CrowdChange
CrowdChange is a Toronto-based SaaS platform that provides no-code digital fundraising, peer-to-peer campaigns, event ticketing, and donor management tools to nonprofits, Greek Life organizations, academic institutions, and other mission-driven groups across North America.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CrowdChange does
CrowdChange is a private, Toronto-based SaaS company (1-10 employees, incorporated as CrowdChange Inc. in Ontario) that operates a fully-integrated digital fundraising and event management platform. The product suite spans peer-to-peer fundraising with live leaderboards, embeddable donation forms, QR-code event ticketing with Apple Wallet integration, eCards and tribute cards, blueprinting/multi-location campaign templates, real-time analytics, a white-label mobile app (powered by Nuclavis), and an open API for CRM connectivity. The platform is positioned as no-code and white-label, targeting nonprofits and 501(c)3 organizations, fraternities and sororities (Greek Life), academic institutions and athletic programs, and general organizations including corporate and faith-based groups. Notable customers include the Heart & Stroke Foundation of Canada, Leucan, F*ck Cancer, Sigma Kappa, and the PIKE Foundation, with self-reported outcomes of 235% higher chapter fundraising, 125% reach expansion, and 10x Giving Tuesday donation increases.
The business model blends a freemium self-serve Lite tier, a $499/year Base Plan, a $99 single-event license, and custom Professional pricing for organizations raising over $100K annually, supplemented by transaction fees (4.8% platform + 2.3% + $0.30 standard, or 6% on Lite). Payment processing is handled by Stripe, corporate matching via Double the Donation's 360MatchPro, and Donor Advised Fund gifts via Chariot DAFpay. The company pursues a hybrid go-to-market: PLG through Lite, direct sales for Professional/Enterprise, partner/reseller channels via Greek Life National Headquarters and Campus Councils, and white-label deployment for national organizations. Distribution is concentrated in North America (US and Canada) with English and French (Canadian) language support. There are no disclosed funding rounds, acquisitions, or revenue figures, and ownership appears founder-controlled under CEO Cliff Feldstein and CRO Marni Wiener.
CrowdChange firmographics
Firmographics- Name
- CrowdChange
- Legal name
- CrowdChange Inc.
- Website
- https://crowdchange.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CrowdChange is a Toronto-based SaaS platform that provides no-code digital fundraising, peer-to-peer campaigns, event ticketing, and donor management tools to nonprofits, Greek Life organizations, academic institutions, and other mission-driven groups across North America.
- Ownership category
- akta.pro rank
CrowdChange industry classification
Industry- Product category
- Nonprofit Fundraising Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where CrowdChange is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CrowdChange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Annual or monthly subscription fees for platform access. Plans range from free (Lite) to $49.99/month (Base) to custom enterprise pricing. Billing is annual in advance for discounted rates.
- Transaction Fees: Platform and credit card transaction fees applied to all donations and sales. Standard pricing: 4.8% plus 2.3% plus $0.30 per transaction. Lite plan: 6% platform fee plus 2.3% plus $0.30 credit card fee.
- Single Event Licensing: One-time $99 license fee for single-event fundraisers, plus transaction fees. Suitable for organizations hosting occasional fundraisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic features for simple fundraising needs |
| Subscription | Annual | Entry-level recurring plan for organizations with multiple fundraisers |
| One time/ perpetual license | Pay-as-you-go | One-time event hosting for single fundraisers |
| Subscription | Multi-year contract | Custom enterprise solution for organizations raising over $100,000 annually |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
CrowdChange product offering
Product offeringCore offering
CrowdChange operates a fully integrated digital fundraising and event management SaaS platform that enables nonprofits, Greek Life organizations, academic institutions, and other entities to launch peer-to-peer campaigns, sell event tickets, accept one-time and recurring donations, and manage check-in via QR codes and Apple Wallet — all without coding. The platform is offered as a no-coding drag-and-drop builder with embedded donation forms, eCards and tribute cards, blueprinting for multi-location scaling, real-time analytics, and white-label mobile app delivery.
