Farmácia do Caniço

What Farmácia do Caniço does

Farmácia do Caniço is a privately held retail pharmacy operating a single physical storefront at Estrada João Gonçalves Zarco, 74 in Caniço, Madeira, Portugal. The pharmacy serves the resident population of Madeira Island, with primary medication delivery coverage across the municipalities of Santa Cruz, Funchal, and Machico. It is headed by Technical Director Dr. Duarte Gil Nunes Pereira, with Dra. Maria Antónia Pereira also identified in a Technical Direction capacity. The pharmacy has operated since 1959 and is authorized by SRAS (Serviço Regional de Saúde da Madeira) to dispense medications via the internet, with compliance to Portaria nº 348/98 Good Distribution Practices.

The company's core offering is prescription medication dispensing alongside an extensive over-the-counter catalog spanning dermocosmetics (Vichy, La Roche Posay, Avène, Uriage, Caudalie, Ducray, Eucerin, Klorane, Mustela, ISDIN, SVR, Lierac, Filorga, Roc, Galénic), food supplements (Meritene, Resource, Fortimel, Absorvit, Arkocapsulas, Win-fit, Advancis), infant nutrition (Nan, Nidina, Nutribén, Aptamil, Novalac, Enfamil, Holle, Nestlé Cerelac), baby care (Chicco, Avent, Medela, Nuk, Delta Baby, Nûby), orthopedics, homeopathic products, diagnostic equipment (e.g., Exacto urinary infection self-tests), veterinary items, sexual health, and weight management nutrition. The underlying technology is a conventional e-commerce storefront at farmaciadocanico.pt with prescription upload and product catalog, plus standard payment integrations (Visa/Mastercard, Multibanco, bank transfer, cash on delivery, PayPal, Verified by Visa / Saphety) — no proprietary technology, AI/ML capabilities, mobile app, or developer APIs are disclosed.

The business model is direct-to-consumer retail pharmacy: one-time product purchase with VAT-included pricing, augmented by zone-based home delivery (€2 in Caniço, €3 in remaining Santa Cruz parishes and Funchal, €3.5 in Machico) committed to 24-hour fulfillment. Hours are differentiated against standard pharmacies — daily 8:00 to 24:00, holidays 9:00 to 22:00 — with a dedicated night availability service for prescriptions between 24:00 and 08:00 reachable via direct phone line. Marketing runs through Facebook, Instagram, and a heavily segmented email newsletter covering newborns/childhood, men, mature skin, young skin, nutrition, animals, and Pharmacard promotions. No B2B channel, institutional customer base, partnerships, or external investment is documented.

Name

Farmácia do Caniço

Legal name

Farmácia do Caniço

Website

https://farmaciadocanico.pt

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmácia do Caniço is a privately held retail pharmacy in Caniço, Madeira, Portugal, selling prescription medications, OTC medicines, dermocosmetics, supplements, and infant nutrition via a storefront and online store with home delivery across Santa Cruz, Funchal, and Machico municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Caniço

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Pharmacy Sales: Traditional retail pharmacy selling prescription medications, over-the-counter medicines, dermocosmetics, food supplements, baby products, and other health-related products through both physical storefront and online store with home delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Farmácia do Caniço is a community retail pharmacy dispensing prescription and over-the-counter medicines, dermocosmetics, nutritional supplements, and infant nutrition products to local residents and visitors of Caniço, Madeira. It operates a physical storefront with extended hours from 8:00 to 24:00 daily, provides night availability for prescriptions, and supplements in-store service with an authorized online pharmacy offering home delivery across three municipalities in the region.

