Blis Web Agency
Blis Web Agency is a Norwood, Adelaide-based digital agency founded in 2006, delivering custom responsive web design, development, SEO, and e-commerce solutions using Craft CMS, Shopify, and Magento primarily for South Australian businesses, government, and tourism clients.
- Company typePrivate
- Founded2006
- HeadquartersNorwood, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blis Web Agency does
Blis Web Agency is an Adelaide-based, founder-owned digital agency founded in May 2006 by Ingrid Bird and Sam Lomax. The company delivers custom responsive web design, web development, search engine optimization, e-commerce, and content management system (CMS) implementation services, primarily to South Australian businesses, government bodies, tourism organizations, and selective national/international clients. Its technology stack is built on open-source platforms including Linux servers with Apache/Nginx, PHP, and CMS systems led by Craft CMS, with supporting use of ExpressionEngine, Statamic, and WordPress; e-commerce capabilities span Shopify, Craft Commerce, and Adobe Magento depending on project scale. The agency also produces proprietary work including custom Craft CMS and WordPress plugins, interactive mapping solutions using Google Maps API, Mapbox, and Leaflet, and bespoke web applications with SMS and real-time data capabilities.
The business operates a hybrid revenue model combining project-based fees for web design and development (typically 50% deposit, 50% on approval) with recurring subscription streams from SEO plans (90-day minimum, quarterly reviews) and Customer Care Plans priced between $1,500 and $3,000 per quarter. Site Services are offered on a one-time pay-as-you-go basis at $260 to $520 ex GST, with additional development billed at $130 per hour. Its go-to-market is sales-led and locally rooted at 8 Montrose Ave, Norwood, using face-to-face design briefings, website quote request forms, free SEO consultations, and a portfolio-driven content marketing approach. The firm claims over 100 delivered websites since founding and a portfolio that includes the City of Adelaide, UPark, Clare Valley, McLaren Vale, State Swim, Sant & Abel, and SAHMRI.
Blis Web Agency firmographics
Firmographics- Name
- Blis Web Agency
- Legal name
- Blis Web Agency
- Website
- https://blisweb.agency
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blis Web Agency is a Norwood, Adelaide-based digital agency founded in 2006, delivering custom responsive web design, development, SEO, and e-commerce solutions using Craft CMS, Shopify, and Magento primarily for South Australian businesses, government, and tourism clients.
- Ownership category
- akta.pro rank
Blis Web Agency industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Blis Web Agency is headquartered
LocationHeadquarters
- HQ city
- Norwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Blis Web Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design & Development: Project-based fees for custom web design, development, and CMS implementation. Pricing varies by project scope with deposits typically 50% upfront and 50% on approval.
- SEO Services: Ongoing SEO management plans with no conflict policy (one plan per industry). Plans run for 90-day minimum periods with quarterly reviews.
- Customer Care Plans: Ongoing support plans ranging between $1,500-$3,000 per quarter, including website maintenance, SEO services, internet marketing, and performance reviews.
- Site Services: One-time website service reviews costing $260-$520 ex GST for website health checks and maintenance.
- Additional Development Work: Additional work beyond original scope charged at $130 per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Web Design Projects |
| Subscription | Quarterly | SEO Plans |
| Subscription | Quarterly | Customer Care Plans |
| Other | Pay-as-you-go | Site Services |
| Unit Pricing | Pay-as-you-go | Additional Development Work |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Blis Web Agency product offering
Product offeringCore offering
Blis Web Agency is a boutique Adelaide-based digital agency that designs, develops, and maintains custom websites, e-commerce stores, and web applications for businesses, using CMS platforms such as Craft CMS, ExpressionEngine, Statamic, WordPress, Shopify, Craft Commerce, and Magento. Its offering combines web design, web development, SEO services, e-commerce solutions, custom web applications, and interactive mapping, supported by ongoing subscription-based Customer Care Plans and SEO retainers.
Product overview
Blis Web Agency is an Adelaide-based full service digital agency offering web design, web development, SEO services, and e-commerce solutions. Their core offering centers on custom responsive web design using platforms like Craft CMS (their primary CMS), ExpressionEngine, and Statamic, complemented by e-commerce capabilities through Shopify, Craft Commerce, and Adobe Magento. The agency provides ongoing support through Customer Care Plans ($1,500-$3,000/quarter) and Site Services, plus specialized offerings including SEO audits, web applications, and interactive mapping solutions using Google Maps API, Mapbox, and Leaflet. Founded in May 2006, the company focuses on delivering websites that rank well in Google while providing excellent user experiences across all devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Custom website design service for businesses, covering information architecture, visual design, and user experience, typically delivered as part of a CMS-based build.
- Web Development Custom website and CMS development using Craft CMS, ExpressionEngine, Statamic, WordPress, and supporting PHP/LAMP stack technologies.
- E-commerce Solutions Design and development of online stores using Shopify, Craft Commerce, and Magento, including store build, product setup, and integrations.
- SEO Services Ongoing search engine optimisation service delivered as a subscription, integrated into website design and development projects, with reporting and continuous optimisation.
- Customer Care Plans Subscription-based post-launch website maintenance, support, hosting-related updates, and content assistance plans.
