DURA
DURA Concrete Canada Incorporated, founded in 2016 in Lakeshore, Ontario, designs and produces Ultra-High-Performance Concrete (UHPC) materials and provides structural, architectural, and repair services to North American infrastructure owners, municipalities, architects, and construction firms.
- Company typePrivate
- Founded2016
- HeadquartersRuscom, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What DURA does
DURA Concrete Canada Incorporated is a specialty materials and engineering services company founded in 2016 and headquartered in Lakeshore, Ontario. The company designs and produces Ultra-High-Performance Concrete (UHPC) components and engineered assemblies for two principal markets: infrastructure/transportation (bridge constructions, joint fill connections, structural reinforcement) and architectural/design (custom facades, tiles, roofs, sun shading, and cladding), with an additional service line for repair and rehabilitation of deteriorated concrete structures. Its core technology is a proprietary UHPC formulation with a minimum specified compressive strength of 120 MPa, classified as a fiber-reinforced cementitious composite, packaged as DURA® PREMIX in 50 lbs bags and 2000 lbs super sacks with fibres and chemical admixtures included.
The company operates a hybrid revenue model. The materials stream sells the pre-blended UHPC powder product directly to contractors and infrastructure owners in standardized packaging formats. Three professional-services streams — Structural Solutions, Architectural Solutions, and Repair and Rehabilitation — provide engineering, fabrication, installation, and on-site crew services for projects requiring compatibility with existing concrete or custom architectural specifications. All channels are direct; the company sells through phone and email contact ([email protected]) without disclosed public pricing, and markets through its website (duraconcrete.ca) plus LinkedIn and Instagram. Customers are concentrated in Ontario and include the Ministry of Transportation Ontario, City of Windsor, ENWIN (a municipal utility), Town of Lakeshore, plus private-sector references The Hitch House and Kingsville Brewery; the company website also lists a client link to Steypustodin in Iceland.
DURA positions itself around durability and sustainability outcomes: longer service life of concrete assets through high compressive strength and self-healing ability, thinner members reducing material usage, lower maintenance cost, and reduced carbon footprint via sustainable material formulations. The company has stated ambition to establish a "new paradigm for sustainable and stable structures across North America," indicating intent to expand beyond its current Ontario-centric footprint into broader North American infrastructure and architectural markets.
DURA firmographics
Firmographics- Name
- DURA
- Legal name
- DURA Concrete Canada Incorporated
- Website
- https://duraconcrete.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DURA Concrete Canada Incorporated, founded in 2016 in Lakeshore, Ontario, designs and produces Ultra-High-Performance Concrete (UHPC) materials and provides structural, architectural, and repair services to North American infrastructure owners, municipalities, architects, and construction firms.
- Ownership category
- akta.pro rank
DURA industry classification
Industry- Product category
- Specialty Construction Materials
- NAICS
- Other Concrete Product Manufacturing (327390)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Concrete Masonry Units (CMU) & Segmental Concrete Products (IMADAAAC)
Keywords
Where DURA is headquartered
LocationHeadquarters
- HQ city
- Ruscom
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DURA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- UHPC Materials Sales: Sale of pre-blended UHPC premix products in bag and super sack formats to infrastructure and architectural markets.
- Structural Solutions Services: Engineering and construction services for bridge constructions, joint fill connections, and structural applications requiring superior mechanical and durability characteristics.
- Architectural Solutions: Custom made UHPC elements for facades, tiles, roofs, sun shading, and cladding with tailored shapes, colors, and textures.
- Repair and Rehabilitation Services: Engineered repair and rehabilitation solutions for deteriorated concrete infrastructure using compatible UHPC materials and specialized crews.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DURA product offering
Product offeringCore offering
DURA designs and produces customized and standardized Ultra-High-Performance Concrete (UHPC) components for infrastructure and architectural markets. Its core product is DURA® PREMIX UHPC, a pre-blended powder supplied with fibers and chemical admixtures in 50 lbs bags and 2000 lbs super sacks. The company also delivers three service categories: Structural Solutions for bridges and engineering applications, Architectural Solutions for facades/tiles/cladding, and Repair and Rehabilitation services for deteriorated concrete infrastructure.
Product overview
DURA is a specialty Ultra-High-Performance Concrete (UHPC) materials provider offering a portfolio of products and services. The core product is DURA® PREMIX UHPC, a pre-blended powder available in 50 lbs bags and 2000 lbs super sacks. The company provides three service categories: Structural Solutions (UHPC components for bridge constructions and engineering applications), Architectural Solutions (custom facades, tiles, roofs, sun shading, and cladding elements), and Repair and Rehabilitation services. DURA UHPC has a minimum specified compressive strength of 120 MPa and is designed to reduce carbon footprint using sustainable materials.
Differentiator
Problem solved
Functional benefit
Brands
- DURA® PREMIX UHPC: Pre-blended powder UHPC material available in 50 lbs bags and 2000 lbs super sacks, sold with fibres and chemical admixtures.
Products and services
- DURA® PREMIX UHPC Pre-blended Ultra-High-Performance Concrete powder with proprietary fibers and chemical admixtures, offering minimum 120 MPa compressive strength, superior durability, crack resistance, and self-healing ability. Sold to infrastructure and architectural buyers in two packaging formats (50 lbs bags and 2000 lbs super sacks) and used as the base material for DURA's structural, architectural, and rehabilitation solutions.
