West Shore Home

What West Shore Home does

West Shore Home is a privately held, direct-to-consumer home remodeling company founded in 2006 and headquartered in Mechanicsburg, Pennsylvania. The company installs bathroom remodels, replacement windows, exterior doors, and interior flooring for residential homeowners across 21 states and 40-plus markets, covering more than 12,000 zip codes, with a fully employed installer workforce of roughly 3,000 people. To date it has served more than one million customers and completed over 300,000 projects, supported by an in-home design consultant sales motion and quote-based pricing with bundled consumer financing.

The company's core differentiator is a proprietary in-home technology stack that includes Hawkeye (a patented room-scanning tool), Felix (a patented in-home sales platform), Evoke (a patent-pending 3D room builder), Scan-to-Plan, and the Nexa exclusive luxury bathroom wall product line. These tools enable an in-home measurement, visualization, and quote workflow that replaces traditional subcontractor measurement visits and showroom-only sales.

Revenue is generated on a project basis with quote-driven pricing that combines materials, labor, and consumer financing; there is no subscription, enterprise, or recurring component. The business is governed by CEO BJ Werzyn, holds a BBB A+ rating with 65,000+ five-star reviews, and pursues geographic, product, and brand-building expansion (PGA Tour, Penn State Athletics, eSSENTIAL Accessibility) to deepen its direct-to-consumer remodel funnel.

Name

West Shore Home

Legal name

West Shore Home, LLC

Website

https://westshorehome.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

West Shore Home is a direct-to-consumer home remodeler (founded 2006, Mechanicsburg, PA) serving residential homeowners across 21 states with bathroom, window, door, and flooring installations, supported by a proprietary patented scanning and design technology stack and roughly 3,000 full-time employees.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Bathroom remodeling services
• Window replacement installation
• Door installation services
• Flooring installation services
• Home remodeling contractor

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Home Remodeling Services: One-time project-based revenue from bathroom remodels, window replacements, door installations, and flooring installation. Services include design consultation, product sales, and professional installation by company employees.
2. Product Sales: Sale of bathroom products (showers, tubs, vanities), windows, doors, and flooring materials as part of full remodeling packages

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

West Shore Home is a residential home remodeling contractor that designs, sells, and professionally installs bathroom remodels, replacement windows, entry and patio doors, and flooring. Projects are delivered by full-time W-2 employee installers (no subcontractors) and supported by proprietary in-home sales and measurement technology (Hawkeye, Felix, Evoke, Scan-to-Plan). Pricing is quote-based with financing options including a current BOGO Summer Sale promotion.

Product overview

West Shore Home is a home improvement and remodeling company offering a portfolio of core service categories: Bathroom Remodeling, Window Replacement, Door Installation, and Flooring Installation. The company's flagship bathroom product is Nexa, an exclusive grout-free luxury wall surround system with six designer colorways. The product portfolio includes specialized sub-products such as walk-in showers, tub-to-shower conversions, walk-in bathtubs, and various window styles (awning, bay/bow, casement, double hung, garden, hopper, picture, sliding). The company also offers proprietary technology tools including Hawkeye (patented room scanning), Felix (patented in-home sales tool), and Evoke (patented room builder/3D visualizer), which are used to deliver precision measurement, design visualization, and a streamlined sales-to-installation process. Additionally, the company provides interactive web-based planning tools including window energy savings calculator, ROI calculator, R-value calculator, and accessibility assessment tools.

Differentiator

Problem solved

Functional benefit

Brands

• Nexa: Luxury bathroom experience product line featuring six exclusive colorways, grout-free design, made in the USA; exclusive to West Shore Home
• Hawkeye
• Felix
• Evoke

Products and services

• Bathroom Remodeling Complete bathroom remodeling services for residential homeowners including walk-in showers, tub-to-shower conversions, bathtub replacement, walk-in tubs, full bathroom remodels, vanities, and accessible bathroom designs. Includes design consultation, materials, and professional installation.
• Nexa Bathroom Wall System Exclusive luxury grout-free composite bathroom wall surround system available only through West Shore Home. Features six designer colorways, made in the USA.
• Window Replacement Full-service window replacement covering awning, bay and bow, casement, double hung, garden, hopper, picture, sliding, and specialty shape windows for residential homeowners. Includes energy-efficient options and professional installation.
• Door Installation Entry door, French front door, and patio door installation services for residential homeowners. Offers steel, fiberglass, and wood door materials with various finishes and styles.
• Flooring Installation Flooring installation services for residential homeowners including luxury vinyl tile (LVT), luxury vinyl plank (LVP), and engineered hardwood options with interactive visualizer tools.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Max GreysermanflagshipGTM or Marketing Partner · 1 January 2024Official partnership with PGA Tour pro Max Greyserman featuring brand logo placement on his golf attire during tournaments. Partnership emphasizes shared values of precision, excellence, and dedication. Includes exclusive $500 discount offer for customers mentioning the partnership.
• Penn State AthleticscoreGTM or Marketing PartnerOfficial sponsorship partnership with Penn State Athletics featuring logo and branding presence. West Shore Home is identified as Penn State Athletics partner.
• eSSENTIAL AccessibilitycoreTechnology or IntegrationPartnership with eSSENTIAL Accessibility to ensure digital accessibility compliance. They administer the accessibility program, evaluate digital products, and provide assistive CX technology application for customers with disabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Re-Bath: Re-Bath is a national bathroom remodeling franchise with comparable service offerings including tub-to-shower conversions, walk-in tubs, and full bathroom remodels. Directly competes with West Shore Home across multiple states.
• Window Nation: Window Nation is a regional window replacement company operating across multiple states with a similar in-home sales model. Directly competes with West Shore Home's window replacement product line.
• Jacuzzi Bath Remodel: Jacuzzi Bath Remodel offers walk-in tubs, tub-to-shower conversions, and full bathroom remodels with a similar direct-to-consumer sales approach. Competes head-to-head in the bathroom remodeling niche.
• Bath Fitter: Bath Fitter is a direct competitor specializing in bathtub and shower liners, acrylic wall surrounds, and bathroom remodeling. It competes head-to-head with West Shore Home's bathroom remodeling offering, including against the Nexa exclusive product line.
• Leaf Home: Leaf Home is a direct competitor offering bathroom remodels, walk-in tubs, and other home improvement solutions through a similar in-home sales model. Comparable scale and multi-state presence make it a relevant direct peer.

Broad incumbents

• Lowe's Installation Services: Lowe's offers installation services across bathroom, window, door, and flooring categories. Competes with West Shore Home in the same product categories with the advantage of retail store presence and material sales.
• Andersen Windows: Andersen is a major window manufacturer and installer operating broadly in the replacement window market. While it sells products through dealers, its scale and brand recognition compete with West Shore Home's window business.
• Home Depot Home Services: Home Depot offers installation services across all four of West Shore Home's product categories (bath, windows, doors, flooring). As a major retailer with massive scale, it competes for remodeling customers nationally.
• Pella Corporation: Pella is a major window and door manufacturer with nationwide installation services. Competes in both window and door categories with West Shore Home, though as a broader product manufacturer rather than pure remodeler.

Emerging players

• Zen Windows: Zen Windows is a regional window replacement company with a streamlined sales model. Competes in the same window replacement product category with similar in-home consultation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/westshorehome
• Facebookfacebook.com/westshorehome
• LinkedInlinkedin.com/company/1632380
• Instagraminstagram.com/westshorehome
• Pinterestpinterest.com/westshorehome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Shore Home