Product overview

Farmácia do Caniço is an online pharmacy operating in Madeira, Portugal, offering a comprehensive digital platform for purchasing medications, health products, and wellness items. The core offering includes prescription medication dispensing, OTC medicines, dermocosmetics (Vichy, La Roche Posay, Avène, Uriage, Caudalie, Ducray, Eucerin, Klorane, Mustela, ISDIN, SVR, Lierac, Filorga, Roc, Galénic), food supplements (Meritene, Resource, Fortimel, Absorvit, Arkocapsulas, Win-fit, Advancis), infant nutrition (Nan, Nidina, Nutribén, Aptamil, Novalac, Enfamil, Holle), baby care products (Chicco, Avent, Medela, Nuk, Delta Baby, Nûby), diagnostic equipment, orthopedic products, veterinary items, and sexual health products. Services include extended operating hours (8:00-24:00 daily), home delivery, night prescription service, and online prescription processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription medication dispensing In-store and online dispensing of prescription medicines for individual patients, with night availability from 8:00 to 24:00 and home delivery in three municipalities.
• Online pharmacy (SRAS-authorized e-commerce) Authorized online store enabling purchase of medicines, dermocosmetics, supplements, and baby products, with secure payments via Visa, PayPal, and Saphety seal certification.
• Home delivery service Delivery of pharmacy orders to customers' homes across three municipalities in the Madeira region, complementing in-store and online dispensing.
• Night availability service (8:00-24:00) Continuous pharmacy service from 8:00 to 24:00 daily, including night availability for prescriptions, differentiating the pharmacy from typical operating-hour competitors.
• Meritene nutritional supplements Nutritional supplement range marketed for adults needing dietary support, sold through the physical pharmacy and online channel.
• Nestlé Resource clinical nutrition line Clinical nutrition products including Arginaid (wound healing), Instant Protein, Dextrine Maltose, and Energy, supplied to patients needing therapeutic nutrition support.
• Nestlé NAN infant formulas Infant formula range (NAN) from Nestlé sold to parents and caregivers for infant feeding needs.
• Nestlé Cerelac baby cereals Complementary feeding cereals (Cerelac) for infants transitioning to solid foods, sold to parents and caregivers.
• Nestlé Nutribén products Nutribén infant feeding products (under Nestlé) sold to parents and caregivers for baby nutrition.
• Exacto urinary infection self-tests Self-diagnostic test kits (Exacto) for urinary infections sold to individual consumers for at-home screening.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wells: Portuguese pharmacy retail chain with both physical stores and e-commerce, dispensing prescription and OTC medications plus dermocosmetics and supplements — directly comparable in product mix and target customer, though at significantly larger scale.
• Farmácias Holon: Portuguese pharmacy group/network combining independent pharmacies under a shared brand and digital platform — comparable model of independent pharmacy pooling resources for online and supply-chain scale.
• 1000Farma: Portuguese online pharmacy marketplace offering OTC, supplements, dermocosmetics and baby products with home delivery — comparable digital pharmacy model competing for the same Portuguese consumer basket, especially on non-Rx categories.
• Farmácia Estácio: Large Portuguese independent pharmacy with strong online presence offering medications, supplements and dermocosmetics nationwide — comparable omnichannel model and product assortment, operating at a meaningfully larger scale than the subject.

Broad incumbents

• CVS Pharmacy: Major US pharmacy chain combining prescription dispensing with broad health, beauty and wellness assortment — relevant only as a structural benchmark for the pharmacy-plus-wellness retail model.
• Boots: Large UK-based pharmacy and health/beauty retailer with strong private-label and loyalty programmes — comparable on category breadth (pharmacy + beauty + wellness), though not a direct Portuguese competitor.
• LloydsPharmacy: UK high-street and online pharmacy chain offering prescription, OTC, health and beauty categories — comparable omnichannel pharmacy-plus-beauty positioning, operating in a different geography.

Regional players

• DocMorris: European online pharmacy serving multiple markets with mail-order medications and wellness products — relevant comparable for the e-commerce pharmacy model, though operating primarily in continental European jurisdictions.

Emerging players

• PromoFarma: Online pharmacy platform operating across Iberia with a broad catalog of parapharmacy, dermocosmetics and wellness products — overlaps on the non-Rx categories where Farmácia do Caniço generates higher-margin sales.
• Atida Purefarma: European online pharmacy operating across multiple markets with OTC, parapharmacy and wellness assortment — overlaps the non-Rx catalog the pharmacy sells online, with stronger national reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farmaciacanico
• Instagraminstagram.com/farmaciadocanico
• LinkedInlinkedin.com/company/farm-cia-do-cani-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmácia do Caniço