Norths

What Norths does

Norths Touch (legally Northern Suburbs Touch Association) is a not-for-profit community touch football organization founded in 1979 and based at Artarmon Reserve, Artarmon, NSW, Australia. The club was established as the first touch football competition on Sydney's Lower North Shore, starting with 8 teams in a single division, and now offers seasonal Spring and Autumn competitions spanning U8s through U18s juniors and adult divisions across multiple skill grades. It is volunteer-governed by a committee (President Frank Schiraldi, Secretary Kim Perry, Treasurer Chris McNamara) and supported by a part-time Administrator and Ground Supervisors. Operations are governed by the Touch Football Australia 8th Edition Rule Book, with all registered players covered by the TFA National Insurance Scheme.

The organization's product surface is structured around six core programs: a Junior Competition (with age-appropriate modified rules, e.g., half-size fields for U8MX and U9s), an Adult Competition (team-based, 2x20 min halves), a Representative (Reps) Program providing pathways to Vawdon Cup, Junior State Cup, and Senior State Cup, an All Abilities inclusive program for athletes with intellectual or physical disabilities, a Cubs Academy youth development program, and a Referee Program offering Level 1 Referee Course certification and on-the-job coaching. There is no proprietary technology platform; the technology stack consists of the third-party MySideline competition management system (fixtures, results, registration), a WordPress-based website, and standard social media channels (Facebook, Instagram). Digital outreach, email communications, and word-of-mouth community referrals are the primary marketing channels.

The business model is fee-for-participation and community-led. Revenue is generated through seasonal team registration fees billed annually: Adult team fees are AUD $1,150 early bird (paid by 29 January) and AUD $1,250 standard, with team sizes of 10-16 players; Junior team fees include a playing shirt and accept NSW Active Kids Vouchers, enabling government-subsidized participation; referee membership fees of AUD $20 (juniors) and AUD $30 (adults) are deducted from season payments. Distribution is entirely direct, via the Artarmon Reserve venue and the MySideline self-serve registration platform, with no intermediaries or enterprise customers. The addressable market is hyper-local — Sydney Metropolitan — and participants are individual community members and families rather than corporate accounts.

Name

Norths

Legal name

Northern Suburbs Touch Association

Website

https://northstouch.asn.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Norths Touch (Northern Suburbs Touch Association) is a not-for-profit community touch football organization founded in 1979 in Artarmon, NSW, Australia, running seasonal junior and adult competitions, representative pathways, inclusive All Abilities programs, and referee training at Artarmon Reserve.

Ownership category

akta.pro rank

Product category

Community Touch Football Competition and Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Adaptive & Para-Sport Training Programs (MPAKAJAK), Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• Touch football competition
• Community sports club
• Junior sports programs
• Referee training services
• Representative sports pathway

Headquarters

HQ city

Artarmon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Team Registration Fees: The club charges team-based registration fees for seasonal local competitions. Early bird pricing is available for early payment. Fees are paid in bulk by team contacts. Junior and Adult divisions have different fee structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Norths Touch runs seasonal community touch football competitions at Artarmon Reserve for Junior (U8s-U18s) and Adult players, with team registrations and inclusive modified rules for younger age groups. The club also operates a Representative Program with pathways to Vawdon Cup, Junior State Cup, Senior State Cup, and the National Touch League, an All Abilities inclusive program, a Cubs Academy development pathway, and a Referee Program offering Level 1 Referee Course certification. All registered financial players are covered by the Touch Football Australia National Insurance Scheme.

