CURE Foundation
CURE Foundation is a Canadian nonprofit founded in 1996 that funds breast cancer research, provides direct financial grants to patients, and advances awareness through nationwide event-driven fundraising — chiefly National Denim Day and Pink Table Movement.
- Company typePrivate
- Founded1996
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CURE Foundation does
CURE Foundation is a Canadian charitable nonprofit founded in October 1996 by Diane Proulx Guerrera following her breast cancer diagnosis, headquartered in Montreal, Quebec (1320 Graham Blvd., Suite 110, T.M.R.). The organization operates a three-pillar model covering breast cancer research funding, direct patient financial assistance, and awareness/early-detection education, serving patients, families, caregivers, donors, corporate partners, and academic researchers across Canada.
Core programs include the Financial Assistance Program (one-time grants to low-income breast cancer patients, processed in roughly 6 weeks), a free 12-episode Yoga for Breast Cancer Recovery series led by Jodie Duplisea, the CURE Foundation Fellowship in Breast Cancer Research established in 2013 for graduate students, and educational initiatives covering BRCA1/BRCA2 genetic risk and 'Know Your Normal' breast self-awareness. Research funding supports endowed chairs and investigators at McGill University's Rosalind & Morris Goodman Cancer Research Centre (Diane and Sal Guerrera Chair in Cancer Genetics, held by Dr. Morag Park; Dr. Mark Basik's cancer genomics and liquid biopsy work), Ottawa Hospital Research Institute (Dr. Mark Clemons and the REaCT clinical trial program), CHU de Québec – Université Laval (Dr. Amélie Fradet-Turcotte), and VGH/UBC Hospital Foundation (Dr. Patricia Clugston Chair in Breast Reconstruction Surgery).
The revenue model is donation-funded and event-driven. National Denim Day, held annually on May 12 since 1997, is the signature campaign (with a $5 suggested donation per workplace participant) and the 30th anniversary is celebrated in 2026. Supplementary event channels include the Pink Table Movement (corporate-engagement activation), International Women's Day fundraising, October 'Shop for CURE' retail partnerships, and Montreal-based 'Costumes for CURE' (Halloween). Donations are processed through CrowdChange; donor outreach uses Mailchimp. CURE provides no proprietary technology product — its 'stack' is a content-managed website plus third-party SaaS — and generated no disclosed annual financial figures beyond the cumulative 'nearly $30 million raised since inception' milestone.
CURE Foundation firmographics
Firmographics- Name
- CURE Foundation
- Legal name
- CURE Foundation
- Website
- https://curefoundation.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CURE Foundation is a Canadian nonprofit founded in 1996 that funds breast cancer research, provides direct financial grants to patients, and advances awareness through nationwide event-driven fundraising — chiefly National Denim Day and Pink Table Movement.
- Ownership category
- akta.pro rank
CURE Foundation industry classification
Industry- Product category
- Charitable Breast Cancer Support Services
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211)
- akta.pro primary industry
- Health & Medical Research Grantmaking Foundations (BPAGAKAL)
- akta.pro secondary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
Keywords
Where CURE Foundation is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CURE Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Primary revenue stream from individual and corporate donations collected through the organization's website, event participation, and direct mail campaigns. National Denim Day workplace donations represent a significant annual fundraising event where employers collect suggested $5 donations from employees wearing denim.
- Event-Based Fundraising: Revenue generated from signature events including National Denim Day, Pink Table Movement, Costumes for CURE (Halloween), and International Women's Day campaigns. These events combine awareness-building with fundraising through participant registration, team fundraising pages, and merchandise.
- Pink Ribbon and Tribute Card Sales: Sale of pink ribbons and tribute greeting cards (created by patients) as awareness and fundraising merchandise. Free ribbons are distributed for fundraising events, with optional donations encouraged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time event | National Denim Day workplace participation |
| Other | One-time | Financial Assistance Program for breast cancer patients |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
CURE Foundation product offering
Product offeringCore offering
CURE Foundation is a Canadian charitable organization that funds breast cancer research at top institutions, provides one-time financial grants to low-income breast cancer patients, and runs national awareness and community fundraising programs including National Denim Day and the Pink Table Movement. It also delivers a free 12-episode yoga recovery video series for survivors, BRCA genetic risk education, and graduate research scholarships.
