What Turing Talent does

First AI (Turing Talent) is a London-based, private AI adoption and deployment consultancy founded in 2018 that operates under the legal name First AI. The firm helps enterprise organizations move AI projects from pilot to production, specializing in Microsoft Copilot deployment, custom AI agent engineering, and the delivery of trained AI talent. Its service portfolio is structured around three core offerings: Adopt Copilot (personalized prompts, custom workflows, and hands-on training delivered by AI Adoption Managers), Build AI (custom AI agent and automation deployment by certified AI Engineers using proven playbooks), and Build Capability (placement of deployment-ready AI engineers and adoption experts into client teams). Supporting these are three internal talent programs (AI Adoption Manager Programme, AI Agent Engineer Programme, The GenAI Academy) that supply the firm's delivery capacity.

The company targets enterprise and government buyers primarily in the Legal, Finance, and Private Equity sectors, with an additional presence in Healthcare (NHS), Local Government, Insurance, Investment Management, Technology, Real Estate, Defense, and Professional Services. Its technology stack is anchored to Microsoft technologies, with the firm holding both Microsoft AI Cloud Solutions Partner and Microsoft Solutions Partner designations. Underlying delivery relies on Microsoft Copilot and third-party generative AI models rather than proprietary foundation models; differentiation is achieved through certified talent, vertical-specific playbooks, and a 'done-for-you' engagement model that embeds practitioners inside client organizations.

Revenue is generated primarily through professional services engagements under custom enterprise contracts on multi-year billing cadences, supplemented by AI talent placement fees and training program revenue. The go-to-market is enterprise-focused direct sales via consultative discovery calls and personalized demos, supported by a multi-channel marketing mix (SEO, AI Knowledge Hub content, webinars and demos, case studies, community programs, and industry events). The firm reports that its AI adoption programs have collectively reached more than 8,000 employees across its customer base, indicating a regional (UK-centric) boutique-scale operation rather than a mass-market software business.

Name

Turing Talent

Legal name

First AI

Website

https://turingtalent.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

First AI (Turing Talent) is a London-based AI adoption consultancy that deploys Microsoft Copilot, builds custom AI agents, and supplies trained AI talent to enterprise and government clients in Legal, Finance, Private Equity, Healthcare, and adjacent sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. AI Adoption Services: Done-for-you AI adoption services including Copilot implementation, personalized prompts, custom workflows, and hands-on training delivered by AI Adoption Managers
2. AI Build Services: Custom AI agent and automation deployment services by certified AI Engineers, taking projects from pilot to production
3. AI Talent Placement: Delivery of trained AI talent including engineers and adoption experts who integrate into client organizations
4. GenAI Academy Training: Training programs for developing AI adoption managers and agent engineers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Turing Talent (operating as First AI) delivers done-for-you AI adoption services for enterprise organizations, centered on three core offerings: Adopt Copilot (personalized prompts, custom workflows, and hands-on training for Microsoft Copilot deployment), Build AI (custom AI agent and automation deployment by certified engineers using proven playbooks), and Build Capability (placement of deployment-ready AI Engineers and AI Adoption Experts within client teams). The company serves Legal, Finance and Private Equity sectors through AI Adoption Managers, AI Agent Engineers, and The GenAI Academy talent programs.

Product overview

First AI is an AI adoption and consulting company offering a portfolio of services focused on helping organizations implement and master Microsoft Copilot and custom AI solutions. The core offerings include Adopt Copilot (Copilot deployment and training), Build AI (custom AI agent development), and Build Capability (trained AI talent delivery). Supporting these are talent development programmes including the AI Adoption Manager Programme, AI Agent Engineer Programme, and The GenAI Academy. The company positions itself as a strategic AI partner for Legal, Finance, and Private Equity sectors, with emphasis on Microsoft AI Cloud partnership.

Differentiator

Problem solved

Functional benefit

Brands

• First AI Talent: Talent program for building a career in AI
• AI Adoption Manager
• AI Agent Engineer
• The GenAI Academy

Products and services

• Adopt Copilot Done-for-you Microsoft Copilot adoption service in which AI Adoption Managers deliver personalized prompts, custom workflows, and hands-on training to enterprise teams, helping organizations move beyond basic Copilot rollout to genuine workforce mastery.
• Build AI Custom AI agent and automation deployment service in which certified AI Engineers use proven playbooks to move AI projects beyond pilot stage into production environments for enterprise clients.
• Build Capability Talent delivery service providing deployment-ready AI Engineers and AI Adoption Experts who integrate into client organizations and grow with them, positioning talent as top 1% in the field.
• The GenAI Academy Training academy developing generative AI talent with deployment-ready capabilities to support AI adoption and development within client organizations, serving as the pipeline for AI Adoption Managers and AI Agent Engineers.
• AI Adoption Manager Programme Career training programme producing AI Adoption Managers who deliver personalized prompts, custom workflows, and hands-on AI training within client organizations.
• AI Agent Engineer Programme Training programme for AI Agent Engineers who deploy custom AI agents and automations using proven playbooks, forming the technical backbone of the Build AI service line.

Quantifiable outcome

• AI adoption programs reaching 8,000+ employees

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMicrosoft AI Cloud Solutions Partner and Microsoft Solutions Partner. Specializes in AI adoption, deployment and team building with Microsoft technologies including Copilot. Provides certified AI engineers and AI adoption managers with Microsoft-aligned capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BJSS: UK-headquartered technology and engineering consultancy with an enterprise AI and data practice serving Financial Services, Legal, and Public Sector clients, including NHS-adjacent programs.
• Adastra: International data and AI consulting firm delivering enterprise AI/ML engineering, data platforms, and AI adoption services to large enterprises across financial services and regulated industries.
• Slalom: Global Microsoft-focused consultancy with strong Copilot and AI adoption practices serving enterprise clients in financial services, legal, and PE-adjacent sectors; closest comparable in delivery model and Microsoft-partner positioning.
• Reply: European technology consulting group with strong AI/ML engineering and enterprise AI agent practices, comparable in mid-sized consultancy profile and AI-focused delivery.
• HSO: Global Microsoft partner delivering AI, data, and Copilot implementation services to enterprise clients across multiple verticals, with comparable done-for-you deployment and AI engineering offerings.
• Kocho: UK-based Microsoft Solutions Partner specializing in managed services, security, and AI/Copilot enablement for mid-market and enterprise customers; direct UK competitor with similar Microsoft-aligned GTM.

Broad incumbents

• Cognizant: Global IT services firm with a Microsoft business unit and enterprise AI/ Copilot deployment offerings targeting financial services, healthcare, and legal sectors.
• Capgemini: Global consulting and digital services firm with a substantial Microsoft alliance and enterprise AI/Copilot adoption practice serving Financial Services, Legal, and Public Sector clients.
• Avanade: Accenture/Microsoft joint venture and the largest pure-play Microsoft partner globally, offering AI, Copilot adoption, and cloud transformation services across enterprise verticals including financial services and legal.
• Sopra Steria: Large European IT services and consulting group with significant UK presence, offering enterprise AI, Copilot, and digital transformation services across public sector, financial services, and legal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/TuringTalent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turing Talent