Touch Football Australia

What Touch Football Australia does

Touch Football Australia Limited is the national governing body for touch football in Australia, headquartered in Canberra (Deakin, ACT) with a secondary national office co-located at NRL's Rugby League Central in Sydney. The organization leads, manages, administers, and develops the sport across all eight Australian states and territories through a federated structure of wholly-owned state subsidiaries (Touch Football ACT, NSW Touch Association, Touch Football NT, Queensland Touch Football, Touch Football SA, Touch Football TAS, Touch Football VIC, and Touch Football WA) and hundreds of affiliated local clubs. It runs national competitions including The Championships (National Touch League) and the DoorDash National Youth Championships, fields representative teams (the Athelite Australian Emus) in international events such as World Cups and the Trans-Tasman Test Series, and operates a national insurance program administered by Marsh that provides personal injury, public liability, and management liability coverage to players, clubs, and volunteers.

The organization does not build proprietary core technology; instead, it relies on third-party platforms — most notably MySideline (shared with the NRL ecosystem) for player, team, and competition registration, and the Touch Football Exchange for member data. Its product portfolio is predominantly organizational and content-based: a Beginners' Hub with the seven basic rules, video-based Skills Training resources featuring Australian Emus athletes, an Affiliate Hub for club administrators, a national club directory, and volunteer/officiating accreditation programs. Education and safeguarding are formalized through a Child Safe Contact role, a Code of Conduct, and a Zero Tolerance for Abuse policy.

The revenue model is a four-stream mix: recurring registration and membership fees collected via MySideline; recurring premium revenue from the Marsh-administered National Insurance Program; commercial sponsorship revenue (Principal Partner DoorDash; Major Partners Athelite, New Balance, and others; Official Partners Steeden, Sportscover, Accor, and MST); and transaction/event revenue from national and international competitions. Government partnerships with the Australian Sports Commission, Australian Institute of Sport, and state governments provide institutional co-funding. The 2026-32 Strategic Plan frames the organization's renewed purpose as 'uniting communities through safe, social, and meaningful Touch Football experiences' and its vision as 'a game that moves the nation.'

Name

Touch Football Australia

Legal name

Touch Football Australia Limited

Website

https://touchfootball.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Touch Football Australia Limited is the national governing body for touch football in Australia, administering the sport across eight state/territory subsidiaries and hundreds of affiliated clubs. It runs national competitions, fields the Australian Emus representative teams, and delivers registration, insurance, and education services to participants nationwide.

Ownership category

akta.pro rank

Product category

Sports Governance & Administration

NAICS

Spectator Sports (71121)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

Keywords

• Touch football governance
• National sports administration
• Player registration services
• Sport competition management
• Athlete insurance programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Registration and Membership Fees: Revenue generated from player registrations, team registrations, and membership fees across affiliated clubs and state organizations. The organization collects fees for participation in competitions, representative programs, and national events.
2. National Insurance Scheme: Touch Football Australia operates a National Insurance Program administered through Marsh, providing personal injury insurance for players and public liability/management liability coverage for clubs. This generates revenue through premiums from the touch football community.
3. Sponsorship and Partnership Revenue: Revenue from commercial partnerships including Principal Partner (DoorDash), Major Partners (Athelite, New Balance), Official Partners, and Government Partners (ASC, AIS, various state governments).
4. National Events and Competitions: Revenue from major national events including The Championships (NTL), DoorDash National Youth Championships, and various international events such as Trans-Tasman Test Series and World Cup events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Touch Football Australia is the national sporting organization responsible for governing, developing, and promoting touch football across Australia. It manages national competitions, coordinates affiliated state organizations (TFA ACT, TFA NSW, TFA NT, TFA QLD, TFA SA, TFA TAS, TFA VIC, TFA WA), provides player insurance through Marsh, and oversees national representative teams including the Australian Emus. Participant registration is handled through the MySideline platform.

Product overview

Touch Football Australia operates as the national governing body managing Touch Football across Australia through a unified platform with multiple interconnected services. The core offering includes the national organization overseeing competitions, representative teams (Athelite Australian Emus), and participant development, supported by the MySideline digital registration platform for membership management. The product portfolio spans competitive events (National Touch League, National Youth Championships), insurance coverage through Marsh, educational resources (Beginners' Hub, Skills Training), volunteer programs, and an Affiliate Hub for administrative support. The club directory system connects participants with local clubs nationwide, while international events program manages representation at World Cups and Trans-Tasman competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Athelite Australian Emus: Australia's national representative Touch Football teams, including Men's Open, Women's Open, and Mixed Open teams.