Product overview
CURE Foundation is a Canadian breast cancer nonprofit organization operating as a single integrated charitable platform offering patient financial assistance, breast cancer research funding, awareness and education programs, and community fundraising initiatives. The core offerings include a Financial Assistance Program providing grants to patients, a free 12-episode Yoga for Breast Cancer Recovery series, annual National Denim Day and Pink Table Movement fundraising campaigns, a Graduate Scholarship for breast cancer researchers, BRCA Risk Education resources, and patient tribute cards. These programs work together to provide direct patient support, fund innovative research at Canadian institutions, and raise awareness across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- National Denim Day: Annual breast cancer fundraiser launched in 1997, encouraging Canadians to wear denim in exchange for donations. Celebrated on May 12, 2026 as the 30th anniversary event.
- Pink Table Movement
- CURE Foundation Fellowship in Breast Cancer Research
Products and services
- Financial Assistance Program Direct one-time financial grants provided to low-income breast cancer patients to alleviate the economic burden of diagnosis and treatment, covering expenses at the patient's discretion. Applications are submitted via email or mail and processed within six weeks. This program is offered free of charge to eligible recipients.
- Yoga for Breast Cancer Recovery A free 12-episode online yoga series created to gently support healing after breast cancer treatment, helping improve flexibility, rebuild strength, reduce fatigue, and support mental wellness. Filmed and funded by CURE Foundation, guided by Jodie Duplisea, and accessible online free of charge to breast cancer survivors across Canada.
- National Denim Day An annual Canadian breast cancer fundraising event held on May 12 (since 1997), in which participants across workplaces and schools wear denim and pink ribbons and make a suggested $5 donation. Free fundraising kits with pink ribbons, posters, QR codes, and educational self-exam cards are provided to participating organizations.
- Pink Table Movement A breast cancer fundraiser campaign inviting businesses and communities across Canada to transform shared spaces (lobbies, break rooms) into visible acts of support through pink-themed table displays with QR codes encouraging donations. Free fundraising kits are provided to participating partners.
- CURE Foundation Scholarship in Breast Cancer Research A fellowship established in 2013 supporting exceptional graduate students conducting innovative breast cancer research projects at Canadian institutions, contributing to training the next generation of breast cancer scientists.
- Breast Cancer Research Funding Funding program supporting basic, translational, and clinical breast cancer research through endowed chairs, project grants, and program support at leading Canadian institutions including McGill University (Goodman Cancer Research Centre), the Ottawa Hospital Research Institute, CHU de Québec – Université Laval, and the University of British Columbia / Vancouver General Hospital.
- Know Your Normal Awareness Campaign A breast education awareness initiative encouraging women to understand their bodies, know their family history, recognize the signs and symptoms of breast cancer, and advocate for their breast health.
- BRCA Risk Education Educational resources explaining BRCA1 and BRCA2 gene mutations, hereditary breast cancer risk, genetic testing options, and family history assessment to support informed decision-making about genetic risk.
- Tribute Cards Commemorative greeting cards created by breast cancer patients (such as survivor Monique) to honor loved ones affected by the disease, sold with proceeds supporting CURE Foundation programs.
- Pink Ribbons Free pink awareness ribbons made available for order and distribution to participants of CURE Foundation fundraising events and breast cancer awareness activities across Canada, with optional donations encouraged.
Quantifiable outcome
- Nearly $30 million raised for breast cancer research, education, and equipment since 1996
- +3 more outcomes
Companies that use CURE Foundation
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles4 records
CURE Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
CURE Foundation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered proud partner, core and minor.
- GLS Groupproud partnerGLS Group is listed as a 'Proud Partner' of National Denim Day and the Pink Table Movement. The partnership supports breast cancer awareness and fundraising across Canada through the annual National Denim Day event.
- McGill University - Goodman Cancer Research CentrecoreCURE Foundation funds research at McGill University's Rosalind & Morris Goodman Cancer Research Centre. Supports Dr. Morag Park (Director and Diane and Sal Guerrera Chair in Cancer Genetics funded by CURE), Dr. Mark Basik's cancer genomics and liquid biopsy research, and Jason Topolski's fellowship in triple-negative breast cancer research.
- Lady Davis Institute for Medical ResearchcoreDr. Mark Basik serves as Senior Investigator at the Lady Davis Institute for Medical Research, with his research program supported by CURE Foundation. Focuses on cancer genomics, liquid biopsies, and treatment resistance in breast cancer.
- Ottawa Hospital Research InstitutecoreCURE Foundation supports Dr. Mark Clemons, Clinical Investigator at Ottawa Hospital Research Institute's Cancer Therapeutics Program. Dr. Clemons developed REaCT, a unique patient-centered clinical trial approach. CURE funding helps expand the national REaCT network with 5 hospital partners in Kingston, London, Kitchener, Newmarket, and Edmonton.
