NaturaSí

What NaturaSí does

NaturaSí is an organic supermarket chain headquartered in Madrid, Spain, operating under the legal entity Shopsi SRL Sucursal en España, a Spanish branch of the Italian parent Shopsi SRL. Founded around 1998, the company has run specialist organic retail in Madrid for over 25 years and today operates two physical storefronts — Bernabéu (C/ Doctor Fleming 1, next to the Bernabéu stadium) and Moncloa (C/ Guzmán El Bueno, 28) — supplemented by a central office and a fiscal/registered office. NaturaSí sells more than 4,000 certified organic SKUs across categories spanning fresh produce, dairy (cow, goat, sheep), organic meat, bakery, plant-based proteins, macrobiotic/whole foods, charcuterie, frozen foods, household cleaners, baby food, herbalism/Ayurveda products, cosmetics, pet food, and a certified gluten-free assortment for celiacs. Suppliers are sourced directly from named local producers in Madrid (Hugo and Jose Luis) and additional regional producers across Andalusia, Valencia, Catalonia, La Rioja, and Galicia, with certification under EU Organic Farming Regulation (CEE 834/2007), Spanish regional organic councils, and Demeter biodynamic standards.

The business model is conventional brick-and-mortar grocery retail with markups on certified organic products. Revenue is generated through in-store point-of-sale transactions and a complementary home-delivery service (free for orders over €60 within Madrid capital, 24-48 hour fulfillment via third-party couriers) plus WhatsApp and online-form ordering. Payments are accepted via bank transfer, virtual gateway (TVP), card, and Bizum. Customer segments served include health-conscious organic consumers (primary), celiac/gluten-intolerant shoppers, and locavore/seasonal eaters. The Club Cliente loyalty card (Bernabéu store) operates on a point-accumulation model (€1 = 1 point, redeemable in tiered vouchers from €5 to €70) and partners with wellness centers, cooking schools, and eco restaurants. Monthly promotions discount products 10-25%, and in November 2022 the company launched its own private label 'Sí Esenciales' — 18 budget-friendly staple organic products (pasta, legumes, compotes, muesli, crackers) designed to make organic food accessible during economic pressure, using EU-sourced ingredients including Italian grain.

The technology stack is minimal and undifferentiated. NaturaSí does not operate a proprietary e-commerce platform or mobile app; its integrations are limited to Mailchimp (email/newsletter marketing), WhatsApp (ordering templates), and Google Analytics (web tracking). Marketing relies on a newsletter, Instagram collaborations with food-blog/wellness influencers (NIL ARAUJO, Marga Roldán), and an in-store events program including showcookings, themed weeks (Semana BIO Madrid, Biodiversidad), and BIOCULTURA Madrid trade-show participation. The company holds GDPR compliance (RGPD/LOPDGDD) and is privately held with no funding rounds, acquisitions, leadership changes, or expansion activity disclosed in the source material; headcount is reported in the 11-50 band.

Name

NaturaSí

Legal name

Shopsi SRL Sucursal en España

Website

https://naturasi.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

NaturaSí operates two physical organic supermarket stores in Madrid, Spain, selling over 4,000 certified organic SKUs across fresh produce, dairy, meat, bakery, plant-based proteins, frozen foods, household goods, and cosmetics to health-conscious, gluten-intolerant, and locavore consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail product sales: Traditional retail revenue from selling certified organic products at marked-up prices to end consumers in-store and via home delivery. Revenue is generated through in-person point-of-sale transactions and delivery orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NaturaSí is a brick-and-mortar organic supermarket chain operating two stores in Madrid (Bernabéu and Moncloa) that retails more than 4,000 certified organic SKUs, including fresh produce, dairy, meats, bakery, plant-based proteins, frozen foods, household cleaners, baby food, herbal and Ayurvedic products, cosmetics, and gluten-free items. It supplements the retail assortment with the "Sí Esenciales" private label, a Club Cliente loyalty card, and a home delivery service for orders above €60 within Madrid.

Product overview

NaturaSí operates as an organic supermarket chain with stores in Madrid (Bernabéu and Moncloa locations). The company offers a unified retail platform with more than 4,000 certified organic products across multiple categories. The core product portfolio includes fresh produce (fruits, vegetables), dairy, meat, bakery, plant-based proteins (tofu, tempeh, seitan), macrobiotic foods, charcuterie, frozen foods, household cleaning products, baby food, herbalism/Ayurveda products, cosmetics, and gluten-free products for celiacs. The Si Esenciales private label sub-brand provides 18 essential budget-friendly organic items. Additional services include a Club Cliente loyalty card program (Bernabéu store only) offering point accumulation and partner discounts, home delivery for orders over 60€ in Madrid, and organic cooking workshops/events. The company positions itself as Bio para Todos (Bio for Everyone) making organic food accessible while maintaining strict quality certification standards.

Differentiator

Problem solved

Functional benefit

Brands

• Sí Esenciales (Si Essenziali): Own-brand 'value' product line launched in November 2022, offering 18 essential daily-consumption organic products (pasta, legumes, compotes, biscuits, muesli) at budget-friendly prices to make bio products accessible during economic challenges.

Products and services

• Sí Esenciales (private label line) Own-brand "Sí Esenciales" value line of 18 essential budget-friendly organic staples (pasta, legumes, compotes, muesli, crackers) aimed at making certified organic food accessible to more consumers in Madrid.
• Club Cliente Loyalty Card

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biocoop: France's leading organic retail cooperative with hundreds of member stores. Closely comparable on product range, certified-organic positioning, and reliance on local producer relationships, providing a benchmark for the multi-store specialty model.
• La Vie Claire: French organic supermarket chain specializing in certified organic and local products. Directly comparable in assortment (fresh produce, bulk, organic own-label) and customer base of premium health-oriented consumers.
• Veritas Supermercats: Spain's largest dedicated organic supermarket chain with stores across Catalonia and other regions. Closest direct comparable — same certified-organic-only positioning, similar private-label development, and overlapping target customer of health-conscious Spanish consumers.
• Naturalia: French-origin organic chain (now part of the Veritas group) operating in Spain with a comparable organic-only assortment and urban store footprint, targeting the same health-conscious urban consumer.

Broad incumbents

• Sprouts Farmers Market: US specialty grocer focused on natural and organic fresh produce with a value-oriented positioning. Comparable to NaturaSí in combining health-forward assortment with price-conscious private-label execution within a specialty format.
• El Corte Inglés: Spain's leading department store and grocery retailer with a dedicated organic range. Overlaps with NaturaSí on premium organic assortment and similar affluent urban customer profile, but with much broader scale and broader category mix.
• Lidl: European discounter rapidly expanding its certified-organic 'Bio' range at sharp price points. Represents the lower-price competitive frontier pushing against NaturaSí's premium organic positioning.
• Whole Foods Market: Global benchmark for premium certified-organic specialty grocery retail. Comparable on curation, certification rigor, and premium pricing strategy, though operating at vastly larger scale and now under Amazon ownership.
• Alcampo (Auchan): Spanish hypermarket operator with a growing organic and local-producer assortment. Comparable as a broad-line retailer encroaching on the certified-organic category where NaturaSí specializes.
• Carrefour: Largest grocery operator in Spain with an expanding Carrefour Bio organic range. Competes for the same organic shopper at lower price points and is rapidly scaling certified-organic SKUs, creating direct competitive pressure on specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookes-es.facebook.com/help/cookies

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NaturaSí