Product overview
CrowdChange is a comprehensive digital fundraising and event management SaaS platform designed for nonprofits, fraternities/sororities, organizations, and academic institutions. The platform operates on a unified architecture with a core platform supplemented by modular products and industry-specific solutions. The core product portfolio includes: Peer-to-Peer Fundraising (enabling supporter-led campaigns with personal pages and real-time leaderboards), Embedded Donation Forms (embeddable on existing websites), Event Ticketing (with QR scanning and Apple Wallet integration), eCards & Tribute Cards (digital card store with memorial pages), and Community Giving/DIY Fundraising (empowering individual supporters). Additional platform features include Blueprinting (template system for scaling), Pledging & Donation Matching, Real-time Reporting & Analytics, CRM Integration, and Multiple Payment Options (via Stripe). The platform also offers add-on integrations including Corporate Matching Gifts (via 360MatchPro) and DAFpay (for Donor Advised Fund donations via Chariot). A white-label mobile app (powered by Nuclavis) extends the platform to iOS and Android. Pricing tiers include CrowdChange Lite (free with transaction fees), Single Event Plan ($99 one-time), Base Plan ($499/year), and Professional Plan (custom). The platform is offered in English and French, targeting organizations across North America.
Differentiator
Problem solved
Functional benefit
Brands
- DAFpay: Donor-Advised Fund payment integration powered by Chariot, enabling seamless DAF donations on the platform.
- CrowdChange Lite
Products and services
- CrowdChange Platform A fully integrated digital fundraising and event management platform that enables nonprofits to run peer-to-peer campaigns, accept donations, sell tickets, and engage supporters through multiple channels without coding required.
- Peer-to-Peer Fundraising Enables supporters to create personal fundraising pages, share their passion, and inspire donations from their own networks. Includes real-time leaderboards, team fundraising, shareable links, and blueprinting for mass scaling across multiple event locations.
- Embedded Donation Forms Customizable donation forms that can be embedded into organization's existing websites. Supports one-time, monthly, or annual donations with optional tribute giving, smart donor conversion to recurring giving, and seamless updates through the platform.
- Event Ticketing Sell tickets, scan QR codes, and manage event check-in with contactless entry. Features include invite scanners (any phone can scan via browser link), QR code verification, and Apple Wallet integration for digital tickets.
- eCards & Tribute Cards Digital card store for creating and selling cards for various occasions (birthdays, holidays, celebrations). Includes memorial fundraising pages for honoring loved ones and sympathy eCards that can be sent alongside donations.
- Community Giving / DIY Fundraising Empowers supporters to create their own branded fundraising pages for personal milestones, challenges, or birthdays. Includes blueprinting templates with preset branding and messaging for quick setup.
- CrowdChange Mobile App White-label branded mobile application available in iOS and Android App Stores. Powered by Nuclavis, featuring dashboards for performance tracking, QR code and social sharing, team captain monitoring, and activity tracking integration with Apple Health, Google Fit, Fitbit, Garmin, and Strava.
- Fraternity & Sorority Life Solution Specialized fundraising platform for Greek life organizations including National Headquarters, Foundations, and Campus Councils. Features include chapter management, live leaderboards, and peer-to-peer tools.
- Charity Solution Digital fundraising solution for nonprofits with peer-to-peer campaigns, ticketed events, tribute giving, donation matching, virtual galas, sponsorship, auctions, and white-glove support.
- Organization Solution Fundraising platform for organizations including academia, athletic teams, and faith-based groups. Supports online fundraising, peer-to-peer campaigns, and giving days.
- Campus & Athletics Solution Platform for academic institutions and athletic programs including student activities, alumni engagement, and sports team fundraising with transparency and oversight features.
Quantifiable outcome
- Chapters raise 235% more when using CrowdChange (vs prior methods)
- +3 more outcomes
Companies that use CrowdChange
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
CrowdChange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
CrowdChange partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Chariot (DAFpay)coreChariot powers DAFpay, the world's first online Donor Advised Fund payments solution. This integration enables donors to make DAF grants directly to nonprofits' CrowdChange campaigns in three clicks (under 15 seconds). Nonprofits receive immediate gift notification and donor contact information for proper stewardship. Average DAF gift is $4,798 (24x larger than credit card gift), creating a significant revenue opportunity.
- Double the Donation (360MatchPro)coreIntegration with 360MatchPro streamlines corporate matching gift identification. Features include: seamless integration across CrowdChange forms, streamlined search tool to identify matching opportunities, customized automated matching gift messaging, accurate match information from the largest matching gift database, and robust tracking and reporting.
