What CALbath Renovations does

CALbath Renovations is a Southern California bathroom remodeling contractor founded in 1991 by UC Irvine roommates Dan Liechty and Scott Davis, originally launched by refurbishing bathtubs as a way to pay rent and complete college. The company has grown over nearly 35 years into a full-service remodeling operation holding California Class B General Contractor license #689923, executing projects through in-house factory-trained technicians covering plumbing, electrical, and installation with full permitting and inspection handling. Its core service lines are full bathroom remodeling, tub and shower remodeling, tub-to-shower conversions, walk-in showers, and one-day acrylic bath systems, supplemented by replacement tubs, countertops (granite/quartz/marble), vanity cabinetry, fixtures, lighting, and solid surface upgrades; 3D design rendering is used during consultation to visualize final outcomes before construction.

Revenue mechanics rest on per-project unit pricing for one-time remodeling engagements, with secondary transaction-fee revenue from consumer financing referrals arranged through EnerBank USA (12-month same-as-cash at 19.99% post-promo APR, 5-year fixed at 6.99% APR) and Regions Bank (12-month same-as-cash at 8.99% APR, 144-month installment). The go-to-market is direct-to-consumer via toll-free phone lines, two showroom appointments (San Diego at 7626 Miramar Rd #3500 and Newport Beach at 3825 Birch St), in-home design consultations, and website lead capture; marketing investment is concentrated in 30+ city-specific SEO landing pages across San Diego County, Orange County, and South Los Angeles County, supplemented by Facebook and Instagram presence, blog content, and testimonials pages. Premium supplier relationships with Moen, Kohler, Jacuzzi, KraftMaid, and Samuel Mueller position the offering above value-tier competitors.

Customer segments span Southern California homeowners across five profiles: a primary segment of regional homeowners, plus targeted sub-segments covering multigenerational households, coastal property owners, mid-century/postwar housing stock, and aging-in-place accessibility needs — implying deliberate segmentation beyond pure geographic marketing. CALbath remains privately held, founder-owned, has never raised external capital or pursued M&A, and operates without disclosed subs; the largest strategic risks for an investor are geographic concentration in three contiguous Southern California counties, founder/key-person dependency on Liechty and Davis, and absence of recurring revenue beyond warranty-driven repeat usage.

Name

CALbath Renovations

Legal name

CALbath Renovations

Website

https://calbath.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

CALbath Renovations is a Southern California residential bathroom remodeling contractor serving homeowners in San Diego, Orange, and South Los Angeles counties since 1991. Licensed Class B General Contractor delivering full remodels, tub-to-shower conversions, walk-in showers, and one-day acrylic bath systems via two showrooms and in-house installation teams.

Ownership category

akta.pro rank

Product category

Bathroom Remodeling Services

NAICS

Residential Remodelers (236118), Plumbing, Heating, and Air-Conditioning Contractors (23822), Flooring Contractors (23833)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)

Keywords

• Bathroom remodeling services
• Tub to shower conversion
• Acrylic bath systems
• Walk-in shower installation
• Home renovation services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full Bathroom Remodeling: Complete renovation services covering layout redesign, storage solutions, lighting, vanity, flooring, fixtures, and finishes. Projects range from comprehensive remodels to targeted upgrades.
2. Tub and Shower Remodeling: Replacement and upgrade of tub and shower systems including surround refreshes with modern finishes and durable materials for daily use.
3. Tub-to-Shower Conversions: Conversion of existing bathtubs to walk-in showers with low-threshold entry, improving accessibility and space utilization.
4. Walk-In Showers: Custom walk-in shower installations featuring frameless glass, built-in seating, storage niches, and accessibility features.
5. Acrylic Bath Systems: Quick-install acrylic wall and bath systems that fit over existing tile without demo, typically completed in one day. Nonporous material with high gloss colorfast finish.
6. Financing Services: Partner financing options through EnerBank USA and Regions Bank including 0% interest promotional periods and fixed-rate installment loans for customer payment flexibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CALbath Renovations is a Southern California home improvement contractor specializing in bathroom remodeling. The company provides full bathroom renovations, tub and shower remodeling, tub-to-shower conversions, walk-in shower installations, and acrylic bath systems for residential homeowners across San Diego County, Orange County, and South Los Angeles County.

Product overview

CALbath Renovations is a specialized bathroom remodeling company offering a unified service-and-products model. The core offerings include Full Bathroom Remodeling (complete room renovations), Tub & Shower Remodeling, Tub-to-Shower Conversions, and Walk-In Showers. These services are complemented by proprietary product lines including Acrylic Bath Systems (nonporous, colorfast wall systems installed in one day), Replacement Tubs (standard, jetted, and free-standing), Countertop Replacements (granite, quartz, marble), Vanity Cabinets and Sinks, and Solid Surface Upgrades. The company utilizes 3D Design Rendering technology during consultations to visualize outcomes. All services are managed by a licensed Class B General Contractor and include professional installation by factory-trained technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Bathroom Remodeling

Quantifiable outcome

• Projects typically completed in 2-4 weeks from demolition to completion for full remodels
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• MoencoreOthersPremium faucet and fixture brand partner providing durable, high-style bathroom hardware. Moen products are featured as part of CALbath's quality material offerings.
• KohlercoreOthersPremium bath and kitchen fixtures brand. Kohler products offered as part of CALbath's product selection for bathroom remodels.
• JacuzzicoreOthersPremium bath and shower systems manufacturer. Jacuzzi products available for installations including tubs and shower systems.
• KraftMaid CabinetrycoreOthersCustom cabinetry provider offering vanity cabinets and storage solutions for bathroom remodels.
• Samuel MuellercoreOthersBath and shower wall panel systems offered as part of CALbath's acrylic bath system options.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Peers

• Home Depot Home Services:

Broad incumbents

• Kohler (LuxStone): Major fixture manufacturer that also offers direct-to-consumer walk-in shower and bath wall systems under the LuxStone brand. Comparable as both a CALbath supplier partner and a competitor in walk-in shower installations.

Direct peers

• Jacuzzi Bath Remodel: National bath remodeler leveraging the Jacuzzi brand for acrylic tubs, walk-in showers, and tub-to-shower conversions. Directly comparable product mix; CALbath is a Jacuzzi product supplier partner.
• Luxury Bath Technologies: Mid-market bathroom remodeling franchise focused on acrylic bath systems, tub-to-shower conversions, and accessibility remodels. Comparable in GTM (in-home consult, single-day install) and customer profile.
• BathWraps: Acrylic bath remodeling company offering one-day tub and shower conversions with proprietary wall systems. Closely comparable to CALbath's acrylic bath systems offering in install speed and material positioning.
• Bath Fitter: Direct-to-consumer bath remodeling company specializing in acrylic bathtub and shower liners installed over existing fixtures in one day. Closest direct overlap to CALbath's acrylic bath systems product line.
• Bath Planet: National bathroom remodeling franchise offering acrylic bath systems, tub-to-shower conversions, and accessibility upgrades. Comparable in target customer (homeowners), product mix, and one-day installation positioning.
• West Shore Home: Multi-state bath and window replacement company with strong Mid-Atlantic and Southeast presence offering full bath remodels, walk-in showers, and aging-in-place modifications. Comparable in scope, in-home consult model, and accessibility focus.
• Re-Bath: National bathroom remodeling franchise network offering full bath remodels, tub-to-shower conversions, and walk-in showers. Highly comparable to CALbath in core service mix, in-home consultation sales model, and use of branded acrylic and tile systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/calbath
• Instagraminstagram.com/calbath
• Xx.com/calbath

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALbath Renovations