- CHU de Québec – Université LavalcoreCURE Foundation partners with Centre de recherche du CHU de Québec – Université Laval to support Dr. Amélie Fradet-Turcotte's research on cell mutations in hereditary breast cancer patients. Her team studies how cancer cells resist treatments to enable personalized therapy design using patient genome information.
- Vancouver General Hospital & UBC Hospital FoundationcorePartnership supporting the Dr. Patricia Clugston Chair in Breast Reconstruction Surgery at University of British Columbia. Dr. Kathryn Isaac leads the program aiming to provide equitable access to personalized care for BC women diagnosed with breast cancer through novel healthcare navigation strategies and bioinformatics integration.
- CrowdChangecoreThird-party donation and fundraising platform (CrowdChange) used for online donations, event fundraising pages, and peer-to-peer fundraising campaigns. All monetary donations processed through this platform.
- Jodie DupliseaminorYoga instructor who created and guides the free 12-episode Yoga for Breast Cancer Recovery series, funded by CURE Foundation and filmed to make yoga accessible to breast cancer patients across Canada.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
CURE Foundation competitors and assessment
Company assessmentBroad incumbents
- Canadian Cancer Society: Canada's largest cancer charity, funding broad cancer research including breast cancer and providing national patient support programs. Directly competes with CURE for Canadian donor dollars, workplace giving programs, and breast cancer research funding.
- Susan G. Komen: The largest US-based breast cancer organization, funding research and providing patient navigation. Highly comparable to CURE's mission, three-pillar model (research/awareness/support), and event-driven fundraising approach, though at much greater scale.
Emerging players
- Look Good Feel Better: Canadian cancer-patient support charity offering free programs helping women manage appearance-related effects of cancer treatment. Closely comparable to CURE's Yoga for Breast Cancer Recovery program and broader patient wellbeing offerings.
- Young Survival Coalition: US-based organization specifically supporting young women with breast cancer. Comparable to CURE's younger-patient support programs (Emily Currie, Lindsey Finkelstein, Kim Angell, Allison Zeltzer — all diagnosed in their 20s/30s) and serves a partially overlapping mission niche.
Direct peers
- National Breast Cancer Foundation: US nonprofit providing early detection, patient navigation, and breast cancer education. Highly comparable to CURE's prevention/awareness pillar (Know Your Normal, BRCA education) and patient support mission.
- Rethink Breast Cancer: Canadian breast cancer charity focused on younger women and patient support. Competes with CURE for Canadian donors and breast cancer awareness mindshare, particularly among younger demographics CURE also targets through International Women's Day campaigns.
- Breast Cancer Research Foundation (BCRF): US nonprofit dedicated solely to funding breast cancer research worldwide. Closest direct peer to CURE's research-funding pillar — both focus on advancing breast cancer science through institutional grants and researcher support.
Regional players
- Pink Ribbon Foundation: UK-based breast cancer grantmaking charity providing funds to UK organizations. Operates the same grantmaking-plus-awareness model as CURE but serves a different geography, making it a structurally analogous international peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CURE Foundation social profiles
Digital presenceCURE Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
CURE Foundation leadership team
Management profileNumber of profiles
CURE Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CURE Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CURE Foundation
What does CURE Foundation do?
CURE Foundation is a Canadian charitable organization that funds breast cancer research at top institutions, provides one-time financial grants to low-income breast cancer patients, and runs national awareness and community fundraising programs including National Denim Day and the Pink Table Movement. It also delivers a free 12-episode yoga recovery video series for survivors, BRCA genetic risk education, and graduate research scholarships.
Is CURE Foundation a public or private company?
CURE Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CURE Foundation founded?
CURE Foundation was founded in 1996. It employs 1 to 10 people.
Where is CURE Foundation based?
CURE Foundation is headquartered in Montréal, Canada, in the North America region.
How does CURE Foundation make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event-Based Fundraising and pink Ribbon and Tribute Card Sales.
Who are CURE Foundation's main competitors?
Broad incumbents on record are Canadian Cancer Society and Susan G. Komen. Emerging players are Look Good Feel Better and Young Survival Coalition. Direct peers are National Breast Cancer Foundation, Rethink Breast Cancer and Breast Cancer Research Foundation (BCRF). Pink Ribbon Foundation is listed as a regional player.
Does CURE Foundation have an API?
No public API is recorded for CURE Foundation.
What industry is CURE Foundation in?
CURE Foundation's product category is Charitable Breast Cancer Support Services. Its primary akta.pro industry code is BPAGAKAL, Health & Medical Research Grantmaking Foundations, with a secondary code of BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS). Its NAICS code is 813212.