- NuclaviscoreNuclavis powers the CrowdChange Mobile App, a white-label branded application available in App Store for iOS and Android. Features include performance dashboards, QR code sharing, social media integration (Facebook, Email, SMS, LinkedIn), team captain monitoring, and fitness tracking integrations with Apple Health, Google Fit, Fitbit, Garmin, and Strava.
- StripecoreStripe provides payment processing for all transactions on the CrowdChange platform. Organizations securely connect bank accounts through Stripe for automatic direct deposits (daily or weekly schedules). CrowdChange does not process or hold funds directly.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
CrowdChange competitors and assessment
Company assessmentDirect peers
- Funraise: Direct competitor offering nonprofit fundraising software with peer-to-peer campaigns, event ticketing, donor CRM, and donation forms. Targets the same mid-market and enterprise nonprofit customers as CrowdChange's Professional tier.
- OneCause: Competitor focused on event-based and peer-to-peer fundraising for nonprofits including galas, auctions, and runs. Comparable to CrowdChange's event ticketing and peer-to-peer product suite.
- RallyUp: Competitor offering online auctions, sweepstakes, and peer-to-peer fundraising for nonprofits and schools. Comparable to CrowdChange's event-driven and community-led GTM motions.
- Classy: Direct competitor providing online fundraising and donor management for nonprofits including peer-to-peer, events, and recurring giving. Operates a comparable SaaS model serving the same nonprofit segment as CrowdChange.
- Donorbox: Direct competitor focused on donation forms, recurring giving, and peer-to-peer fundraising for small and mid-sized nonprofits. Overlaps with CrowdChange's Lite and Base plans on SMB nonprofit fundraising workflows.
- Qgiv: Direct competitor providing online fundraising, event registration, and auction tools for nonprofits. Overlaps significantly with CrowdChange's event ticketing and peer-to-peer offerings.
- Givebutter: Direct competitor offering a freemium, donor-covers-fees fundraising platform for nonprofits, including peer-to-peer campaigns, events, and embedded forms. Closely comparable business model and target customer to CrowdChange.
Broad incumbents
- Bonterra: Broader social-good software suite (now encompassing Classy, Network for Good, and other products) that competes with CrowdChange in nonprofit fundraising and donor management, but operates as a multi-product platform rather than a focused fundraising tool.
- Network for Good: Long-standing nonprofit fundraising and donor management SaaS serving small and mid-sized 501(c)(3) organizations. Overlaps with CrowdChange's nonprofit segment as a broader incumbent with established brand recognition.
Others
- Chariot: Powers the DAFpay integration embedded in CrowdChange. Adjacent rather than directly competing — Chariot provides DAF payment rails while CrowdChange provides the fundraising front-end — making it a relevant ecosystem peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CrowdChange social profiles
Digital presenceCrowdChange financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdChange leadership team
Management profileNumber of profiles
Profiles9 records
CrowdChange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdChange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdChange
What does CrowdChange do?
CrowdChange operates a fully integrated digital fundraising and event management SaaS platform that enables nonprofits, Greek Life organizations, academic institutions, and other entities to launch peer-to-peer campaigns, sell event tickets, accept one-time and recurring donations, and manage check-in via QR codes and Apple Wallet — all without coding. The platform is offered as a no-coding drag-and-drop builder with embedded donation forms, eCards and tribute cards, blueprinting for multi-location scaling, real-time analytics, and white-label mobile app delivery.
Is CrowdChange a public or private company?
CrowdChange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrowdChange founded?
CrowdChange was founded in -1. It employs 1 to 10 people.
Where is CrowdChange based?
CrowdChange is headquartered in Toronto, Canada, in the North America region.
How does CrowdChange make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are transaction Fees and single Event Licensing.
Who are CrowdChange's main competitors?
Direct peers on record are Funraise, OneCause, RallyUp, Classy, Donorbox, Qgiv and Givebutter. Broad incumbents are Bonterra and Network for Good. Chariot is listed as an others.
Does CrowdChange have an API?
Yes. CrowdChange offers an open API that enables integrations with CRM systems and other platforms. The API allows partners to utilize built-in integrations or connect via the open API for seamless data transfer. Payment processing is handled through third-party providers such as Stripe. The platform supports a White Label Program.
What industry is CrowdChange in?
CrowdChange's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its SIC code is 7372.