IT Now

What IT Now does

IT Now is a multi-platform B2B technology media brand and regional community hub serving Central America and the Caribbean, owned and operated by Costa Rica-based Connecta B2B under CEO Marcelo Burman. The platform produces editorial coverage of IT verticals including AI, cybersecurity, digital banking, business management, and emerging technologies, distributed through a content management website, YouTube, social channels (Facebook, Instagram, LinkedIn, X), podcast directories, a weekly email newsletter, whitepapers, and a digital magazine. Its product portfolio also includes the 1000 CIOs Club exclusive membership community, the Prompt IT AI-focused podcast, the Week Report weekly news program with 90+ editions documented by June 2026, and Visión Connecta IT NOW streaming specials. The company has been in continuous operation since 1987 and employs 101-250 staff.

The flagship commercial asset is the Tech Day regional technology update tour, complemented by the Banking Tech Summit multi-country event series spanning six Latin American markets, including documented stops in Costa Rica, Guatemala, and Honduras. Revenue is generated primarily through digital advertising, sponsored content, brand placements, exhibitor booths, and event sponsorships sold to technology vendors and solution providers targeting IT decision-makers in the region. Pricing is not publicly disclosed and is structured as custom B2B media and event packages. There are no external institutional investors, venture capital backers, or public ownership evidenced.

Strategically, IT Now positions itself as the first AI-focused technology media program in Central America and the Caribbean and as a high-trust community for senior IT leadership. The combination of editorial coverage, the CIO community, and in-person events creates an integrated ecosystem for both audience engagement and sponsor access. Constraints include a niche geographic scope, undisclosed financial performance, dependence on advertising and event cycles, and concentration on a regional rather than global addressable market.

Name

IT Now

Legal name

Connecta B2B

Website

https://revistaitnow.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

IT Now is a B2B technology media platform serving Central America and the Caribbean, operated by Connecta B2B. It produces regional news, podcasts, and events including Tech Day and the Banking Tech Summit, monetizing via advertising, sponsorship, and event participation targeting CIOs and technology vendors.

Ownership category

akta.pro rank

Product category

Technology Media and Events

NAICS

Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

Technology & Developer Conferences (MPAGAGAE), Virtual Events & Conferences Live Streaming Platforms (MPACACAL)

Keywords

• Technology media
• Business events
• Digital advertising
• IT news
• CIO community

Headquarters

HQ city

Escazú

HQ country

Costa Rica

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital advertising and sponsorship: The platform generates revenue through sponsored content, branded articles, and advertising placements targeting technology professionals and CIOs in the Latin American market. Tech Day events provide additional sponsorship and exhibitor revenue opportunities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IT Now is a multi-platform technology media brand serving Central America and the Caribbean, offering technology news coverage, video and podcast programming, a weekly newsletter, whitepapers, a digital magazine, and a regional technology event tour (Tech Day). Its commercial offering for technology vendors consists of advertising placements, sponsored content, event sponsorships, and access to a curated community of senior IT executives through the 1000 CIOs Club.

Product overview

IT NOW is a multi-platform technology news and community network for Central America and the Caribbean. The core offering is its technology news portal providing coverage across verticals including AI, cybersecurity, digital banking, business management, and emerging technologies. The product portfolio includes the Tech Day regional event series, the 1000 CIOs Club community, streaming content (Visión Connecta), the Week Report news program, Prompt IT podcast series focused on AI topics, a weekly newsletter, whitepapers, and digital magazine publications. The platform operates 24/7 updates across social media and is conducted by Connecta B2B under the direction of CEO Marcelo Burman.

