KAIYUN SPORTS - KAIYUN

What KAIYUN SPORTS - KAIYUN does

KAIYUN SPORTS (开云体育, also styled "Kaiyun" or "Kaiyun Sports") is a private online gambling platform founded in December 2022 and headquartered in Manila, Philippines, with corporate registration in the British Virgin Islands. The company operates a direct-to-consumer product suite spanning sports betting, live dealer casino, lottery, chess and card games, esports wagering, electronic slots, and fishing arcade games, served through a single web platform at ky-sport.org plus a mobile app and a network of at least eight wholly-owned sub-brands (爱游戏, 乐鱼体育, 华体会, OB体育, 欧宝体育, 江南体育, 半岛体育, IM体育) that function as additional branded distribution channels.

The underlying technology stack consists of self-developed sports betting halls with proprietary odds-setting, self-developed live-dealer studios streaming baccarat, sic bo, roulette, bull bull, and 炸金花, real-time bet settlement, and multilingual (dozens of language) customer service. The platform claims 10,000-13,000 employees and hundreds of millions of registered members globally, although these scale figures are self-reported and not externally verified. Operating licenses include a Philippine government online gambling license and a Malta Gaming Authority (MGA) license, with BVI corporate registration, BMM International third-party fairness supervision, and affiliate membership in the World Lottery Association (WLA), Asia Pacific Lottery Association (APLA), International Mind Sports Association (IMSA), and European Remote Gambling Association (RGA).

The business model is transaction-fee based on house edge across all gaming verticals, monetized through sports betting margins, live-casino house take, lottery participation fees, esports wagering margins, and electronic-gaming revenue. Go-to-market is product-led growth via self-serve web and mobile-app registration with no disclosed pricing tiers, supported by SEO-driven content marketing around major sporting events (including a 2026 World Cup content push) and an affiliate/referral network of sub-brands. No external funding rounds, investor backing, or audited financials are disclosed in the source material, and the company's principal markets explicitly exclude the United States, the Philippines, and other jurisdictions where online gambling is prohibited.

Name

KAIYUN SPORTS - KAIYUN

Legal name

KAIYUN SPORTS

Website

https://ky-sport.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

KAIYUN SPORTS is a Manila-headquartered, BVI-registered online gambling platform founded in December 2022 that offers sports betting, live casino, lottery, esports, chess, slots, and fishing games to global individual consumers via web, mobile app, and a network of eight wholly-owned sub-brands.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Poker Operators (Real-Money) (MPAEAEAC), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Online sports betting
• Live casino games
• Esports wagering
• Online lottery games
• Chess and card games

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Betting: Online sports betting on thousands of daily sporting events including football, basketball, and other sports. Offers diverse bet types such as handicap, over/under, half-time/full-time, correct score, odd/even, total goals, and parlays.
2. Live Casino / Real Dealer: Real-time streamed casino games with live dealers including baccarat, sic bo, roulette, bull bull, and炸金花. Revenue generated from house edge on each game.
3. Lottery: Online lottery products with over 100 game varieties, including self-developed lottery games. Players pay to participate and win prizes based on draw outcomes.
4. Chess & Card Games: Chess and card game products including跑得快, 十三水, 掼蛋, 炸金花, 龙虎斗, and others. Revenue from house edge.
5. Esports Betting: Esports competition betting with thousands of matches and over 10,000 betting markets monthly. Supports all major esports titles.
6. Slot Machines / Electronic Games: Electronic gaming products including slot machines, scratch cards, and arcade games. Features hundreds of games from multiple providers.
7. Fishing Games: Fishing arcade games such as金蟾捕鱼, 海王捕鱼, 千炮捕鱼, 欢乐捕鱼, 赏金船长, and others where players shoot fish for rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kaiyun Sports operates an integrated online gambling platform offering sports betting (with proprietary self-developed betting halls and the highest odds in the industry), live dealer casino (baccarat, sic bo, roulette, bull bull, 炸金花), online lottery (over 100 varieties including Hong Kong Mark Six and self-developed lottery), Chinese board and card games, esports betting (monthly tens of thousands of markets), slot machines and electronic games, and fishing arcade games. The platform serves players globally through a website and mobile app with multilingual support.