- Web Applications Custom-built web applications developed for specialised client projects requiring bespoke functionality beyond a standard CMS website.
- Interactive Maps Custom interactive mapping solutions using Google Maps API, Leaflet, and Mapbox, often used for tourism and government-related client websites.
- SEO Audit Standalone SEO audit service analysing a website's search performance, technical SEO issues, and opportunities.
Quantifiable outcome
- UPark saw 30% increase in web traffic and doubled online bookings
- +3 more outcomes
Companies that use Blis Web Agency
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Blis Web Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Blis Web Agency partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NickNack - Strategic Branding AgencycoreBlis Web Agency partnered with NickNack - Strategic Branding Agency to deliver the McLaren Vale Grape Wine and Tourism Association website. NickNack provided strategic branding while Blis handled technical development, interactive maps, and CMS implementation.
- Craft CMScorePrimary CMS platform for most websites. Craft CMS is their go-to platform providing user-friendly editing features and growth potential. Also use Craft Commerce for e-commerce.
- SAHMRIcoreCollaborated on the 'We Can Do This' web app - an 18-month research project delivering online resources to Aboriginal and Torres Strait Islander communities for ice addiction recovery. Included SMS capabilities, membership management, and data export tools.
- Adelaide OvalminorBuilt standalone web app for touchscreen project at Adelaide Oval to help people learn about the venue's facilities and history.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blis Web Agency competitors and assessment
Company assessmentRegional players
- Webling: Adelaide-based digital agency focused on web design, development and digital marketing for South Australian clients. Same geography and similar service portfolio, making it one of Blis's closest local competitors.
- Kook: Adelaide-based digital agency delivering web design, branding and SEO for South Australian businesses. Comparable in size, location and core offerings, and competes for the same local Adelaide customer segments.
- Bam Creative: Adelaide-based creative and digital agency offering web design, branding and SEO services to South Australian businesses. Directly comparable as a same-city, similar-size agency competing for the same Adelaide SMB and government client base.
Direct peers
- Thinkmill: Australian digital agency building websites, apps and platforms for enterprise clients using CMS and modern web stacks. Comparable in CMS-led delivery and enterprise/mid-market positioning.
- Hallway: Australian digital agency delivering web design, development and SEO for mid-market and enterprise clients. Directly comparable in service stack and customer segments, with similar CMS-driven delivery model.
- Affinity: Australian digital agency offering web design, e-commerce (Shopify, Magento) and digital marketing services. Comparable in service mix, e-commerce platform expertise (Magento, Shopify) and SMB-to-mid-market customer focus.
- Engine Digital: Australian full-service digital agency delivering web design, development and digital strategy for enterprise and government clients. Closely comparable in CMS-heavy, design-led delivery and in targeting government and enterprise projects similar to Blis's City of Adelaide and SAHMRI work.
- Luminary: Melbourne-based Australian digital agency offering web design, development, SEO and CMS services to mid-market and enterprise clients. Directly comparable in service mix (web design + SEO + e-commerce on platforms like WordPress/Craft) and customer segments, but operates at a larger scale and from a bigger market.
Broad incumbents
- Ogilvy Australia: Global advertising and digital agency with Australian operations covering web, SEO, content and CRM. Competes for the SEO and digital marketing portion of Blis's offering, especially with enterprise and government clients.
- Deloitte Digital Australia: Large consulting and digital transformation arm competing for enterprise and government digital mandates that overlap with Blis's higher-end work (e.g., City of Adelaide, SAHMRI). Represents the upper bound of competitive pressure on enterprise pitches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blis Web Agency social profiles
Digital presenceBlis Web Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blis Web Agency leadership team
Management profileNumber of profiles
Profiles2 records
Blis Web Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blis Web Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blis Web Agency
What does Blis Web Agency do?
Blis Web Agency is a boutique Adelaide-based digital agency that designs, develops, and maintains custom websites, e-commerce stores, and web applications for businesses, using CMS platforms such as Craft CMS, ExpressionEngine, Statamic, WordPress, Shopify, Craft Commerce, and Magento. Its offering combines web design, web development, SEO services, e-commerce solutions, custom web applications, and interactive mapping, supported by ongoing subscription-based Customer Care Plans and SEO retainers.
Is Blis Web Agency a public or private company?
Blis Web Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blis Web Agency founded?
Blis Web Agency was founded in 2006. It employs 1 to 10 people.
Where is Blis Web Agency based?
Blis Web Agency is headquartered in Norwood, Australia, in the Oceania region.
How does Blis Web Agency make money?
Five revenue lines are on record. Web Design & Development is the primary driver. The others are SEO Services, customer Care Plans, site Services and additional Development Work.
Who are Blis Web Agency's main competitors?
Regional players on record are Webling, Kook and Bam Creative. Direct peers are Thinkmill, Hallway, Affinity, Engine Digital and Luminary. Broad incumbents are Ogilvy Australia and Deloitte Digital Australia.
Does Blis Web Agency have an API?
No public API is recorded for Blis Web Agency.
What industry is Blis Web Agency in?
Blis Web Agency's product category is Web Design and Development Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541511 and its SIC code is 7311.