Product overview

Norths Touch operates as a community touch football organization offering a portfolio of interconnected sporting programs. The core offerings include the Junior Competition and Adult Competition, which form the foundation of the club's local social competitions held at Artarmon Reserve. These are complemented by the Representative Program, which provides pathways for competitive players through Vawdon Cup and State Cup tournaments. The All Abilities Program ensures inclusive access to the sport, while Cubs Academy serves as a development pipeline for young players. The Referee Program supports the sport's officiating needs with training and certification. All registered participants receive Sports Injury Insurance coverage through Touch Football Australia's National Insurance Scheme.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Competition Touch football competition for junior players, covering age groups from U8s through U18s, with modified rules for younger age groups (U8MX and U9s play on half-size fields with adjusted rules) and structured divisions for boys and girls. Junior teams require a minimum of 8 players with a recommended cap of 10 to maximise game time, and the playing shirt is included in the registration fee. NSW Active Kids Vouchers are accepted.
• Adult Competition Social touch football competition for adult players, organised into divisions and grades across all skill levels with team registration. Teams consist of 10-16 registered players playing 2x20 minute halves. Seasonal team fees apply ($1,150 early bird; $1,250 standard).
• Representative Program (Reps) Competitive representative touch football program offering pathways through Vawdon Cup, Junior State Cup, Senior State Cup, and the National Touch League, with divisions for Mens, Womens, Mixed, Youth, and All Abilities teams.
• All Abilities Program Inclusive touch football program providing opportunities for people of all ages with intellectual and/or physical disabilities to learn and play the sport, with pathways to Touch Football's Inclusive Division representative competitions.
• Cubs Academy Development program for young players designed to build core skills and prepare participants for future representative teams, or to introduce new players to the sport in a fun environment.
• Referee Program Referee training and development program for junior and adult competitions, offering Level 1 Referee Course certification, on-the-job training with referee coaches, and progression pathways to adult competition refereeing. New referees are provided with a shirt and whistle. Referee membership fees are $20 for juniors and $30 for adults, deducted from season payments.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Touch Football AustraliacoreStrategic or Co-development PartnerNational governing body for touch football in Australia. Norths Touch operates under TFA rules (8th Edition Rule Book). Provides insurance coverage through Touch Football Australia National Insurance Scheme for registered players.
• NSW Touch FootballcoreStrategic or Co-development PartnerState governing body managing representative tournaments including Vawdon Cup, Junior State Cup, and Senior State Cup. Norths teams participate in these state-level competitions.
• Active Kids Voucher ProgramminorGTM or Marketing PartnerNorths Touch is a registered activity provider accepting NSW Active Kids Vouchers, allowing parents to use government-subsidised vouchers for junior registration fees.
• SportcoverminorGTM or Marketing PartnerInsurance provider for touch football players through the National Insurance Program. Handles injury claims for registered financial players.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adelaide Touch Association: South Australian touch football association running community competitions, juniors, and representative teams. Comparable not-for-profit, volunteer-led structure with similar seasonal fee model.
• Inner West Touch Association: Sydney-based touch football association running seasonal community competitions, junior programs, and representative teams. Operates the same not-for-profit club model with comparable fee structures and pathway tournaments.
• Melbourne Touch Association: Victorian touch football association operating community competitions and representative pathways. Demonstrates the same operating model in a different Australian state, useful for comparative benchmarking.
• Eastern Suburbs Touch Association: Sydney touch football club running local junior and adult competitions and representative sides. Comparable not-for-profit, volunteer-led structure serving a defined Sydney catchment.
• Manly Warringah Touch Association: Adjacent Sydney touch football association running community junior and adult competitions with representative pathways. Closest direct geographic competitor to Norths on Sydney's north side with a near-identical operating model.
• Brisbane City Touch Association: Large-scale Australian touch football association operating community competitions, junior development, and representative pathways. Comparable model at significantly larger scale, providing a benchmark for growth.
• Perth Touch Association: Western Australian community touch football association operating junior and adult competitions with representative pathways. Demonstrates the same club model in a different state market.

Broad incumbents

• NSW Touch Football: State governing body managing representative tournaments (Vawdon Cup, State Cups) in which Norths teams compete. Sets competition structure and pathway policy that directly affects Norths' Reps offering.
• Touch Football Australia: National governing body for touch football in Australia. Norths operates under TFA rules and insurance scheme. Relevant as the apex governing body setting rules, pathways, and standards.

Regional players

• North Sydney Bears: Sydney north shore community rugby league club operating from nearby grounds. Comparable as a volunteer-led community sporting organisation with junior, senior, and representative offerings targeting the same geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthernSuburbsTouchAssociation
• Instagraminstagram.com/northstouch
• LinkedInlinkedin.com/company/northern-suburbs-touch-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norths