Product overview

Kaiyun Sports operates as an integrated online gambling platform featuring multiple product verticals: the core sports betting platform offering thousands of daily sporting events with live streaming and various bet types; a proprietary live casino with HD dealer games; a lottery platform with over 100 game varieties; a board games module with popular Chinese card games; an esports betting section; and an electronic slots lobby. All products are offered within a unified platform with shared account system and cross-product promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaiyun Sports Betting (开云体育投注) Online sports betting product offering thousands of daily sporting events globally with multiple bet types including handicap, over/under, half-time/full-time, correct score, odd/even, total goals, and parlays. Includes live streaming and animation, and instant post-match withdrawal. Targeted at individual sports betting enthusiasts worldwide.
• Kaiyun Live Casino (开云真人) Proprietary live dealer casino streaming baccarat, sic bo, roulette, bull bull (牛牛), and 炸金花 (ZhaJinHua) with HD video and interactive hosts. Targeted at individual players seeking a real-casino experience online.
• Kaiyun Lottery (开云彩票) Online lottery product offering over 100 game varieties including Hong Kong Mark Six, Macau lottery, and proprietary self-developed lottery games. Targeted at individual lottery players globally.
• Kaiyun Board and Card Games (开云棋牌) Online chess and card game product featuring popular Chinese games such as 十三水 (ShiSanShui), 跑得快 (PaoDeKuai), 牛牛 (NiuNiu), 掼蛋 (Guandan), 德州扑克 (Texas Hold'em), 龙虎斗 (Dragon-Tiger), and 炸金花 (ZhaJinHua). Targeted at individual players.
• Kaiyun Esports Betting (开云电竞) Esports betting product covering all major esports tournaments, offering over 10,000 betting markets monthly with proprietary live betting (rolling ball) and free parlay features. Targeted at individual esports enthusiasts and bettors.
• Kaiyun Electronic Slots and Arcade Games (开云电子) Online slot machine and electronic gaming product offering hundreds of classic slot games, scratch cards, and arcade-style games aggregated from multiple game providers. Targeted at individual players.
• Kaiyun Fishing Games (捕鱼游戏) Fishing arcade games including 金蟾捕鱼 (Golden Toad Fishing), 海王捕鱼 (Sea King Fishing), 千炮捕鱼 (Thousand Cannon Fishing), 欢乐捕鱼 (Happy Fishing), and 赏金船长 (Bounty Captain) where players shoot fish for rewards. Targeted at individual casual gaming players.