Products and services

• National Touch Football Competitions National-level touch football competitions organized and administered across Australia for registered participants, including representative pathways for athletes to progress to the Australian Emus.
• Player and Official Insurance Program Group personal accident and liability insurance coverage provided to registered players, coaches, and referees, arranged in partnership with Marsh and bundled with registration.
• MySideline Registration Platform Online registration and membership management platform used by players, coaches, referees, and administrators to sign up, pay fees, and manage participation in touch football nationally.
• Australian Emus National Representative Teams National representative touch football teams selected and managed by Touch Football Australia to compete at international and elite-level competitions.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered primary, major, official, core and government.

• DoorDashprimaryOthersDoorDash is the Principal Partner of Touch Football Australia. As the primary sponsor, DoorDash branding appears prominently on national team uniforms and event materials, providing nationwide brand visibility across all touch football competitions.
• AthelitemajorGTM or Marketing PartnerAthelite is a Major Partner and sponsor of the Australian Emus national teams. The partnership includes product sponsorship and branding association with elite touch football representation.
• New BalancemajorGTM or Marketing PartnerNew Balance is a Major Partner providing footwear and apparel sponsorship for Touch Football Australia national programs and competitions.
• SteedenofficialGTM or Marketing PartnerSteeden is an Official Partner specializing in touch football equipment, providing match balls and training accessories for competitions.
• SportscoverofficialOthersSportscover is an Official Partner providing sports insurance products and services to the touch football community.
• AccorofficialGTM or Marketing PartnerAccor is an Official Partner providing accommodation services and hospitality for national events and competitions.
• MarshcoreOthersMarsh is the appointed insurance broker for Touch Football Australia, administering the National Insurance Program that provides coverage for affiliated clubs, members, and volunteers. The program includes personal injury insurance for players and public liability coverage for clubs.
• Australian Sports Commission (ASC)governmentOthersASC is a Government Partner providing national sports funding and development support through Australian government sports programs.
• Australian Institute of Sport (AIS)governmentOthersAIS is a Government Partner providing elite sports development support and resources for high-performance touch football athletes.
• National Rugby League (NRL)coreStrategic or Co-development PartnerTouch Football Australia operates within the NRL network, sharing the coat of arms symbolism (emu and kangaroo) with the Kangaroos national rugby league team. The partnership includes shared infrastructure at Rugby League Central in Sydney and cross-promotional opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rugby Australia: National federation for rugby union in Australia operating state unions, national competitions (e.g., Super Rugby domestic pathways), and representative teams (Wallabies). Directly comparable governance, sponsorship, and event-based revenue structure.
• Hockey Australia: National federation for hockey in Australia with a similar tiered structure of state associations, national championships, and international representation. Comparable participant profile and reliance on community club networks for participation revenue.
• Basketball Australia: National governing body for basketball in Australia with state-based affiliate structure, grassroots club networks, and national representative programs (Boomers, Opals). Shares the social/community sport positioning and multi-tiered competition model.
• Swimming Australia: National federation for swimming in Australia with state associations, national championships, and elite pathway programs (Aussie Swimmers). Shares the membership-plus-sponsorship-plus-government funding model with comparable headcount scale.
• Netball Australia: National governing body for netball in Australia, operating a comparable state-based federation structure with grassroots community competitions, national championships, and representative pathways. Highly analogous business model centered on membership fees, sponsorship, and government funding.
• Oztag Australia: National organizer of Oztag, a tag-based variant of rugby league played in social/community formats. Directly competes with Touch Football Australia for similar participant demographics, social sport participants, and weekend competition players.

Broad incumbents

• Cricket Australia: National governing body for cricket in Australia and one of the largest and most commercially successful national sport federations domestically. Operates the same federation/state association model but at materially larger scale and with stronger broadcast/media rights economics.
• Football Australia: National federation for football (soccer) in Australia with state federations, national leagues (A-League), and Socceroos/Matildas national teams. Comparable structure but a much larger participant base and more developed commercial ecosystem.

Others

• Australian Sports Commission: Australian Government agency that funds and governs national sports development, including TFA itself. Relevant as the primary funding counterparty for many comparable federations and a key stakeholder in the broader ecosystem.

Regional players

• Federation of International Touch: International governing body for touch football worldwide, of which TFA is the Australian member. Comparable federation structure but operates globally rather than domestically, and governs the international events TFA's national teams participate in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/touchfootballaustralia
• Xx.com/touchfootballwa
• LinkedInlinkedin.com/company/touch-football-australia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch Football Australia