europe, Asia, and Oceania. Partners include certified trainers, executive coaches, and consultants who deliver Global DISC and Growth Zone solutions to enterprise and individual clients.
• International Coach Federation (ICF)coreStrategic or Co-development PartnerICF accreditation for Intercultural DISC practitioner certification course. ICQ Global's training programs are ICF and CPD Standards accredited, allowing coaches to earn continuing education credits while becoming licensed to deliver Global DISC assessments.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• PDI (Personality Development International): PDI delivers DISC-derived behavioral assessments and certifications through a licensed practitioner model. Comparable to ICQ in product category (DISC-based assessments) and partner-led distribution, though with a smaller international footprint.

Direct peers

• TTI Success Insights: TTI Success Insights publishes multiple DISC-family assessments (DISC, Driving Forces, EQ, Acumen) and licenses them through a global certified consultant network. Comparable to ICQ in product mechanics (assessment + licensed practitioner model) and target buyer (coaches, trainers, enterprise L&D).
• Insights Discovery: Insights Discovery uses a color-based personality framework (DISC-derived) and sells through a global licensed practitioner network to enterprises and coaches. Comparable to ICQ's Global DISC in methodology roots, partner-led delivery, and enterprise L&D buyer.
• Cultural Intelligence Center: Cultural Intelligence Center is the originator of the CQ (Cultural Intelligence) assessment and certification framework for coaches and organizations. The most direct competitor to ICQ Global's cultural intelligence positioning and ICF-aligned certification model.
• Hogan Assessments: Hogan is a leading personality assessment provider used heavily in executive selection, leadership development, and coaching. Comparable to ICQ in offering scientifically validated behavioral assessments for leadership and enterprise use cases.
• Wiley (Everything DiSC): Wiley's Everything DiSC is the dominant DISC-based behavioral assessment suite used globally by enterprises and coaches. ICQ Global's Global DISC directly competes by overlaying cultural intelligence on top of standard DISC, addressing what ICQ characterizes as the 'missing 50%' of standard DISC.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with an assessments portfolio (KFAL, Voices, etc.) and leadership development offerings. Overlaps with ICQ on behavioral assessment and enterprise leadership development but at much larger scale and broader portfolio.
• Center for Creative Leadership (CCL): CCL is a research-backed leadership development provider offering assessments, programs, and certifications used by global enterprises. Comparable to ICQ on enterprise leadership development and assessment-driven methodology, with significantly broader scope.
• DDI (Development Dimensions International): DDI is a global leadership consulting firm with behavioral assessment, training, and certification products sold to multinational enterprises and governments. Overlaps with ICQ on leadership assessment and enterprise/government training delivery.
• FranklinCovey: FranklinCovey delivers leadership and organizational training (The 7 Habits, etc.) to enterprise and government buyers. Overlaps with ICQ in the enterprise leadership development and certification-of-practitioners model, though FranklinCovey's content is broader and not DISC-based.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/icqglobal

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICQ Global