Differentiator

Problem solved

Functional benefit

Products and services

• IT NOW Technology News Platform Multi-platform technology news portal covering Central America and the Caribbean across verticals including AI, cybersecurity, digital banking, and emerging technologies, targeted at CIOs and senior IT decision-makers.
• Tech Day In-person regional technology conference and exhibition tour bringing together CIOs, IT leaders, and technology vendors across multiple Central American and Caribbean countries, with sponsorship and exhibitor packages sold to vendors.
• 1000 CIOs Club Exclusive community for CIOs and technology leaders enabling peer networking, knowledge sharing, and special access to content and events, used as a high-value audience segment for technology vendor sponsors.
• Week Report Weekly technology news program delivering a humorous, curated roundup of regional tech current events, distributed as video and podcast content.
• Prompt IT AI-focused podcast/newsletter programming positioned as the first AI program in Central America and the Caribbean, conducted by Marcelo Burman.
• Visión Connecta IT NOW Streaming video series covering technology news and analysis in the Central America and Caribbean region, produced by the IT NOW editorial team.
• IT NOW Weekly Newsletter Weekly email newsletter delivering the most relevant regional technology news and IT NOW platform updates to subscribers, serving as a recurring subscriber relationship channel.
• Revista Digital (IT NOW Digital Magazine) Digital magazine publication covering regional technology news, trends, and analysis, serving as a long-form content offering alongside the news portal.
• Whitepapers Technical whitepapers and in-depth reports on technology topics, used as lead-generation content assets for the regional IT audience and technology vendor sponsors.
• Capacitaciones (Technology Training) Technology training and education programs offered to IT professionals and enterprises seeking structured upskilling in topics covered by the platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Senacyt (Panama)coreStrategic or Co-development PartnerIT Now covers the partnership between Senacyt and Krach Institute for Tech Diplomacy at Purdue University for free courses on AI, cybersecurity, and quantum computing in Panama. This initiative aims to strengthen digital capabilities and prepare talent for the knowledge economy.
• Krach Institute for Tech Diplomacy at Purdue UniversitycoreStrategic or Co-development PartnerThe institute collaborates with Senacyt Panama to deliver free courses on AI, cybersecurity, and quantum computing, as covered by IT Now's news platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VentureBeat: B2B technology news site covering AI, enterprise tech, and emerging trends, with events and newsletters. Directly comparable in content mix (news, AI focus, events) and vendor monetization model.
• The Information: Subscription-supported B2B tech news outlet targeting technology executives and industry insiders. Comparable in serving senior technology decision-makers, though with a paid rather than ad-supported model.
• CIO.com: IDG-owned B2B technology publication targeting CIOs and senior IT decision-makers. Directly comparable to IT Now's CIO-focused audience and B2B tech media model, though operating at global rather than regional scale.
• TechTarget: B2B technology media and purchase-intent data platform serving enterprise IT buyers. Comparable in serving technology vendors' demand-gen needs through content, events, and audience data, but with a global, English-language footprint.
• SiliconANGLE / theCUBE: B2B enterprise tech media with video programming, live event coverage, and analyst commentary. Comparable multi-platform strategy (news + video + events) targeting enterprise technology buyers.

Broad incumbents

• IDG (International Data Group): Global B2B technology media and events company (parent of CIO.com, Computerworld, Foundry). Comparable in combining IT-decision-maker content with technology events, but with global reach and institutional scale.
• Computerworld: Established enterprise IT publication serving technology decision-makers with news, analysis, and reviews. Comparable audience (enterprise IT leadership) and content mix, though operating as part of Foundry/IDG's global portfolio.
• Ziff Davis (Mashable, PCMag): Large diversified digital media operator spanning consumer tech, B2B tech, and commerce content. Comparable as a multi-brand tech media business, but at substantially larger scale and with a global audience.

Regional players

• Contxto: Latin American startup and technology news platform covering ventures, funding, and emerging tech in the region. Comparable in regional Spanish-language tech news positioning, though more focused on the startup/venture ecosystem than enterprise IT.
• BNamericas: Latin American business and industry news platform covering sectors including technology, infrastructure, and finance. Comparable as a regional B2B news brand monetized through subscriptions and advertising across multiple Latin American countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/revistaitnow
• YouTubeyoutube.com/user/RevistaITNOW
• Facebookfacebook.com/ComunidadITNOW
• LinkedInlinkedin.com/company/revista-it-now
• Instagraminstagram.com/itnow_online/?hl=es-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Now