- Structural Solutions Engineering and construction services using DURA® UHPC for bridge constructions, joint fill connections, and other engineering applications requiring superior mechanical and durability characteristics. Sold to government transportation ministries, municipal authorities, and engineering contractors for heavy infrastructure projects where reduced weight, thinner sections, and 120 MPa compressive strength are required.
- Architectural Solutions Custom-made UHPC architectural elements including facades, tiles, roofs, sun shading, and cladding, offered in tailored shapes, colors, and textures. Enables thinner members, reduced weight, and design flexibility for architects, design firms, and commercial construction clients seeking sustainable building elements.
- Repair and Rehabilitation Services Engineered repair and rehabilitation services using DURA® UHPC materials tailored for compatibility with existing deteriorated concrete infrastructure. Performed by specialized DURA crews to restore and reinforce structural members with thinner jacketing sections and fewer materials compared to traditional concrete repair methods. Sold to infrastructure owners, operators, municipalities, and industrial clients needing to address concrete deterioration, structural integrity concerns, and maintenance cost reduction.
Quantifiable outcome
- Minimum 120 MPa compressive strength (significantly higher than conventional concrete)
- +3 more outcomes
Companies that use DURA
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
DURA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DURA partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
DURA competitors and assessment
Company assessmentBroad incumbents
- CEMEX: CEMEX is a global building materials company with cement, ready-mix concrete, and aggregates operations. It serves many of the same infrastructure and architectural project customers as DURA and has its own specialty and lower-carbon concrete product initiatives that compete on the same specification-rich projects.
- GCP Applied Technologies: GCP Applied Technologies (now part of Saint-Gobain) produces specialty construction chemicals, admixtures, and concrete repair systems. It is comparable to DURA through its repair and rehabilitation product portfolio and admixture-driven concrete performance enhancements for infrastructure customers.
- Quikrete Holdings: Quikrete is a North American packaged concrete and masonry products manufacturer with broad distribution into hardware and construction channels. It overlaps with DURA's premix sales format (bagged/sacked specialty concrete products) and competes for the same contractor and infrastructure repair customers.
- Heidelberg Materials: Heidelberg Materials is a global heavy-side building materials producer with cement, aggregates, and ready-mix concrete operations. It competes with DURA at the infrastructure supply level, particularly on durability and sustainability-themed concrete specifications for transportation projects.
- Holcim (LafargeHolcim): Holcim is one of the largest global building materials companies, with a significant Canadian footprint (formerly Lafarge Canada). It offers concrete, cement, and a growing portfolio of sustainable lower-carbon products, overlapping with DURA on infrastructure and architectural concrete supply at much greater scale.
- Boral Limited: Boral is a large Australasian/North American building materials and construction products company with concrete, asphalt, and masonry operations. It overlaps with DURA on the concrete products supply side, particularly on infrastructure and architectural building segments.
Direct peers
- TAKTL: TAKTL is a US-based manufacturer of ultra-high-performance concrete (UHPC) architectural facade and cladding panels. It directly competes with DURA on the architectural UHPC side, using similar high-strength fiber-reinforced composites for custom facades, tiles, and architectural elements with comparable performance properties.
Regional players
- Penetron International: Penetron is a specialty concrete waterproofing and durability systems company serving infrastructure and repair markets. It addresses adjacent use cases to DURA's repair and rehabilitation line, improving concrete durability and longevity for similar transportation and structural customers.
Emerging players
- CarbonCure Technologies: CarbonCure is a Canadian-based company that produces technologies to reduce the carbon footprint of concrete. It targets a similar sustainability-conscious infrastructure and developer buyer base and competes conceptually with DURA's positioning of UHPC as a durable, lower-carbon alternative.
- Solidia Technologies: Solidia Technologies develops sustainable cement and concrete technologies that reduce the carbon footprint of concrete products. It competes with DURA conceptually on the value proposition of greener, durable concrete aimed at infrastructure and construction customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
DURA social profiles
Digital presenceDURA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DURA leadership team
Management profileNumber of profiles
DURA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DURA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DURA
What does DURA do?
DURA designs and produces customized and standardized Ultra-High-Performance Concrete (UHPC) components for infrastructure and architectural markets. Its core product is DURA® PREMIX UHPC, a pre-blended powder supplied with fibers and chemical admixtures in 50 lbs bags and 2000 lbs super sacks. The company also delivers three service categories: Structural Solutions for bridges and engineering applications, Architectural Solutions for facades/tiles/cladding, and Repair and Rehabilitation services for deteriorated concrete infrastructure.
Is DURA a public or private company?
DURA is a private company. It is classified as unknown and is currently operating.
When was DURA founded?
DURA was founded in 2016. It employs 101 to 250 people.
Where is DURA based?
DURA is headquartered in Ruscom, Canada, in the North America region.
How does DURA make money?
Four revenue lines are on record. UHPC Materials Sales are the primary driver. The others are structural Solutions Services, architectural Solutions and repair and Rehabilitation Services.
Who are DURA's main competitors?
Broad incumbents on record are CEMEX, GCP Applied Technologies, Quikrete Holdings, Heidelberg Materials, Holcim (LafargeHolcim) and Boral Limited. TAKTL is listed as a direct peer. Penetron International is listed as a regional player. Emerging players are CarbonCure Technologies and Solidia Technologies.
Does DURA have an API?
No public API is recorded for DURA.
What industry is DURA in?
DURA's product category is Specialty Construction Materials. Its primary akta.pro industry code is IMADAAAC, Concrete Masonry Units (CMU) & Segmental Concrete Products. Its NAICS code is 327390 and its SIC code is 3272.