Quantifiable outcome

• Thousands of daily sporting events covered globally
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• European Remote Gambling Association (RGA)coreOthersKaiyun Sports joined the European Remote Gambling Association (RGA), a major industry association for online gambling operators in Europe. Membership signals industry compliance and standards alignment.
• British Virgin Islands (BVI) GovernmentcoreOthersKaiyun Sports is registered in the British Virgin Islands and holds a BVI government gambling license certification. This provides international legitimacy and regulatory recognition.
• BMM International (BMM国际)coreTechnology or IntegrationBMM International is an international gaming testing and certification organization that provides independent testing, auditing, and certification of gaming systems. Kaiyun Sports is supervised by BMM International for safety and fairness monitoring of its entire industry chain.
• World Lottery Association (WLA)coreStrategic or Co-development PartnerKaiyun Sports is an affiliate member of the World Lottery Association (WLA), a global organization for state and licensed lotteries. This affiliation brings industry recognition and best practice alignment.
• Asia Pacific Lottery Association (APLA)coreStrategic or Co-development PartnerKaiyun Sports is an affiliate member of the Asia Pacific Lottery Association (APLA), connecting it with regional lottery operators and industry standards.
• International Mind Sports Association (IMSA)coreStrategic or Co-development PartnerKaiyun Sports is an official partner of the International Mind Sports Association (IMSA), an organization recognized by the International Olympic Committee that governs mind sports such as chess, go, and bridge.
• Malta Gaming Authority (MGA)coreOthersKaiyun Sports holds a valid gambling license issued by the Malta Gaming Authority (MGA), one of the most recognized online gambling regulatory bodies internationally.
• Philippine GovernmentcoreOthersKaiyun Sports holds a legal gambling license from the Philippine government. The company was established in the Philippines and operates under government oversight and regulatory protection.
• 爱游戏 (AiYouxi)minorChannel Partner/ Reseller/ Distributor爱游戏 is an affiliated/sub-platform under the Kaiyun Sports umbrella. It serves as a branded access point directing players to the main Kaiyun Sports platform.
• 乐鱼体育 (LeYu Sports)minorChannel Partner/ Reseller/ Distributor乐鱼体育 is an affiliated platform under Kaiyun Sports, serving as an additional branded channel for the same gaming products.
• 华体会 (HuaHui Sports)minorChannel Partner/ Reseller/ Distributor华体会 is a subsidiary/affiliated platform of Kaiyun Sports operating as an additional distribution channel.
• OB体育 (OB Sports)minorChannel Partner/ Reseller/ DistributorOB体育 is a subsidiary/affiliated platform of Kaiyun Sports serving as a branded access point.
• 欧宝体育 (Obob Sports)minorChannel Partner/ Reseller/ Distributor欧宝体育 is a subsidiary/affiliated platform of Kaiyun Sports operating as an additional branded distribution channel.
• 江南体育 (Jiangnan Sports)minorChannel Partner/ Reseller/ Distributor江南体育 is a subsidiary/affiliated platform of Kaiyun Sports.
• 半岛体育 (Bandao Sports)minorChannel Partner/ Reseller/ Distributor半岛体育 is a subsidiary/affiliated platform of Kaiyun Sports.
• IM体育 (IM Sports)minorChannel Partner/ Reseller/ DistributorIM体育 is a subsidiary/affiliated platform of Kaiyun Sports.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SBOBet: Asia-focused online sportsbook and casino operator offering sports betting, live dealer games, and a wide range of casino verticals. Comparable to Kaiyun in Asian market focus, multi-product offering, and reliance on licensed offshore jurisdictions (Philippines, Isle of Man).
• CMD368: Asian-market online gambling platform combining sports betting, live casino, slots, and lottery with affiliate-driven distribution. Highly comparable in target customer base (Chinese-speaking Asian diaspora), product mix, and B2C online-only operating model.
• Dafabet: Asia-focused online sportsbook and casino operator licensed in the Philippines and Isle of Man with sports betting, live casino, slots, and lottery. Highly comparable in Asian market focus, multi-product offering, and Philippines-anchored licensing structure.
• 1xBet: Offshore online sportsbook and casino operator covering sports betting, live casino, esports, slots and lottery with a similarly broad global, multi-jurisdiction footprint. Closely comparable to Kaiyun in product breadth, affiliate-driven distribution model, and grey-market positioning.
• Fun88: Asia-focused online gambling brand offering sports betting, casino, slots and live dealer games with multi-jurisdiction licensing. Comparable in Asian customer base, multi-product offering, and offshore licensing approach.

Broad incumbents

• Betway: Multi-licensed online sportsbook and casino operator with sports betting, casino, esports, and live dealer verticals. Comparable in offering breadth and global ambitions but with a far stronger regulated-jurisdiction footprint than Kaiyun.
• Pinnacle: Established online sportsbook known for high odds, low margins, and sharp bettor focus with a global, multi-jurisdiction operating model. Comparable to Kaiyun in self-developed pricing/odds engine and high-odds positioning, though serving a more professional bettor segment.
• Bet365: Largest globally licensed online sportsbook and iGaming operator with deep product breadth across sports betting, casino, poker, and games. Comparable to Kaiyun in product scope but operates at materially greater scale under tier-1 regulated licences (UK, Australia, US).
• Betfair: Major global sports betting exchange and sportsbook operator with casino and poker verticals. Comparable in sportsbook technology depth and broad product suite, but operates as a tier-1 regulated incumbent versus Kaiyun's offshore positioning.

Others

• Evolution AB: Leading B2B live dealer casino provider whose studio technology powers live casino offerings across the industry. Comparable in that Kaiyun has invested in proprietary live dealer capabilities, but Evolution serves as a supplier rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAIYUN SPORTS - KAIYUN